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The differences between marketing and operations managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a brand marketing manager. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $91,940 average annual salary of a brand marketing manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.
| Marketing And Operations Manager | Brand Marketing Manager | |
| Yearly salary | $93,738 | $91,940 |
| Hourly rate | $45.07 | $44.20 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 108,824 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.
Marketing and operations managers and brand marketing managers have different pay scales, as shown below.
| Marketing And Operations Manager | Brand Marketing Manager | |
| Average salary | $93,738 | $91,940 |
| Salary range | Between $71,000 And $122,000 | Between $64,000 And $131,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | Morgan Lewis |
| Best paying industry | Professional | Media |
There are a few differences between a marketing and operations manager and a brand marketing manager in terms of educational background:
| Marketing And Operations Manager | Brand Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and brand marketing managers' demographics:
| Marketing And Operations Manager | Brand Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 42.7% Female, 57.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |