Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing and operations managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $93,738 average annual salary of a marketing and operations manager.
The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing And Operations Manager | Digital Marketing Manager | |
| Yearly salary | $93,738 | $99,563 |
| Hourly rate | $45.07 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 152,231 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing and operations managers and digital marketing managers have different pay scales, as shown below.
| Marketing And Operations Manager | Digital Marketing Manager | |
| Average salary | $93,738 | $99,563 |
| Salary range | Between $71,000 And $122,000 | Between $71,000 And $138,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a marketing and operations manager and a digital marketing manager in terms of educational background:
| Marketing And Operations Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing and operations managers' and digital marketing managers' demographics:
| Marketing And Operations Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.0% Female, 49.0% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |