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Marketing and operations manager vs regional marketing manager

The differences between marketing and operations managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing and operations manager and a regional marketing manager. Additionally, a marketing and operations manager has an average salary of $93,738, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a marketing and operations manager include digital marketing, salesforce and lead management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing and operations manager vs regional marketing manager overview

Marketing And Operations ManagerRegional Marketing Manager
Yearly salary$93,738$85,217
Hourly rate$45.07$40.97
Growth rate10%10%
Number of jobs152,231115,987
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a marketing and operations manager do?

A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing and operations manager vs regional marketing manager salary

Marketing and operations managers and regional marketing managers have different pay scales, as shown below.

Marketing And Operations ManagerRegional Marketing Manager
Average salary$93,738$85,217
Salary rangeBetween $71,000 And $122,000Between $62,000 And $116,000
Highest paying CitySan Mateo, CASan Francisco, CA
Highest paying stateCaliforniaCalifornia
Best paying companyMetaAbbVie
Best paying industryProfessionalConstruction

Differences between marketing and operations manager and regional marketing manager education

There are a few differences between a marketing and operations manager and a regional marketing manager in terms of educational background:

Marketing And Operations ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing and operations manager vs regional marketing manager demographics

Here are the differences between marketing and operations managers' and regional marketing managers' demographics:

Marketing And Operations ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 51.0% Female, 49.0%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing and operations manager and regional marketing manager duties and responsibilities

Marketing and operations manager example responsibilities.

  • Manage $90k annual PPC (Google Adwords) effort resulting in $320k revenue.
  • Organize and manage TZ's Youtube channel.
  • Create content, manage SEO/SEM and maintain organization\'s website utilizing WordPress.
  • Manage online booking, SEO, and all online presence in an effort to continually increase room revenue.
  • Produce and manage all warehouse KPIs, giving visibility to inventory levels, store ordering, shipping costs and all P.O.P.
  • Accomplish financial ROI calculations on promotions and strengthen international and domestic approvals from finance, product management, and global marketing.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Marketing and operations manager vs regional marketing manager skills

Common marketing and operations manager skills
  • Digital Marketing, 14%
  • Salesforce, 9%
  • Lead Management, 6%
  • Project Management, 6%
  • CRM, 6%
  • Email Marketing, 5%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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