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Marketing and operations manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
Dr. Sooho Lee
Marketing and operations manager example skills
Below we've compiled a list of the most critical marketing and operations manager skills. We ranked the top skills for marketing and operations managers based on the percentage of resumes they appeared on. For example, 14.5% of marketing and operations manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing and operations manager needs to be successful in the workplace.

15 marketing and operations manager skills for your resume and career

1. Digital Marketing

Here's how marketing and operations managers use digital marketing:
  • Developed communication and brand strategies across traditional and digital marketing channels by partnering with various internal and external stakeholders.
  • Recommended key areas for A/B creative testing within digital marketing campaigns; primarily Facebook Advertising.

2. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing and operations managers use salesforce:
  • Collaborated and communicated with coworkers on Salesforce and Yammer, working in a dynamic and fast- paced operational environment.
  • Managed maintenance and accurate data input from Field Marketing and Channel teams into Salesforce.com.

3. Lead Management

Here's how marketing and operations managers use lead management:
  • Designed, developed, implemented and maintained lead management processes globally.
  • Manage marketing/sales aligned lead management process from lead capture to sales hand-off.

4. Project Management

Here's how marketing and operations managers use project management:
  • Coordinate areas of project management to ensure that installations and/or service are accomplished within prescribed time frame and funding parameters.
  • Performed change order review and analyses on proposals received from subcontractors and prepared recommendations for project management personnel.

5. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing and operations managers use crm:
  • Represented Relational Marketing strategy in transition to major CRM marketing automation and campaign management system.
  • Pioneered protocol for productivity analysis for workers and maintained the companies CRM database.

6. Email Marketing

Here's how marketing and operations managers use email marketing:
  • Demonstrated flexibility and adaptability by assuming management of email marketing program with little training following workforce reduction.
  • Strengthened email marketing channels and identified high conversion keywords using compliance data.

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7. Marketing Campaigns

Here's how marketing and operations managers use marketing campaigns:
  • Designed and executed all marketing campaigns and strategies including creation of all marketing content, advertising copy, and corporate communications.
  • Developed and executed all external marketing campaigns including creating new and updating previous marketing materials to promote new corporate brand.

8. B2B Marketing

Here's how marketing and operations managers use b2b marketing:
  • Developed and executed FRC Corp's B2B marketing programs; managed TBZ Utah BETA launch project.
  • Controlled both direct and indirect marketing with a focus on B2B marketing.

9. KPIs

Here's how marketing and operations managers use kpis:
  • Tracked KPIs and provided weekly feedback on performance and motivated teams to increase productivity while maintaining quality of service.
  • Develop and build reporting metrics and KPIs for Value Add Fulfillment trends and research.

10. B Testing

Here's how marketing and operations managers use b testing:
  • Increased attendance to online events by more than 50% through A/B testing and use of new channels.
  • Improved transaction rates, through A/B testing and integrating personalized content based on past customer behavior

11. Data Analysis

Here's how marketing and operations managers use data analysis:
  • Utilize data analysis to identify and justify implementation of new business opportunities, such as the development of an e-commerce platform.
  • Developed and implemented a metrics monitoring log to illustrate and quantify Marketing's impact through data analysis and budget.

12. ROI

Here's how marketing and operations managers use roi:
  • Accomplished financial ROI calculations on promotions and strengthened international and domestic approvals from finance, product management, and global marketing.
  • Conducted ROI analysis of key marketing programs that optimized investment across marketing channels and improved marketing program executions.

13. Google Analytics

Here's how marketing and operations managers use google analytics:
  • Use Google Analytics to develop real time dashboard of website performance to maximize content placement on site.
  • Use Google Analytics to measure marketing initiatives and SEO effectiveness.

14. PowerPoint

Here's how marketing and operations managers use powerpoint:
  • Created and coordinated PowerPoint presentations and necessary events items for marketing events.
  • Strengthened proficiency of all computer-based programs, such as Excel, Word and PowerPoint.

15. Lead Generation

Here's how marketing and operations managers use lead generation:
  • Created and initiated integrated marketing promotions in compliance with lead generation and revenue attainment goals.
  • Optimized of lead generation activities and maximized efficiency of all marketing processes.
top-skills

What skills help Marketing And Operations Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and operations manager resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all marketing and operations managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for marketing and operations managers?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Quantitative analytical skills, budget and finance skills, and performance assessment skills.

What marketing and operations manager skills would you recommend for someone trying to advance their career?

Maggie HolcombMaggie Holcomb LinkedIn profile

Senior Marketing Manager, Field Museum

The marketing industry includes so many different jobs and individuals with a variety of skill sets. If there's an area you're interested in that requires hard skills, like web programming or graphic design, focus on practicing those. Maybe take a virtual course, learn a new program, or develop and expand your website or portfolio. Everyone can also benefit from networking, especially in a gap year. Ask for informational interviews or research brands that interest you. Internship opportunities are also a great tool. They help you make meaningful connections, and you never know what types of opportunities can come from those down the road.

What type of skills will young marketing and operations managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing and operations manager stand out to employers?

Dr. Mary Kern Ph.D.Dr. Mary Kern Ph.D. LinkedIn profile

Associate Professor, Zicklin School of Business at Baruch College - City University of New York

- Clearly, the ability to use different forms of communication technology has become key, and as these forms evolve rapidly, employers are look for an ability to adapt, adopt, and teach them to their colleagues.

- Evidence-based management and decision-making are playing a much larger role in organizations, and thus the ability to work with quantitative data to understand situations and to help make decisions is crucial.
Do you want to know more?
Read more about what experts have to say about marketing and operations manager

List of marketing and operations manager skills to add to your resume

Marketing and operations manager skills

The most important skills for a marketing and operations manager resume and required skills for a marketing and operations manager to have include:

  • Digital Marketing
  • Salesforce
  • Lead Management
  • Project Management
  • CRM
  • Email Marketing
  • Marketing Campaigns
  • B2B Marketing
  • KPIs
  • B Testing
  • Data Analysis
  • ROI
  • Google Analytics
  • PowerPoint
  • Lead Generation
  • Pardot
  • HTML
  • Channel Marketing
  • Integrated Marketing
  • Marketing Analytics
  • Email Campaigns
  • Marketing Mix
  • Customer Service
  • WordPress
  • SEO
  • Process Improvement
  • Facebook
  • Develop Insights
  • QA
  • Field Training
  • Account Management
  • Instagram
  • Budget Management
  • Twitter
  • Market Research
  • Linkedin
  • Business Development
  • Content Marketing
  • External Vendors
  • Business Operations
  • POS
  • SEM
  • Sales Data
  • Direct Reports
  • Customer Database
  • Payroll
  • Market Trends

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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