Top Marketing And Operations Manager Skills

Below we've compiled a list of the most important skills for a Marketing And Operations Manager. We ranked the top skills based on the percentage of Marketing And Operations Manager resumes they appeared on. For example, 13.7% of Marketing And Operations Manager resumes contained Company Website as a skill. Let's find out what skills a Marketing And Operations Manager actually needs in order to be successful in the workplace.

The six most common skills found on Marketing And Operations Manager resumes in 2020. Read below to see the full list.

1. Company Website

high Demand
Here's how Company Website is used in Marketing And Operations Manager jobs:
  • Redesigned company website to highlight new and existing surgical technology and medical equipment for use in neurosurgery and orthopedic spine surgery.
  • Collaborated with the Marketing Director on the development of nationwide advertising strategy, the creation of company website and collateral material.
  • Managed company website for daily/weekly updates or design implementation.
  • Develop company website, collateral and all marketing materials.
  • Maintained events calendar for North America on company website
  • Project managed company website overhaul, coordinated with marketing team members in writing and editing copy and content.
  • Created and posted all program details and coupon redemption results on internal company website.
  • Write the marketing content and copy for company website and social media pages.
  • Reviewed and edited the company website, marketing materials, and non-disclosure agreements.
  • Update company website and managed all social media accounts.
  • Created and maintained company website to expand market base.
  • Manage company websites and social media marketing campaigns.
  • Managed design and content writing for company website.
  • Coded and maintained all company websites and blogs.
  • Create content and manage the company website.
  • Created and managed company website and database.
  • Maintain and update MSDS and Technical Data Sheets on company website according to government reportingrequirements.
  • Updated and managed the company website (using Excel), uploading images using FTP; updated prices realized.
  • Designed, maintained and updated company website to expand market presence.
  • Managed the design and rollout of new company website.

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2. Customer Service

high Demand
Here's how Customer Service is used in Marketing And Operations Manager jobs:
  • Managed acquisitions/renewals marketing, internal/external customer service, database development and distribution, contract/purchasing negotiation and budget/profitability.
  • Maximized profitability through customer service, effective and prompt communication and follow-up on all pending matters with the customer.
  • Cultivated and enhanced stakeholder relationships to improve market share, minimize risk, and coordinated customer service functions.
  • Supervised both locations with accountability for customer service, quality products, cleanliness and organization of stores.
  • Execute all conference registration and operation procedures, providing customer service to over 5,000 attendees annually.
  • Provided overall assistance in office management / administration, customer service, and document verification.
  • Develop robust relationships with clients; offer facility tours/ presentations and guarantee outstanding customer service.
  • Provide unparalleled customer service to travelers by providing prompt, accurate and professional communication.
  • Attained various 5 Star Service awards annually for exhibiting and providing excellent customer service
  • Developed and implemented cost-saving processes as it related to new customer service programs.
  • Managed and maintained programming specifications for user interface system for Customer Service Reps.
  • Established repeat business by designing catchy marketing slogans and quality customer service.
  • Provided excellent customer service and support to both internal and external customers.
  • Manage company operations by providing exceptional customer service and developing client relationship.
  • Directed day-to-day business operations, marketing, sales customer service and purchasing.
  • Delivered exceptional and highly personalized customer service to both buyers and consignors.
  • Submitted customer service issues necessary to be escalated above Store Manager Level.
  • Located new clients while providing exceptional customer service and solid customer relationships.
  • Deliver exceptional customer service during catastrophic weather events and construction projects.
  • Developed and conducted credit and customer service training programs and seminars.

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3. Online

high Demand
Here's how Online is used in Marketing And Operations Manager jobs:
  • Conceptualized and launched dynamic e-commerce website platform - integrated with online Learning Management System - for expansion into online learning.
  • Secured executive buy-in and budget support by validating online media goals and strategy to increase revenue as well as awareness
  • Provided personalized guidance for transitioning from internal static content to an online dynamic system for improved client satisfaction.
  • Manage marketing and social media campaigns; online advocacy, writing editorial, community-outreach efforts and promotions.
  • Created and maintained online advertising campaigns and business listings to increase visibility of property services and amenities.
  • Maintain business partnership with sports online management company to maximize cost effective registration for soccer clubs.
  • Project managed and Developed detailed business concepts for the Online Business Team for various internet applications.
  • Leverage online and in-house recruiting resources to identify and recruit top professionals and candidates.
  • Developed new web strategy, directing traditional print advertisers to include an online strategy.
  • Served as general strategist for fast-growing company and guided in transition to online business
  • Established relationships globally as sole online marketing representative for Euro RSCG Worldwide.
  • Author articles, online copy and other related informative and promotional materials.
  • Created and maintained print and online training documentation for Business Shared Services team
  • Manage online relationship between online marketing, products & engineering/technical department.
  • Designed, monitored and managed advertisements for print and online distributions.
  • Designed and executed marketing programs utilizing offline and online channels.
  • Solicited and documented user requirements to enhance internal online applications.
  • Helped develop online marketing strategy and implementation of novelty products.
  • Completed online research and analysis pertaining to affiliate satisfaction.
  • Created and implemented strategy for expansion into online learning.

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4. Email

high Demand
Here's how Email is used in Marketing And Operations Manager jobs:
  • Transformed entire email program to segmented and dynamic template structures allowing individual level customization and messaging within twelve months.
  • Demonstrated flexibility and adaptability by assuming management of email marketing program with little training following workforce reduction.
  • Produced HTML email template and web letterhead for unified and interactive digital correspondence.
  • Strengthened email marketing channels and identified high conversion keywords using compliance data.
  • Implemented marketing email campaigns resulting in significant increases to earnings.
  • Created and implemented email customer retention program.
  • Managed editorial newsletters and email marketing.
  • Led email campaign development and execution.
  • Analyze performance metrics for promotional emails.
  • Created, executed and managed promotions utilizing a number of marketing vehicles including email, print, web and social media.
  • Decreased sales field issues and increased usage of Email On Demand System by surveying sales representatives and developing more usable tool.
  • Produced multiple email campaigns for promotion of products that were being featured during the month for different groups of customers.
  • Work with internal and external teams to execute creative, offer/promotion setup, email deployment, and direct mail production.
  • Create, update and distribute statistical reports for emails deployed for multiple lines of business using SQL and Business Objects.
  • Oversee marketing email system, including training, list upload, testing, deployment, optimization, and metrics review.
  • Perform customer service by answering phone calls and responding to emails concerning all aspects of guest satisfaction and operations.
  • Maintained client satisfaction by making on-site visits, telephone communication and email correspondence in order to address clients needs.
  • Team Management: Manage day to day social media profile creation team and dealership survey and email marketing teams.
  • Worked with designers, coders, and operations to develop email campaigns, print collateral, and Web pages.
  • Lead team to successfully produce Brand and Partnership Marketing Initiatives including Direct Mail, Email, and Telemarketing Campaigns.

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5. Customer Database

high Demand
Here's how Customer Database is used in Marketing And Operations Manager jobs:
  • Participated in vendor selection for above-mentioned purchasing application, as well as vendor selection for the customer database.
  • Evaluate and recommend data appends to customer database to enhance targeted marketing efforts.
  • Maintain customer database using QuickBooks.
  • Maintain customer database, manage budgets, and report directly to company president.
  • Established sophisticated database segmentation for a previously non-segmented prospect and customer database to optimize results through enhanced targeting.
  • Developed and implemented direct mail campaigns and customer communication and research activities, including building a customer database.

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6. Business Development

high Demand
Here's how Business Development is used in Marketing And Operations Manager jobs:
  • Managed inside sales representative and temporarily managed Business Development Managers to ensure leads were vetted & converted to active accounts/opportunities.
  • Improved both quality and quantity of partner communication regarding strategic opportunities, business development, revenue diversification and fiscal performance.
  • Worked with company president on a wide variety of marketing and business development initiatives; created customized pitches and proposals.
  • Maintained and monitored central repository of information on firm involvement in matters, and leveraged the information for business development.
  • Led the business development project team responsible for managing and strengthening all third-party partnerships for Sears Specialty Catalog business.
  • Started in a Business Development position and after six months was promoted to Business Development Manager.
  • Directed various aspects of continuity marketing programs, customer relations projects and business development.
  • Led marketing and business development departments in support of a 60-office environmental consulting firm.
  • Managed all operations of department of 85 Business Development Officers.
  • Identified major business development opportunities and implemented strategic marketing plans.
  • Manage marketing and business development programs.
  • Directed marketing and new business development.
  • Identified opportunities in mini-verticals and led WW End Equipment Score Card reviews with WW Business Development teams to drive market share.
  • Directed all business development and marketing activities for a defense contractor in DoD, commercial, and international markets.
  • Created key work areas of Customer Business Development systems and consulted Sales, Logistics, and Finance Group.
  • Trained coordinators on sales techniques, business development strategies, and product positioning and customer retention skills.
  • Initial responsibility for new business development; then complete oversight of all sales, marketing and operations.
  • Conducted marketing research to generate new targets and leads, and assisted in business development strategy.
  • Create and maintain industry lists for marketing, business development, and press purposes.
  • Coordinated with business development to secure clientele, strategic partnerships, and vendor contracts.

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7. CRM

high Demand
Here's how CRM is used in Marketing And Operations Manager jobs:
  • Represented Relational Marketing strategy in transition to major CRM marketing automation and campaign management system.
  • Pioneered protocol for productivity analysis for workers and maintained the companies CRM database.
  • Initialized CRM and Project Management software to increase operations productivity.
  • Lead cross-functional process development in preparation for CRM implementation.
  • Deployed CRM system to effectively manage customer relations.
  • Created and Implemented CRM and CLM Strategies for the HP Enterprise sales force that drove improved top and bottom performance.
  • Developed cross-functional, world-wide business processes to make possible effective CRM utilization for lead development in support of Sales objectives.
  • Created reports and provided administrative support to ten person sales team * Assisted in designing company CRM using FileMaker Pro 13
  • Monitored the Sales organization's compliance with required standards for maintaining CRM data and adherence to established best practices.
  • Hired to manage and improve a CRM-integrated marketing process for the telemarketing channel within the US Small Business organization.
  • Key driver of the evaluation and User Acceptance Testing (UAT) of various CRM and MRM solutions.
  • Bottom of the funnel analysis including pipeline shapes/loading, days outstanding, speed ratio (via CRM).
  • Incorporated data governance rules into the business requirements between the CRM, marketing automation and database systems.
  • Use company CRM to track leads and opportunities, evaluating event success and then make recommendations.
  • Interfaced with Third Party vendors to automate the flow of campaign data through multiple CRM systems.
  • Managed CRM database to establish effective strategies for segmentation, lead tracking, and follow-up.
  • Integrate customer relationship management (CRM) campaigns with data warehouse and call center.
  • Maintain Data Integrity of Onyx CRM * Created procedures and streamlined all external Communications.
  • Subject matter expert on all national and regional CRM initiatives, events and promotions.
  • Utilized NEON CRM to maintain, analyze and enhance database of 3000 donors.

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8. New Product Development

high Demand
Here's how New Product Development is used in Marketing And Operations Manager jobs:
  • Conducted market and competitive analysis to support promotions and new product development.
  • Designed tactical plans to ensure the effectiveness of new product development, brand management, marketing communications, and pricing.
  • Coordinated new product development with Packaging, New Product Sourcing, and Manufacturing to ensure programs are delivered on time.
  • Contributed to new product development of Key Accounts by introducing new products to large accounts.
  • Developed and executed retail and foodservice marketing strategies and oversaw new product development for bottled and frozen apple juice products.
  • Created product roadmaps and drove new product development.

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9. Trade Shows

high Demand
Here's how Trade Shows is used in Marketing And Operations Manager jobs:
  • Targeted strategic trade shows and created marketing events/promotions to expand business.
  • Orchestrated successful promotional campaigns, sampling events and trade shows participation.
  • Organize registration, carrier/vendor meeting schedules, devices and PCD promotional items for all trade shows, including CES and CTIA.
  • Loaned to marketing department out of Dallas in which I provided products and services available at trade shows and hospitality industry.
  • Promoted the destination via targeted advertising, industry relationships, trade shows and through local hunting outfitters and river guides.
  • Manage all logistics for the coordination of trade shows, conferences and corporate sales meetings; negotiates terms with vendors.
  • Executed global photo shoots, events, retail brand presentation, product seeding and trade shows maximizing brand exposure.
  • Coordinated all aspects of participation in all trade shows and assisted in the creation of marketing communication materials.
  • Assist with the preparation, delivery, and execution of marketing events, trade shows, and demonstrations.
  • Organized international trade shows and dealer councils in Canada, Mexico, Germany, and the UK.
  • Provided 75% of company's qualified leads with event management for 4 major trade shows.
  • Performed research, budgeting, and implementation of conferences, trade shows, and speaking engagements.
  • Coordinated seasonal promotions and marketing collateral, and presented at 4 trade shows per year.
  • Originate business development on a national level through trade shows, conferences and other events.
  • Attended consumer trade shows and customer interaction marketing plans in various markets to promote products.
  • Marketed translation services at conferences, trade shows and Chamber of Commerce networking events.
  • Coordinated all marketing including trade shows, user groups, direct mail and collateral.
  • Assist with trade shows; This is a division improvement of over 25%.
  • Marketed the program through trade shows, public relations, employee development and promotions.
  • Coordinated logistics of all marketing campaigns, printed materials, conferences and trade shows.

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10. Human Resources

high Demand
Here's how Human Resources is used in Marketing And Operations Manager jobs:
  • Managed critical internal functions related to customer billing and collections; oversaw the Human Resources department and supervised other operations staff.
  • Coordinated human resources and benefits.
  • Managed all daily business operations, including purchasing, human resources, payroll administration, sales, marketing and internet sales.
  • Managed a variety of areas within the company including Marketing, Human Resources, Government Contract Operations, and Office Administration.
  • Developed long and short-term strategic plans for operations, marketing and sales activities, human resources, budgeting and financial analysis.
  • Connected daily with internal and external employees in sales, accounting, purchasing, and human resources.
  • Handle all Operations, marketing communications, recruiting, human resources on a daily basis.
  • Partnered with Human Resources on staffing, recruiting, interviewing, hiring, and training.
  • Assisted in Human Resources including selection of hotel staff and completion of required paperwork.
  • Processed all human resources documents, did human resources training on updates and changes.
  • Created a complete Human Resources and Payroll system to ensure company is in compliance.
  • Interfaced with human resources on talent acquisition for special projects and routine hires.
  • Manage the areas of Human Resources, Accounting, Operations and Marketing.
  • Allocate human resources that ensure appropriate matches between personnel and departments.
  • Organized and developed Human Resources Department for the company.
  • Managed Human Resources, and Payroll.
  • General daily operation responsibilities in the areas of concession/ticketsales, human resources, cash control, payroll management and facilities maintenance.
  • Identified operational efficiencies across marketing, accounting, and human resources through job shadowing and documentation.
  • Managed and directed human resources personnel.
  • Acted as Human Resources, including onboarding employees, coordinating benefits and time off, and employee termination.

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11. Salesforce

high Demand
Here's how Salesforce is used in Marketing And Operations Manager jobs:
  • Created dashboards in SalesForce displaying key metrics around campaign performance.
  • Collaborated and communicated with coworkers on Salesforce and Yammer, working in a dynamic and fast- paced operational environment.
  • Managed maintenance and accurate data input from Field Marketing and Channel teams into Salesforce.com.
  • Improved customer relationship management functions for sales staff through introduction and administration Salesforce.com.
  • Managed Salesforce application to streamline communication between sales and marketing departments.
  • Developed standardize reporting within Salesforce to track all marketing campaigns.
  • Developed and implement strategic marketing projects and objectives, involving, Salesforce, database marketing, and social media networks.
  • Worked in depth with Salesforce, Google Earth, Excel, Google Drive, and MapAnything on a daily basis.
  • Maintain and oversee Salesforce-based patron database including data entry, queries and reports.
  • Managed company website, Salesforce database, agency work product and resource library.
  • Launched and oversaw the implementation of the sales process through Salesforce.com.
  • Developed the project plan and managed the migration to Salesforce.com.
  • Manage systems for Salesforce, WordPress, and StrongMail.
  • Led clean-up process of lead flow through Salesforce.
  • Moved Sales team from homegrown software to Salesforce.com.
  • Maintained data integration and integrity with Eloqua and Salesforce for 4+ years ensuring accurate segmentation and B2B relationships.
  • Developed training documentation for all sales and marketing systems and processes including Salesforce.com, Pardot and lead importing.
  • Worked closely with database administrators to tailor and create custom Salesforce triggers.
  • Vet, implement and allocate internal sales resources (Salesforce, Marketo, ZoomInfo, SalesLoft, RingCentral, etc).
  • Manage all enterprise and direct marketing process and projects including creation of a new lead generation application using Aprimo and Salesforce.

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12. Facebook

high Demand
Here's how Facebook is used in Marketing And Operations Manager jobs:
  • Recommended key areas for A/B creative testing within digital marketing campaigns; primarily Facebook Advertising.
  • Created and updated the organization's Facebook page, which included integrated videos as well as linkage to the website.
  • Managed creation of company websites and digital presence through: Facebook, Twitter, Amazon and mommy blogger program.
  • Monitored Facebook traffic and encouraged auction winners to help promote the mission of the organization through Facebook postings.
  • Created and manage all of LDM's social profiles including: Facebook, Twitter, and LinkedIn.
  • Created social media campaign through Twitter and Facebook * Worked with local organizations to establish large accounts.
  • Integrated websites and blogs with social media outlets, such as Facebook, Twitter and RSS.
  • Manage social media accounts and stay current on Facebook, Twitter and LinkedIn.
  • Create and manage Google AdWords, Facebook, and LinkedIn advertising campaigns.
  • Spearheaded new social media campaigns on Twitter, Facebook, and YouTube.
  • Increased Facebook interaction with the brand ten fold.
  • Created Facebook pages for both corporations.
  • Managed digital/social media marketing campaigns via Facebook and Instagram.
  • Investigated and implemented new technologies and media including blogging, video/podcasts, wikis and Facebook, LinkedIn, virtual worlds.
  • Focus recent marketing efforts on social media including Facebook, Twitter, and Linked-In for weight loss and bariatric patients.
  • Manage all social media; Facebook, Google+, Twitter, Pintrest, YouTube, Blogger, etc.
  • Administer and publish all content for member website and member Facebook, Twitter, and Instagram accounts.
  • Managed social media platforms such as Facebook, Instagram, as well as SEO and analyzed metrics.
  • Manage all social media accounts including Twitter, Facebook, LinkedIn, and Quora.
  • Implemented social media strategy, including initiating and maintaining presence on Facebook and Houzz.

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13. Project Management

high Demand
Here's how Project Management is used in Marketing And Operations Manager jobs:
  • Coordinate areas of project management to ensure that installations and/or service are accomplished within prescribed time frame and funding parameters.
  • Performed change order review and analyses on proposals received from subcontractors and prepared recommendations for project management personnel.
  • Led team efforts through effective relationship-building, project management execution and delivery of high caliber performance results.
  • Led departmental process reviews and improvements and the reconfiguration of Rosetta's project management tracking system.
  • Manage marketing and in-house operations, including project management of campaigns and job-site performance.
  • Developed project management framework to manage and track acquisition integration milestones across key functions.
  • Awarded prestigious company Leadership award for excellence in project management.
  • Acted in an operational project management capacity for multiple Yahoo!
  • Project management of marketing lead initiatives/campaigns (global).
  • Developed a centralized system for project management.
  • Establish and maintain key project management tools including but not limited to MS Project Plans, dashboards, and project charters.
  • Collaborate and advise on effective marketing techniques, while maintaining excellent communication and project management skills in order to meet deadlines.
  • Recognized with MVP award for project management and implementation leading to $2M annual cost avoidance in labor.
  • Streamlined project management to enable work to flow through the shop in a timely, cost effective manner.
  • Led the local exchange project management team in developing 14 state regional strategies and marketing action plans.
  • Lead large team responsible for end-to-end Project Management of In-Store Marketing campaigns across total store.
  • Project management, in charge of opening the new offices as the business expands.
  • Managed teams delivering project management, production of print & digital marketing, photography.
  • Implemented automation and project management processes to increase time to market with marketing projects.
  • Researched and implemented new project management software (Base Camp).

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14. Special Events

high Demand
Here's how Special Events is used in Marketing And Operations Manager jobs:
  • Identified and managed all external vendor relationships related to infrastructure, operations, special events and marketing projects.
  • Collaborated with management team to develop digital/print ads and other marketing materials for all programs/special events.
  • Organized and developed special events and strategic partnerships for brand awareness and increased revenue.
  • Coordinated and executed logistics for online or in-person meetings regarding reoccurring and special events.
  • Plan, organize and execute unit banquets, catering services and special events for individuals, small groups and local businesses.
  • Improved employee morale through planning and coordination of special events such as company picnics, holiday parties, etc.
  • Coordinated sales meetings including venue selection, sales team travel, accommodations, meals, registration and special events.
  • Aided in the production of special events from inception to completion including the sourcing of venues & vendors.
  • Research, analyze and prepare unit fiscal budget for the banquet, catering and special events section.
  • Conceptualized, and planned innovative programs, promotions, and special events and implemented them as well.
  • Created and executed all station concerts, sales promotions, special events, and live broadcasts.
  • Planned special events, created promotional email campaigns, and monitored all social media outlets.
  • Supervised operations of $1.4M/year event merchandise marketing company for over 50 special events annually.
  • Planned and hosted all company special events, coordinating with vendors and managing event staff.
  • Budgeted and executed special events, such as artist showcases and album release events.
  • Established and developed additional revenue and marketing avenues through trade shows and special events.
  • Assisted with all special events and programs sponsored by the Fitness Department.
  • Organized special events, including receptions, promotions, and corporate luncheons.
  • Managed all special events, recruitment fairs, and promotional activities.
  • Created and implemented successful special events for employees and potential franchisees.

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15. Daily Operations

average Demand
Here's how Daily Operations is used in Marketing And Operations Manager jobs:
  • Managed daily operations and coordinated staffing needs for inbound international and outbound domestic shipments.
  • Designate supervisors to coordinate daily operations and double checking systems to improve shipping accuracy.
  • Manage and ensure quality control of internal code change activities impacting daily operations.
  • Managed daily operations including financial management and budgeting; maintained USAID compliance.
  • Supervised daily operations, including trucking, brokerage, and warehousing divisions.
  • Assisted in managing daily operations of family business for two restaurants.
  • Managed daily operations of secondary marketing and setting production quality standards.
  • Provided senior management with daily operations and client services updates.
  • Ensured detailed accuracy of order processing and daily operations.
  • Reorganized the storage of tax documents and daily operations documents
  • Delegated, observed daily operations and reprimanded when necessary.
  • Managed daily operations including shipping and customer support.
  • Oversee daily operations of corporate headquarters.
  • Managed daily operations of independent investment firm with $100 M assets under management, 350 clients and 4 sales representatives.
  • Oversee daily operations to ensure adherence to policy and procedures in compliance with the Accreditation standards set by AASM.
  • Hired, trained and supervised all franchise employees, focusing on product knowledge, merchandising and daily operations.
  • Acted as the assistant to the general manager, overseeing daily operations, staff training and program development.
  • Reviewed and made recommendations for new methods and procedures to make daily operations throughout the division more efficient.
  • Direct two Distribution Centers as required in their daily operations, overseeing customer service and repair departments.
  • Managed daily operations of real estate office, including hiring, training and supervising support staff.

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16. Market Research

average Demand
Here's how Market Research is used in Marketing And Operations Manager jobs:
  • Developed and managed numerous market research initiatives to support brand positioning, pricing, and marketing communications efforts.
  • Managed two primary competitive market research studies that contributed to critical business decisions.
  • Market research and significantly expanded association participation: Partnerships 400% Conferences.
  • Conducted market research to gauge constituent feedback to strategically align corporate initiatives.
  • Implemented market research programs to identify new market expansion opportunities
  • Prepared creative market research and analysis.
  • Identified critical business market research data and eliminated research studies, which failed to contribute to decision making process.
  • Conducted market research to determine target markets for the key account and conveyed this information to the key account.
  • Performed ongoing customer and market research, bringing new ideas to clients that improved processes, efficiency, and revenue
  • Managed marketing and promotional events for Slim-Fast and Proctor & Gamble and developed market research plans for Pepsi.
  • Managed market research projects to measure Kodak brand equity in new product categories.
  • Head market research and new product planning, marketing, and launch.
  • Initiate market research studies and analyze findings while monitoring market trends.
  • Planned and carried out regional and national market research and analysis.
  • Performed market research on emerging brands and trends in the industry.
  • Manage consumer market research needed to support the new product introduction.
  • Generated a 50% reduction in market research expenses.
  • Managed research and mailing activities of Market Research Team.
  • Conducted market research studies on a constant basis.
  • Initiate market research studies and analyze findings.

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17. SEO

average Demand
Here's how SEO is used in Marketing And Operations Manager jobs:
  • Supervised SEO team and provided client management, strategy development, and technology implementation counsel.
  • Developed and implemented SEO/marketing/communications plans each quarter based on current market trends.
  • Process all marketing material/device distribution and returns for our Field Sales and Operations Teams through the JD Edwards EnterpriseOne system.
  • Managed multiple Web & SEO projects with varying stakeholders at once while working remotely from my home office.
  • Increased website visits by over 35% at no extra expense by utilizing social marketing and SEO.
  • Utilized exceptional marketing abilities to create and implement crucial website and SEO strategies for the business.
  • Managed vendor and in-house SEO program which resulted in page 1 presence on top priority keywords.
  • Required diverse marketing skills in internet (SEM, SEO), print and broadcast channels.
  • Generated landing pages for SEO and SEM and monitored performance and conversion on a weekly basis.
  • Developed and managed web marketing initiatives: SEO, social media strategy and lead generation.
  • Implement SEO campaigns on a local and national level to significantly improve website rankings.
  • Helped project manage SEO and link earning efforts for up to 60 clients.
  • Managed web infrastructure and content management, SEO, SEM, social media.
  • Initiated plan to hire and lead digital marketing team to include SEO/SEM efforts.
  • Updated website and social media content for branding continuity and SEO optimization.
  • Engaged in SEO and SEM efforts to increase site relevance and ranking.
  • Manage SEO initiatives across multiple sites to insure results on Google organically.
  • Assist marketing team with tracking of SEO and website metrics.
  • Develop SEO keyword strategy to maximize organic rank.
  • Managed website and handled SEM and SEO.

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18. ROI

average Demand
Here's how ROI is used in Marketing And Operations Manager jobs:
  • Accomplished financial ROI calculations on promotions and strengthened international and domestic approvals from finance, product management, and global marketing.
  • Conducted ROI analysis of key marketing programs that optimized investment across marketing channels and improved marketing program executions.
  • Directed project teams in technology business case development, resulting in clearly defined technology ROI.
  • Conducted post campaign ROI analysis and recommended adjustments.
  • Created tracking values for websites so that campaigns could be credited the correct number of lead and ROI from the campaign.
  • Established company s first Marketing ROI tracking tool with ability to plan, implement and monitor success of marketing programs.
  • Developed monthly dashboards that reported on metrics related to budget and expense management, lead conversion and ROI.
  • Research local events for activation and sponsorship possibilities that can produce positive ROI for the program.
  • Identified and developed process to manage all payments - centralizing all outbound spend and ROI information.
  • Established and led reporting, on an ROI basis, for ten marketing campaign initiatives.
  • Tracked the success of our marketing initiatives and analyzed what campaigns drove the highest ROI.
  • Drive search engine optimization, search engine marketing, organic search, ROI tracking.
  • Test and troubleshoot new creative and ad types, including iPhone and Android platforms.
  • Evaluated customers' ROI to secure repeat-orders or asses alternate productions for optimal results.
  • Determine ROI goals and setup tracking via SFDC for all marketing programs via Alliances.
  • Served as expert to sales on business development offerings and financial ROI modeling tools.
  • Managed customer assets to drive ROI model to 139 % and Turns to 5.
  • Work with Accounting and Finance teams to establish best practices for ROI analysis.
  • Increased marketing efficiency by using metrics to determine ROI of marketing efforts.
  • Delivered lead funnel analysis to continuously improve marketing ROI and enable sales.

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19. Sales Goals

average Demand
Here's how Sales Goals is used in Marketing And Operations Manager jobs:
  • Developed field sales engagement programs and managed tracking and communication against sales goals.
  • Directed, managed, and coached all personnel within a branch to meet and/or exceed established short and long-term sales goals.
  • Monitor and maintain daily and weekly sales goals set by the Territory Manager through creation and implementation of various sales techniques.
  • Work with Regional Sales Managers and all Sales Reps to achieve sales goals for Retail, Commercial and Lab Industries.
  • Managed and trained Radio Shack District Managers on marketing promotions (monthly) to enhance sales goals with retail partners.
  • Led foreign sales and marketing initiatives that exceeded sales goals by 45% and maintained 35% margins.
  • Execute division-wide offer strategy within all channels to compete with competition & meet sales goals.
  • Distributed key account sales reports to executive team and reviewed sales goals with executive team.
  • Planned and organized marketing opportunities/sales plans with local businesses and schools to meet/exceed sales goals.
  • Exceeded sales goals and generated over $300,000 in sales during tenure as Sales Director
  • Developed strong sales goals and training of staff to achieve goals in a timely manner.

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20. Internet

average Demand
Here's how Internet is used in Marketing And Operations Manager jobs:
  • Performed troubleshooting of internet or server issues in direct collaboration with external support functions including computer service providers.
  • Accelerated sales growth and profits through effective marketing techniques including print advertisement, radio ads and internet accessibility.
  • Managed the operations of internet marketing work performed by 22 different digital agency vendors.
  • Managed technical operations and troubleshooting and resolution of computer and Internet issues.
  • Planned and implemented new internet marketing programs to achieve business expansion.
  • Managed all internet marketing campaigns and reported monthly progress.
  • Developed comprehensive internet-based learning solutions and selling tools.
  • Launched division internet portal and strategy.
  • Lead cross-functional teams to manage consumer/residential marketing tactics from inception to post campaign analysis for Video, Internet and Phone products.
  • Lead Requirements development and implementation for Operational Support and Back-end Office Support for FiOS Internet Protocol TV.
  • Developed 2 new brands for OIC Group, Inc. focusing on niche markets in Internet marketing.
  • Designed marketing and advertising campaigns for upcoming store sales through various mobile & Internet applications.
  • Directed effort to create a stable and effective internet presence for future expansion of SkiView.
  • Created customer continuity program, mail pieces, internet campaigns, and department networking.
  • Improved dealership monthly Internet sales by 40% through developing and expanding web sites.
  • Selected to manage Marketing Operations team to launch MSN Internet access marketing campaigns.
  • Developed internet sales distribution channel to support growth and increase prospect traffic.
  • Managed all aspects of lead generation, internet presence and marketing.
  • Acquired substantial Internet marketing skills and experience.
  • Report to the Director of Internet Development.

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21. Twitter

average Demand
Here's how Twitter is used in Marketing And Operations Manager jobs:
  • Increased Twitter following by 31.99% in one year through content creation, engagement, and utilizing prime hours for increased visibility
  • Developed a twitter page for the charity.
  • Initiated and executed social marketing program employing Twitter and Facebook to grow business; increasing awareness, user intimacy and visibility.
  • Connected with customers on Facebook, Twitter and company blog Built a positive company image and facilitated lasting customer relationships.
  • Implemented organizational Twitter account, promoting audience engagement with association's programs and initiatives.
  • Created and maintained Anthropology and Sociology Facebook and Twitter pages to connect with socially digital customers.

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22. Google Analytics

average Demand
Here's how Google Analytics is used in Marketing And Operations Manager jobs:
  • Use Google Analytics to develop real time dashboard of website performance to maximize content placement on site.
  • Use Google Analytics to measure marketing initiatives and SEO effectiveness.
  • Tracked results in HubSpot and Google Analytics.
  • Reported on marketing monthly and quarterly numbers using google analytics and other social media analytic tools.
  • Developed accurate reporting for Marketing and Finance using Cognos, Google Analytics, Excel and E-dialog.
  • Track campaign effectiveness using Google Analytics and Bitly.
  • Google Analytics, Quick Time Pro, QuickBooks Pro, HTML, Fireworks, Evernote, Cloud Technology (i.e.
  • Conducted ad hoc analyses on key areas of the business; e.g., Google Analytics, IBM Cognos, Tableau.

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23. Process Improvement

average Demand
Here's how Process Improvement is used in Marketing And Operations Manager jobs:
  • Developed and facilitated Lean Six Sigma training for internal teams; Insured employee commitment to process improvement and eliminating waste
  • Lead initiatives to improve operations and performance by development and communication of SOP and process improvements.
  • Utilize innovative technical skills and up-to-date process to efficiently identify possible opportunities for operational process improvements.
  • Maintained regulatory guidelines and compliance, developed quality process improvements, and supported risk management solutions.
  • Implement process improvement by re-establishing the new product development program to resolve product launch discrepancies.
  • Monitor and track productivity and efficiency and recommended and implemented process improvements of proposal procedures.
  • Developed process improvement strategy and implementation year over year to incorporate program enhancements.
  • Identify new revenue opportunities and develop/apply process improvement initiatives.
  • Designed process improvements for marketing tactic implementation and measurement.
  • Served as project manager for opportunity management process improvements.
  • Introduce and implement process improvements.
  • Created and implemented Franchise Business Plans, local marketing initiatives, restaurant review process, and process improvements.
  • Identified and implemented process improvements, resulting in subscriber growth and expense savings across the Northeast Region.
  • Contribute ideas for product, process improvement and recommend new products to the research and development team.
  • Implemented process improvements for samples, coming soon, and re-launch that drove 3x YOY growth.
  • Work with product vendors to ensure program operations are running smoothly while identifying process improvements.
  • Implemented process improvements to reduce time to market.
  • Executed Six Sigma Greenbelt process improvement project to create streamlined end-to-end process for onboarding and supporting multiple banking and franchise agreements.
  • Provided an in depth analysis of operations including time study in a creative production environment Recommend process improvements
  • Participated and led cross-functional process improvement team which resulted in an increase in error-free purchase and sales order execution.

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24. Press Releases

average Demand
Here's how Press Releases is used in Marketing And Operations Manager jobs:
  • Create a wide range of marketing tools, including promotional materials, direct mail pieces, press releases and website content.
  • Created and distributed all press releases, arranged media interviews for planetarium staff members; composed copy for radio advertisements.
  • Conducted competitive market research, developed new product names and pricing schedules, press releases and ads.
  • Managed all marketing strategies for product line creating: literature; advertisements; and press releases.
  • Created, edited and optimized press releases for events, business information and articles of interest.
  • Create and distribute press releases, general information to the media and public.
  • Oversee PAML and partner public relations efforts, including writing press releases.
  • Issued press releases and updated website with player statistics and game scores.
  • Managed media calendar, ad placement, press releases and media spend.
  • Write and edit all correspondence, including press releases and fact sheets.
  • Researched, authored and published content for websites and press releases.
  • Created and proofed print ad copy and press releases.
  • Launched various press releases to bring in new clientele.
  • Created newsletters and press releases.
  • Developed press releases and promoted business in local editorials to increase exposure of new catering service.
  • Content Development: Produced Monthly destination newsletters, content for the new website, as wellas scheduled press releases.
  • Created and executed company trade show program Wrote company press releases.

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25. New Clients

average Demand
Here's how New Clients is used in Marketing And Operations Manager jobs:
  • Developed all marketing and sales campaigns for existing clients and the acquisition of new clients.
  • Set proper expectations and design parameters for all new clients and ensured meeting budget constraints.
  • Service existing clients and establish new clients by identifying and planning target customer visits.
  • Worked closely with sales in developing special pricing and promotions to attract new clients.
  • Generated 4 new clients that led to $10k sales revenue.
  • Attended technology conferences to introduce product offerings and attract new clients.
  • Attended functions to market product and develop relationships with new clients.
  • Enlist new clients while maintaining existing relationships.
  • Seek new clients, including local sales and national accounts .

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26. Day-To-Day Operations

average Demand
Here's how Day-To-Day Operations is used in Marketing And Operations Manager jobs:
  • Managed day-to-day operations in start-up firm eventually consisting of seven attorneys and nine support personnel.
  • Conceptualized, launched and managed day-to-day operations, identified potential clients and won consulting engagements.
  • Establish and enhance operating policies and procedures to improve efficiency of day-to-day operations.
  • Handled day-to-day operations for the record label including music recording, contract administration.
  • Oversee day-to-day operations of the organization including finance, operations and marketing.
  • Assist the general manager with day-to-day operations including inventory and product orders.
  • Managed day-to-day operations to assist physicians and nursing staff.
  • Supervised day-to-day operations, including resolution of escalated issues.
  • Managed day-to-day operations and supported senior leadership team.
  • Oversee operations of 361,000 square-foot-shopping facility (three anchors and 24 stores), including day-to-day operations, maintenance and security.
  • Overhaul also included the management of day-to-day operations including the maintenance of client and project priorities and resource management.
  • Managed day-to-day operations, which included filling orders, billing vendors, supporting sales staff, and shipping product.
  • Execute end of month duties and manage compliance with assigned tasks to ensure day-to-day operations run smoothly.
  • Managed the day-to-day operations of the company, including vendor contracting, budgeting, invoicing and collections.
  • Consolidated overhead spending on all events and day-to-day operations while increasing revenue generation by over 35%.
  • Manage day-to-day operations including; office and warehouse personal, sales team and field technicians.
  • Managed day-to-day operations of a wholesaler of equestrian apparel with $500K+ annual revenue.
  • Managed and dispatched the crucial day-to-day operations and deadlines of a full service printer.
  • Manage day-to-day operations of one independent auto repair shop and two towing companies.
  • Managed day-to-day operations of 56 rooms and a marina of 64 berths.

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27. Revenue Growth

average Demand
Here's how Revenue Growth is used in Marketing And Operations Manager jobs:
  • Used financial and audit skills to uncover fraud, which yielded better franchisee performance and revenue growth for the company.
  • Attributed to qualified leads and revenue growth of over 92% in one year.
  • Developed marketing campaigns and programs which delivered 4 % revenue growth
  • Developed strategies to increase market penetration and revenue growth.
  • Increased internal market share from 2.7% to 9.5% and revenue growth by 87% over two years.
  • Created CY04 Marketing & Sales plan that mapped out 2X revenue growth vs. CY03.
  • Organized National Sales Meeting and worked with partners on advertising program to increase resellers' market exposure and revenue growth

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28. Promotional Materials

average Demand
Here's how Promotional Materials is used in Marketing And Operations Manager jobs:
  • Designed promotional materials, including concert programs, and coordinated their timely and cost-effective production.
  • Managed inventory and accurately forecast needs for promotional materials (swag).
  • Collaborated with marketing personnel on branding and promotional materials.
  • Created promotional materials and implemented marketing strategies.
  • Developed sales and marketing promotional materials.
  • Return all calls, set up all promotional materials, create estimate sheets, contracts, and all office work.
  • Execute the promotional materials for the professional and consumer quadrants.
  • Negotiated with vendors for contracts for promotional materials and fixtures.
  • Developed and managed a wide range of sales tools, including promotional materials, direct-mail pieces, and web site content.
  • Designed menus, sales brochures, flyers, posters and promotional materials to showcase amenities.

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29. Annual Budget

average Demand
Here's how Annual Budget is used in Marketing And Operations Manager jobs:
  • Developed annual budget for mail processing costs, including implementing quality control to achieve business objectives.
  • Direct responsibility of all Developmental activities, administrative responsibilities, annual Budget.
  • Designed and implemented annual budget and forecasts.
  • Developed reporting for quarter/annual budgets.
  • Manage $1M annual budget control costs for department, maintain forecast and accruals for multiple projects.
  • Developed annual budget, utilized SAP to maintain budget, and reconciled monthly with Finance Dept.
  • Analyze firm's: goals and objectives, operational procedures, annual budget and future projections.
  • Hired and mentored one staff member, nine interns and a $450K annual budget.
  • Prepared, administered and managed annual budgets between $3M - $9M.
  • Assist the DC Sales Managers to develop their annual budget and initiatives.
  • Created and monitored the forecasting and preparation of monthly and annual budgets.
  • Supervised plant staff and handled annual budgets of over $1.1 Million.
  • Achieved 120.1% sales attainment, $18 million annual budget.
  • Assisted the CFO in planning and executing the annual budget.
  • Developed, managed and reported on annual budget.
  • Average annual budget $124 million.
  • Prepared annual budget recommendations, yearend accruals and forecast to assist Finance in determining annual budget dollars.

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30. KPI

low Demand
Here's how KPI is used in Marketing And Operations Manager jobs:
  • Plan, implement and analyze all campaigns, direct response and branding to ensure client's KPI goals are achieved.
  • Increased business efficiency by establishing key performance indicators (KPI), process standardization, and establishing best practices.
  • Led the development efforts for the Smarter Computing KPI metrics and managed the monthly consolidation for executive review.
  • Set KPI goals for support desk and store staff that resulted in meeting larger division profit goals.
  • Developed and manage all reporting KPI's and analytic reports for marketing influenced campaigns.
  • Produce and manage all warehouse KPIs, giving visibility to inventory levels, store ordering, shipping costs and all P.O.P.
  • Tracked KPIs and provided weekly feedback on performance and motivated teams to increase productivity while maintaining quality of service.
  • Create ad-hoc dashboards, reports and KPI's to identify problems and solutions to lead generation efforts.
  • Collaborate with global team to ensure that China operation KPI can meet global requirement; 2.
  • Developed a custom HTML dashboard displaying KPIs and waterfall metrics for sales and marketing executives.
  • Led team members in meeting and exceeding monthly KPI's/Goals; monitored performance, provided training.
  • Develop and build reporting metrics and KPIs for Value Add Fulfillment trends and research.
  • Lead creative redesign to increase revenue and improve department KPIs.
  • Established and monitored KPIs for all vendors.
  • Identified KPIs to track site performance.
  • Developed marketing strategies and plans and evaluated performance against KPIs to gain efficiencies in go to market advertising and marketing efforts.
  • Perform platform optimizations & improvements to achieve maximum success in review of KPIs.

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31. Customer Base

low Demand
Here's how Customer Base is used in Marketing And Operations Manager jobs:
  • Managed field operations to create efficiency and accountability and regionally assigned grass roots marketing teams to educate and grow customer base.
  • Expanded customer base by 15% by consistently delivering goal-surpassing marketing results and ensuring complete customer satisfaction.
  • Accelerated the move towards a non-automotive customer base including heavy equipment manufacturers such as John Deere.
  • Ensured customer base viewed DES as a premier resource for information regarding industry news, legislation, and solution provider.
  • Expanded customer base by identifying customer buying strategies which led to the development of a targeted marketing program.
  • Play integral role in product launches and shows to market division's services and grow customer base.
  • Increase annual revenues by expanding customer base, instituting new product offerings, and improving service quality.
  • Conducted market survey to define customer base and developed promotions customized to tastes of the local community.
  • Support the sales team and met with key customers to better understand the evolving customer base.
  • Developed sales tools and training, which led to customer base expansion from 400 to 1600.
  • Developed marketing strategy that increased sales 20% and expanded customer base 40%.
  • Developed and implemented on-and off-premise events, increasing exposure, customer base and loyalty.
  • Implemented grass roots marketing and advertising campaign to increase customer base and revenue.
  • Marketed and networked strategically with potential new clients to grow the customer base.
  • Develop relationships with key personal to grow customer base and increase sales.
  • Increased new customer base by 20% through strategically targeted web marketing.
  • Generate marketing campaigns for specials to increase client and customer base.
  • Develop marketing strategies to attract new customers and expand customer base.
  • Develop new customer base through existing client references.
  • Implemented marketing programs to enhance customer base.

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32. Inventory Control

low Demand
Here's how Inventory Control is used in Marketing And Operations Manager jobs:
  • Streamlined operations by developing and implementing quality standards, customer database, production schedules, pricing models and purchasing/inventory control processes.
  • Managed policy fulfillment house and turnaround time for the assembly and delivery of policy packages, and monitored inventory control procedures.
  • Maintained effective client relationships by providing value added services through various transportation programs, warehousing, and inventory control.
  • Coordinated and supervised the distribution operations, inventory control and purchasing activities.
  • Track in-house inventory levels ensuring accuracy within inventory control system.
  • Managed inventory and sales orders using inventory control software.
  • Led inventory control and warehouse management operations.
  • Manage inventory control for all e-commerce operations.
  • Managed and coached a team of 8-10 Marketing Operations and Inventory Control Coordinators with highly effective performance management and coaching techniques.
  • Perform unit level financial operations, including budgeting, purchasing, inventory control, AP/AR and full P&L responsibilities
  • Inventory control, marketing, interview potential new employees, train sales staff, cross promote with other local businesses.
  • Managed the inventory control, purchasing, vendor communication, as well as the customer service activities.
  • Managed day-to-day productivity including; inventory control, payroll, employee performance, cost-control and customer service.
  • Developed and implemented company wide merchandise inventory control system, reducing shrink and maintaining 35% profit.
  • Maintained Inventory control, price setting, purchasing and receiving of all liquor and related supplies.
  • Worked closely with customer service representatives on any outstanding issues to ensure timely and cost-effective fulfillment and inventory control.
  • Coordinate and Allocate resource components to track for expensing and inventory control, utilizing the AOL's SAP.
  • Established material control directives, inventory controls, passed audit from Deloite.
  • Oversee inventory control, ordering, foodsanitation and quality of food products.

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33. Annual Sales

low Demand
Here's how Annual Sales is used in Marketing And Operations Manager jobs:
  • Increased annual sales 19% within one year while streamlining operations via integration of new technology for sales and inventory management.
  • Managed daily operations of the tasting room and lodging facility for a winery with annual sales exceeding $10 million.
  • Key adviser to clients with $350M in annual sales; appropriated $250M program budgets and oversaw 600+ employees.
  • Direct Supervisor for Corporate Catering team of 1 manager and 3 associates with annual sales of $1.6M.
  • Managed operations and group sales departments of test-market entertainment pilot establishment with $1.3 million in annual sales.
  • Assisted in the creation of the sales budgets of up to $280 million dollars in annual sales.
  • Directed facility operations, performed all business planning, organized annual sales plan and presented to partners.
  • Negotiated complex annual sales program and trade terms resulting in increased marketing funds for in-store promotions.
  • Established, managed and directed company auto-ship program which accounted to $48M of annual sales.
  • Managed Sales team to profitability and record annual sales for 2001 and 2002.
  • Played a critical role in pushing annual sales to $500,000.
  • Reported monthly/annual sales and use of capacity.
  • Averaged $40,000,000 annual sales volume.
  • Delivered Results: * Increased annual sales revenues by 55% ($325K) while adding three key OEM customers.
  • Record annual sales in 1997 of + $19,000,000.

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34. New Accounts

low Demand
Here's how New Accounts is used in Marketing And Operations Manager jobs:
  • Developed and implemented online and offline sports marketing strategies which resulted in 30,000 new accounts in 3 months.
  • Secured new accounts via direct mailing as well as networking at trade shows and dialysis facilities.
  • Assisted in the acquisition of new accounts while spearheading Sales and Marketing campaigns.
  • Developed new accounts, maintained customer relationships, and provided client services.
  • Represented company to secure new accounts.
  • Generated sales, cultivated new accounts, and increased usage of current clientele by utilizing relationship marketing and consistent follow-up.

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35. Business Operations

low Demand
Here's how Business Operations is used in Marketing And Operations Manager jobs:
  • Managed business operations for all sales and literature pieces, including implementation of a total quality management process.
  • Directed and managed business operations reviews with Executive teams, implementing recommendation and reversing trends, when needed.
  • Conducted business operations and account management of approximately $9 million per year.
  • Developed a system of processes to facilitate and streamline daily business operations.
  • Managed day-to-day business operations, with responsibility for budget and sales performance.
  • Perform directly with all external vendors to assure steady business operations.
  • Implemented Social Media and Internet integration with business operations focused on short and long term sales growth and brand recognition.
  • Oversee business operations such as hiring, contract negations, billing, and resource management.
  • Analyzed systems and recommended strategies for efficient marketing, branding, and business operations.
  • Oversee daily marketing and business operations for a full service residential interior design firm.
  • Created new menu items, developed marketing plans and business operations.
  • Oversee employees, business operations, and daily activities.
  • Managed daily business operations for the school.
  • Managed entire business operations in India and singlehandedly set-up India facility.
  • Rebranded the company, and restructured business operations with the purchase of failing competitors, increasing revenues by over $100,000.

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36. Market Share

low Demand
Here's how Market Share is used in Marketing And Operations Manager jobs:
  • Cultivated relationships with cross-functional teams and outside vendors which resulted in significant improvements to existing program revenues and market share gains.
  • Defined and deployed a customer segmentation model focusing on profitability instead of market share.
  • Directed and developed marketing campaigns which increased overall market share and retention.
  • Analyzed market share and identified improvement opportunities within market and segments.
  • Build essential relationships and good rapport with schools & other clients to increase sales, revenue, market share and networking opportunities
  • Evaluated and reported on product performance - sales volume, sell-through, margins, and market share.
  • Design and execute new sales projects and sales initiatives designed to grow revenue and market share.
  • Total Available Market over $15M and keeping 40% Market Share in the region.
  • Reached 9% year-over-year growth, gaining market share instead of losing ground.
  • Recruited by President to help build additional location and grow market share.
  • Identified opportunities to increase market share by 12%.
  • Increased overall US market share by 38%.
  • Provide best in class category management assistance and fact-based selling to help meet and exceed volume, market share and sale objectives

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37. Direct Reports

low Demand
Here's how Direct Reports is used in Marketing And Operations Manager jobs:
  • Provided performance evaluation for direct reports.
  • Managed a staff of 32 direct reports, 32 facilities in 10 states and annual revenues of over $12 million.
  • Managed all facets of personnel development for ten direct reports; supervised personnel development for over 200 field personnel.
  • Execute $30 million annual marketing OPEX budget while supporting six Vice Presidents and their direct reports.
  • Managed a team of 5 direct reports accountable for supporting global web-based product and marketing content.
  • Managed 5+ direct reports within marketing operations, call center, and reservations staff.
  • Provided training and support for direct reports in new or existing technologies or software.
  • Managed, coached and developed team of direct reports dispersed across three regions.
  • Managed 3 direct reports and a $750K budget.
  • Mentored and supervised three direct reports.
  • Staff Management - 5 direct reports
  • Led a team of 30 direct reports to success in fifteen global Tier 1 telecom operator partnership assessment projects.

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38. Vendor Relations

low Demand
Here's how Vendor Relations is used in Marketing And Operations Manager jobs:
  • Managed branch operations ensuring efficiency in inventory, communications, office requirements and vendor relationships.
  • Negotiated contracts and managed vendor relationships involved with special sampling events and market research projects.
  • Managed vendor relationships which included contract negotiations, performance evaluations and product education.
  • Maximize sales and new account development by cultivating customer and vendor relationships.
  • Provided office and tools administration, approved invoices and managed vendor relationships.
  • Ensured on-time deliveries by effectively managing vendor relations and overall production process.
  • Executed vendor relationship management and customer service activities.
  • Organized, developed & maintained vendor relationships.
  • Oversee quality assurance and vendor relationship.
  • Coordinated vendor relations throughout the tournament.
  • Generated documents for spec changes - maintained vendor relationships and earned trust from Manufacturing.
  • Manage internal PI division, all revenue tracking and reporting and vendor relationships.
  • Manage +50 vendor relationships, aligning purchasing budgets with sales projections.
  • Handled information systems, budget and expense processes and vendor relationships.
  • Owned vendor relationships to insure best pricing.
  • Manage multiple partner and vendor relationships.
  • Managed reporting of business expenses for travel, vendor relationships and sales leads on Salesforce and QuickBooks.
  • Tracked, forecasted, approved invoices, and owned vendor relationships for Marketing spend to budget.
  • Maintain domestic and foreign vendor relations, attend tradeshows, and negotiate vendor pricing.

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39. Sales Representatives

low Demand
Here's how Sales Representatives is used in Marketing And Operations Manager jobs:
  • Worked directly with Visual Marketing Managers and Sales Representatives to promote and instruct on seasonal key merchandising initiatives.
  • Maintained quality inventory and built industry relationships in concert with manufacturers and outside sales representatives.
  • Coordinate sales and marketing initiatives with all outside sales representatives.
  • Coordinated hiring and training of first 5 sales representatives and organization for the company's launch of its first product.
  • Managed external sales representatives, led trade shows, and directed PR, advertising, collateral, and sales training.
  • Develop procedures to manage risk of qualifying customers and development of cut sheets for sales representatives.
  • Created inside sales operations training manual for support and training of 30 inside sales representatives.
  • Work with outside sales representatives and branch managers on all customer contracts and special pricing.
  • Developed and implemented training for new sales representatives and other key managers and staff.
  • Trained 100+ sales representatives by producing training CD and participating in role play exercises.
  • Managed 100+ sales representatives and managed operations of call center.
  • Hired and trained employees to become effective sales representatives.
  • Coached and trained staff of 18 outside Sales Representatives.
  • Directed team of sales representatives.
  • Accelerated efficiency among sales representatives and enhanced customer onboarding experience by revamping required procedures through successful 10-member project.
  • Inventory Management, Management of Sales Representatives, Cosmoprof North America Tradeshow experience.

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40. Cost Savings

low Demand
Here's how Cost Savings is used in Marketing And Operations Manager jobs:
  • Devised and assessed business and operational process improvements for efficiency and cost savings.
  • Eliminated the use of outside telemarketing vendors by implementing an in-house telemarketing unit at a cost savings of 52%.
  • Improved the point-of-sale advertising ordering and sending processes to streamline repeated control and communication activities, resulting in cost savings.
  • Captured 100% of critical and high defects prior to production which was a significant cost savings to the company.
  • Developed import/export strategy for US based crude oil for transportation cost savings by obtaining proper permits and licenses.
  • Cost savings of $1.1MM to date based on making design/production recommendations to a few of the programs.
  • Initiated a competitive bidding process with vendors, which resulted in a $3.2 million cost savings.
  • Network initiative identified $4.5M annual cost savings and 40% decline in field technician overtime.
  • Evaluated and recommended capital improvements that resulted in production cost savings in excess of $20MM.
  • Implemented a Strategic PO Process for videos which yielded 10% additional cost savings.
  • Negotiated yearly contracts with multiple print and list/data vendors resulting in cost savings.
  • Recovered $5M in annual cost savings by streamlining business processes.
  • Deliver on cost savings initiatives of $500,000 minimum each year.
  • Resulted in a $750K annual cost savings to marketing budget.
  • Evaluated agency relationships resulting in a 10% cost savings.
  • Challenged with driving consistencies, efficiencies, and cost savings across the operational budgets of previously disparate worldwide hardware marketing teams.
  • Provided Amgen with cost savings of 2M in marketing material production while providing creative, print production, solutions.
  • Research, identify and implement strategies to resolve claim reoccurrences exceeding yearly cost savings objective.

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41. Web Content

low Demand
Here's how Web Content is used in Marketing And Operations Manager jobs:
  • Managed/maintained web content for intranet and internet sites
  • Gain international attention through online social media and correct usage of key terms in web content and product visuals and designs.
  • Directed or created all printed and electronic/interactive marketing/event materials, web content, and copy using Adobe Creative Suite.
  • Create marketing programs and materials, web content to support our social media marketing initiative, product photos.
  • Created requirements and created web content in support of new, innovative online store promotions.
  • Increased revenue through advertising, web content, trade shows and demonstrations.
  • Direct the development of a five-person in-house web content management system.
  • Manage web content and all e-marketing campaigns.

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42. Client Relationships

low Demand
Here's how Client Relationships is used in Marketing And Operations Manager jobs:
  • Established and maintained appropriate client relationships with instructors, educational specialists, school administrators, parent/teacher organizations in assigned areas.
  • Designed and executed incentive and retention programs to solidify top-tier client relationships.
  • Managed client relationships and monitored client interests and media direction.
  • Manage client relationships and act as key client contact to ensure successful campaign completion.
  • Established strong client relationships, improving collaboration across value chain.
  • Engaged and managed new customer and corporate client relationships.
  • Managed client relationships, listings, and accounting.
  • Oversee campaign management strategies, database production, workflow, client relationships, and weekly status meetings to drive marketing operations.
  • Manage ongoing client relationships pre and post-sale

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43. Customer Relations

low Demand
Here's how Customer Relations is used in Marketing And Operations Manager jobs:
  • Contacted potential customers through outbound calling to introduce new banking products and establish new customer relationships to maximize company profits.
  • Certified Trainer for Increasing Human Effectiveness and Achieving Excellent Customer Relations.
  • Create job descriptions and standards for customer relationship management.
  • Led worldwide Customer Relationship Management and Reporting System.
  • Managed car wash operations and customer relations.
  • Quadrupled customer relationship database to 189 million households through negotiation, incorporation, and implementation of five sizable new data sources.
  • Developed operational strategies within customer relations, sales, event management, employee management, scheduling, budgeting & logistics.
  • Advised and approved responses to guest complaints to maintain customer relationships in accordance to business practices.
  • Reversed long-term market share erosion in sales territory, and built excellent customer relations.
  • Developed sales strategies for new products, responsible for customer relationship and satisfaction results.
  • Increased inside sales over 40% by strengthening customer relationships and closing new contracts.
  • Implemented and manages LDM's Customer Relationship Management system.
  • Develop and manage all information systems, including customer relationship management, learning management systems, and website development and maintenance.
  • Maintained vendor and customer relationships.
  • Helped to grow to over 8,000 customers throughout the United States and overseas Vendor sourcing and negotiating with customer relations and satisfaction
  • Key team member involved with support, installation and launch of Motorola's Customer Relationship Management tool (Siebel).

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44. Linkedin

low Demand
Here's how Linkedin is used in Marketing And Operations Manager jobs:
  • Managed LinkedIn page and increased traffic and followers by 59%.
  • Established an integrated social media campaign that included representation on Twitter, LinkedIn and Facebook.
  • Designed and implemented LinkedIn training program for Directors transitioning to new business development roles.
  • Maintain official company page on Facebook and LinkedIn to facilitate interaction with consumers.
  • Secured critical LinkedIn partnership and managed the associated marketing campaign and announcement.
  • Implemented standardized branding across email signatures and employee LinkedIn accounts.

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45. Account Management

low Demand
Here's how Account Management is used in Marketing And Operations Manager jobs:
  • Account Management: Maintained and developed relationships with stakeholders, and members of the association through planned and individual support.
  • Develop and coordinate weekly events; new business development, account management, vendor, consumer and community relations.
  • Traffic Management Liaison with the account management and design teams.
  • Diagnossed and troubleshot issues and problems stemming from intra-company cooperation, account management and internal human resource management.
  • Provided Account Management to all "large" accounts of 500+ lives.
  • Established an Account Management team to drive new business development through focused target marketing and improve customer relations and retention.

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46. Business Units

low Demand
Here's how Business Units is used in Marketing And Operations Manager jobs:
  • Led all marketing equipment operations, interacting with other business units and national managers.
  • Integrated a high-growth start up sector with mature business units to develop new service offerings in a stagnant market.
  • Devise and deliver technical training programs and provide ongoing mentoring to users across multiple departments and business units.
  • Maintain and communicate yearly marketing initiative plans, project status, and budget to all business units.
  • Managed three business units that achieved and exceeded revenue, profit, and new product introduction targets.
  • Recognized as an Integration Project Specialist for Marketo implementation for large enterprise business units.
  • Developed business units' plans annual business plans for Software core and new products.
  • Liaised between business units and IT, implementing and rolling out "Shop Your Way" loyalty program.

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47. Search Engine Optimization

low Demand
Here's how Search Engine Optimization is used in Marketing And Operations Manager jobs:
  • Experience with Search Engine Optimization and Search Marketing Optimization Experience and success working with a Customer Relationship Management tool, i.e.
  • Perform keyword research for search engine optimization.
  • Supported overhaul of corporate digital content and provided search engine optimization and content management, including the portfolio management function.
  • Optimized marketing website for proper indexing and maximization of search engine optimization results for increased website traffic and exposure.
  • Coordinated interactive marketing and content services, including search engine optimization, affiliate programs, and syndicated content integration.
  • Researched, developed and oversaw search engine optimization campaign, affiliate program and direct e-mail newsletter marketing campaign.

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48. Data Analysis

low Demand
Here's how Data Analysis is used in Marketing And Operations Manager jobs:
  • Utilize data analysis to identify and justify implementation of new business opportunities, such as the development of an e-commerce platform.
  • Developed and implemented a metrics monitoring log to illustrate and quantify Marketing's impact through data analysis and budget.
  • Provided primary data analysis to support marketing intelligence, customer segmentation and sales operations KPI reporting.
  • Conducted data analysis and forecasting to strategically develop operational and marketing process improvements.
  • Led sales operations team which included sales training, performance coaching, compensation planning, sales data analysis and contract administration.
  • Managed Mind Body Online software, including maintaining trainers and client schedules, billing, and data analysis.
  • Used proprietary real-time data analysis software to evaluate all stages of production and sales to meet customer needs.
  • Owned data analysis of budget, Q/Q, YOY, and identified gaps or trends.

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49. Instagram

low Demand
Here's how Instagram is used in Marketing And Operations Manager jobs:
  • Crafted blog ideas; oversaw FB and Instagram accounts.
  • Created Twitter & Instagram accounts and presence.
  • Drafted and implemented social media content for all channels, including developing and art directing programmatic storytelling on Snapchat and Instagram.
  • Contribute to Mandalynn s social media (Instagram) and increase engagement with influencers.
  • Re-branded and managed secondary Instagram account focused on product across multiple store locations.
  • Create, organize, and promote events using social media (Facebook, Twitter, Instagram, Yelp, etc.)

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50. PPC

low Demand
Here's how PPC is used in Marketing And Operations Manager jobs:
  • Increased micro-site traffic by 200% by launching PPC (text and display) campaign.
  • Worked closely with external advertising firm on PPC campaigns and website SEO.
  • Search Engine Marketing (PPC) - managed the PPC marketing campaigns across Google, and Yahoo/Bing.
  • Set up Adwords PPC Campaigns and wrote PPC ad copy.
  • Web Presence Group - Comprehensive Internet Marketing Services including SEO, PPC, Mobile Marketing and Website Optimization (www.webpresencegroup.net).
  • Identify training requirements -Manage budget for Strategic/AppConnect partner channel -Network within partner organizations to identify strategic opportunities

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20 Most Common Skill for a Marketing And Operations Manager

Company Website18.7%
Customer Service11.5%
Online7.9%
Email7.7%
Customer Database6.4%
Business Development5.5%
CRM4.4%
New Product Development4.3%

Typical Skill-Sets Required For A Marketing And Operations Manager

RankSkillPercentage of ResumesPercentage
1
1
Company Website
Company Website
13.7%
13.7%
2
2
Customer Service
Customer Service
8.5%
8.5%
3
3
Online
Online
5.8%
5.8%
4
4
Email
Email
5.7%
5.7%
5
5
Customer Database
Customer Database
4.7%
4.7%
6
6
Business Development
Business Development
4%
4%
7
7
CRM
CRM
3.2%
3.2%
8
8
New Product Development
New Product Development
3.2%
3.2%
9
9
Trade Shows
Trade Shows
2.5%
2.5%
10
10
Human Resources
Human Resources
2.3%
2.3%
11
11
Salesforce
Salesforce
2.2%
2.2%
12
12
Facebook
Facebook
2.2%
2.2%
13
13
Project Management
Project Management
2.2%
2.2%
14
14
Special Events
Special Events
2.2%
2.2%
15
15
Daily Operations
Daily Operations
2.2%
2.2%
16
16
Market Research
Market Research
1.9%
1.9%
17
17
SEO
SEO
1.9%
1.9%
18
18
ROI
ROI
1.9%
1.9%
19
19
Sales Goals
Sales Goals
1.7%
1.7%
20
20
Internet
Internet
1.6%
1.6%
21
21
Twitter
Twitter
1.5%
1.5%
22
22
Google Analytics
Google Analytics
1.4%
1.4%
23
23
Process Improvement
Process Improvement
1.3%
1.3%
24
24
Press Releases
Press Releases
1.3%
1.3%
25
25
New Clients
New Clients
1.2%
1.2%
26
26
Day-To-Day Operations
Day-To-Day Operations
1.2%
1.2%
27
27
Revenue Growth
Revenue Growth
1.1%
1.1%
28
28
Promotional Materials
Promotional Materials
1.1%
1.1%
29
29
Annual Budget
Annual Budget
1.1%
1.1%
30
30
KPI
KPI
1%
1%
31
31
Customer Base
Customer Base
1%
1%
32
32
Inventory Control
Inventory Control
1%
1%
33
33
Annual Sales
Annual Sales
0.9%
0.9%
34
34
New Accounts
New Accounts
0.9%
0.9%
35
35
Business Operations
Business Operations
0.9%
0.9%
36
36
Market Share
Market Share
0.8%
0.8%
37
37
Direct Reports
Direct Reports
0.7%
0.7%
38
38
Vendor Relations
Vendor Relations
0.7%
0.7%
39
39
Sales Representatives
Sales Representatives
0.7%
0.7%
40
40
Cost Savings
Cost Savings
0.7%
0.7%
41
41
Web Content
Web Content
0.7%
0.7%
42
42
Client Relationships
Client Relationships
0.6%
0.6%
43
43
Customer Relations
Customer Relations
0.6%
0.6%
44
44
Linkedin
Linkedin
0.6%
0.6%
45
45
Account Management
Account Management
0.6%
0.6%
46
46
Business Units
Business Units
0.6%
0.6%
47
47
Search Engine Optimization
Search Engine Optimization
0.6%
0.6%
48
48
Data Analysis
Data Analysis
0.6%
0.6%
49
49
Instagram
Instagram
0.6%
0.6%
50
50
PPC
PPC
0.6%
0.6%

34,104 Marketing And Operations Manager Jobs

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