Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for marketing and operations managers in the United States
Marketing and operations manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected marketing and operations manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for marketing and operations managers are projected over the next decade.
Marketing and operations manager salaries have increased 8% for marketing and operations managers in the last 5 years.
There are over 77,005 marketing and operations managers currently employed in the United States.
There are 152,231 active marketing and operations manager job openings in the US.
The average marketing and operations manager salary is $93,738.
Are marketing and operations manager jobs in demand?
Marketing and operations manager job and salary trends over time
Marketing and operations manager jobs over time
Marketing and operations manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 77,005 | 0.02% |
| 2020 | 74,532 | 0.02% |
| 2019 | 72,762 | 0.02% |
| 2018 | 66,393 | 0.02% |
| 2017 | 60,509 | 0.02% |
Average marketing and operations manager salary over time
Marketing and operations manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $93,738 | $45.07 | +3.9% |
| 2024 | $90,231 | $43.38 | +1.9% |
| 2023 | $88,543 | $42.57 | +1.6% |
| 2022 | $87,185 | $41.92 | +0.8% |
| 2021 | $86,492 | $41.58 | +1.9% |
Marketing and operations manager jobs by state
Most common states for marketing and operations managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 292 | 39% |
| 2 | District of Columbia | 693,972 | 270 | 39% |
| 3 | New Hampshire | 1,342,795 | 494 | 37% |
| 4 | Minnesota | 5,576,606 | 1,854 | 33% |
| 5 | Wyoming | 579,315 | 189 | 33% |
| 6 | South Dakota | 869,666 | 278 | 32% |
| 7 | Nebraska | 1,920,076 | 548 | 29% |
| 8 | Maine | 1,335,907 | 368 | 28% |
| 9 | North Carolina | 10,273,419 | 2,640 | 26% |
| 10 | Alaska | 739,795 | 194 | 26% |
| 11 | Pennsylvania | 12,805,537 | 3,206 | 25% |
| 12 | Georgia | 10,429,379 | 2,638 | 25% |
| 13 | Kansas | 2,913,123 | 692 | 24% |
| 14 | Wisconsin | 5,795,483 | 1,298 | 22% |
| 15 | Iowa | 3,145,711 | 687 | 22% |
| 16 | Montana | 1,050,493 | 235 | 22% |
| 17 | Arkansas | 3,004,279 | 637 | 21% |
| 18 | Texas | 28,304,596 | 5,800 | 20% |
| 19 | Ohio | 11,658,609 | 2,348 | 20% |
| 20 | Tennessee | 6,715,984 | 1,345 | 20% |
Most common cities for marketing and operations managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Mountain View | 6 | 7% | $120,589 |
| 2 | Annapolis | 2 | 5% | $94,081 |
| 3 | Springfield | 2 | 2% | $85,225 |
| 4 | Stamford | 2 | 2% | $87,429 |
| 5 | Alpharetta | 1 | 2% | $84,520 |
| 6 | Broomfield | 1 | 2% | $85,871 |
| 7 | Des Plaines | 1 | 2% | $86,394 |
| 8 | Sacramento | 3 | 1% | $115,014 |
| 9 | Tallahassee | 2 | 1% | $76,001 |
| 10 | Alameda | 1 | 1% | $120,107 |
| 11 | Cambridge | 1 | 1% | $91,303 |
| 12 | Boston | 3 | 0% | $91,351 |
| 13 | Chicago | 3 | 0% | $86,344 |
| 14 | Denver | 3 | 0% | $85,810 |
| 15 | Jacksonville | 3 | 0% | $75,898 |
| 16 | Atlanta | 2 | 0% | $84,440 |
| 17 | Indianapolis | 2 | 0% | $83,548 |
| 18 | Los Angeles | 2 | 0% | $109,189 |
| 19 | San Diego | 2 | 0% | $106,240 |
| 20 | Baltimore | 1 | 0% | $94,126 |
Marketing And Operations Manager job outlook: Expert opinions
Our panel of marketing and operations manager experts
University of Louisiana at Monroe
Susquehanna University
Northeastern University
Murray State University
Texas Woman's University
Southern University and A & M College
City University of Seattle
Worcester Polytechnic Institute
North Dakota State University
Siena College
Siena College
Siena College
University of North Georgia
What will help Marketing And Operations Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What general advice would you give to a Marketing And Operations Manager?
Dr. Travis Simkins: Likes: Creativity, Analytical and Quantitative Aspects, Variety, Impact, Collaboration. Dislikes: Pressure and Deadlines, Uncertainty, Measurement and Accountability, Constant Change
Lauren Smith
Lecturer of Management & MarketingSusquehanna University
Business Administration, Management And Operations
What general advice would you give to a Marketing And Operations Manager?
Lauren Smith: Lauren Smith advises graduates to actively engage in a dual pursuit of entrepreneurship and traditional corporate roles, emphasizing the importance of gaining diverse experiences.
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Rob Durant: The marketing landscape is increasingly recognizing and valuing two very important, yet significantly divergent, key skill areas: the adept use of advanced digital tools - especially AI, and a strategic approach to social media that focuses on building genuine connection rather than just cultivating 'Influencers'.
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
What will help Marketing And Operations Managers increase their earning potential?
Barrie Silver M.Ed.: Be nimble! Marketing is a fast-paced, ever-changing field and marketers need to be able to keep up. I encourage my students to take a variety of courses -- both in school and online -- and do as many internships as they can. For example, students in my 'Strategic Online Community Management' class are expected to complete social media certifications from HubSpot or Meta. Students in my 'Integrated Marketing and Communication' class work with local businesses and nonprofits to develop comprehensive integrated marketing campaigns. Along with our other coursework, this gives them hands-on, real-world experience -- and may also give them a leg up on other candidates when they start their job search.
Dr. Ben Littlepage
ProfessorMurray State University
Educational Administration And Supervision
What will help Marketing And Operations Managers increase their earning potential?
Dr. Ben Littlepage: Salary is maximized when leaders are sought after. Leaders who pursue meaningful experiences and remain 'market ready' are viewed as an asset to any organization. Leaders must carefully consider where the field is moving and respond.
Dr. Pushkala Raman Ph.D.
Associate Dean of Academic Affairs & Professor of MarketingTexas Woman's University
Business/Commerce
What general advice would you give to a Marketing And Operations Manager?
Dr. Pushkala Raman Ph.D.: Maximizing salary potential does not necessarily mean aiming for that job that pays the highest. Instead, it means being able to signal to the market your strengths and how you are "crazy good" in your area of strength. How can you continue to maintain that edge? Earning certifications, joining professional organizations, attending conferences and workshops provide opportunities to remain current in your field (adding to performance capital) and networking (adding to relationship capital).
What general advice would you give to a Marketing And Operations Manager?
Dr. Anna McAlister Ph.D: I have so many answers to this question! Here are a few answers:
* Be yourself and let people get to know you. If you want interesting opportunities to come your way, you need to let people know what interests you. This might be about your hobbies and interests, a sport you play, your favorite food, your pets, etc. Let's say you love animals. If you're working in an ad agency and there's a pet food brand that's a new client for the agency, maybe that's a project you want to work on. If your colleagues know you love animals, you might be more likely to be assigned to work on that project. But that won't happen if you don't present your authentic self at work.
* Finding the perfect job is all about "fit". There's more to a workplace than the work you do day to day. Every workplace has culture and some workplace politics. Some places are rigid, others are more casual. Some pay well but take a greater toll on your work/life balance. Sometimes you'll be happier in a slightly lower paying job if it offers flexibility in work hours or requires a shorter commute. Think about the things you truly value. If income is priority #1, go for the high paying job. If you can't stand a long commute and don't like public transport, maybe you're better off at a slightly lower paying job closer to home as opposed to being in the center of the city.
* Don't put yourself in a box. Your degree doesn't define you. There are (typically) several decades between your entry level job and your retirement. Continue to explore and grow and don't be afraid to step outside of the "box" you feel you belong in. As an example, I'm a marketing professor but I don't have a marketing degree. I have a doctoral degree in psychology and I was a psychology major as an undergrad. I conduct research on the effects of marketing on young children's food and beverage choices. I study food and beverage marketing because I find it interesting, but I never formally studied health and nutrition either. It's okay to explore your interests. Your first job is simply the starting point. You'll most likely end up somewhere far from where you started. Talk to people who are close to retirement. Ask them where they started and how they got to where they are now. You'll may be surprised to find that the majority of folks will describe "happy accidents" or "detours" they took along their career paths. Do not feel like you have to stick to the path you dreamed up when you were a freshman! Your career is likely to make many twists and turns. Don't resist them! You are not a failure if you start over or go back to school at some point!
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat will help Marketing And Operations Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
What general advice would you give to a Marketing And Operations Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Vanessa Ferchaud Ph.D.
Assistant Research ProfessorSouthern University and A & M College
Agriculture
What will help Marketing And Operations Managers increase their earning potential?
Vanessa Ferchaud Ph.D.: General advice that I would give is:
- Research the job before you start
Always be punctual for work
Develop Good Work Ethics
Be a good Team Player
Be Approachable
Learn something New daily
Accept Constructive Criticism
Join Social Media Groups at work
Keep your promises (what you say you would do)
What general advice would you give to a Marketing And Operations Manager?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Marketing And Operations Managers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
Purvi Shah
Associate Professor of Marketing, The Business School at Worcester Polytechnic Institute (WPI)Worcester Polytechnic Institute
Marketing
What will help Marketing And Operations Managers increase their earning potential?
Purvi Shah: The need for Chemical Engineers is, and has been since its inception as a discipline, significant, impactful, and lucrative. There are countless challenges in society that are rooted in chemical processing. Four years ago, we were faced with the global Covid-19 pandemic. Biologists and biochemists and chemical engineers developed the core technology to make an mRNA vaccine and chemical engineers developed the process to make the vaccine on a commercial scale. We are faced with global crises in energy, climate, clean water, sufficient food supply. The list is extensive. Chemical Engineers have the unique skill set to develop solutions for these challenges. We help design and make the chemicals that society needs and uses, from everyday items such as consumer goods, to the chemicals used to make semiconductors. Regardless of the need, we are there to help solve the challenge.
What general advice would you give to a Marketing And Operations Manager?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Marketing And Operations Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Marketing And Operations Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Marketing And Operations Manager skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Marketing And Operations Managers increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.
S.Sinem Atakan
Assistant Professor of MarketingSiena College
Marketing Department
What skills will help Marketing And Operations Managers earn the most?
S.Sinem Atakan: The most important skills for marketing graduates, especially given the remote working conditions due to the pandemic, are self-motivation, communication, and digital marketing skills. Creativity and analytical skills are always important in marketing, but pandemic has highlighted the importance of being able to work independently and motivate yourself even when external forces are not directly present. Communication skills are crucial to work remotely and be on the same page with your team members. Digital marketing was big but getting even bigger with this breakthrough changes in consumer behavior. Hence, the rising stars of the marketing job market will be graduates who can combine all these skills seamlessly
Soyoung Joo
Assistant Professor of MarketingSiena College
Marketing Department
What skills stand out on Marketing And Operations Manager resumes?
Soyoung Joo: Communication and time management skills are valuable skills for marketing managers.
What soft skills should all Marketing And Operations Managers possess?
Soyoung Joo: Creativity and intellectual curiosity (willingness to keep learning) can be added to the above soft skills.
What hard/technical skills are most important for Marketing And Operations Managers?
Soyoung Joo: Being able to interpret the consumer data and identify the true needs and wants of the consumer is imperative for marketers.
What skills will help Marketing And Operations Managers earn the most?
Soyoung Joo: Being able to work well with people from diverse backgrounds can be added to the above skills.
Allison Lauenstein
Teaching Instructor of MarketingSiena College
Marketing Department
What hard/technical skills are most important for Marketing And Operations Managers?
Allison Lauenstein: Project Management and being able to connect the dots around the data and insights are critical. You have to analyze a situation and uncover insights from the customer, the competitors, and the industry.
What skills will help Marketing And Operations Managers earn the most?
Allison Lauenstein: Leadership and collaboration will go a long way. The best ideas can come from anywhere, and it's not always about who has the best idea but who can execute the idea the best. Good marketers must understand that if you cannot successfully execute or effectively communicate a great idea, it may not be so great.
What skills stand out on Marketing And Operations Manager resumes?
Allison Lauenstein: Skills that stand out show that the candidate has had some experience leading projects and project teams. Marketing is a collaborative effort, and it is critically important for upcoming managers to understand how to manage and motivate a team to achieve its objectives.
What soft skills should all Marketing And Operations Managers possess?
Allison Lauenstein: Listening and asking questions are some of the most important skills. As Marketers, you not only have to listen to what people say, but you have to try to understand what they are not saying. How do their actions differ from what they are saying?
What hard/technical skills are most important for Marketing And Operations Managers?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights