What does a marketing and operations manager do?
A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure. They oversee both the marketing and positioning of the product or brand they sell. It is their duty to establish promotions with advertising managers. Skills they need to develop include good motivational skills, customer service, and relation awareness, strong negotiation skills, and exceptional communication skills.
Marketing and operations manager responsibilities
Here are examples of responsibilities from real marketing and operations manager resumes:
- Manage $90k annual PPC (Google Adwords) effort resulting in $320k revenue.
- Organize and manage TZ's Youtube channel.
- Create content, manage SEO/SEM and maintain organization\'s website utilizing WordPress.
- Manage online booking, SEO, and all online presence in an effort to continually increase room revenue.
- Produce and manage all warehouse KPIs, giving visibility to inventory levels, store ordering, shipping costs and all P.O.P.
- Accomplish financial ROI calculations on promotions and strengthen international and domestic approvals from finance, product management, and global marketing.
- Create dashboards in SalesForce displaying key metrics around campaign performance.
- Include the creation of an update lead nurture program using Pardot drip program functionality.
- Create and edit website content using content management systems, including WordPress and Joomla.
- Create and maintain SEM campaigns in Google AdWords to increase overall web traffic and conversions.
- Monitor Facebook traffic and encourage auction winners to help promote the mission of the organization through Facebook postings.
- Perform regular analysis of all vendors including PPC, aggregators, and social media agencies for all schools.
- Track KPIs and provide weekly feedback on performance and motivate teams to increase productivity while maintaining quality of service.
- Create and update the organization's Facebook page, which include integrated videos as well as linkage to the website.
- Design and implement HTML mailing campaigns for core capabilities of the company to improve the overall success of the mailing campaigns.
Marketing and operations manager skills and personality traits
We calculated that 14% of Marketing And Operations Managers are proficient in Digital Marketing, Salesforce, and Lead Management. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing And Operations Managers that have these skills listed on their resume here:
- Digital Marketing, 14%
Developed communication and brand strategies across traditional and digital marketing channels by partnering with various internal and external stakeholders.
- Salesforce, 9%
Collaborated and communicated with coworkers on Salesforce and Yammer, working in a dynamic and fast- paced operational environment.
- Lead Management, 6%
Designed, developed, implemented and maintained lead management processes globally.
- Project Management, 6%
Coordinate areas of project management to ensure that installations and/or service are accomplished within prescribed time frame and funding parameters.
- CRM, 6%
Represented Relational Marketing strategy in transition to major CRM marketing automation and campaign management system.
- Email Marketing, 5%
Demonstrated flexibility and adaptability by assuming management of email marketing program with little training following workforce reduction.
Common skills that a marketing and operations manager uses to do their job include "digital marketing," "salesforce," and "lead management." You can find details on the most important marketing and operations manager responsibilities below.
Analytical skills. The most essential soft skill for a marketing and operations manager to carry out their responsibilities is analytical skills. This skill is important for the role because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing and operations manager resume shows how their duties depend on analytical skills: "streamlined operations by developing and implementing quality standards, customer database, production schedules, pricing models and purchasing/inventory control processes. "
Communication skills. Another soft skill that's essential for fulfilling marketing and operations manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a marketing and operations manager resume, here's how marketing and operations managers can utilize communication skills in their job responsibilities: "developed and implemented direct mail campaigns and customer communication and research activities, including building a customer database. "
Creativity. marketing and operations managers are also known for creativity, which are critical to their duties. You can see how this skill relates to marketing and operations manager responsibilities, because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." A marketing and operations manager resume example shows how creativity is used in the workplace: "analyzed market trends and sales reports to optimize inventory and improve services. "
Interpersonal skills. marketing and operations manager responsibilities often require "interpersonal skills." The duties that rely on this skill are shown by the fact that "managers must deal with a range of people in different roles, both inside and outside the organization." This resume example shows what marketing and operations managers do with interpersonal skills on a typical day: "established customer relationships through effective communication and strong interpersonal skills. "
Organizational skills. Another crucial skill for a marketing and operations manager to carry out their responsibilities is "organizational skills." A big part of what marketing and operations managers relies on this skill, since "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." How this skill relates to marketing and operations manager duties can be seen in an example from a marketing and operations manager resume snippet: "learned marketing and business operations responsibilities, working with microsoft office, organizational skills, and managing deadlines. "
The three companies that hire the most marketing and operations managers are:
Choose from 10+ customizable marketing and operations manager resume templates
Build a professional marketing and operations manager resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing and operations manager resume.
Compare different marketing and operations managers
Marketing and operations manager vs. Manager/partner
A manager/partner or managing partner is an individual who manages the daily activities of a company as well as guides its overall strategic business direction. Managing partners must cooperate with other executives, board members, and employees to implement organizational goals, procedures, and policies. They are responsible for the hiring and managing of employees and should follow the executive committee guidelines and federal and state laws and regulations. Managing partners must also maintain positive client relationships and lead the drive for new business acquisitions.
While similarities exist, there are also some differences between marketing and operations managers and manager/partner. For instance, marketing and operations manager responsibilities require skills such as "salesforce," "lead management," "email marketing," and "kpis." Whereas a manager/partner is skilled in "client facing," "partner relationships," "strategic partnerships," and "professional development." This is part of what separates the two careers.
The education levels that managers/partner earn slightly differ from marketing and operations managers. In particular, managers/partner are 0.4% more likely to graduate with a Master's Degree than a marketing and operations manager. Additionally, they're 1.8% more likely to earn a Doctoral Degree.Marketing and operations manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing and operations manager responsibilities requires skills like "data analysis," "powerpoint," "html," and "html css." But a senior manager of marketing might use other skills in their typical duties, such as, "sr," "patients," "strong project management," and "digital transformation."
Senior managers of marketing may earn a higher salary than marketing and operations managers, but senior managers of marketing earn the most pay in the technology industry with an average salary of $126,981. On the other hand, marketing and operations managers receive higher pay in the professional industry, where they earn an average salary of $96,074.Average education levels between the two professions vary. Senior managers of marketing tend to reach higher levels of education than marketing and operations managers. In fact, they're 6.5% more likely to graduate with a Master's Degree and 1.8% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing and operations managers in the next 3-5 years?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
Marketing and operations manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a marketing and operations manager is likely to be skilled in "kpis," "data analysis," "google analytics," and "powerpoint," while a typical manager, field marketing is skilled in "demand generation," "grass," "brand awareness," and "social media marketing."
Managers, field marketing make a very good living in the technology industry with an average annual salary of $100,565. On the other hand, marketing and operations managers are paid the highest salary in the professional industry, with average annual pay of $96,074.Most managers, field marketing achieve a similar degree level compared to marketing and operations managers. For example, they're 3.2% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Marketing and operations manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Types of marketing and operations manager
Updated January 8, 2025
