How To Become A Marketing And Product Development Manager: What It Is and Career Path

What is a marketing and product development manager and how to become one

Updated January 8, 2025

3 min read

Quoted Experts

Tobias Sellier,

Sachin Tuli

There is more than meets the eye when it comes to being a marketing and product development manager. For example, did you know that they make an average of $65.91 an hour? That's $137,101 a year! Between 2018 and 2028, the career is expected to grow 2% and produce 4,400 job opportunities across the U.S.

What general advice would you give to a Marketing And Product Development Manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreMarketing And Product Development ManagerUS Average

Salary

8.6

Avg. Salary $137,101

Avg. Salary $59,228

Stability Level

6.8

Growth Rate 2%

Growth Rate 0.3%

Diversity

1.6

Race

American Indian and Alaska Native 0.16%

Asian 12.04%

Black or African American 3.12%

Hispanic or Latino 8.95%

Unknown 4.69%

White 71.03%

Gender

female 44.65%

male 55.35%

Age - 48

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48

Stress Level

6.8

Stress level is high

7.1 - high

Complexity Level

8.5

Complexity Level is advanced

7 - challenging

Work Life Balance

5.3

Work Life balance is fair

6.4 - fair

Key steps to become a marketing and product development manager

Explore marketing and product development manager education requirements

Most common marketing and product development manager degrees

Bachelor's

74.0 %

Master's

15.7 %

Associate

8.2 %

Start to develop specific marketing and product development manager skills

Skills	Percentages
Business Plan	22.92%
Business Development	17.95%
Digital Marketing	13.55%
Product Management	5.94%
Product Development	5.71%

Complete relevant marketing and product development manager training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New marketing and product development managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and product development manager based on U.S. Bureau of Labor Statistics data and data from real marketing and product development manager resumes.

Research marketing and product development manager duties and responsibilities

Lead initial strategy, due diligence and customization for an internally build CRM tool
Establish social media presence on Facebook; manage intern to follow blogging community and oversee communications on social networking sites.
Create business cases, pricing analysis, and prepare ROI reports on new products and services.
Create CRM campaigns to maximize customer engagement, retention and lifetime value.

Apply for marketing and product development manager jobs

Now it's time to start searching for a marketing and product development manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average marketing and product development manager salary

The average Marketing And Product Development Manager salary in the United States is $137,101 per year or $66 per hour. Marketing and product development manager salaries range between $96,000 and $194,000 per year.

Average Marketing And Product Development Manager Salary

$137,101 Yearly

$65.91 hourly

How do marketing and product development managers rate their job?

-/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Marketing And Product Development Manager reviews

A zippia user wrote a review on Aug 2023

Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods

A zippia user wrote a review on Jun 2020

Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.

What is a marketing and product development manager and how to become one

What general advice would you give to a Marketing And Product Development Manager?

Marketing And Product Development Manager career paths

Key steps to become a marketing and product development manager

Explore marketing and product development manager education requirements

Most common marketing and product development manager degrees

Start to develop specific marketing and product development manager skills

Complete relevant marketing and product development manager training and internships

Research marketing and product development manager duties and responsibilities

Apply for marketing and product development manager jobs

How Did You Land Your First Marketing And Product Development Manager Job

Average marketing and product development manager salary

How do marketing and product development managers rate their job?

Marketing And Product Development Manager reviews