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Marketing And Product Development Manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted Experts

Davide , Ph.D. Bolchini Ph.D.,

John Ney

Below we've compiled a list of the most critical marketing and product development manager skills. We ranked the top skills for marketing and product development managers based on the percentage of resumes they appeared on. For example, 22.9% of marketing and product development manager resumes contained business plan as a skill. Continue reading to find out what skills a marketing and product development manager needs to be successful in the workplace.

15 marketing and product development manager skills for your resume and career

1. Business Plan

Here's how marketing and product development managers use business plan:

Developed business plans as well as the establishment of operational performance goals and monitored progress toward achievement.
Created the Marketing Opportunity and Business Plan for a Ready-to-Assemble furniture business.

2. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing and product development managers use business development:

Led external partnership initiatives to support business development opportunities for the organization.
Managed technical sales and business development during products development and manufacture.

3. Digital Marketing

Here's how marketing and product development managers use digital marketing:

Oversee all facets of SEM/SEO and content development across the digital marketing department.
Defined corporate s digital marketing strategy for golf & catering properties nationwide.

4. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how marketing and product development managers use product management:

Participated in numerous business management and product management training courses to hone skills.
Supported product management and fulfillment for $5M of inventory for six divisional warehouses throughout the U.S.

5. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how marketing and product development managers use product development:

Set new product development priorities including overseeing market research, defining project scope and product specifications, and completing financial assessments.
Directed marketing, sales, product development, engineering and quality activities and analyzed product performance, product costs and profitability.

6. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and product development managers use market research:

Developed product strategy for multiple product offerings; performed market research to leverage industry trends.
Conducted market research and competitive analysis, driving revenue by identifying/targeting prospects and markets.

7. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing and product development managers use r:

Mentored and trained new employees of Latentview Analytics Private Limited in R, VBA and SQL.
Informed customers about HP products and services Traveled statewide working with various retailers Shahram R Rahimi, Ph.D.

8. Facebook

Here's how marketing and product development managers use facebook:

Developed effective social media campaigns using platforms such as LinkedIn, Facebook, and Twitter targeting financial professionals and executives.
Established social media presence on Facebook; managed intern to follow blogging community and oversee communications on social networking sites.

9. Market Trends

Here's how marketing and product development managers use market trends:

Created business cases for new opportunities driven by consumer and market trends.
Conducted end-user surveys, consulted trade publications and analyzed business developments to monitor market trends and determine market opportunities for product.

10. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how marketing and product development managers use competitive analysis:

Provide business with preliminary forecasting, target demographics, and competitive analysis.
Led competitive analysis of all products.

11. Competitive Landscape

Here's how marketing and product development managers use competitive landscape:

Surveyed competitive landscape and created marketing plans to ensure product viability and profitability.
Coached Marketing and Sales team on the competitive landscape and product applications for DegreeC products being introduced to new market opportunities.

12. Marketing Campaigns

Here's how marketing and product development managers use marketing campaigns:

Collaborate with sales to provide strategic direction and implementation of integrated marketing campaigns coordinating agency work with internal team tactical execution.
Created and managed annual brand awareness, enrollment, retention marketing campaigns that tripled Medicare plan enrollment during my tenure.

13. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing and product development managers use crm:

Led initial strategy, due diligence and customization for an internally built CRM tool
Managed CRM for Sales Team with annual revenue of $1.5 million.

14. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how marketing and product development managers use product line:

Determined product line and reviewed marketing plan for licensed and intellectual properties.
Developed new product line for marketing to sport apparel manufacturers.

15. Product Performance

Here's how marketing and product development managers use product performance:

Established and maintained profitability and gross margin for product performance and promotions.
Analyzed product performance, managed lifecycle and selection of new content based on data.

What skills help Marketing And Product Development Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on Marketing And Product Development Manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What soft skills should all Marketing And Product Development Managers possess?

John Ney

Assistant Marketing Professor, Director of Professional Development & Sales Excellence, Idaho State University

-A positive "can-do" attitude. I'm often told by employers that "we can teach skills, but we can't teach attitude."
-Teamwork - the ability to work with others is more important now than ever.
-Communication skills, both oral and written.

What Marketing And Product Development Manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What type of skills will young Marketing And Product Development Managers need?

Dr. Melissa Goodson Ph.D.

Associate Professor, Marketing & Management, The College of St. Scholastica

We embrace a holistic approach to building skills in our graduates. Broadly, the college focuses on five core college learning objectives that we hope graduates will be exposed to in coursework to develop employment-ready skills during their time at The College of St. Scholastica. The five objectives are Inquire Deeply, Solve Complex Problems, Develop Cultural Fluency, Communicate Clearly and Persuasively, and Serve and Lead through Benedictine Values. St. Scholastica degree programs and course objectives map to these overarching objectives.

The Business Management and Marketing degree program courses emphasize skills in managing people, creatively marketing products and services, solving problems, analyzing information using technology, and ethically communicating company change and news internally and externally.

What technical skills for a Marketing And Product Development Manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

What hard/technical skills are most important for Marketing And Product Development Managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

Do you want to know more?

List of marketing and product development manager skills to add to your resume

The most important skills for a marketing and product development manager resume and required skills for a marketing and product development manager to have include:

Business Plan
Business Development
Digital Marketing
Product Management
Product Development
Market Research
R
Facebook
Market Trends
Competitive Analysis
Competitive Landscape
Marketing Campaigns
CRM
Product Line
Product Performance

ROI
Sales Presentations
Trade Shows
Business Cases
SEO
Product Specifications
Market Analysis
Sales Support
Business Strategy
Channel Marketing
Web Content
Pricing Strategy
Content Strategy
Media Planning
Sales Materials

Sales Training
OEM
POS
Brand Marketing
Press Releases
Promotional Materials
Customer Retention
B2C
A/B
Content Marketing
Cost Savings
Competitive Research
ISO
Product Enhancements
CMS

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Updated January 8, 2025

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