How To Become A Marketing And Promotions Internship: What It Is and Career Path

What is a marketing and promotions internship and how to become one

Updated January 8, 2025

4 min read

Quoted expert

Joseph Shields

Aspiring marketing professionals should strongly consider undergoing a marketing and promotions internship to give their career a head start. With this kind of internship, one can learn almost all of the industry knowledge and marketing skills that they need to become a highly attractive candidate for marketing jobs.

During a marketing and promotions internship, the duties of an intern usually include maintaining the company's website, managing social media pages, and assisting with content creation for press releases, advertisements, web campaigns, and other marketing strategies. And as with many other internships, a marketing and promotions intern may be given administrative and clerical tasks, such as answering the phone, replying to emails, and organizing paperwork.

After high school, an aspiring marketing and promotions intern can apply directly to internship programs of different companies or can seek the help of a school to secure an internship. Some companies may require a certain GPA, but the higher one's GPA is, the better are the chances of acquiring an internship from top companies.

As an intern, one can earn an average of $14 to $18 per hour, depending on their employer. After the internship, companies may absorb marketing and promotions interns as permanent employees.

What general advice would you give to a marketing and promotions internship?

Joseph Shields

Assistant Professor of Management and Marketing, Carthage College

Consider taking an entry-level sales role. Many marketing majors never consider an entry-level position in sales (especially Business-to-Business Sales), and this can be a big missed opportunity for several reasons. First, many companies require sales experience for their marketing positions, especially for mid/senior management positions. Second, sales experience will make you a better marketer, since you have intimate knowledge of the customer. Finally, who knows, you might love sales, and you will have the potential to make considerably more money than a career in marketing. Through the years, I have had dozens of my students take an entry-level sales position to leverage their experience to get a traditional marketing job, only to discover they loved sales and never pursued a career in marketing.

ScoreMarketing And Promotions InternshipUS Average

Salary

2.7

Avg. Salary $35,052

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.13%

Asian 10.10%

Black or African American 5.22%

Hispanic or Latino 12.46%

Unknown 5.01%

White 67.08%

Gender

female 55.75%

male 44.25%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become a marketing and promotions internship

Explore marketing and promotions internship education requirements

Most common marketing and promotions internship degrees

Bachelor's

86.4 %

Associate

6.1 %

Master's

4.4 %

Start to develop specific marketing and promotions internship skills

Skills	Percentages
Facebook	6.73%
Instagram	5.83%
Giveaways	5.59%
Twitter	5.47%
In-Game Promotions	5.21%

Complete relevant marketing and promotions internship training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and promotions interns learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and promotions internship based on U.S. Bureau of Labor Statistics data and data from real marketing and promotions internship resumes.

Research marketing and promotions internship duties and responsibilities

Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Assist in marketing, promotions and game operations for athletic department events and NCAA host tournaments.
Develop and implement marketing plans/ideas for sporting events including volleyball, baseball, football, soccer and basketball.
Assist in the planning and execution of volleyball operations.

Prepare your marketing and promotions internship resume

When your background is strong enough, you can start writing your marketing and promotions internship resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and promotions internship resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing and promotions internship resume templates

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