How To Become A Marketing And Promotions Manager: What It Is and Career Path

What is a marketing and promotions manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Richard Tate

The average marketing and promotions manager salary is $77,230. The most common degree is a bachelor's degree degree with an business major. It usually takes 8-10 years of experience to become a marketing and promotions manager. Marketing and promotions managers with a Professional Certified Marketer (PCM) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a marketing and promotions manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreMarketing And Promotions ManagerUS Average

Salary

6.0

Avg. Salary $77,230

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 56.60%

male 43.40%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a marketing and promotions manager

Explore marketing and promotions manager education requirements

Most common marketing and promotions manager degrees

Bachelor's

79.2 %

Associate

8.5 %

Master's

7.7 %

Start to develop specific marketing and promotions manager skills

Skills	Percentages
Marketing Campaigns	10.60%
Email Campaigns	5.24%
Press Releases	5.07%
Promotional Campaigns	4.68%
Market Research	4.61%

Complete relevant marketing and promotions manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and promotions managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and promotions manager based on U.S. Bureau of Labor Statistics data and data from real marketing and promotions manager resumes.

Research marketing and promotions manager duties and responsibilities

Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Upgrade advertising style and content through thoughtful copywriting and art direction.
Spearhead the process to generate all promotion relate in-store merchandising and POS materials.
Provide input into the creative process to generate POS creative and all marketing collateral.

Prepare your marketing and promotions manager resume

When your background is strong enough, you can start writing your marketing and promotions manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and promotions manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing and promotions manager resume templates

Build a professional marketing and promotions manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and promotions manager resume.

Apply for marketing and promotions manager jobs

Now it's time to start searching for a marketing and promotions manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

Average marketing and promotions manager salary

The average marketing and promotions manager salary in the United States is $77,230 per year or $37 per hour. Marketing and promotions manager salaries range between $52,000 and $113,000 per year.

Average marketing and promotions manager salary

$77,230 Yearly

$37.13 hourly

How do marketing and promotions managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

Marketing and promotions manager reviews

A zippia user wrote a review on Nov 2019

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.

A zippia user wrote a review on May 2019

Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.

A zippia user wrote a review on Apr 2019

Cons

Meetings needs of all parties can be difficult but good negotiation helps!

What is a marketing and promotions manager and how to become one

What general advice would you give to a marketing and promotions manager?

Marketing and promotions manager career paths

Key steps to become a marketing and promotions manager

Explore marketing and promotions manager education requirements

Most common marketing and promotions manager degrees

Start to develop specific marketing and promotions manager skills

Complete relevant marketing and promotions manager training and internships

Research marketing and promotions manager duties and responsibilities

Prepare your marketing and promotions manager resume

Choose from 10+ customizable marketing and promotions manager resume templates

Apply for marketing and promotions manager jobs

How did you land your first marketing and promotions manager job

Average marketing and promotions manager salary

How do marketing and promotions managers rate their job?

Marketing and promotions manager reviews