FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Marketing And Promotions Manager

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing And Promotions Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $76,000

    Average Salary

What Does A Marketing And Promotions Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

Show More

Show Less

How To Become A Marketing And Promotions Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

Show More

Show Less

Do you work as a Marketing And Promotions Manager?

Send To A Friend

Marketing And Promotions Manager Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Marketing And Promotions Manager Career Paths

Marketing And Promotions Manager
Marketing Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Manager Marketing Vice President
Executive Vice President Marketing
11 Yearsyrs
Senior Manager Of Marketing Marketing Director
Director, Strategic Marketing
10 Yearsyrs
Senior Manager Of Marketing
Director Of Consumer Marketing
10 Yearsyrs
Sales And Marketing Manager Brand Manager
Global Brand Manager
9 Yearsyrs
Sales And Marketing Manager Product Marketing Manager
Strategic Marketing Manager
8 Yearsyrs
Sales And Marketing Manager Senior Manager Of Marketing
Senior Marketing Program Manager
9 Yearsyrs
Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Communications Manager Account Director
Integrated Marketing Director
8 Yearsyrs
Brand Manager
Trade Marketing Manager
6 Yearsyrs
Brand Manager Group Product Manager
Group Marketing Manager
8 Yearsyrs
Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Program Manager Online Marketing Manager
Director, Online Marketing
7 Yearsyrs
Brand Marketing Manager Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Brand Marketing Manager
Marketing Services Manager
6 Yearsyrs
Product Marketing Manager Business Development And Marketing Manager
Manager Of International Marketing
5 Yearsyrs
Show More
Share

Do you work as a Marketing And Promotions Manager?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Manager 2.9 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Top Careers Before Marketing And Promotions Manager
Internship 5.7%
Promoter 3.6%
Manager 3.2%
Top Careers After Marketing And Promotions Manager
Owner 3.9%
Manager 3.8%
Consultant 2.9%

Do you work as a Marketing And Promotions Manager?

Marketing And Promotions Manager Demographics

Gender

Female

51.8%

Male

39.3%

Unknown

8.9%
Ethnicity

White

61.6%

Hispanic or Latino

16.3%

Black or African American

11.7%

Asian

6.6%

Unknown

3.7%
Show More
Foreign Languages Spoken

Spanish

46.5%

French

12.8%

Mandarin

5.8%

German

4.7%

Italian

4.7%

Portuguese

3.5%

Chinese

3.5%

Cantonese

3.5%

Korean

3.5%

Czech

1.2%

Ukrainian

1.2%

Hebrew

1.2%

Russian

1.2%

Polish

1.2%

Dutch

1.2%

Norwegian

1.2%

Arabic

1.2%

Greek

1.2%

Thai

1.2%
Show More

Marketing And Promotions Manager Education

Schools

University of Phoenix

12.6%

Columbia College Chicago

6.3%

University of Southern California

5.8%

University of South Florida

5.3%

New York University

5.3%

San Diego State University

5.3%

University of Nevada - Las Vegas

4.8%

Pennsylvania State University

4.8%

Florida State University

4.8%

Hofstra University

4.8%

University of Central Florida

4.3%

Northern Illinois University

4.3%

University of Arizona

4.3%

Michigan State University

3.9%

Northwestern University

3.9%

Middle Tennessee State University

3.9%

University of California - Los Angeles

3.9%

University of Wisconsin - Milwaukee

3.9%

University of Georgia

3.9%

Boston University

3.9%
Show More
Majors

Marketing

23.8%

Business

21.6%

Communication

15.2%

Public Relations

4.6%

Management

4.3%

Journalism

4.1%

English

3.7%

Psychology

2.7%

Graphic Design

2.7%

Advertising

2.7%

Kinesiology

2.1%

Entertainment Business

1.6%

Political Science

1.6%

Photography

1.6%

Criminal Justice

1.6%

Health Care Administration

1.3%

Fine Arts

1.2%

Finance

1.2%

Liberal Arts

1.1%

Business Communications

1.1%
Show More
Degrees

Bachelors

57.3%

Masters

17.9%

Other

15.2%

Associate

5.1%

Certificate

2.8%

Doctorate

0.8%

License

0.5%

Diploma

0.5%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$76,000
View Detailed Salary Report
$49,000
Min 10%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$76,000
Median 50%
$119,000
Max 90%
Best Paying Company
Groupon
Highest Paying City
Edmonds, WA
Highest Paying State
Washington
Avg Experience Level
3.2 years
How much does a Marketing And Promotions Manager make at top companies?
The national average salary for a Marketing And Promotions Manager in the United States is $76,974 per year or $37 per hour. Those in the bottom 10 percent make under $49,000 a year, and the top 10 percent make over $119,000.

Real Marketing And Promotions Manager Salaries

Job Title Company Location Start Date Salary
Marketing and Promotions Manager Boubrig, Inc. Carmel Valley Village, CA Jul 21, 2016 $174,658
Marketing and Promotions Manager Tpusa Inc. Holladay, UT Jan 15, 2016 $131,000
Marketing/Promotional Manager Raytik, Ltd. New York, NY Oct 20, 2009 $130,000
Promotions and Marketing Manager Decorfin USA Inc. New York, NY Sep 22, 2010 $126,360
Promotions and Marketing Manager Decorfin USA Inc. New York, NY Aug 11, 2011 $121,098 -
$122,000
Manager, Promotion, Procurement & Marketing Diamlink, Inc. New York, NY Oct 15, 2009 $78,513
Ecommerce Marketing & Promotions Manager (North AM Lenovo (United States) Inc. Morrisville, NC Mar 16, 2012 $77,000 -
$87,000
Marketing & Promotion Manager Sigma Prepaid, LLC NY Sep 25, 2012 $75,000
Marketing/Promotions Manager Timber Lake Management Glen Cove, NY May 21, 2011 $74,400
Marketing and Promotions Manager Italy America Chamber of Commerce of Texas Inc. Houston, TX Sep 30, 2013 $73,567
Marketing Promoting Manager Centron Enterprises LLC Mountainside, NJ Aug 01, 2011 $73,216
Marketing/Promotions Manager Timber Lake Management Glen Cove, NY Nov 03, 2009 $72,000
Marketing and Promotions Manager Nine Thirty Four, Inc. MA Sep 01, 2010 $67,181
Marketing and Promotions Manager Trichromatic West, Inc. Commerce, CA Sep 13, 2013 $66,000
Marketing and Promotions Manager Eaglecell, Inc. Industry, CA Oct 01, 2013 $65,500
Marketing and Promotions Manager DKS Steel Door & Frame Systems, Inc. Commerce, CA Oct 01, 2009 $63,299
Marketing and Promotions Manager Dillingham Ticket Co., LLC Baldwin Park, CA Nov 03, 2009 $63,299
Marketing and Promotions Manager Dillingham Ticket Co., LLC Los Angeles, CA Sep 01, 2009 $63,299
Promotions and Marketing Manager Hermel Inc. Arlington, VA Oct 15, 2012 $56,349
Promotions and Marketing Manager Burger7Tysons Inc. Arlington, VA Oct 15, 2012 $56,349
Promotions and Marketing Manager Burger7Tysons Inc. Falls Church, VA Oct 15, 2012 $56,349
Marketing Promotions Manager KARE Distribution, Inc. Moore, OK Dec 19, 2011 $55,000
Promotion Marketing Manager Decorfin USA Inc. New York, NY Aug 05, 2011 $55,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Marketing And Promotions Manager?

Have you worked as a Marketing And Promotions Manager? Help other job seekers by rating your experience as a Marketing And Promotions Manager.

Top Skills for A Marketing And Promotions Manager

  1. Promotional Materials
  2. Special Events
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Managed all membership-area activities, including promotional materials, local distribution, and special marketing events.
  • Planned and executed special events for celebrity clientele.
  • Redesigned and maintained company website and online marketing strategies.
  • Organized and directed promotional events and programs and coordinated presentations at trade shows.
  • Focused analyses on consumer behavior and segmentation, results positively affected email click through rates and acquisition campaigns.

How Would You Rate Working As a Marketing And Promotions Manager?

Are you working as a Marketing And Promotions Manager? Help us rate Marketing And Promotions Manager as a Career.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Marketing And Promotions Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Virginia
  5. Rhode Island
  6. Delaware
  7. Washington
  8. California
  9. District of Columbia
  10. Pennsylvania
  • (2,481 jobs)
  • (732 jobs)
  • (1,020 jobs)
  • (895 jobs)
  • (133 jobs)
  • (91 jobs)
  • (1,181 jobs)
  • (6,335 jobs)
  • (244 jobs)
  • (817 jobs)

Top Marketing And Promotions Manager Employers

Jobs From Top Marketing And Promotions Manager Employers

Marketing And Promotions Manager Videos

Exploring Marketing Salaries

A Day In The Life: Marketing Manager

Marketing Manager Job Description - Outlook Salary with Careers

Related to your recently viewed content