Marketing and promotions manager demographics and statistics in the US
Marketing and promotions manager demographics research summary. Zippia estimates marketing and promotions manager demographics and statistics in the United States by using a database of 30 million profiles. Our marketing and promotions manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing and promotions managers after extensive research and analysis:
- There are over 54,342 marketing and promotions managers currently employed in the United States.
- 56.6% of all marketing and promotions managers are women, while 43.4% are men.
- The average marketing and promotions manager age is 39 years old.
- The most common ethnicity of marketing and promotions managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- Marketing and promotions managers are most in-demand in New York, NY.
- The technology industry is the highest-paying for marketing and promotions managers.
- Vacaville, CA pays an annual average wage of $92,091, the highest in the US.
- In 2022, women marketing and promotions managers earned 94% of what men earned.
- 10% of all marketing and promotions managers are LGBT.
- New York is the best state for marketing and promotions managers to live.
- Marketing and promotions managers are 64% more likely to work at private companies in comparison to public companies.
On this page
Marketing and promotions manager demographics by:
Marketing and promotions manager gender statistics
56.6% of marketing and promotions managers are women and 43.4% of marketing and promotions managers are men.
- Female, 56.6%
- Male, 43.4%
Marketing and promotions manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
Marketing and promotions manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$77,957
Female income
$73,532
Marketing and promotions manager gender ratio over time
This data breaks down the percentage of men and women in marketing and promotions manager positions over time. Currently, 56.6% of marketing and promotions managers are female.
Marketing and promotions manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 63.66% | 36.34% |
| 2011 | 63.32% | 36.68% |
| 2012 | 63.96% | 36.04% |
| 2013 | 63.88% | 36.12% |
| 2014 | 62.00% | 38.00% |
| 2015 | 61.52% | 38.48% |
| 2016 | 61.39% | 38.61% |
| 2017 | 60.32% | 39.68% |
| 2018 | 45.69% | 54.31% |
| 2019 | 44.61% | 55.39% |
| 2020 | 43.03% | 56.97% |
| 2021 | 43.40% | 56.60% |
Marketing and promotions manager related jobs gender ratio
We compared marketing and promotions managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing And Promotions Manager | 43% | 57% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing and promotions manager demographics by race
The most common ethnicity among marketing and promotions managers is White, which makes up 74.6% of all marketing and promotions managers. Comparatively, 8.7% of marketing and promotions managers are Hispanic or Latino and 8.2% of marketing and promotions managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing and promotions manager race
| Marketing and promotions manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing and promotions manager race and ethnicity over time
See how marketing and promotions manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing and promotions manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing and promotions manager wage gap by race
According to our data, asian marketing and promotions managers have the highest average salary compared to other ethnicities. Black or african american marketing and promotions managers have the lowest average salary at $73,533.
| Ethnicity | Salary |
|---|---|
| Unknown | $77,551 |
| White | $77,193 |
| Black or African American | $73,533 |
| Asian | $85,031 |
| Hispanic or Latino | $76,920 |
Average marketing and promotions manager age
See how the average age of marketing and promotions managers varies based on ethnicity and gender.
Male
Female
Marketing and promotions manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing and promotions manager age breakdown
The average age of marketing and promotions managers is 40+ years years old, representing 44% of the marketing and promotions manager population.
Marketing and promotions manager age breakdown
| Marketing And Promotions Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing and promotions manager educational attainment
The most common degree for marketing and promotions managers is bachelor's degree, with 79% of marketing and promotions managers earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 8%.
- Bachelor's, 79%
- Associate, 9%
- Master's, 8%
- High School Diploma, 3%
- Other Degrees, 1%
Marketing and promotions managers by degree level
| Marketing and promotions manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Associate | 9% |
| Master's | 8% |
| High School Diploma | 3% |
| Other Degrees | 1% |
Marketing and promotions manager jobs you might like
Marketing and promotions manager wage gap by degree level
According to the data, marketing and promotions managers with a Doctorate degree earn more than those without, at $95,033 annually. With a Master's degree, marketing and promotions managers earn a median annual income of $90,897 compared to $80,137 for marketing and promotions managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $90,897 |
| Bachelor's Degree | $80,137 |
| Doctorate Degree | $95,033 |
Marketing and promotions manager employment statistics
Most marketing and promotions managers work for a private in the media industry.
Company size where marketing and promotions managers work
Below, you can see the size of companies where marketing and promotions managers work.
Marketing and promotions manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 13% |
| 100 - 500 employees | 25% |
| 500 - 1,000 employees | 4% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 30% |
Marketing and promotions manager jobs by company type
Employees with the marketing and promotions manager job title have their preferences when it comes to working for a company. For instance, most marketing and promotions managers prefer to work at private companies over public companies.
Marketing and promotions manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 3% |
| Public | 32% |
| Private | 64% |
| Government | 1% |
Marketing and promotions manager jobs by industry
The most common industries for marketing and promotions managers are media, retail and hospitality.
Marketing and promotions manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 25% |
| Fortune 500 | 13% |
| Retail | 11% |
| Hospitality | 10% |
| Manufacturing | 9% |
| Professional | 6% |
| Technology | 4% |
| Health Care | 3% |
| Finance | 3% |
| Education | 3% |
| Telecommunication | 2% |
| Automotive | 2% |
| Non Profits | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Construction | 1% |
| Start-up | 1% |
| Energy | 1% |
Marketing and promotions manager turnover and employment statistics
Marketing and promotions manager unemployment rate over time
The unemployment rate for marketing and promotions managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing and promotions manager unemployment rate by year
| Year | Marketing and promotions manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing and promotions manager tenure
The average marketing and promotions manager stays at their job for 1-2 years, based on the 1,687 marketing and promotions managers resumes in Zippia's database.
Marketing and promotions manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 12% |
| 1-2 years | 39% |
| 3-4 years | 19% |
| 5-7 years | 14% |
| 8-10 years | 6% |
| 11+ years | 9% |
Marketing and promotions manager LGBT ratio compared to similar jobs
Review the percent of marketing and promotions managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Sales Executive | 7.25% | 211,538 |
| Environmental Marketer | 9.54% | 16,829 |
| Marketing And Promotions Manager | 9.86% | - |
| Director, Customer Relations | 16.11% | 26,470 |
Similar marketing and promotions manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Sales Executive | 7.25% | 211,538 |
| Environmental Marketer | 9.54% | 16,829 |
| Director, Customer Relations | 16.11% | 26,470 |
Foreign languages spoken by marketing and promotions managers
The most common foreign language among marketing and promotions managers is Spanish at 46.5%. The second-most popular foreign language spoken is French at 12.8% and Mandarin is the third-most popular at 5.8%.
- Spanish, 46.5%
- French, 12.8%
- Mandarin, 5.8%
- German, 4.7%
- Italian, 4.7%
- Other, 25.5%
Marketing and promotions manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 46.5% |
| French | 12.8% |
| Mandarin | 5.8% |
| German | 4.7% |
| Italian | 4.7% |
| Other | 25.5% |
