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Marketing and promotions manager education requirements
Updated January 8, 2025
4 min read
There are several educational requirements to become a marketing and promotions manager. Marketing and promotions managers usually study business, marketing, or communication. 79% of marketing and promotions managers hold a bachelor's degree, and 9% hold an associate degree. We analyzed 1,687 real marketing and promotions manager resumes to see exactly what marketing and promotions manager education sections show.
The most common colleges for marketing and promotions managers are the University of Phoenix and the University of Phoenix.
There are also many online marketing and promotions manager courses to help get the education required to be a marketing and promotions manager.
There are certain marketing and promotions manager certifications that you should consider. These marketing and promotions manager certifications include Professional Certified Marketer (PCM) and Certified Management Accountant (CMA).
What education do you need to become a marketing and promotions manager?
What degree do you need to be a marketing and promotions manager?
- Bachelor's, 79%
- Associate, 9%
- Master's, 8%
- High School Diploma, 3%
- Other Degrees, 1%
What should I major in to become a marketing and promotions manager?
- Business, 20%
- Marketing, 20%
- Communication, 18%
- Public Relations, 5%
- Other Majors, 37%
Most common colleges for marketing and promotions managers
| Marketing and promotions manager common college | Percentages |
|---|---|
| University of Phoenix | 7.53% |
| Pennsylvania State University | 6.45% |
| University of South Florida | 5.91% |
| University of Arizona | 5.91% |
| Syracuse University | 5.38% |
Best majors for marketing and promotions managers
| Rank | Major | Percentages |
|---|---|---|
| 1 | Business | 20.3% |
| 2 | Marketing | 19.6% |
| 3 | Communication | 17.7% |
| 4 | Public Relations | 4.6% |
| 5 | English | 4.6% |
Best colleges for marketing and promotions managers
The best colleges for marketing and promotions managers are Northwestern University, University of Southern California, and University of Pennsylvania.
A marketing and promotions manager with advanced education typically earns a higher salary and has access to better jobs. That's why Zippia looked into the best colleges for marketing and promotions managers. We based this list on several metrics: admissions rate, retention rate, mean earnings of graduates, the ratio of working vs. non-working students ten years after admission, the average cost of attendance, and median debt for graduates who become marketing and promotions managers.
1. University of Georgia
Athens, GA • Private
In-state tuition
$11,830
Enrollment
29,474
2. University of Wisconsin - Madison
Madison, WI • Private
In-state tuition
$10,555
Enrollment
30,360
3. University of Minnesota - Twin Cities
Minneapolis, MN • Private
In-state tuition
$14,760
Enrollment
31,451
4. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Enrollment
33,495
5. Howard University
Washington, DC • Private
In-state tuition
$26,756
Enrollment
6,166
6. University of Texas at Austin
Austin, TX • Private
In-state tuition
$10,610
Enrollment
40,329
7. University of Southern California
Los Angeles, CA • Private
In-state tuition
$56,225
Enrollment
19,548
8. Ohio State University
Columbus, OH • Private
In-state tuition
$10,726
Enrollment
45,769
9. University of Pennsylvania
Philadelphia, PA • Private
In-state tuition
$55,584
Enrollment
10,764
10. San Diego State University
San Diego, CA • Private
In-state tuition
$7,488
Enrollment
30,018
20 best online courses for marketing and promotions managers
Advertising disclosure
1. Product Management (Part Time)
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Gain an in-depth understanding of Google Analytics and marketing analytics. Analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau...
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7. Product Manager
Envision and lead the product strategy of industry-defining products, and learn to successfully bring them to market. Influence the execution of product development as a Product Manager, one of the most highly-coveted roles in technology...
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Leverage data to build products that deliver the right experiences, to the right users, at the right time. Lead the development of data-driven products that position businesses to win in their market...
9. Facebook Marketing: Reveal The Power of Promoted Posts
Learn how to use promoted posts to get more exposure on Facebook – even if you have only a few bucks to spend...
10. Instagram Marketing. How to Promote Your Business!
Hands-on guide on how to promote your project on Instagram, create engaging content, increase followers and boost sales!...
11. Digital Marketing
Gain real-world experience running live campaigns as you learn from top experts in the field. Launch your career with a 360-degree understanding of digital marketing...
12. AI for Business Leaders
Master the foundations of artificial intelligence so you can strategically implement AI in your company. Leverage machine learning technologies to power corporate growth, increase efficiency, and enhance customer experiences...
13. Successful Events: Event Planning, Marketing & Management
Create a single successful event or event-series with effective event promotion, planning, management, and monetization...
14. Sales and Marketing For Online Businesses
A Beginners Guide To Sales & Marketing For Your Online Business And Ventures...
15. Business Analytics
In this program, you will learn foundational data skills that apply across functions and industries. You will learn to analyze data and build models with Excel, query databases using SQL, and create informative data visualizations with Tableau...
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17. TikTok Marketing. How to promote your business effectively!
Step-by-step guide for beginners on how to get started on Tik Tok. Life hacks on how to promote on Tik Tok successfully!...
18. Product Management Marketing: Dekker's Product Marketing MBA
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19. Growth Product Manager
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20. Product Strategy
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Top 10 most affordable universities for marketing and promotions managers
The most affordable schools for marketing and promotions managers are University of Florida, suny farmingdale, and fashion institute of technology.
If the best universities for marketing and promotions managers are out of your price range, check out these affordable schools. After factoring in in-state tuition and fees, the average cost of attendance, admissions rate, average net price, and mean earnings after six years, we found that these are the most affordable schools for marketing and promotions managers.
1. University of Florida
Gainesville, FL • Private
In-state tuition
$6,381
Cost of attendance
21,034
2. SUNY Farmingdale
Farmingdale, NY • Private
In-state tuition
$8,306
Cost of attendance
16,091
3. Fashion Institute of Technology
New York, NY • Private
In-state tuition
$5,740
Cost of attendance
17,864
4. Florida State University
Tallahassee, FL • Private
In-state tuition
$5,656
Cost of attendance
21,623
5. Baruch College of the City University of New York
New York, NY • Private
In-state tuition
$7,262
Cost of attendance
14,046
6. University of South Florida
Tampa, FL • Private
In-state tuition
$6,410
Cost of attendance
20,456
7. California State University - Dominguez Hills
Carson, CA • Private
In-state tuition
$6,942
Cost of attendance
14,469
8. California State University - Bakersfield
Bakersfield, CA • Private
In-state tuition
$7,309
Cost of attendance
16,714
9. Purdue University
West Lafayette, IN • Private
In-state tuition
$9,992
Cost of attendance
22,430
10. California State University - Fresno
Fresno, CA • Private
In-state tuition
$6,587
Cost of attendance
16,915
Top 10 hardest universities to get into for marketing and promotions managers
The hardest universities for marketing and promotions managers to get into are Northwestern University, University of Southern California, and University of Pennsylvania.
Some great schools for marketing and promotions managers are hard to get into, but they also set your career up for greater success. The list below shows the most challenging universities to get into for marketing and promotions managers based on an institution's admissions rates, average SAT scores accepted, median ACT scores accepted, and mean earnings of students six years after admission.
1. Northwestern University
Evanston, IL • Private
Admissions rate
8%
SAT average
1,508
2. University of Southern California
Los Angeles, CA • Private
Admissions rate
13%
SAT average
1,445
3. University of Pennsylvania
Philadelphia, PA • Private
Admissions rate
8%
SAT average
1,492
4. Northeastern University
Boston, MA • Private
Admissions rate
19%
SAT average
1,466
5. Boston University
Boston, MA • Private
Admissions rate
22%
SAT average
1,420
6. Stanford University
Stanford, CA • Private
Admissions rate
4%
SAT average
1,497
7. University of Texas at Austin
Austin, TX • Private
Admissions rate
39%
SAT average
1,367
8. Villanova University
Villanova, PA • Private
Admissions rate
29%
SAT average
1,407
9. Vanderbilt University
Nashville, TN • Private
Admissions rate
10%
SAT average
1,514
10. University of Maryland - College Park
College Park, MD • Private
Admissions rate
47%
SAT average
1,390
Top 10 easy-to-apply-to universities for marketing and promotions managers
The easiest schools for marketing and promotions managers to get into are Oklahoma Wesleyan University, university of the incarnate word, and gwynedd mercy university.
Some schools are much easier to get into. If you want to start your career as a marketing and promotions manager without much hassle, check out the list of schools where you will be accepted in no time. We compiled admissions rates, average SAT scores, average ACT scores, and average salary of students six years after graduation to uncover which were the easiest schools to get into for marketing and promotions managers.
1. Oklahoma Wesleyan University
Bartlesville, OK • Private
Admissions rate
68%
SAT average
964
2. University of the Incarnate Word
San Antonio, TX • Private
Admissions rate
88%
SAT average
1,044
3. Gwynedd Mercy University
Gwynedd Valley, PA • Private
Admissions rate
92%
SAT average
1,031
4. Holy Names University
Oakland, CA • Private
Admissions rate
70%
SAT average
849
5. Barry University
Miami, FL • Private
Admissions rate
91%
SAT average
1,006
6. Felician University
Lodi, NJ • Private
Admissions rate
81%
SAT average
999
7. Notre Dame College
Cleveland, OH • Private
Admissions rate
90%
SAT average
994
8. LIM College
New York, NY • Private
Admissions rate
83%
SAT average
1,061
9. Oregon Institute of Technology
Klamath Falls, OR • Private
Admissions rate
96%
SAT average
1,139
10. La Roche College
Pittsburgh, PA • Private
Admissions rate
99%
SAT average
1,008
Average marketing and promotions manager salary by education level
| Marketing and promotions manager education level | Marketing and promotions manager salary |
|---|---|
| Master's Degree | $90,897 |
| Bachelor's Degree | $80,137 |
| Doctorate Degree | $95,033 |
Marketing and promotions manager education FAQs
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Updated January 8, 2025
Updated January 8, 2025