How to hire a marketing and promotions manager

How to hire a marketing and promotions manager, step by step

Here's a step-by-step marketing and promotions manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and promotions manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and promotions manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   First, determine the employments status of the marketing and promotions manager you need to hire. Certain marketing and promotions manager roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

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   Hiring the perfect marketing and promotions manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of marketing and promotions managers.

   Type of Marketing And Promotions Manager	Description	Hourly rate
   Marketing And Promotions Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$25-54
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Marketing Campaigns
   • Email Campaigns
   • Press Releases
   • Promotional Campaigns
   • Market Research
   • R
   • Trade Shows
   • Promotional Materials
   • Event Planning
   • Facebook
   • Database
   • ROI
   • Graphic Design
   • Brand Marketing

   Check all skills

   Responsibilities:

   • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
   • Upgrade advertising style and content through thoughtful copywriting and art direction.
   • Spearhead the process to generate all promotion relate in-store merchandising and POS materials.
   • Provide input into the creative process to generate POS creative and all marketing collateral.
   • Initiate targeted advertising on Facebook generating over 350,000 ad impressions in one month costing less than $100.
   • Plan promotions with local media outlets, including remotes, giveaways, or other special events at the ballpark.

   More marketing and promotions manager duties

3. Make a budget

   Including a salary range in your marketing and promotions manager job description is one of the best ways to attract top talent. A marketing and promotions manager can vary based on:

   • Location. For example, marketing and promotions managers' average salary in wyoming is 37% less than in virginia.
   • Seniority. Entry-level marketing and promotions managers 54% less than senior-level marketing and promotions managers.
   • Certifications. A marketing and promotions manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing and promotions manager's salary.

   Average marketing and promotions manager salary

   $77,230yearly

   $37.13 hourly rate

   ---

   Entry-level marketing and promotions manager salary

   $52,000 yearly salary

   Updated December 16, 2025

   Average marketing and promotions manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$92,091	$44
   2	Virginia	$89,220	$43
   3	New York	$87,363	$42
   4	New Jersey	$86,430	$42
   5	Washington	$83,210	$40
   6	Massachusetts	$77,136	$37
   7	Nevada	$73,679	$35
   8	Maryland	$73,276	$35
   9	Utah	$72,643	$35
   10	Michigan	$70,460	$34
   11	Illinois	$70,448	$34
   12	North Carolina	$67,007	$32
   13	Georgia	$66,450	$32
   14	Texas	$64,272	$31
   15	Ohio	$63,506	$31
   16	Nebraska	$63,330	$30
   17	Florida	$60,001	$29
   18	Colorado	$59,096	$28
   19	Wyoming	$55,544	$27

   Average marketing and promotions manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Amazon	$115,116	$55.34	404
   2	Amgen	$99,557	$47.86	9
   3	Lowe's Companies	$96,285	$46.29	26
   4	Univision Communications	$89,052	$42.81	8
   5	Groupon	$84,551	$40.65	3
   6	Global Access	$82,182	$39.51
   7	Estée Lauder	$81,892	$39.37	22
   8	iHeartMedia	$81,712	$39.28	37
   9	KCR	$76,374	$36.72
   10	All Native Systems LLC	$75,328	$36.22
   11	Goodwin Recruiting	$68,592	$32.98
   12	Timber Lake West	$67,020	$32.22
   13	Ace Hardware	$66,675	$32.06	4
   14	American Bancorp	$64,984	$31.24
   15	Notre Dame College	$62,905	$30.24
   16	Marriott International	$46,798	$22.50	84
   17	Hudson Group	$36,946	$17.76

4. Writing a marketing and promotions manager job description

   A good marketing and promotions manager job description should include a few things:

   • Summary of the role
   • List of responsibilities
   • Required skills and experience

   Including a salary range and the first name of the hiring manager is also appreciated by candidates. Here's an example of a marketing and promotions manager job description:

   Marketing and promotions manager job description example

   Minimum qualifications:
   
   + Bachelor's degree or equivalent practical experience
   
   + 6 years of experience in marketing, management consulting, and/or project management
   
   + Experience working cross-functionally to design, launch, and scale marketing programs
   
   + Experience developing quantitative business models to assess the impact of projects and initiatives
   
   Preferred qualifications:
   
   + MBA or related Master's degrees (e.g., Economics, Business, Statistics)
   
   + Experience leading or managing incentives, promotions, or loyalty programs (especially in the Business-to-business industries)
   
   + Understanding of google's products and how incentives can drive growth
   
   + Ability to speak to both technical and business stakeholders, and interact at all levels of the organization
   
   + Excellent problem-solving, analytical, and growth marketing skills in a/b testing, pricing and business generation, and business modeling
   
   + Project management, relationship management, and change management skills
   
   The Ads Marketing team is responsible for ensuring the success of our growing customer base and delivering business growth through acquisition. We focus on helping advertisers grow using our products, including Google My Business and Google Ads. Our mission is to consistently provide an excellent customer experience by offering the right information, the right product and the right level of help to all advertisers. As a Marketing Manager for Incentives and Promotions on the Ads Marketing team, your mission is to create and implement incentive programs that help customers succeed with Google. You'll work with analytics, sales, and customer teams to get deepen customer insights, craft incentive programs that deliver value to customers and Google, and engineer for scale. This means you will work with a cross-functional teams (i.e., Product Management, Legal, Engineering, regional and local marketing, Sales, Accounting and Finance) to lead innovation in this exciting space.
   
   + Develop and implement incentive marketing programs that help acquire customers, and help existing customers succeed with Google.
   
   + Use data to define the incentives strategy for customers throughout their journey with Google Ads products.
   
   + Apply growth marketing principles and work with cross-functional stakeholders to define and launch incentive experiments that drive business impact.
   
   + Manage a global program, ensuring best practices are scaled globally and resources are invested where they have the highest impact.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right marketing and promotions manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your marketing and promotions manager job on Zippia to find and recruit marketing and promotions manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing and promotions managers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and promotions manager

   Once you've selected the best marketing and promotions manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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