Marketing and promotions manager job description
Updated March 14, 2024
9 min read
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Example marketing and promotions manager requirements on a job description
Marketing and promotions manager requirements can be divided into technical requirements and required soft skills. The lists below show the most common requirements included in marketing and promotions manager job postings.
Sample marketing and promotions manager requirements
- Bachelor's degree in marketing or related field
- Minimum of 5 years of experience in marketing
- Proven track record in developing marketing plans
- Strong understanding of analytics and metrics
- Knowledge of digital marketing platforms
Sample required marketing and promotions manager soft skills
- Excellent communication skills
- Strong organizational abilities
- Ability to manage multiple projects simultaneously
- Creative problem-solving skills
- Highly motivated and goal-oriented
Marketing and promotions manager job description example 1
Google marketing and promotions manager job description
Minimum qualifications:
+ Bachelor's degree or equivalent practical experience
+ 6 years of experience in marketing, management consulting, and/or project management
+ Experience working cross-functionally to design, launch, and scale marketing programs
+ Experience developing quantitative business models to assess the impact of projects and initiatives
Preferred qualifications:
+ MBA or related Master's degrees (e.g., Economics, Business, Statistics)
+ Experience leading or managing incentives, promotions, or loyalty programs (especially in the Business-to-business industries)
+ Understanding of google's products and how incentives can drive growth
+ Ability to speak to both technical and business stakeholders, and interact at all levels of the organization
+ Excellent problem-solving, analytical, and growth marketing skills in a/b testing, pricing and business generation, and business modeling
+ Project management, relationship management, and change management skills
The Ads Marketing team is responsible for ensuring the success of our growing customer base and delivering business growth through acquisition. We focus on helping advertisers grow using our products, including Google My Business and Google Ads. Our mission is to consistently provide an excellent customer experience by offering the right information, the right product and the right level of help to all advertisers. As a Marketing Manager for Incentives and Promotions on the Ads Marketing team, your mission is to create and implement incentive programs that help customers succeed with Google. You'll work with analytics, sales, and customer teams to get deepen customer insights, craft incentive programs that deliver value to customers and Google, and engineer for scale. This means you will work with a cross-functional teams (i.e., Product Management, Legal, Engineering, regional and local marketing, Sales, Accounting and Finance) to lead innovation in this exciting space.
+ Develop and implement incentive marketing programs that help acquire customers, and help existing customers succeed with Google.
+ Use data to define the incentives strategy for customers throughout their journey with Google Ads products.
+ Apply growth marketing principles and work with cross-functional stakeholders to define and launch incentive experiments that drive business impact.
+ Manage a global program, ensuring best practices are scaled globally and resources are invested where they have the highest impact.
+ Bachelor's degree or equivalent practical experience
+ 6 years of experience in marketing, management consulting, and/or project management
+ Experience working cross-functionally to design, launch, and scale marketing programs
+ Experience developing quantitative business models to assess the impact of projects and initiatives
Preferred qualifications:
+ MBA or related Master's degrees (e.g., Economics, Business, Statistics)
+ Experience leading or managing incentives, promotions, or loyalty programs (especially in the Business-to-business industries)
+ Understanding of google's products and how incentives can drive growth
+ Ability to speak to both technical and business stakeholders, and interact at all levels of the organization
+ Excellent problem-solving, analytical, and growth marketing skills in a/b testing, pricing and business generation, and business modeling
+ Project management, relationship management, and change management skills
The Ads Marketing team is responsible for ensuring the success of our growing customer base and delivering business growth through acquisition. We focus on helping advertisers grow using our products, including Google My Business and Google Ads. Our mission is to consistently provide an excellent customer experience by offering the right information, the right product and the right level of help to all advertisers. As a Marketing Manager for Incentives and Promotions on the Ads Marketing team, your mission is to create and implement incentive programs that help customers succeed with Google. You'll work with analytics, sales, and customer teams to get deepen customer insights, craft incentive programs that deliver value to customers and Google, and engineer for scale. This means you will work with a cross-functional teams (i.e., Product Management, Legal, Engineering, regional and local marketing, Sales, Accounting and Finance) to lead innovation in this exciting space.
+ Develop and implement incentive marketing programs that help acquire customers, and help existing customers succeed with Google.
+ Use data to define the incentives strategy for customers throughout their journey with Google Ads products.
+ Apply growth marketing principles and work with cross-functional stakeholders to define and launch incentive experiments that drive business impact.
+ Manage a global program, ensuring best practices are scaled globally and resources are invested where they have the highest impact.
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Marketing and promotions manager job description example 2
Verizon Communications marketing and promotions manager job description
When you join Verizon
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.
What you'll be doing...
This position is within Verizon Business Group (VBG), Mobile Wireless Pricing and Promo Implementation team - serving the Pricing Marketing organization. Our mission is to develop and implement compelling customer value propositions through pricing, promotions, and positioning to help drive growth.Our team manages all operations of mobile wireless pricing, products, and promotions, while driving system efficiency and process improvement.As a Marketing Manager Pricing and Promotions, you will lead cross-functional teams through implementation of multiple complex VBG pricing, product, and promotion programs.
* Taking ownership of pricing, promotions, and products.
* Supporting writing and delivery of agile user stories and journey maps to the business and GTS (Global Technology Solutions) stakeholders.
* Stakeholdering with impacted business teams and GTS - particularly leads and management for planning, systems design management and standards associated with security, compliance, scalability and efficiency.
* End-to-end project management, including facilitating effective meetings, communicating projects statuses, establishing timelines, providing production launch support while partnering with Revenue Assurance and Sales Operations Support teams.
* Close collaboration with internal partners: GTS, Pricing Operations, Sales, Revenue Assurance, Go-to-Market, Network and Business Intelligence teams.
Where you'll be working…
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What we're looking for...
You enjoy aligning various work streams to ensure the same vision and goal is achieved. You are extremely well-versed and have a depth of experience in IT project management - particularly in JIRA and Agile project management. You are great at building bridges to form mutually beneficial partnerships with teams in other functional areas and organizations within the business. You are extremely detail-oriented and results-driven professional with a passion for marketing and operations. You step up to challenges and work to find solutions to difficult problems with little direction or guidance. You jump head first into the details of enabling change and overcoming obstacles.
You'll need to have:
* Bachelor's degree or four or more years of work experience.
* Six or more years of relevant work experience.
* Project and/or program management experience.
* Willingness to travel.
Even better if you have one or more of the following:
* A degree in Business or Data Management Information Systems.
* Master of Business Administration degree (MBA).
* Experience in JIRA, Agile, and/or PMO certification.
* Experience in Verizon Wireless data, pricing and systems (B360, OMNI Legacy, My Business/My Business Assistant, VISION, CXP, CPI, EPC, ACSS).
* Experience with strategic planning.
* Experience managing multiple high-priority deliverables simultaneously.
* Strong presentation and communication skills.
* Strong business and financial acumen.
* Ability to identify and benchmark successful practices and concepts, design and improve our programs, and synthesize strategic initiatives into new processes, resources, and training.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.
What you'll be doing...
This position is within Verizon Business Group (VBG), Mobile Wireless Pricing and Promo Implementation team - serving the Pricing Marketing organization. Our mission is to develop and implement compelling customer value propositions through pricing, promotions, and positioning to help drive growth.Our team manages all operations of mobile wireless pricing, products, and promotions, while driving system efficiency and process improvement.As a Marketing Manager Pricing and Promotions, you will lead cross-functional teams through implementation of multiple complex VBG pricing, product, and promotion programs.
* Taking ownership of pricing, promotions, and products.
* Supporting writing and delivery of agile user stories and journey maps to the business and GTS (Global Technology Solutions) stakeholders.
* Stakeholdering with impacted business teams and GTS - particularly leads and management for planning, systems design management and standards associated with security, compliance, scalability and efficiency.
* End-to-end project management, including facilitating effective meetings, communicating projects statuses, establishing timelines, providing production launch support while partnering with Revenue Assurance and Sales Operations Support teams.
* Close collaboration with internal partners: GTS, Pricing Operations, Sales, Revenue Assurance, Go-to-Market, Network and Business Intelligence teams.
Where you'll be working…
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What we're looking for...
You enjoy aligning various work streams to ensure the same vision and goal is achieved. You are extremely well-versed and have a depth of experience in IT project management - particularly in JIRA and Agile project management. You are great at building bridges to form mutually beneficial partnerships with teams in other functional areas and organizations within the business. You are extremely detail-oriented and results-driven professional with a passion for marketing and operations. You step up to challenges and work to find solutions to difficult problems with little direction or guidance. You jump head first into the details of enabling change and overcoming obstacles.
You'll need to have:
* Bachelor's degree or four or more years of work experience.
* Six or more years of relevant work experience.
* Project and/or program management experience.
* Willingness to travel.
Even better if you have one or more of the following:
* A degree in Business or Data Management Information Systems.
* Master of Business Administration degree (MBA).
* Experience in JIRA, Agile, and/or PMO certification.
* Experience in Verizon Wireless data, pricing and systems (B360, OMNI Legacy, My Business/My Business Assistant, VISION, CXP, CPI, EPC, ACSS).
* Experience with strategic planning.
* Experience managing multiple high-priority deliverables simultaneously.
* Strong presentation and communication skills.
* Strong business and financial acumen.
* Ability to identify and benchmark successful practices and concepts, design and improve our programs, and synthesize strategic initiatives into new processes, resources, and training.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every "even better" qualification listed above.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.
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Marketing and promotions manager job description example 3
Verizon Services Corp. marketing and promotions manager job description
When you join Verizon
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.
What you'll be doing...
This position is within Verizon Business Group (VBG), Mobile Wireless Pricing and Promo Implementation team - serving the Pricing Marketing organization. Our mission is to develop and implement compelling customer value propositions through pricing, promotions, and positioning to help drive growth.Our team manages all operations of mobile wireless pricing, products, and promotions, while driving system efficiency and process improvement.As a Marketing Manager Pricing and Promotions, you will lead cross-functional teams through implementation of multiple complex VBG pricing, product, and promotion programs.
· Taking ownership of pricing, promotions, and products.
· Supporting writing and delivery of agile user stories and journey maps to the business and GTS (Global Technology Solutions) stakeholders.
· Stakeholdering with impacted business teams and GTS - particularly leads and management for planning, systems design management and standards associated with security, compliance, scalability and efficiency.
· End-to-end project management, including facilitating effective meetings, communicating projects statuses, establishing timelines, providing production launch support while partnering with Revenue Assurance and Sales Operations Support teams.
· Close collaboration with internal partners: GTS, Pricing Operations, Sales, Revenue Assurance, Go-to-Market, Network and Business Intelligence teams.
Where you'll be working…
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What we're looking for...
You enjoy aligning various work streams to ensure the same vision and goal is achieved. You are extremely well-versed and have a depth of experience in IT project management - particularly in JIRA and Agile project management. You are great at building bridges to form mutually beneficial partnerships with teams in other functional areas and organizations within the business. You are extremely detail-oriented and results-driven professional with a passion for marketing and operations. You step up to challenges and work to find solutions to difficult problems with little direction or guidance. You jump head first into the details of enabling change and overcoming obstacles.
You'll need to have:
· Bachelor's degree or four or more years of work experience.
· Six or more years of relevant work experience.
· Project and/or program management experience.
· Willingness to travel.
Even better if you have one or more of the following:
· A degree in Business or Data Management Information Systems.
· Master of Business Administration degree (MBA).
· Experience in JIRA, Agile, and/or PMO certification.
· Experience in Verizon Wireless data, pricing and systems (B360, OMNI Legacy, My Business/My Business Assistant, VISION, CXP, CPI, EPC, ACSS).
· Experience with strategic planning.
· Experience managing multiple high-priority deliverables simultaneously.
· Strong presentation and communication skills.
· Strong business and financial acumen.
· Ability to identify and benchmark successful practices and concepts, design and improve our programs, and synthesize strategic initiatives into new processes, resources, and training.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every “even better” qualification listed above.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.
PandoLogic. Keywords: Marketing Manager, Location: Ashburn, VA - 20147 , PL: 550558849
Verizon is one of the world's leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to shape a better future. Here, we have the ability to learn and grow at the speed of technology, and the space to create within every role. Together, we are moving the world forward - and you can too. Dream it. Build it. Do it here.
What you'll be doing...
This position is within Verizon Business Group (VBG), Mobile Wireless Pricing and Promo Implementation team - serving the Pricing Marketing organization. Our mission is to develop and implement compelling customer value propositions through pricing, promotions, and positioning to help drive growth.Our team manages all operations of mobile wireless pricing, products, and promotions, while driving system efficiency and process improvement.As a Marketing Manager Pricing and Promotions, you will lead cross-functional teams through implementation of multiple complex VBG pricing, product, and promotion programs.
· Taking ownership of pricing, promotions, and products.
· Supporting writing and delivery of agile user stories and journey maps to the business and GTS (Global Technology Solutions) stakeholders.
· Stakeholdering with impacted business teams and GTS - particularly leads and management for planning, systems design management and standards associated with security, compliance, scalability and efficiency.
· End-to-end project management, including facilitating effective meetings, communicating projects statuses, establishing timelines, providing production launch support while partnering with Revenue Assurance and Sales Operations Support teams.
· Close collaboration with internal partners: GTS, Pricing Operations, Sales, Revenue Assurance, Go-to-Market, Network and Business Intelligence teams.
Where you'll be working…
In this hybrid role, you'll have a defined work location that includes work from home and assigned office days set by your manager.
What we're looking for...
You enjoy aligning various work streams to ensure the same vision and goal is achieved. You are extremely well-versed and have a depth of experience in IT project management - particularly in JIRA and Agile project management. You are great at building bridges to form mutually beneficial partnerships with teams in other functional areas and organizations within the business. You are extremely detail-oriented and results-driven professional with a passion for marketing and operations. You step up to challenges and work to find solutions to difficult problems with little direction or guidance. You jump head first into the details of enabling change and overcoming obstacles.
You'll need to have:
· Bachelor's degree or four or more years of work experience.
· Six or more years of relevant work experience.
· Project and/or program management experience.
· Willingness to travel.
Even better if you have one or more of the following:
· A degree in Business or Data Management Information Systems.
· Master of Business Administration degree (MBA).
· Experience in JIRA, Agile, and/or PMO certification.
· Experience in Verizon Wireless data, pricing and systems (B360, OMNI Legacy, My Business/My Business Assistant, VISION, CXP, CPI, EPC, ACSS).
· Experience with strategic planning.
· Experience managing multiple high-priority deliverables simultaneously.
· Strong presentation and communication skills.
· Strong business and financial acumen.
· Ability to identify and benchmark successful practices and concepts, design and improve our programs, and synthesize strategic initiatives into new processes, resources, and training.
If Verizon and this role sound like a fit for you, we encourage you to apply even if you don't meet every “even better” qualification listed above.
Equal Employment Opportunity
We're proud to be an equal opportunity employer - and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more.
COVID-19 Vaccination Requirement
NYC candidates: Verizon requires new hires to be fully vaccinated against COVID-19 for onsite and hybrid NYC roles. Verizon provides reasonable accommodations consistent with legal requirements (e.g., for medical or religious reasons). Additional information will be provided during the hiring process.
PandoLogic. Keywords: Marketing Manager, Location: Ashburn, VA - 20147 , PL: 550558849
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Updated March 14, 2024
Updated March 14, 2024