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Marketing and promotions manager skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Dr. Sooho Lee,

Dr. Sooho Lee

Below we've compiled a list of the most critical marketing and promotions manager skills. We ranked the top skills for marketing and promotions managers based on the percentage of resumes they appeared on. For example, 10.6% of marketing and promotions manager resumes contained marketing campaigns as a skill. Continue reading to find out what skills a marketing and promotions manager needs to be successful in the workplace.

15 marketing and promotions manager skills for your resume and career

1. Marketing Campaigns

Here's how marketing and promotions managers use marketing campaigns:

Designed and coordinated e-marketing and direct marketing campaigns for the university reaching prospective students by innovative means.
Create promotional and marketing campaigns to benefit clients * Manage station relationships and community partnerships

2. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing and promotions managers use email campaigns:

Created and executed targeted email campaigns to existing and prospective customers.
Direct Marketing Manage email campaigns with database of one million registered users.

3. Press Releases

Here's how marketing and promotions managers use press releases:

Authored and designed advertisements, press releases and sales literature to communicate with media outlets to promote products and educate consumers.
Overhauled label website, press outreach, and social media; wrote press releases, band biographies, and other ad-copy.

4. Promotional Campaigns

Here's how marketing and promotions managers use promotional campaigns:

Developed multiple promotional campaigns that secured strategic sponsorship partners and increased brand awareness among targeted age groups.
Developed and implemented promotional campaigns, including strategic effort to increase library cardholders by 10 percent.

5. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and promotions managers use market research:

Coordinated an extensive market research process including discovery, message testing and creative concept testing to optimize campaign effectiveness.
Created and implemented dynamic marketing messages for a market research company and several B2B publications.

6. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how marketing and promotions managers use r:

Developed computerized planograms for the top retailers in America, including Walmart, Kmart, Target, and Toys R Us.
Developed and maintain Best Practices guides for both Altametrics and R Magazine.

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7. Trade Shows

Here's how marketing and promotions managers use trade shows:

Organized and directed promotional events and programs and coordinated presentations at trade shows.
Identify and participate in various marketing venues/trade shows and other related events.

8. Promotional Materials

Promotional material is any document or article - written, printed, graphic, electronic, audio, or video presentation, distributed or made available in whole or in part on behalf of a product, cause, idea, person, or business for promotion, advertisement, announcement or direction. Promotional materials are used to make a business stand out from its competitors and to engage the target audience.

Here's how marketing and promotions managers use promotional materials:

Managed all membership-area activities, including promotional materials, local distribution, and special marketing events.
Managed promotional agencies to develop and execute promotional materials for sales force and retailers.

9. Event Planning

Here's how marketing and promotions managers use event planning:

Edited and proof-read reports and assisted executive and staff with executing contracts & scheduling event planning.
Coordinated regularly with outside vendors and oversaw professional association conference and trade show event planning, presentations, and promotional efforts.

10. Facebook

Here's how marketing and promotions managers use facebook:

Utilize social media networks like Facebook, Twitter and LinkedIn to gain more attention on promotions, discounts and coupons.
Utilize social media to create event invitations and post advertisements on Facebook, Twitter, and meet-up groups.

11. Database

A database is a collection of data and information which makes it easy to view, access, and manage. Databases save a lot of time and can store huge amounts of data. Databases make sorting data easier and stores it in certain fields which narrows the searching criteria. A database usually contains tables, graphs, and columns to display data.

Here's how marketing and promotions managers use database:

Facilitated database maintenance, communication, marketing needs and training programs to ensure successful campus events.
Mined data from internal database lists to determine customers for modeling and segmentation.

12. ROI

Here's how marketing and promotions managers use roi:

Developed and provided ROI analysis for promotional marketing activities.
Restructured and managed business partnerships and their agencies for organizations ranging from NASCAR to The Suns for increased ROI

13. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing and promotions managers use graphic design:

Managed staff of three, including advertising coordinator, sales associate, and graphic designer.
Supervised in-house marketing team of nine staff members including PR and graphic designers.

14. Brand Marketing

Here's how marketing and promotions managers use brand marketing:

Provided input into the general vision, business planning and world-wide brand marketing effort.
Served as liaison between Brand Marketing and promotional agencies.

15. Twitter

Here's how marketing and promotions managers use twitter:

Worked in conjunction with the Twitter manager to deliver social media efforts.
Increased student followers on Twitter from 500 to 2500 within four months.

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What skills help Marketing And Promotions Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and promotions manager resumes?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

The most important skills should be analytical, communication, strategic planning, and leadership skills.

What soft skills should all marketing and promotions managers possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for marketing and promotions managers?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Quantitative analytical skills, budget and finance skills, and performance assessment skills.

What marketing and promotions manager skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing and promotions managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing and promotions manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of marketing and promotions manager skills to add to your resume

The most important skills for a marketing and promotions manager resume and required skills for a marketing and promotions manager to have include:

Marketing Campaigns
Email Campaigns
Press Releases
Promotional Campaigns
Market Research
R
Trade Shows
Promotional Materials
Event Planning
Facebook
Database
ROI
Graphic Design
Brand Marketing
Twitter
SEO

POS
Promotional Events
Media Management
Ticket Sales
Promotional Programs
Community Events
Channel Marketing
Giveaways
Website Content
B Testing
Promotional Strategies
Photo Shoots
Sales Tools
Radio Station
Creative Development
Instagram

Market Trends
Media Buying
Brand Positioning
PowerPoint
HTML
Event Management
Creative Direction
Content Marketing
Media Planning
Strategic Partnerships
Product Development
ABC
Social Media Sites
B2B Marketing
VIP
Promotional Efforts

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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