What does a marketing and promotions manager do?
Marketing and promotions manager responsibilities
Here are examples of responsibilities from real marketing and promotions manager resumes:
- Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
- Upgrade advertising style and content through thoughtful copywriting and art direction.
- Spearhead the process to generate all promotion relate in-store merchandising and POS materials.
- Provide input into the creative process to generate POS creative and all marketing collateral.
- Initiate targeted advertising on Facebook generating over 350,000 ad impressions in one month costing less than $100.
- Plan promotions with local media outlets, including remotes, giveaways, or other special events at the ballpark.
- Develop and provide ROI analysis for promotional marketing activities.
- Provide detailed analysis and ROI reporting on marketing program success.
- Facilitate the development, execution and management of CRM marketing activities, including e-marketing programs and strategies, and campaign management.
- Create goal-oriented quarterly marketing plans base on KPI's with store leadership team.
- Prepare RFP responses and create client presentations in collaboration with sales and executive leadership.
- Process RFP's, RFI's, vendor questionnaires and vendor information for sales teams.
- Provide graphic and web design support for B2B and B2C use.
- Create online content including copy, images, and documents for B2B and B2C online communication.
- Create sales pipeline tracking tool for healthcare business to increase personal accountability, improve forecasting and track performance versus competition.
Marketing and promotions manager skills and personality traits
We calculated that 11% of Marketing And Promotions Managers are proficient in Marketing Campaigns, Email Campaigns, and Press Releases. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing And Promotions Managers that have these skills listed on their resume here:
- Marketing Campaigns, 11%
Designed and coordinated e-marketing and direct marketing campaigns for the university reaching prospective students by innovative means.
- Email Campaigns, 5%
Created and executed targeted email campaigns to existing and prospective customers.
- Press Releases, 5%
Authored and designed advertisements, press releases and sales literature to communicate with media outlets to promote products and educate consumers.
- Promotional Campaigns, 5%
Developed multiple promotional campaigns that secured strategic sponsorship partners and increased brand awareness among targeted age groups.
- Market Research, 5%
Coordinated an extensive market research process including discovery, message testing and creative concept testing to optimize campaign effectiveness.
- R, 4%
Developed computerized planograms for the top retailers in America, including Walmart, Kmart, Target, and Toys R Us.
"marketing campaigns," "email campaigns," and "press releases" are among the most common skills that marketing and promotions managers use at work. You can find even more marketing and promotions manager responsibilities below, including:
Analytical skills. To carry out their duties, the most important skill for a marketing and promotions manager to have is analytical skills. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Marketing and promotions managers often use analytical skills in their day-to-day job, as shown by this real resume: "update and grow database via constant contact as well as create station press releases. "
Communication skills. Many marketing and promotions manager duties rely on communication skills. "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process," so a marketing and promotions manager will need this skill often in their role. This resume example is just one of many ways marketing and promotions manager responsibilities rely on communication skills: "provide follow up communication for the show bookings by obtaining bios, press releases, media kits, poc information. "
Creativity. This is an important skill for marketing and promotions managers to perform their duties. For an example of how marketing and promotions manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing and promotions manager: "planned, designed and directed radio station promotions internal/external client relations production~ focusing on writing attention retentive creative campaigns".
Interpersonal skills. A big part of what marketing and promotions managers do relies on "interpersonal skills." You can see how essential it is to marketing and promotions manager responsibilities because "managers must deal with a range of people in different roles, both inside and outside the organization." Here's an example of how this skill is used from a resume that represents typical marketing and promotions manager tasks: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. A commonly-found skill in marketing and promotions manager job descriptions, "organizational skills" is essential to what marketing and promotions managers do. Marketing and promotions manager responsibilities rely on this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." You can also see how marketing and promotions manager duties rely on organizational skills in this resume example: "developed and implemented annual strategic marketing and business development plans, driving business growth in support of overall organizational objectives. "
The three companies that hire the most marketing and promotions managers are:
- Google4 marketing and promotions managers jobs
- Mannington Mills3 marketing and promotions managers jobs
- Marriott International2 marketing and promotions managers jobs
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Compare different marketing and promotions managers
Marketing and promotions manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a marketing and promotions manager are more likely to require skills like "promotional campaigns," "event planning," "database," and "graphic design." On the other hand, a job as a senior manager of marketing requires skills like "digital marketing," "integrated marketing," "project management," and "sr." As you can see, what employees do in each career varies considerably.
Senior managers of marketing tend to make the most money working in the technology industry, where they earn an average salary of $126,981. In contrast, marketing and promotions managers make the biggest average salary, $82,574, in the technology industry.The education levels that senior managers of marketing earn slightly differ from marketing and promotions managers. In particular, senior managers of marketing are 11.5% more likely to graduate with a Master's Degree than a marketing and promotions manager. Additionally, they're 0.1% more likely to earn a Doctoral Degree.Marketing and promotions manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing and promotions manager responsibilities requires skills like "promotional campaigns," "r," "database," and "graphic design." But a manager, field marketing might use other skills in their typical duties, such as, "digital marketing," "integrated marketing," "project management," and "salesforce."
On average, managers, field marketing earn a higher salary than marketing and promotions managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas marketing and promotions managers have higher pay in the technology industry, with an average salary of $82,574.In general, managers, field marketing achieve similar levels of education than marketing and promotions managers. They're 1.8% more likely to obtain a Master's Degree while being 0.1% less likely to earn a Doctoral Degree.Marketing and promotions manager vs. Head of marketing
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
The required skills of the two careers differ considerably. For example, marketing and promotions managers are more likely to have skills like "database," "graphic design," "seo," and "promotional events." But a head of marketing is more likely to have skills like "digital marketing," "integrated marketing," "kpis," and "google analytics."
Heads of marketing earn the highest salary when working in the media industry, where they receive an average salary of $134,857. Comparatively, marketing and promotions managers have the highest earning potential in the technology industry, with an average salary of $82,574.When it comes to education, heads of marketing tend to earn higher degree levels compared to marketing and promotions managers. In fact, they're 12.3% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Marketing and promotions manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Even though a few skill sets overlap between marketing and promotions managers and business development and marketing managers, there are some differences that are important to note. For one, a marketing and promotions manager might have more use for skills like "promotional campaigns," "database," "pos," and "ticket sales." Meanwhile, some responsibilities of business development and marketing managers require skills like "digital marketing," "crm," "integrated marketing," and "revenue growth. "
The finance industry tends to pay the highest salaries for business development and marketing managers, with average annual pay of $88,175. Comparatively, the highest marketing and promotions manager annual salary comes from the technology industry.The average resume of business development and marketing managers showed that they earn higher levels of education compared to marketing and promotions managers. So much so that theyacirc;euro;trade;re 8.3% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.6%.Types of marketing and promotions manager
Updated January 8, 2025
