FIND PERSONALIZED JOBS
Sign up to Zippia and discover your career options with your personalized career search.
Sorry, we can't find that. Please try a different city or state.
APPLY NOW
Apply Now
×
FIND
PERSONALIZED JOBS

Sorry, we can't find that. Please try a different city or state.

CONTENT HAS
BEEN UNLOCKED
Close this window to view unlocked content
or
find interesting jobs in

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign Up

SIGN UP TO UNLOCK CONTENT

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Forgot Password?

Don't have an account? Sign Up

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Log In

Log In to Save

Sign Up to Save

Sign Up to Dismiss

Sign up to save the job and get personalized job recommendations.

Sign up to dismiss the job and get personalized job recommendations.

or

The email and password you specified are invalid. Please, try again.

Email and password are mandatory

Already have an account? Log in

reset password

Enter your email address and we will send you a link to reset your password.

Back to Log In

Company Saved

Answer a few questions and view jobs at that match your preferences.

Where do you want to work?

Job Saved

See your Saved Jobs now

or

find more interesting jobs in

Job Dismissed

Find better matching jobs in

Your search has been saved!

Become A Marketing And Research Associate

Where do you want to work?

To get started, tell us where you'd like to work.
Sorry, we can't find that. Please try a different city or state.

Working As A Marketing And Research Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $53,000

    Average Salary

What Does A Marketing And Research Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

Show More

Show Less

How To Become A Marketing And Research Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

Show More

Show Less

Do you work as a Marketing And Research Associate?

Send To A Friend

Marketing And Research Associate Jobs

NO RESULTS

Aw snap, no jobs found.

Add To My Jobs

Do you work as a Marketing And Research Associate?

Help others decide if this is a good career for them

Average Length of Employment
Marketing Analyst 2.1 years
Top Careers Before Marketing And Research Associate
Internship 13.4%
Volunteer 3.0%
Assistant 3.0%
Top Careers After Marketing And Research Associate
Consultant 8.6%
Cashier 5.1%
Manager 4.6%
Volunteer 4.0%
Owner 3.4%

Do you work as a Marketing And Research Associate?

Average Yearly Salary
$53,000
View Detailed Salary Report
$35,000
Min 10%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$53,000
Median 50%
$78,000
Max 90%
Best Paying Company
JPMorgan Chase
Highest Paying City
San Francisco, CA
Highest Paying State
Alaska
Avg Experience Level
1.9 years
How much does a Marketing And Research Associate make at top companies?
The national average salary for a Marketing And Research Associate in the United States is $53,197 per year or $26 per hour. Those in the bottom 10 percent make under $35,000 a year, and the top 10 percent make over $78,000.

Real Marketing And Research Associate Salaries

Job Title Company Location Start Date Salary
Research Marketing Associate HSBC Securities (USA) Inc. New York, NY Apr 01, 2012 $115,000
Research Marketing Associate HSBC Securities (USA) Inc. New York, NY May 22, 2012 $115,000
Senior Marketing Research Associate Jpmorgan Chase & Co. Columbus, OH Jan 16, 2012 $105,000
Research Marketing Associate HSBC Securities (USA) Inc. New York, NY Aug 12, 2013 $90,000
Online Marketing Research Associate Barnes & Noble, Inc. New York, NY Nov 14, 2016 $70,000
Research and Marketing Associate Benchmark Asset Managers, LLC Philadelphia, PA Nov 18, 2009 $66,000
Research and Marketing Associate Benchmark Asset Managers, LLC Philadelphia, PA Nov 20, 2009 $66,000
Marketing Research Associate Lilee Systems, Ltd. Santa Clara, CA Mar 20, 2011 $62,610
Marketing Research Associate In Vivo BVA Us Inc. New York, NY Sep 04, 2015 $50,000
Associate Marketing Researcher Kodama & Company, Inc. San Francisco, CA Feb 01, 2013 $46,300
Associate Marketing Researcher Hosei University Research Institute, California Burlingame, CA Apr 01, 2011 $46,238
Marketing Researcher Associate Optimum Semiconductor Technologies, Inc. Tarrytown, NY Aug 25, 2014 $46,000
Marketing Researcher Associate Optimum Semiconductor Technologies, Inc. Tarrytown, NY Aug 27, 2013 $46,000
Marketing Research Associate Turnstyle Marketing, Inc. White Plains, NY Oct 01, 2011 $44,766
Marketing Research Associate American Association for The Advancement of Scienc Washington, DC Feb 14, 2011 $43,389
Marketing Research Associate Source Consulting LLC Tewksbury, MA Oct 01, 2010 $40,000
Marketing Research Associate Relational Investors, LLC San Diego, CA Sep 14, 2009 $39,666 -
$55,000
Marketing Research Associate Relational Investors, LLC San Diego, CA Sep 21, 2009 $39,666 -
$55,000

No Results

To get more results, try adjusting your search by changing your filters.

See More Salaries

How Would You Rate The Salary Of a Marketing And Research Associate?

Have you worked as a Marketing And Research Associate? Help other job seekers by rating your experience as a Marketing And Research Associate.

Top Skills for A Marketing And Research Associate

  1. Market Research
  2. Email
  3. Focus Groups Conduct
You can check out examples of real life uses of top skills on resumes here:
  • Conducted a user experience study on proprietary Chase Market Research Software to discover opportunities for improvement, informing future software updates.
  • Design & execute targeted email marketing campaigns using Constant Contact to generate sales leads for the sales team.
  • Conducted site surveys and data analysis on commercial properties exceeding 100,000 square feet to establish client energy profiles.
  • Conducted competitive analysis and market research for the Director of Business Development.
  • Perform data quality control and data audits as the Administrator in the Customer Relationship Management (CRM) system.

Rank:

Average Salary:

Embed On Your Website

Top 10 Best States for Marketing And Research Associates

  1. Delaware
  2. New Jersey
  3. New York
  4. Rhode Island
  5. Massachusetts
  6. Texas
  7. Washington
  8. District of Columbia
  9. Connecticut
  10. Minnesota
  • (35 jobs)
  • (342 jobs)
  • (778 jobs)
  • (44 jobs)
  • (594 jobs)
  • (563 jobs)
  • (227 jobs)
  • (135 jobs)
  • (153 jobs)
  • (187 jobs)

Marketing And Research Associate Demographics

Gender

Female

54.7%

Male

33.9%

Unknown

11.5%
Ethnicity

White

56.8%

Hispanic or Latino

14.6%

Asian

14.4%

Black or African American

10.2%

Unknown

4.1%
Show More
Foreign Languages Spoken

Spanish

28.1%

French

12.5%

Mandarin

9.4%

Chinese

7.8%

German

7.8%

Cantonese

6.3%

Italian

4.7%

Hindi

3.1%

Vietnamese

3.1%

Japanese

3.1%

Russian

3.1%

Korean

3.1%

Bengali

3.1%

Mongolian

1.6%

Urdu

1.6%

Dutch

1.6%
Show More

Marketing And Research Associate Education

Schools

New York University

10.3%

Bentley University

9.0%

Pennsylvania State University

6.4%

Northwestern University

6.4%

University of Chicago

5.1%

DePaul University

5.1%

University of Phoenix

5.1%

University of Pittsburgh -

5.1%

University of Hawaii at Manoa

5.1%

University of Connecticut

3.8%

University of Florida

3.8%

Elon University

3.8%

University of South Florida

3.8%

Chapman University

3.8%

University of Alabama at Huntsville

3.8%

Emory University

3.8%

University of Michigan - Ann Arbor

3.8%

University of Central Florida

3.8%

Indiana University Bloomington

3.8%

Villanova University

3.8%
Show More
Majors

Marketing

23.9%

Business

22.5%

Political Science

6.5%

Communication

5.8%

Psychology

5.4%

Management

4.3%

Finance

4.3%

Economics

3.3%

Sociology

2.5%

Law

2.5%

Project Management

2.2%

History

2.2%

Biology

1.8%

English

1.8%

Real Estate

1.8%

Writing

1.8%

Health Care Administration

1.8%

Business Communications

1.8%

Public Relations

1.8%

Advertising

1.8%
Show More
Degrees

Bachelors

51.3%

Masters

29.6%

Other

8.6%

Certificate

3.6%

Associate

3.1%

Doctorate

3.1%

Diploma

0.5%

License

0.2%
Show More

Job type you want
Full Time
Part Time
Internship
Temporary

How Would You Rate Working As a Marketing And Research Associate?

Are you working as a Marketing And Research Associate? Help us rate Marketing And Research Associate as a Career.

Top Marketing And Research Associate Employers

Show More

Jobs From Top Marketing And Research Associate Employers

Related to your recently viewed content