Marketing and research director demographics and statistics in the US
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Marketing and research director demographics by:
Marketing and research director gender statistics
47.9% of marketing and research directors are women and 52.1% of marketing and research directors are men.
- Male, 52.1%
- Female, 47.9%
Marketing and research director gender ratio
| Gender | Percentages |
|---|---|
| Male | 52.1% |
| Female | 47.9% |
Marketing and research director gender pay gap
Women earn 93¢ for every $1 earned by men
Male income
$98,036
Female income
$91,364
Marketing and research director gender ratio over time
This data breaks down the percentage of men and women in marketing and research director positions over time. Currently, 47.9% of marketing and research directors are female.
Marketing and research director gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 71.34% | 28.66% |
| 2011 | 71.03% | 28.97% |
| 2012 | 71.60% | 28.40% |
| 2013 | 71.53% | 28.47% |
| 2014 | 69.86% | 30.14% |
| 2015 | 69.43% | 30.57% |
| 2016 | 69.31% | 30.69% |
| 2017 | 68.35% | 31.65% |
| 2018 | 54.45% | 45.55% |
| 2019 | 53.37% | 46.63% |
| 2020 | 51.76% | 48.24% |
| 2021 | 52.14% | 47.86% |
Marketing and research director related jobs gender ratio
We compared marketing and research directors with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Marketing And Research Director | 52% | 48% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing and research director demographics by race
The most common ethnicity among marketing and research directors is White, which makes up 74.6% of all marketing and research directors. Comparatively, 8.7% of marketing and research directors are Hispanic or Latino and 8.2% of marketing and research directors are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Marketing and research director race
| Marketing and research director race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Marketing and research director race and ethnicity over time
See how marketing and research director racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing and research director race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Marketing and research director wage gap by race
According to our data, asian marketing and research directors have the highest average salary compared to other ethnicities. Black or african american marketing and research directors have the lowest average salary at $91,365.
| Ethnicity | Salary |
|---|---|
| Unknown | $97,421 |
| White | $96,879 |
| Black or African American | $91,365 |
| Asian | $108,863 |
| Hispanic or Latino | $96,465 |
Average marketing and research director age
See how the average age of marketing and research directors varies based on ethnicity and gender.
Male
Female
Marketing and research director age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Marketing and research director age breakdown
The average age of marketing and research directors is 40+ years years old, representing 44% of the marketing and research director population.
Marketing and research director age breakdown
| Marketing And Research Director Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Marketing and research director educational attainment
The most common degree for marketing and research directors is bachelor's degree, with 73% of marketing and research directors earning that degree. The second and third most common degree levels are master's degree degree at 20% and master's degree degree at 3%.
- Bachelor's, 73%
- Master's, 20%
- Associate, 3%
- Doctorate, 3%
- Other Degrees, 1%
Marketing and research directors by degree level
| Marketing and research director degree | Percentages |
|---|---|
| Bachelor's | 73% |
| Master's | 20% |
| Associate | 3% |
| Doctorate | 3% |
| Other Degrees | 1% |
Marketing and research director jobs you might like
Marketing and research director wage gap by degree level
According to the data, marketing and research directors with a Doctorate degree earn more than those without, at $124,489 annually. With a Master's degree, marketing and research directors earn a median annual income of $117,984 compared to $101,352 for marketing and research directors with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $117,984 |
| Bachelor's Degree | $101,352 |
| Doctorate Degree | $124,489 |
Marketing and research director employment statistics
Most marketing and research directors work for a private in the media industry.
Company size where marketing and research directors work
Below, you can see the size of companies where marketing and research directors work.
Marketing and research director jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 14% |
| 100 - 500 employees | 24% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 32% |
| > 10,000 employees | 18% |
Marketing and research director jobs by company type
Employees with the marketing and research director job title have their preferences when it comes to working for a company. For instance, most marketing and research directors prefer to work at private companies over public companies.
Marketing and research director jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 29% |
| Private | 66% |
Marketing and research director jobs by industry
The most common industries for marketing and research directors are media, manufacturing and finance.
Marketing and research director industry statistics
| Industry | Percentages |
|---|---|
| Media | 22% |
| Manufacturing | 12% |
| Fortune 500 | 9% |
| Finance | 8% |
| Professional | 8% |
| Health Care | 6% |
| Technology | 5% |
| Retail | 4% |
| Education | 4% |
| Insurance | 4% |
| Hospitality | 3% |
| Telecommunication | 3% |
| Internet | 2% |
| Construction | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Energy | 1% |
| Agriculture | 1% |
Marketing and research director turnover and employment statistics
Marketing and research director unemployment rate over time
The unemployment rate for marketing and research directors between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing and research director unemployment rate by year
| Year | Marketing and research director unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average marketing and research director tenure
The average marketing and research director stays at their job for 1-2 years, based on the 308 marketing and research directors resumes in Zippia's database.
Marketing and research director tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 8% |
| 1-2 years | 38% |
| 3-4 years | 22% |
| 5-7 years | 18% |
| 8-10 years | 5% |
| 11+ years | 8% |
Marketing and research director LGBT ratio compared to similar jobs
Review the percent of marketing and research directors that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Regional Vice President | 7.25% | 58,213 |
| Advertising Account Manager | 9.54% | 105,277 |
| Marketing And Research Director | 9.86% | - |
| Manager Of Special Events | 16.11% | 15,818 |
Similar marketing and research director jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Regional Vice President | 7.25% | 58,213 |
| Advertising Account Manager | 9.54% | 105,277 |
| Manager Of Special Events | 16.11% | 15,818 |
Foreign languages spoken by marketing and research directors
The most common foreign language among marketing and research directors is Spanish at 68.8%. The second-most popular foreign language spoken is Mandarin at 12.5% and Chinese is the third-most popular at 6.3%.
- Spanish, 68.8%
- Mandarin, 12.5%
- Chinese, 6.3%
- Japanese, 6.3%
- French, 6.3%
Marketing and research director languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 68.8% |
| Mandarin | 12.5% |
| Chinese | 6.3% |
| Japanese | 6.3% |
| French | 6.3% |
