What does a marketing and research director do?
Marketing and research director responsibilities
Here are examples of responsibilities from real marketing and research director resumes:
- Develop and manage country-specific business programs and budgets with oversight of global financial forecasts, performance metrics and ROI.
- Perform ROI analysis on corporate marketing and promotional expense items resulting in re-allocation of resources and reduce, more effective spending.
- Create station, new business, switch pitch and competitive PowerPoint presentations with sales management.
- Analyze all qualitative data to create presentations and other marketing materials to present to clients via PowerPoint.
- Revamp product plan to align with OEM's focus on lightweight and efficiency.
- Administer collateral materials design in conjunction with rebranding initiative that include project sheets, resumes, and service offerings.
Marketing and research director skills and personality traits
We calculated that 15% of Marketing And Research Directors are proficient in Market Research, Linkedin, and Research Data. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Marketing And Research Directors that have these skills listed on their resume here:
- Market Research, 15%
Provide weekly market research based on rating updates and trends analyzing network information to identify opportunities for increased sales.
- Linkedin, 8%
Managed social media initiatives including Facebook and LinkedIn.
- Research Data, 7%
Managed selection of and transition between research databases and software systems resulting in department-wide access to data.
- Research Findings, 7%
Research findings helped identify and target campaigns which led to increased donor participation.
- Research Projects, 7%
Coordinated marketing research projects including recruiting, supervision of interviewers, data entry, and statistical analysis.
- Primary Research, 5%
Earned VIP Award for Innovation Excellence -- Streamlined, boosted value in primary research and secondary data investments / workflows.
"market research," "linkedin," and "research data" are among the most common skills that marketing and research directors use at work. You can find even more marketing and research director responsibilities below, including:
Creativity. One of the key soft skills for a marketing and research director to have is creativity. You can see how this relates to what marketing and research directors do because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a marketing and research director resume shows how marketing and research directors use creativity: "provided an in depth competitive analysis identifying strengths and weakness from inventory holdings and marketing spend. "
Interpersonal skills. Many marketing and research director duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a marketing and research director will need this skill often in their role. This resume example is just one of many ways marketing and research director responsibilities rely on interpersonal skills: "mastered project management, team building, negotiating, needs analysis and interpersonal communication skills. "
Organizational skills. Another skill that relates to the job responsibilities of marketing and research directors is organizational skills. This skill is critical to many everyday marketing and research director duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "create a strategic plan for short term and long term organizational goals and endeavors. "
Analytical skills. A big part of what marketing and research directors do relies on "analytical skills." You can see how essential it is to marketing and research director responsibilities because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Here's an example of how this skill is used from a resume that represents typical marketing and research director tasks: "evaluate and provide qualitative data, writing sales presentations to effectively position the station for additional market share. "
Communication skills. Another common skill required for marketing and research director responsibilities is "communication skills." This skill comes up in the duties of marketing and research directors all the time, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." An excerpt from a real marketing and research director resume shows how this skill is central to what a marketing and research director does: "developed and implemented integrated marketing communications programs for clients. "
The three companies that hire the most marketing and research directors are:
Choose from 10+ customizable marketing and research director resume templates
Build a professional marketing and research director resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your marketing and research director resume.
Compare different marketing and research directors
Marketing and research director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
While similarities exist, there are also some differences between marketing and research directors and director of communications and marketing. For instance, marketing and research director responsibilities require skills such as "research data," "research findings," "research projects," and "primary research." Whereas a director of communications and marketing is skilled in "web content," "strategic communications," "marketing campaigns," and "digital marketing." This is part of what separates the two careers.
The education levels that directors of communications and marketing earn slightly differ from marketing and research directors. In particular, directors of communications and marketing are 5.5% less likely to graduate with a Master's Degree than a marketing and research director. Additionally, they're 2.2% less likely to earn a Doctoral Degree.Marketing and research director vs. Director of sales and marketing
A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.
Each career also uses different skills, according to real marketing and research director resumes. While marketing and research director responsibilities can utilize skills like "linkedin," "research data," "research findings," and "research projects," directors of sales and marketing use skills like "customer service," "strategic sales," "lead management," and "sales process."
In general, directors of sales and marketing achieve lower levels of education than marketing and research directors. They're 8.7% less likely to obtain a Master's Degree while being 2.2% less likely to earn a Doctoral Degree.Marketing and research director vs. Senior director of marketing
A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing and research director resumes include skills like "research data," "research findings," "research projects," and "primary research," whereas a senior director of marketing is more likely to list skills in "digital marketing," "email marketing," "sr," and "marketing campaigns. "
Most senior directors of marketing achieve a similar degree level compared to marketing and research directors. For example, they're 0.8% less likely to graduate with a Master's Degree, and 1.7% less likely to earn a Doctoral Degree.Marketing and research director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Even though a few skill sets overlap between marketing and research directors and directors, product marketing, there are some differences that are important to note. For one, a marketing and research director might have more use for skills like "linkedin," "research data," "research findings," and "research projects." Meanwhile, some responsibilities of directors, product marketing require skills like "product management," "digital marketing," "cloud," and "competitive landscape. "
The average resume of directors, product marketing showed that they earn similar levels of education compared to marketing and research directors. So much so that theyacirc;euro;trade;re 1.9% more likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 1.7%.Types of marketing and research director
Updated January 8, 2025
