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Become A Marketing And Sales Associate

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Working As A Marketing And Sales Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $43,000

    Average Salary

What Does A Marketing And Sales Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing And Sales Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing And Sales Associate?

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Marketing And Sales Associate Jobs

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Marketing And Sales Associate Career Paths

Marketing And Sales Associate
Account Executive Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Coordinator Senior Account Executive Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Marketing Coordinator Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Marketing Coordinator Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Marketing Specialist Account Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Specialist Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Executive Assistant Event Manager Marketing Communications Manager
Manager, Field Marketing
5 Yearsyrs
Executive Assistant Event Manager Marketing Program Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Consultant Marketing Communications Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Event Coordinator Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Marketing Analyst Assistant Marketing Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Event Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Marketing And Sales Associate?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Marketing Advisor 2.1 years
Sales Internship 0.5 years
Top Careers Before Marketing And Sales Associate
Internship 12.0%
Cashier 4.6%
Server 4.4%
Manager 3.4%
Volunteer 3.0%
Top Careers After Marketing And Sales Associate
Internship 6.2%
Manager 3.8%
Server 3.4%
Consultant 2.8%

Do you work as a Marketing And Sales Associate?

Marketing And Sales Associate Demographics

Gender

Female

49.2%

Male

41.0%

Unknown

9.8%
Ethnicity

White

59.8%

Hispanic or Latino

15.6%

Black or African American

11.5%

Asian

9.2%

Unknown

4.0%
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Foreign Languages Spoken

Spanish

42.4%

French

11.5%

Chinese

5.4%

Mandarin

4.9%

Italian

4.6%

Japanese

4.4%

Portuguese

3.9%

Korean

3.4%

German

3.4%

Russian

3.2%

Arabic

2.4%

Hindi

2.0%

Cantonese

1.7%

Vietnamese

1.2%

Hebrew

1.2%

Gujarati

1.0%

Indonesian

1.0%

Ukrainian

1.0%

Turkish

0.7%

Tagalog

0.7%
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Marketing And Sales Associate Education

Schools

University of Phoenix

12.9%

Pennsylvania State University

7.4%

Northeastern University

6.0%

New York University

5.8%

University of California - Berkeley

5.2%

Temple University

5.2%

San Jose State University

5.0%

Georgia State University

4.6%

George Mason University

4.6%

University of Delaware

4.2%

University of Georgia

4.2%

Florida State University

4.2%

George Washington University

4.0%

San Diego State University

4.0%

University of Central Florida

4.0%

University of Massachusetts Amherst

4.0%

University of Alabama

3.8%

Arizona State University

3.8%

University of Florida

3.8%

University of Washington

3.8%
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Majors

Business

29.4%

Marketing

17.9%

Communication

9.9%

Management

5.6%

Psychology

4.4%

Finance

4.2%

Public Relations

3.4%

Political Science

3.0%

English

2.7%

Kinesiology

2.2%

Economics

2.1%

Accounting

2.1%

Criminal Justice

2.0%

Graphic Design

2.0%

Fine Arts

1.6%

Liberal Arts

1.6%

Journalism

1.6%

Sociology

1.6%

Biology

1.5%

Health Care Administration

1.5%
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Degrees

Bachelors

59.4%

Other

16.0%

Masters

12.8%

Associate

7.0%

Certificate

2.8%

Doctorate

0.8%

Diploma

0.8%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$43,000
View Detailed Salary Report
$27,000
Min 10%
$43,000
Median 50%
$43,000
Median 50%
$43,000
Median 50%
$43,000
Median 50%
$43,000
Median 50%
$43,000
Median 50%
$43,000
Median 50%
$68,000
Max 90%
Best Paying Company
CoStar Group
Highest Paying City
Philadelphia, PA
Highest Paying State
Delaware
Avg Experience Level
1.9 years
How much does a Marketing And Sales Associate make at top companies?
The national average salary for a Marketing And Sales Associate in the United States is $43,613 per year or $21 per hour. Those in the bottom 10 percent make under $27,000 a year, and the top 10 percent make over $68,000.

Real Marketing And Sales Associate Salaries

Job Title Company Location Start Date Salary
Sales/Marketing Associate Ferguson Enterprises, Inc. Chantilly, VA Jun 14, 2013 $125,000
Associate, Sales & Marketing Jpmorgan Chase & Co. New York, NY Dec 29, 2009 $109,000
Marketing & Sales Associate (Rotational) Sanofi Pasteur Inc. PA Jan 02, 2012 $103,000
Sales/Marketing Associate Apollo Management Holdings, L.P. New York, NY Sep 08, 2015 $100,000 -
$135,000
Associate, Sales and Marketing Markit North America, Inc. New York, NY Oct 01, 2010 $100,000
Sales/Marketing Associate Ferguson Enterprises, Inc. Chantilly, VA Jun 14, 2010 $100,000
Associate, Sales & Marketing Jpmorgan Chase & Co. New York, NY Dec 28, 2009 $95,000
Senior Marketing and Sales Associate, North Americ Lactalis Deli, Inc. New York, NY Oct 22, 2010 $82,000
Marketing & Sales Associate Power Equipment Professional Sales Corporation New York, NY Oct 01, 2011 $62,610
Marketing and Sales Associate Jeff Rudes LLC New York, NY Nov 04, 2016 $55,000
Marketing & Sales Associate America Technology Professionals Germantown, MD Jan 02, 2016 $52,000
Sales/Marketing Associate Ferguson Fire & Fabrication, Inc. Baltimore, MD Sep 18, 2013 $47,310
Sales and Marketing Associate Nesbit Hotel, LLC. New York, NY Oct 01, 2013 $45,448
Sales/Marketing Associate Ferguson Enterprises, Inc. Chantilly, VA Jun 05, 2010 $45,000 -
$100,000
Associate, Marketing & Sales J&S USA, Inc. Ridgefield, NJ Jul 30, 2010 $43,784
Associate, Marketing and Sales J&S USA, Inc. Ridgefield, NJ Jul 19, 2010 $43,784
Asia Pacific Sales & Marketing Associate Acton Group, Ltd. Lincoln, NE May 20, 2013 $42,453 -
$60,000
Marketing & Sales Associate Audiovation Los Angeles, CA Sep 25, 2016 $41,740
International Sales & Marketing Associate Suitcase, LLC Ann Arbor, MI Sep 22, 2015 $41,000
Sales & Marketing Associate Jupiter Security Consultant Inc. Hicksville, NY Sep 28, 2011 $40,000
Sales and Marketing Associate Outsource Solutions International LLC Richmond, NY Sep 28, 2011 $40,000
Marketing & Sales Associate BSI Corp. Bohemia, NY Oct 01, 2010 $40,000
Marketing and Sales Associate Maliro, LLC New York, NY Jun 01, 2015 $39,110
Marketing/Sales Associate Holcomb Hathaway, Inc. Scottsdale, AZ Aug 15, 2012 $39,000

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Top Skills for A Marketing And Sales Associate

  1. Customer Service
  2. New Clients
  3. Company Website
You can check out examples of real life uses of top skills on resumes here:
  • Interacted regularly with customers to maintain a working relationship and provide exceptional customer service.
  • Conducted market research to attract new clients while continuously networking and generating referral business.
  • Provided significant direction for developing company website including layout, organization system, and transition to e-commerce services.
  • Build new displays as they arrive at store and move to sales floor as needed.
  • Coordinated and participated in promotional activities and trade shows.

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Top 10 Best States for Marketing And Sales Associates

  1. New Jersey
  2. Rhode Island
  3. Delaware
  4. Minnesota
  5. Arkansas
  6. Texas
  7. New Hampshire
  8. Connecticut
  9. Colorado
  10. Maine
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