How to hire a marketing and sales associate

How to hire a marketing and sales associate, step by step

Here's a step-by-step marketing and sales associate hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing and sales associate job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing and sales associate
• Step 8: Go through the hiring process checklist

What does a marketing and sales associate do?

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1. Identify your hiring needs

   The marketing and sales associate hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing and sales associate's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing and sales associates from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents marketing and sales associate salaries for various positions.

   Type of Marketing And Sales Associate	Description	Hourly rate
   Marketing And Sales Associate	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$14-33
   Sales/Marketing	Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image... Show more	$11-33
   Sales And Marketing Internship	In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given... Show more	$13-30

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Satisfaction
   • Digital Marketing
   • Customer Service
   • Brand Management
   • ROI
   • Facebook
   • Market Research
   • Trade Shows
   • Salesforce
   • Instagram
   • Product Knowledge
   • Twitter
   • Business Development
   • Press Releases

   Check all skills

   Responsibilities:

   • Manage online communication networks (Facebook, website) and build database by ____ consumers.
   • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
   • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
   • Develop PowerPoint presentations for VP and consultants.
   • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
   • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

   More marketing and sales associate duties

3. Make a budget

   Including a salary range in your marketing and sales associate job description is one of the best ways to attract top talent. A marketing and sales associate can vary based on:

   • Location. For example, marketing and sales associates' average salary in mississippi is 48% less than in washington.
   • Seniority. Entry-level marketing and sales associates 57% less than senior-level marketing and sales associates.
   • Certifications. A marketing and sales associate with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a marketing and sales associate's salary.

   Average marketing and sales associate salary

   $45,665yearly

   $21.95 hourly rate

   ---

   Entry-level marketing and sales associate salary

   $30,000 yearly salary

   Updated January 20, 2026

   Average marketing and sales associate salary by state

   Rank	State	Avg. salary	Hourly rate
   1	District of Columbia	$61,843	$30
   2	New York	$59,625	$29
   3	Massachusetts	$57,585	$28
   4	Illinois	$54,754	$26
   5	Colorado	$54,662	$26
   6	California	$50,412	$24
   7	Virginia	$49,333	$24
   8	Texas	$47,073	$23
   9	Ohio	$46,963	$23
   10	Florida	$46,841	$23
   11	Idaho	$46,700	$22
   12	Nevada	$45,697	$22
   13	Michigan	$45,599	$22
   14	Maryland	$44,148	$21
   15	Arizona	$42,485	$20
   16	Georgia	$40,688	$20
   17	Pennsylvania	$39,771	$19
   18	North Dakota	$39,759	$19

   Average marketing and sales associate salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	McKinsey & Company Inc	$76,864	$36.95	12
   2	JPMorgan Chase & Co.	$62,184	$29.90	173
   3	Guidehouse	$59,136	$28.43	48
   4	AngioDynamics	$53,446	$25.70	1
   5	Titan Machinery	$49,997	$24.04	6
   6	CareerBuilder	$48,881	$23.50
   7	Freedom	$48,861	$23.49
   8	Jupiter Group Inc	$48,272	$23.21
   9	Professional	$48,253	$23.20
   10	Next Wave	$48,116	$23.13
   11	Legacy International	$47,688	$22.93
   12	JDSI	$47,652	$22.91
   13	INVISION HOLDINGS INC	$47,633	$22.90
   14	Embrace	$47,633	$22.90
   15	THRIVE	$47,633	$22.90	9
   16	Cintrifuse	$47,632	$22.90
   17	Business Impact Group	$47,339	$22.76	2
   18	LAZ Parking	$47,205	$22.69
   19	Washington Fine Properties	$46,673	$22.44
   20	CertaPro Painters of Northwest Florida	$46,086	$22.16	58

4. Writing a marketing and sales associate job description

   A marketing and sales associate job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing and sales associate job description:

   Marketing and sales associate job description example

   Avery Point is a beautiful 94-acre continuing care retirement community located just 15 minutes from downtown Richmond in Short Pump, Virginia. We're part of a growing network of communities developed and managed by Erickson Senior Living, a national provider of senior living and health care with campuses in 11 states-and growing.
   
   Do you want to help people live better lives? So do we. In fact, it's our company vision. We spend our days talking to seniors about how they can make the most of their retirement. We learn about their hopes, fears, passions and dreams, and help them secure a lifestyle that supports their very best life.
   
   If you like building relationships and making a difference, then you might like working with us. We're Erickson Senior Living, the national leader in retirement living, currently serving more than 28,000 seniors in 11 states and growing. We're looking for a motivated self-starter with a great personality and a heart for serving to help the sales team at our newest community, Avery Point. This is a great introduction to a respected leader in a growing industry!
   
   We are hiring a Sales and Marketing Associate who is an integral member of the Sales and Marketing team and is expected to work independently and as a member of a highly interdependent team. This position is responsible for marketing the Erickson lifestyle to prospects and analyzing various business metrics to determine the prospect's viability and the next best step in the sales and marketing process.
   How you will make an impact:
   Interact with prospects through a variety of sales activities that include daily phone sales, face-to-face sales meetings, and group sales. Influence prospects with strategic messages, tactics, talking points, events, etc. Develop and sustain customer relationships that result in revenue generation. Conduct extensive follow-up, follow-thru activities, and retention programs. Conduct phone sales that increase the quality and quantity of appointments attended by prospective residents. Manage the integrity of our Customer Relationship Management database information and reports.
   
   What we offer:
   Competitive benefits packages including medical, dental, vision, and PTO401k for all employees 18 and over. Company contribution up to 3% once eligible.Education assistance, certification reimbursement, and student loan refinancing partnership programs are available.Onsite medical centers, providing wellness visits and sick care for all employees over 18 years of age.A "career for life" approach to professional and personal development for our greatest asset; our employees. Free onsite parking at all of our communities and corporate officesA culture of diversity and inclusion, which builds on our values, vision, and mission.
   
   What you will need:
   AA degree in Marketing, Business Administration, or related field required. Bachelors' preferred. Prior experience may be considered in lieu of education on a case-by-case basis.Previous sales and/or marketing experience preferred.Previous experience working with a long sales cycle (12 - 18 months) is strongly desired.Proven technology skills
   Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment on the basis of race, color, religion, sex, age, national origin, marital status, veteran status, mental or physical disability, sexual orientation, gender identity or expression, genetic information or any other category protected by federal, state or local law.

   Copy this example

   

5. Post your job

   There are a few common ways to find marketing and sales associates for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your marketing and sales associate job on Zippia to find and recruit marketing and sales associate candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   Recruiting marketing and sales associates requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing and sales associate

   Once you've found the marketing and sales associate candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new marketing and sales associate first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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