Marketing and sales associate vs marketing/sales representative

The differences between marketing and sales associates and marketing/sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing and sales associate, becoming a marketing/sales representative takes usually requires 2-4 years. Additionally, a marketing/sales representative has an average salary of $62,917, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a marketing/sales representative are customer relations, business relationships, and sales rep.

Marketing and sales associate vs marketing/sales representative overview

	Marketing And Sales Associate	Marketing/Sales Representative
Yearly salary	$45,665	$62,917
Hourly rate	$21.95	$30.25
Growth rate	19%	4%
Number of jobs	300,744	274,768
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 66%
Average age	37	47
Years of experience	6	4

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

What does a marketing/sales representative do?

The job of marketing/sales representatives is to pitch a company's products and services to potential customers. They work to drive brand awareness through face-to-face consumer interaction. They are often considered as a liaison between sellers and buyers, providing information about products and services. They promote human relationships through marketing collateral distribution and communication. Other responsibilities include planning and implementing marketing campaigns, maintaining good relationships with vendors and venues, and promoting business expansion opportunities. This role requires a bachelor's degree in business administration, communications and marketing experience, excellent communication skills, and time management skills.

Marketing and sales associate vs marketing/sales representative salary

Marketing and sales associates and marketing/sales representatives have different pay scales, as shown below.

	Marketing And Sales Associate	Marketing/Sales Representative
Average salary	$45,665	$62,917
Salary range	Between $30,000 And $69,000	Between $42,000 And $92,000
Highest paying City	Washington, DC	Seattle, WA
Highest paying state	Washington	New Hampshire
Best paying company	McKinsey & Company Inc	Bosch USA
Best paying industry	Technology	Finance

Differences between marketing and sales associate and marketing/sales representative education

There are a few differences between a marketing and sales associate and a marketing/sales representative in terms of educational background:

	Marketing And Sales Associate	Marketing/Sales Representative
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 66%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing and sales associate vs marketing/sales representative demographics

Here are the differences between marketing and sales associates' and marketing/sales representatives' demographics:

	Marketing And Sales Associate	Marketing/Sales Representative
Average age	37	47
Gender ratio	Male, 45.6% Female, 54.4%	Male, 53.1% Female, 46.9%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between marketing and sales associate and marketing/sales representative duties and responsibilities

Marketing and sales associate example responsibilities.

Manage online communication networks (Facebook, website) and build database by ____ consumers.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
Develop PowerPoint presentations for VP and consultants.
Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

Marketing/sales representative example responsibilities.

Track all leads activity, leads/opportunities and manage reports using Salesforce.com.
Utilize CRM database to manage and track prospect interaction to ensure accurate documentation of window requirements and ongoing communication.
Serve as a product specialist to sales team for web design, paid search, SEO and social media services.
Develop working knowledge of Salesforce, customer relationship management software.
Incorporate videos, PowerPoint presentations and interactive tools in both comprehensive courses.
Plan, organize and execute informational seminars and luncheons incorporating PowerPoint presentations.

Marketing and sales associate vs marketing/sales representative skills

Common marketing and sales associate skills

Customer Satisfaction, 21%
Digital Marketing, 15%
Customer Service, 7%
Brand Management, 6%
ROI, 5%
Facebook, 3%

Common marketing/sales representative skills

Customer Relations, 16%
Business Relationships, 15%
Sales REP, 11%
Product Knowledge, 11%
Customer Service, 8%
Sales Territory, 3%

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Marketing And Sales Associate
Marketing And Sales Associate vs Marketing/Sales Representative

Updated January 8, 2025

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