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Marketing and sales associate skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Marketing and sales associate example skills

Below we've compiled a list of the most critical marketing and sales associate skills. We ranked the top skills for marketing and sales associates based on the percentage of resumes they appeared on. For example, 21.2% of marketing and sales associate resumes contained customer satisfaction as a skill. Continue reading to find out what skills a marketing and sales associate needs to be successful in the workplace.

15 marketing and sales associate skills for your resume and career

1. Customer Satisfaction

Here's how marketing and sales associates use customer satisfaction:

Assisted Regional Sales Director with client acquisition, customer satisfaction, and client retention by developing and maintaining customer relationships.
Utilized information in sales activities in an effort to increase profitability and enhance customer satisfaction.

2. Digital Marketing

Here's how marketing and sales associates use digital marketing:

Communicated and managed all vendor relationships with regard to marketing collateral and digital marketing assets.
Conducted internet research and developed research presentations for digital marketing team.

3. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing and sales associates use customer service:

Prepare sales and customer service reports by analyzing and categorizing sales information, identifying and investigating service standards and service suggestions.
Managed and coordinated general merchandising operations, customer service, monetary transactions and human resource functions for the store.

4. Brand Management

Here's how marketing and sales associates use brand management:

Committed to driving sales and customer relations through brand management, and establishing and maintaining B2B and B2C relations.
Focused on brand management by collaborating with Marketing team on new ideas and strategies.

5. ROI

Here's how marketing and sales associates use roi:

Produced quarterly ROI analyses for Bio-Products Division.
Created value proposition presentation decks that outlined return-on-investment (ROI) models, competitive analysis and case studies.

6. Facebook

Here's how marketing and sales associates use facebook:

Supported the baseball association in all areas- Scheduled facilities and personnel for weekly camps- Managed Facebook and Twitter accounts
Redesigned and improved social media marketing practices for store through Facebook advertisement and creative posts.

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7. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and sales associates use market research:

Researched and determined new channel distribution opportunities through market research analysis which resulted in opening up the Photo Specialty Retail Channel.
Develop and maintain a repository of competitive intelligence and market research to inform smart, forward-focused business development activities.

8. Trade Shows

Here's how marketing and sales associates use trade shows:

Coordinated and participated in trade shows and promotional activities to attract new business opportunities and sourcing avenues.
Experience organizing and executing large trade shows and marketing events

9. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how marketing and sales associates use salesforce:

Administered Customer Relationship Management platform Salesforce.com.
Utilized Salesforce customer relationship management system to create/modify accurate contact information.

10. Instagram

Here's how marketing and sales associates use instagram:

Developed online contest via Instagram and Facebook to maximize interactivity and following within graduate school community.
Promoted and publicized company through social media platforms like Facebook and Instagram

11. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how marketing and sales associates use product knowledge:

Educated customer on proper fit and overcame objections through persuasive communication and extensive product knowledge.
Motivated customers to make purchases by demonstrating extensive product knowledge and upcoming technological releases.

12. Twitter

Here's how marketing and sales associates use twitter:

Participated in the launching of Metropolitan Twitter & Face book pages.
Designed and publicized online giveaways through Facebook and Twitter, gaining several hundred followers and generating consumer interest in the merchandise.

13. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing and sales associates use business development:

Assisted in the creation of business development and promotional materials for potential clients utilizing highly proficient organization and technical skills.
Accomplished business development activities by researching and developing marketing opportunities and plans; implementing sales plans.

14. Press Releases

Here's how marketing and sales associates use press releases:

Created and distributed international press releases to announce prominent information.
Prepared press releases for company announcements.

15. Market Trends

Here's how marketing and sales associates use market trends:

Monitored and analyzed market trends and developed strategies for communicating with target market, increasing overall profitability.
Provide relevant industry intelligence and market trends to identify sales opportunities.

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What skills help Marketing And Sales Associates find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and sales associate resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing and sales associates need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing and sales associates possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing and sales associates?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing and sales associate skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing and sales associate stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing and sales associate skills to add to your resume

The most important skills for a marketing and sales associate resume and required skills for a marketing and sales associate to have include:

Customer Satisfaction
Digital Marketing
Customer Service
Brand Management
ROI
Facebook
Market Research
Trade Shows
Salesforce
Instagram
Product Knowledge
Twitter
Business Development
Press Releases
Market Trends
Cold Calls
Sales Presentations

SEO
B2B Marketing
Apartment Community
Sales Support
Event Planning
Sales Growth
Pinterest
PowerPoint
Client Relationships
Commercial Property
Sales Strategies
Product Line
Email Campaigns
Content Marketing
Customer Relations
Sales Process
POS

Customer Accounts
Promotional Materials
Direct Sales
Customer Inquiries
Sales Associates
Sales Floor
Business Relationships
Outbound Calls
Sales Materials
Channel Marketing
Customer Retention
Linkedin
RFP
Sales Reports
Sales Quota

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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