What does a marketing and sales associate do?
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Marketing and sales associate responsibilities
Here are examples of responsibilities from real marketing and sales associate resumes:
- Manage online communication networks (Facebook, website) and build database by ____ consumers.
- Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
- Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
- Develop PowerPoint presentations for VP and consultants.
- Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
- Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
- Market and sell life and health services and annuities.
- Market a full portfolio of life, health and disability income, long term care insurance and annuities.
- Create a zip code analysis tool to identify Medicaid recipients' target areas for strategic marketing penetration.
Marketing and sales associate skills and personality traits
We calculated that 21% of Marketing And Sales Associates are proficient in Customer Satisfaction, Digital Marketing, and Customer Service. They’re also known for soft skills such as Detail oriented, Analytical skills, and Communication skills.
We break down the percentage of Marketing And Sales Associates that have these skills listed on their resume here:
- Customer Satisfaction, 21%
Assisted Regional Sales Director with client acquisition, customer satisfaction, and client retention by developing and maintaining customer relationships.
- Digital Marketing, 15%
Communicated and managed all vendor relationships with regard to marketing collateral and digital marketing assets.
- Customer Service, 7%
Prepare sales and customer service reports by analyzing and categorizing sales information, identifying and investigating service standards and service suggestions.
- Brand Management, 6%
Committed to driving sales and customer relations through brand management, and establishing and maintaining B2B and B2C relations.
- ROI, 5%
Produced quarterly ROI analyses for Bio-Products Division.
- Facebook, 3%
Supported the baseball association in all areas- Scheduled facilities and personnel for weekly camps- Managed Facebook and Twitter accounts
"customer satisfaction," "digital marketing," and "customer service" are among the most common skills that marketing and sales associates use at work. You can find even more marketing and sales associate responsibilities below, including:
Detail oriented. To carry out their duties, the most important skill for a marketing and sales associate to have is detail oriented. Their role and responsibilities require that "market research analysts must pay attention to minutiae to evaluate data." Marketing and sales associates often use detail oriented in their day-to-day job, as shown by this real resume: "provided exceptional customer service in a fast-pace sales-oriented, call center environment. "
Analytical skills. Another essential skill to perform marketing and sales associate duties is analytical skills. Marketing and sales associates responsibilities require that "market research analysts must evaluate large amounts of data and information related to market conditions." Marketing and sales associates also use analytical skills in their role according to a real resume snippet: "developed a database of qualified leads through referrals, cold calling, direct mail, email, and networking. "
Communication skills. marketing and sales associates are also known for communication skills, which are critical to their duties. You can see how this skill relates to marketing and sales associate responsibilities, because "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." A marketing and sales associate resume example shows how communication skills is used in the workplace: "utilized skills in communication, cold calling, organization and development/maintenance of ongoing relationships with new and existing accounts. "
The three companies that hire the most marketing and sales associates are:
- Guidehouse51 marketing and sales associates jobs
- McKinsey & Company Inc28 marketing and sales associates jobs
- THRIVE7 marketing and sales associates jobs
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Compare different marketing and sales associates
Marketing and sales associate vs. Associate sales representative
The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.
There are some key differences in the responsibilities of each position. For example, marketing and sales associate responsibilities require skills like "digital marketing," "brand management," "roi," and "facebook." Meanwhile a typical associate sales representative has skills in areas such as "work ethic," "patients," "excellent interpersonal," and "excellent organizational." This difference in skills reveals the differences in what each career does.
Associate sales representatives tend to make the most money working in the health care industry, where they earn an average salary of $56,246. In contrast, marketing and sales associates make the biggest average salary, $47,973, in the technology industry.On average, associate sales representatives reach similar levels of education than marketing and sales associates. Associate sales representatives are 1.1% less likely to earn a Master's Degree and 0.5% more likely to graduate with a Doctoral Degree.Marketing and sales associate vs. Sales/marketing
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing and sales associate responsibilities are more likely to require skills like "customer satisfaction," "brand management," "salesforce," and "market trends." Meanwhile, a sales/marketing has duties that require skills in areas such as "real estate," "enterprise applications," "account management," and "retail sales." These differences highlight just how different the day-to-day in each role looks.
Sales/marketing earn a lower average salary than marketing and sales associates. But sales/marketing earn the highest pay in the technology industry, with an average salary of $49,506. Additionally, marketing and sales associates earn the highest salaries in the technology with average pay of $47,973 annually.sales/marketing earn similar levels of education than marketing and sales associates in general. They're 0.6% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.What technology do you think will become more important and prevalent for marketing and sales associates in the next 3-5 years?
Jill Koehler
Associate Dean, Career Development and Part-Time Faculty, Quinnipiac University
Lastly, many employers have been forced by the pandemic to realize the undeniable benefits of employees working remotely, either part-time or full-time, and recent graduates have to quickly pivot and successfully embrace the virtual world of work. If structured strategically, working remotely can cut down on business overhead. It can open up workforce options (including expertise, diversity, etc.), without employee geographical location being a part of the equation, and potentially expanding business opportunities to a much broader area. The employees also glean benefits as remote work reduces commuting time and expense; it allows for more significant job opportunities nationwide and can add to one's overall quality of life. There will always be businesses that require an on-site workforce, but in cases where there is flexibility, there is a new opportunity.
Marketing and sales associate vs. Sales and marketing internship
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
The required skills of the two careers differ considerably. For example, marketing and sales associates are more likely to have skills like "customer service," "brand management," "roi," and "apartment community." But a sales and marketing internship is more likely to have skills like "social media marketing," "phone calls," "youtube," and "sales reps."
Most sales and marketing interns achieve a similar degree level compared to marketing and sales associates. For example, they're 1.6% less likely to graduate with a Master's Degree, and 0.0% less likely to earn a Doctoral Degree.Marketing and sales associate vs. Sales and marketing consultant
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Even though a few skill sets overlap between marketing and sales associates and sales and marketing consultants, there are some differences that are important to note. For one, a marketing and sales associate might have more use for skills like "digital marketing," "brand management," "salesforce," and "instagram." Meanwhile, some responsibilities of sales and marketing consultants require skills like "media sales," "real estate," "project management," and "sales techniques. "
In general, sales and marketing consultants hold similar degree levels compared to marketing and sales associates. Sales and marketing consultants are 3.1% more likely to earn their Master's Degree and 0.1% more likely to graduate with a Doctoral Degree.Types of marketing and sales associate
Updated January 8, 2025
