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What is a marketing and sales coordinator and how to become one
For a company to be able to sell its products and services, it needs marketing. A great marketing strategy is ultimately what drives sales. If you become a sales and marketing coordinator, you'll be responsible for finding ways to generate consumer interest in order to increase employer profits. In this role, you'll typically work full-time in an office environment, though you may often have the opportunity to travel to attend industry events and trade shows.
One of your main duties as a marketing and sales coordinator will be to attract new clients. You'll also work with management to ensure alignment with the company's overall marketing and development goals. You'll also be expected to coordinate the creation and execution of marketing campaigns and manage sales approaches to reach potential customers.
To succeed in this career field, you'll need excellent organizational and problem-solving skills. Strong salesmanship and creativity are also extremely important for this job. Employers looking to hire marketing and sales coordinators typically look for candidates with degrees in marketing, advertising, or business.
What general advice would you give to a marketing and sales coordinator?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $45,306
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 10.07%
Black or African American 5.21%
Hispanic or Latino 12.45%
Unknown 5.01%
White 67.12%
Genderfemale 73.03%
male 26.97%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Marketing and sales coordinator career paths
Key steps to become a marketing and sales coordinator
Explore marketing and sales coordinator education requirements
Start to develop specific marketing and sales coordinator skills
Skills Percentages Trade Shows 7.68% Customer Service 7.23% Marketing Campaigns 6.85% PowerPoint 6.05% CRM 5.75% Complete relevant marketing and sales coordinator training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing and sales coordinators learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing and sales coordinator based on U.S. Bureau of Labor Statistics data and data from real marketing and sales coordinator resumes.Research marketing and sales coordinator duties and responsibilities
- Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
- Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
- Create an Instagram and increase followers from 0 to 300 and gain one new customer.
- Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
Prepare your marketing and sales coordinator resume
When your background is strong enough, you can start writing your marketing and sales coordinator resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing and sales coordinator resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable marketing and sales coordinator resume templates
Build a professional marketing and sales coordinator resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing and sales coordinator resume.
Apply for marketing and sales coordinator jobs
Now it's time to start searching for a marketing and sales coordinator job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first marketing and sales coordinator job
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Average marketing and sales coordinator salary
The average marketing and sales coordinator salary in the United States is $45,306 per year or $22 per hour. Marketing and sales coordinator salaries range between $33,000 and $61,000 per year.
What am I worth?
How do marketing and sales coordinators rate their job?
Marketing and sales coordinator reviews
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Updated January 8, 2025
