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Become A Marketing And Sales Coordinator

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Working As A Marketing And Sales Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $52,090

    Average Salary

What Does A Marketing And Sales Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing And Sales Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing And Sales Coordinator?

Marketing And Sales Coordinator Jobs

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Marketing And Sales Coordinator Career Paths

Marketing And Sales Coordinator

Do you work as a Marketing And Sales Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Sales Coordinator 2.5 years
Top Employers Before
Internship 8.6%
Manager 2.3%
Top Employers After
Manager 2.9%
Consultant 2.7%

Do you work as a Marketing And Sales Coordinator?

Marketing And Sales Coordinator Demographics

Gender

Female

71.9%

Male

25.7%

Unknown

2.4%
Ethnicity

White

60.1%

Hispanic or Latino

16.3%

Black or African American

10.7%

Asian

9.1%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

39.1%

French

12.2%

Chinese

7.6%

Mandarin

6.5%

Portuguese

4.7%

German

4.2%

Japanese

4.2%

Italian

3.4%

Korean

3.1%

Arabic

3.1%

Hindi

2.3%

Cantonese

1.8%

Russian

1.6%

Romanian

1.0%

Gujarati

1.0%

Urdu

1.0%

Swedish

0.8%

Vietnamese

0.8%

Hawaiian

0.8%

Tamil

0.8%
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Marketing And Sales Coordinator Education

Schools

University of Phoenix

17.5%

Towson University

5.9%

New York University

5.2%

San Jose State University

4.9%

Arizona State University

4.9%

University of Central Florida

4.9%

Florida International University

4.9%

University of Colorado at Boulder

4.9%

University of Southern California

4.7%

Temple University

4.2%

University of Georgia

4.2%

Florida State University

4.2%

Fashion Institute of Technology

4.2%

Pennsylvania State University

4.0%

Fordham University

3.7%

San Diego State University

3.7%

University of South Florida

3.5%

University of California - Los Angeles

3.5%

Eastern Michigan University

3.5%

University of Kansas

3.5%
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Majors

Business

28.3%

Marketing

21.5%

Communication

12.6%

Management

5.1%

Public Relations

3.7%

Psychology

3.6%

English

2.8%

Hospitality Management

2.2%

Journalism

2.1%

Sociology

1.9%

Graphic Design

1.9%

Finance

1.8%

International Business

1.6%

Kinesiology

1.6%

Specialized Sales And Merchandising

1.6%

Political Science

1.6%

Education

1.6%

Health Care Administration

1.5%

Advertising

1.5%

Accounting

1.4%
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Degrees

Bachelors

58.9%

Masters

15.7%

Other

14.3%

Associate

5.8%

Certificate

3.6%

Diploma

0.7%

Doctorate

0.6%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing And Sales Coordinator Salaries

Job Title Company Location Start Date Salary
Marketing and Sales Coordinator Marshall Resources, Inc. Durham, NC Oct 01, 2011 $85,984
Sales and Marketing Coordinator MTS Logistics Inc. Los Angeles, CA Jun 17, 2008 $66,227
Sales & Marketing Coordinator Poliform USA, Inc. New York, NY Apr 11, 2008 $62,000
Marketing & Sales Coordinator Jinon Corporation Torrance, CA Oct 01, 2011 $60,648
Marketing & Sales Coordinator MacHer USA, Inc. Los Angeles, CA Feb 22, 2016 $58,000
Sales & Marketing Coordinator (Print Media) The Dallas Morning News, L.P. Dallas, TX Apr 15, 2011 $57,200
Sales & Marketing Coordinator (Print Media) The Dallas Morning News Dallas, TX Sep 27, 2011 $54,538
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Oct 20, 2009 $50,000
Marketing and Sales Coordinator/Analyst Emergent Game Technologies Inc. Calabasas, CA Oct 01, 2010 $50,000
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Oct 01, 2009 $50,000
Sales & Marketing Coordinator Polygel LLC NJ Jul 01, 2012 $47,500
Marketing and Sales Coordinator Richemont Latin America & Caribbean LLC Coral Gables, FL Aug 15, 2014 $45,000
Sales & Marketing Coordinator Empirical Research Partners LLC New York, NY Mar 10, 2014 $45,000
Junior Marketing and Sales Coordinator Theory LLC New York, NY Feb 20, 2014 $44,824
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Nov 01, 2009 $44,616
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Oct 01, 2009 $44,616
Sales & Marketing Coordinator Hermes of Paris Inc. New York, NY Oct 01, 2011 $44,000
Sales and Marketing Coordinator Nelligan Sports Marketing, Inc. San Antonio, TX Oct 01, 2011 $42,800
Sales and Marketing Coordinator Philadelphia MacAroni Company Philadelphia, PA Jul 25, 2011 $42,157
Marketing and Sales Coordinator Boston Elite Soccer, LLC Norwood, MA Apr 11, 2012 $42,000
Marketing and Sales Coordinator Boston Elite Soccer, LLC Norwood, MA Apr 17, 2012 $42,000
Marketing and Sales Coordinator Boston Elite Soccer, LLC Norwood, MA Apr 20, 2012 $42,000
Marketing & Sales Coordinator Boston Women's Soccer, LLC Norwood, MA Oct 28, 2011 $42,000
Sales and Marketing Coordinator International Education Opportunities, LP Jenkintown, PA Sep 15, 2016 $41,200
Sales and Marketing Coordinator Hair Painters LLC New York, NY Jul 19, 2011 $41,000 -
$45,000

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Top Skills for A Marketing And Sales Coordinator

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  1. Company Website
  2. Trade Shows
  3. Customer Database
You can check out examples of real life uses of top skills on resumes here:
  • Enhanced company website design to increase visibility, provided credibility to services and brands.
  • Organized and attended trade shows to promote company and generate additional business.
  • Maintain customer database and execute administrative duties, including financial credit facilitation.
  • Collaborated with Sales and Customer Service verifying pricing was correctly entered into SAP, confirming accuracy and integrity of data.
  • Completed revisions, enters promotional materials into database to obtain ad numbers and add filler information.

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Top 10 Best States for Marketing And Sales Coordinators

  1. Rhode Island
  2. New York
  3. New Jersey
  4. Texas
  5. Delaware
  6. Massachusetts
  7. Washington
  8. Minnesota
  9. District of Columbia
  10. Connecticut
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  • (522 jobs)
  • (1,237 jobs)
  • (46 jobs)
  • (799 jobs)
  • (496 jobs)
  • (399 jobs)
  • (182 jobs)
  • (222 jobs)

Top Marketing And Sales Coordinator Employers

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