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Become A Marketing And Sales Coordinator

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Working As A Marketing And Sales Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $45,000

    Average Salary

What Does A Marketing And Sales Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing And Sales Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing And Sales Coordinator Jobs

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Marketing And Sales Coordinator Career Paths

Marketing And Sales Coordinator
Marketing Coordinator Account Executive Account Manager
Strategic Accounts Manager
9 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Executive Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Executive Assistant Event Manager
Events Marketing Manager
5 Yearsyrs
Executive Assistant Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Specialist Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Executive Assistant Marketing Specialist
Marketing And Operations Manager
5 Yearsyrs
Marketing Consultant Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Marketing Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Account Coordinator Marketing Analyst Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Account Coordinator Marketing Analyst Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Account Coordinator Marketing Analyst Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Project Coordinator Senior Consultant Senior Product Manager
Marketing Lead
5 Yearsyrs
Sales/Marketing Brand Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Buyer Merchandising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Senior Marketing Coordinator Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Project Coordinator Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Marketing And Sales Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Sales Coordinator 2.6 years
Top Careers Before Marketing And Sales Coordinator
Internship 8.0%
Top Careers After Marketing And Sales Coordinator
Manager 2.9%
Owner 2.8%
Consultant 2.6%

Do you work as a Marketing And Sales Coordinator?

Marketing And Sales Coordinator Demographics

Gender

Female

65.1%

Male

24.8%

Unknown

10.1%
Ethnicity

White

59.5%

Hispanic or Latino

17.9%

Black or African American

10.8%

Asian

8.2%

Unknown

3.7%
Show More
Foreign Languages Spoken

Spanish

42.4%

French

11.9%

Chinese

7.0%

Mandarin

6.1%

German

4.5%

Portuguese

4.3%

Italian

3.3%

Japanese

3.3%

Korean

2.9%

Arabic

2.9%

Hindi

2.3%

Russian

1.8%

Cantonese

1.6%

Urdu

1.0%

Vietnamese

0.8%

Romanian

0.8%

Gujarati

0.8%

Tamil

0.8%

Greek

0.8%

Polish

0.8%
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Marketing And Sales Coordinator Education

Schools

University of Phoenix

18.5%

New York University

6.4%

University of Central Florida

5.5%

Arizona State University

5.4%

Florida International University

5.2%

University of Colorado at Boulder

4.8%

University of South Florida

4.7%

San Diego State University

4.7%

University of Georgia

4.4%

Florida State University

4.4%

San Jose State University

4.2%

Georgia State University

4.1%

Towson University

4.0%

University of Southern California

3.8%

Temple University

3.5%

Johnson & Wales University

3.5%

Pennsylvania State University

3.5%

University of California - Los Angeles

3.2%

University of Maryland - College Park

3.1%

University of Florida

3.1%
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Majors

Business

29.4%

Marketing

20.9%

Communication

12.2%

Management

5.0%

Public Relations

3.6%

Psychology

3.5%

English

2.7%

Hospitality Management

2.6%

Journalism

2.3%

Graphic Design

2.0%

Health Care Administration

1.7%

Specialized Sales And Merchandising

1.7%

Sociology

1.7%

Kinesiology

1.7%

Finance

1.7%

International Business

1.6%

Accounting

1.5%

Advertising

1.5%

Political Science

1.4%

Education

1.4%
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Degrees

Bachelors

58.9%

Masters

15.3%

Other

13.8%

Associate

6.6%

Certificate

3.6%

Diploma

0.7%

Doctorate

0.6%

License

0.5%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$45,000
View Detailed Salary Report
$30,000
Min 10%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$45,000
Median 50%
$66,000
Max 90%
Best Paying Company
The Dallas Morning News
Highest Paying City
San Ramon, CA
Highest Paying State
Alaska
Avg Experience Level
2.3 years
How much does a Marketing And Sales Coordinator make at top companies?
The national average salary for a Marketing And Sales Coordinator in the United States is $45,321 per year or $22 per hour. Those in the bottom 10 percent make under $30,000 a year, and the top 10 percent make over $66,000.

Real Marketing And Sales Coordinator Salaries

Job Title Company Location Start Date Salary
Marketing and Sales Coordinator Marshall Resources, Inc. Durham, NC Oct 01, 2011 $85,984
Sales and Marketing Coordinator MTS Logistics Inc. Los Angeles, CA Jun 17, 2008 $66,227
Sales & Marketing Coordinator Poliform USA, Inc. New York, NY Apr 11, 2008 $62,000
Marketing & Sales Coordinator Jinon Corporation Torrance, CA Oct 01, 2011 $60,648
Marketing & Sales Coordinator MacHer USA, Inc. Los Angeles, CA Feb 22, 2016 $58,000
Sales & Marketing Coordinator (Print Media) The Dallas Morning News, L.P. Dallas, TX Apr 15, 2011 $57,200
Japan Desk Sales & Marketing Coordinator Nippon Life Insurance Company of America New York, NY Sep 21, 2014 $56,982
Sales & Marketing Coordinator (Print Media) The Dallas Morning News Dallas, TX Sep 27, 2011 $54,538
Japan Desk Sales and Marketing Coordinator Nippon Life Insurance Company of America New York, NY Aug 10, 2012 $52,000
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Oct 20, 2009 $50,000
Marketing and Sales Coordinator/Analyst Emergent Game Technologies Inc. Calabasas, CA Oct 01, 2010 $50,000
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Oct 01, 2009 $50,000
U.S. Sales & Marketing Coordinator Lorna Jane USA, Inc. Malibu, CA Feb 01, 2012 $50,000
Sales & Marketing Coordinator Polygel LLC NJ Jul 01, 2012 $47,500
Marketing and Sales Coordinator Richemont Latin America & Caribbean LLC Coral Gables, FL Aug 15, 2014 $45,000
Sales & Marketing Coordinator Empirical Research Partners LLC New York, NY Mar 10, 2014 $45,000
Grassroots Sales & Marketing Coordinator World Triathlon Corp. Tampa, FL Oct 01, 2013 $45,000
Junior Marketing and Sales Coordinator Theory LLC New York, NY Feb 20, 2014 $44,824
Junior Marketing & Sales Coordinator Helmut Lang New York LLC New York, NY Sep 10, 2012 $44,616
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Nov 01, 2009 $44,616
Marketing and Sales Coordinator Alenia North America, Inc. Washington, DC Oct 01, 2009 $44,616
Sales & Marketing Coordinator Hermes of Paris Inc. New York, NY Oct 01, 2011 $44,000
Sales and Marketing Coordinator Nelligan Sports Marketing, Inc. San Antonio, TX Oct 01, 2011 $42,800
Sales and Marketing Coordinator Philadelphia MacAroni Company Philadelphia, PA Jul 25, 2011 $42,157
Marketing and Sales Coordinator Boston Elite Soccer, LLC Norwood, MA Apr 11, 2012 $42,000
Marketing and Sales Coordinator Boston Elite Soccer, LLC Norwood, MA Apr 17, 2012 $42,000
Marketing and Sales Coordinator Boston Elite Soccer, LLC Norwood, MA Apr 20, 2012 $42,000
Marketing & Sales Coordinator Boston Women's Soccer, LLC Norwood, MA Oct 28, 2011 $42,000

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Top Skills for A Marketing And Sales Coordinator

  1. Company Website
  2. Trade Shows
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Managed product catalog portion of company website.
  • Organized and attended trade shows to promote company and generate additional business.
  • Maintain database of contact information, correspondence with customers and provided excellent customer service and sales.
  • Oversaw/managed vast potential customer database, keeping track of contacts to more effectively organize daily work schedule.
  • Managed distribution of national promotional materials for radio stations, television stations and retail music stores.

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Top 10 Best States for Marketing And Sales Coordinators

  1. Rhode Island
  2. New York
  3. New Jersey
  4. Texas
  5. Delaware
  6. Massachusetts
  7. Washington
  8. Minnesota
  9. District of Columbia
  10. Connecticut
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