For a company to be able to sell its products and services, it needs marketing. A great marketing strategy is ultimately what drives sales. If you become a sales and marketing coordinator, you'll be responsible for finding ways to generate consumer interest in order to increase employer profits. In this role, you'll typically work full-time in an office environment, though you may often have the opportunity to travel to attend industry events and trade shows.

One of your main duties as a marketing and sales coordinator will be to attract new clients. You'll also work with management to ensure alignment with the company's overall marketing and development goals. You'll also be expected to coordinate the creation and execution of marketing campaigns and manage sales approaches to reach potential customers.

To succeed in this career field, you'll need excellent organizational and problem-solving skills. Strong salesmanship and creativity are also extremely important for this job. Employers looking to hire marketing and sales coordinators typically look for candidates with degrees in marketing, advertising, or business.

What Does a Marketing And Sales Coordinator Do

There are certain skills that many marketing and sales coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing And Sales Coordinator does

How To Become a Marketing And Sales Coordinator

If you're interested in becoming a marketing and sales coordinator, one of the first things to consider is how much education you need. We've determined that 77.7% of marketing and sales coordinators have a bachelor's degree. In terms of higher education levels, we found that 6.9% of marketing and sales coordinators have master's degrees. Even though most marketing and sales coordinators have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing And Sales Coordinator
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Marketing And Sales Coordinator Career Paths

Average Salary for a Marketing And Sales Coordinator

Marketing And Sales Coordinators in America make an average salary of $45,306 per year or $22 per hour. The top 10 percent makes over $61,000 per year, while the bottom 10 percent under $33,000 per year.
Average Marketing And Sales Coordinator Salary
$45,306 Yearly
$21.78 hourly
$33,000
10%
$45,000
Median
$61,000
90%

What Am I Worth?

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Roles and Types of Marketing And Sales Coordinator

The role of a marketing and sales coordinator includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing and sales coordinator responsibilities:

  • Visit and establish effective rapport with physicians, office staff, discharge planners
  • Perform all spare parts orders familiarity with sap is essential part requisitioning, knowledge of supply-chain management, quality requirements,
  • Serves as central point of contact for sales

There are several types of marketing and sales coordinator, including:

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.
  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Marketing Consultant

Role:

Facebook. Instagram. Twitter. LinkedIn. The common thread running through these social media platforms is marketing. Gone are the days of billboards and traditional poster advertisements. Big companies, such as General Motors, Johnson Johnson, and Nestle, are approaching new marketing companies to help run their digital ads on these social media platforms. In fact, small and medium enterprises today are relying on social media to increase sales and brand reach.

In the world of marketing consultancy, we can definitely take a page from the book of Gary Vaynerchuk. An entrepreneur who took his/her dad's wine retail business from 3 million to 60 million a year and founded one of the most influential ad agency, VaynerMedia. According to Gary, the number one principle driving a business is attention. If a company cannot garner attention, then customer value cannot be transferred. On a day-to-day basis, Gary spends his/her time having sit-downs to educate clients, interacting with his/her team in strategizing social media campaigns, directing social media posts, contributing to the content on his/her YouTube channel and helping young entrepreneurs in their business marketing initiatives.

To be a successful marketing consultant, you need to have a vast knowledge of how the social media platform works for marketing a business. Employers generally require a degree in business or marketing for entry-level roles and employees can move up to more senior roles with time and experience. The salary of a marketing consultant is an average of $27 per hour.

  • Average Salary: $70,593
  • Degree: Bachelor's Degree

Sales Coordinator

Role:

The difference between a sales executive and a sales coordinator is the former focuses more on acquiring customers, whereas the latter involves managing the flow of a service or product from the sales team to the end customer. Hence, you can think of sales coordination as the back-end for a sales team.

Daily, a sales coordinator is involved in managing the sales team schedule, preparing sales presentation materials, and facilitating sales training to meet performance goals. Besides that, they also assist in meeting logistics as well as assisting customers in queries related to a service or product.

Employers generally require a sales coordinator to have a business-related degree or one to two years of sales experience. This role has a 9 to 5 schedule that earns an average salary of $19 per hour. If you are passionate about organizing resources within a sales-oriented team, this role will fit you well.

  • Average Salary: $39,355
  • Degree: Bachelor's Degree

States With The Most Marketing And Sales Coordinator Jobs

Mouse over a state to see the number of active marketing and sales coordinator jobs in each state. The darker areas on the map show where marketing and sales coordinators earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing And Sales Coordinator Jobs By State

RankStateNumber of JobsAverage Salary
1California2,875$54,961
2Texas2,535$46,527
3Florida2,089$40,976
4New York1,453$54,686
5Pennsylvania1,384$47,336
6Georgia1,326$41,152
7Washington1,279$60,580
8Virginia1,232$46,936
9New Jersey1,222$56,496
10North Carolina1,220$47,348
11Illinois1,094$43,528
12Ohio996$48,221
13Colorado860$45,347
14Minnesota850$49,258
15Massachusetts825$48,712
16Alabama810$38,038
17Michigan789$48,599
18Maryland767$45,465
19Kansas748$41,036
20Arizona713$39,078
21Wisconsin670$38,887
22Utah667$43,706
23Tennessee650$41,325
24Oklahoma565$33,239
25Missouri563$39,510
26Indiana560$44,842
27Connecticut550$52,030
28Rhode Island437$43,583
29New Mexico435$38,412
30South Carolina396$37,811
31Maine387$55,084
32Kentucky385$36,202
33Idaho384$44,076
34Oregon372$51,992
35West Virginia369$36,116
36Delaware362$63,935
37Arkansas338$41,533
38Vermont321$40,165
39Iowa318$44,300
40Nebraska278$41,839
41Louisiana278$37,414
42Nevada271$42,326
43New Hampshire260$45,924
44South Dakota238$39,338
45North Dakota237$38,263
46Mississippi236$31,723
47Wyoming211$36,353
48Montana205$34,972
49Hawaii135$41,683
50Alaska119$62,827

Marketing And Sales Coordinator Education

Marketing And Sales Coordinator Majors

27.5 %
18.4 %

Marketing And Sales Coordinator Degrees

Bachelors

77.7 %

Associate

10.6 %

Masters

6.9 %

Top Colleges for Marketing And Sales Coordinators

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

Top Skills For a Marketing And Sales Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 7.7% of marketing and sales coordinators listed trade shows on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing And Sales Coordinator Resume templates

Zippia allows you to choose from different easy-to-use Marketing And Sales Coordinator templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing And Sales Coordinator resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing And Sales Coordinator Demographics

Marketing And Sales Coordinator Gender Distribution

Female
Female
73%
Male
Male
27%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing and sales coordinators, 73.0% of them are women, while 27.0% are men.

  • The most common race/ethnicity among marketing and sales coordinators is White, which makes up 67.1% of all marketing and sales coordinators.

  • The most common foreign language among marketing and sales coordinators is Spanish at 42.4%.

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Best States For a Marketing And Sales Coordinator

Some places are better than others when it comes to starting a career as a marketing and sales coordinator. The best states for people in this position are Delaware, Alaska, Washington, and New Jersey. Marketing and sales coordinators make the most in Delaware with an average salary of $63,935. Whereas in Alaska and Washington, they would average $62,827 and $60,580, respectively. While marketing and sales coordinators would only make an average of $56,496 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing And Sales Coordinator Jobs: 362
Highest 10% Earn:
$92,000
Location Quotient:
2.26

2. Maine

Total Marketing And Sales Coordinator Jobs: 387
Highest 10% Earn:
$77,000
Location Quotient:
2.29

3. Washington

Total Marketing And Sales Coordinator Jobs: 1,279
Highest 10% Earn:
$84,000
Location Quotient:
1.37
Full List Of Best States For Marketing And Sales Coordinators

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Top Marketing And Sales Coordinator Employers

Most Common Employers For Marketing And Sales Coordinator

RankCompanyAverage SalaryHourly RateJob Openings
1ESPN$54,491$26.208
2KB Home$51,114$24.577
3D.R. Horton$50,352$24.217
4Lennar$46,457$22.3411
5Comcast Technology Solutions$46,013$22.126
6Hyatt Hotels$45,967$22.106
7State Farm Insurance Agency$45,770$22.0015
8Marriott International$45,493$21.8711
9The Ritz-Carlton Hotel$45,484$21.877
10NBCUniversal$45,132$21.7010

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