A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Here are examples of responsibilities from real marketing and sales coordinator resumes representing typical tasks they are likely to perform in their roles.
We calculated that 8% of Marketing And Sales Coordinators are proficient in Trade Shows, Customer Service, and Marketing Campaigns. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.
We break down the percentage of Marketing And Sales Coordinators that have these skills listed on their resume here:
Coordinated trade shows and company marketing events with full responsibility for logistics, speakers, promotional material and agenda.
Inventory and logistics management including information, customer service, and managing stock information as well as inventory clearance efforts.
Maintained effective business relationships with public relations agencies, publication sales representatives, print and design vendors for targeted marketing campaigns.
Created and developed a marketing and sales training manuscript including PowerPoint presentation for Next Level Marketing for dealership promotion events.
Compiled a CRM procurement justification proposal and facilitated its evaluation and approval process.
Tracked lead generation, proposals and ongoing communications with prospects and clients using SalesForce.com.
"trade shows," "customer service," and "marketing campaigns" aren't the only skills we found marketing and sales coordinators list on their resumes. In fact, there's a whole list of marketing and sales coordinator responsibilities that we found, including:
See the full list of marketing and sales coordinator skills.
Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.
In this section, we compare the average marketing and sales coordinator annual salary with that of a sales/marketing. Typically, sales/marketing earn a $4,176 lower salary than marketing and sales coordinators earn annually.
While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing and sales coordinators and sales/marketing positions are skilled in trade shows, customer service, and powerpoint.
As far as similarities go, this is where it ends because a marketing and sales coordinator responsibility requires skills such as "marketing campaigns," "crm," "salesforce," and "customer database." Whereas a sales/marketing is skilled in "customer relations," "digital marketing," "product knowledge," and "real estate." So if you're looking for what truly separates the two careers, you've found it.
Sales/marketing really shine in the technology industry with an average salary of $49,506. Whereas marketing and sales coordinators tend to make the most money in the professional industry with an average salary of $44,631.
The education levels that sales/marketing earn is a bit different than that of marketing and sales coordinators. In particular, sales/marketing are 0.2% more likely to graduate with a Master's Degree than a marketing and sales coordinator. Additionally, they're 0.3% more likely to earn a Doctoral Degree.
In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.
Now we're going to look at the sales and marketing internship profession. On average, sales and marketing interns earn a $3,037 lower salary than marketing and sales coordinators a year.
Not everything about these jobs is different. Take their skills, for example. Marketing and sales coordinators and sales and marketing interns both include similar skills like "trade shows," "powerpoint," and "salesforce" on their resumes.
But both careers also use different skills, according to real marketing and sales coordinator resumes. While marketing and sales coordinator responsibilities can utilize skills like "customer service," "marketing campaigns," "crm," and "customer database," some sales and marketing interns use skills like "digital marketing," "social media marketing," "phone calls," and "customer satisfaction."
On the topic of education, sales and marketing interns earn similar levels of education than marketing and sales coordinators. In general, they're 2.1% less likely to graduate with a Master's Degree and 0.3% more likely to earn a Doctoral Degree.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
The third profession we take a look at is marketing executive. On an average scale, these workers bring in higher salaries than marketing and sales coordinators. In fact, they make a $28,193 higher salary per year.
By looking over several marketing and sales coordinators and marketing executives resumes, we found that both roles utilize similar skills, such as "trade shows," "marketing campaigns," and "powerpoint." But beyond that the careers look very different.
There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing and sales coordinator is likely to be skilled in "customer service," "crm," "salesforce," and "graphic design," while a typical marketing executive is skilled in "digital marketing," "b testing," "target audience," and "business relationships."
Interestingly enough, marketing executives earn the most pay in the retail industry, where they command an average salary of $80,121. As mentioned previously, marketing and sales coordinators highest annual salary comes from the professional industry with an average salary of $44,631.
Marketing executives typically study at higher levels compared with marketing and sales coordinators. For example, they're 7.2% more likely to graduate with a Master's Degree, and 0.2% more likely to earn a Doctoral Degree.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
The fourth career we look at typically earns higher pay than marketing and sales coordinators. On average, sales and marketing consultants earn a difference of $10,149 higher per year.
According to resumes from both marketing and sales coordinators and sales and marketing consultants, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "trade shows," "customer service," and "powerpoint. "
While some skills are shared by these professions, there are some differences to note. "marketing campaigns," "salesforce," "customer database," and "seo" are skills that have shown up on marketing and sales coordinators resumes. Additionally, sales and marketing consultant uses skills like customer satisfaction, real estate, project management, and sales techniques on their resumes.
The average resume of sales and marketing consultants showed that they earn similar levels of education to marketing and sales coordinators. So much so that the likelihood of them earning a Master's Degree is 2.7% more. Additionally, they're more likely to earn a Doctoral Degree by 0.2%.
