A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Marketing And Sales Coordinator Responsibilities

Here are examples of responsibilities from real marketing and sales coordinator resumes representing typical tasks they are likely to perform in their roles.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Manage all aspects of territory including analyzing marketplace and systematically opening new accounts while maintaining existing clients.
  • Evaluate landing pages, website, blog, and other company collateral to ensure industry standard SEO best practices.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Create product illustrations, photo editing, HTML email promotions, surveys, and electronic banner ads for various marketing communications.
  • Learned responsive HTML in spare time to streamline the process of creating and sending email blasts to thousands of email subscribers.
  • Increase website traffic substantially utilizing SEO.
  • Produce collateral materials and RFP presentations for prospective clients.
  • Maintain official StudentAccess Facebook page to facilitate interaction with customers.
  • Develop new and exciting client relationships by extensive Internet and networking techniques.
Marketing And Sales Coordinator Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Detail oriented involves being extremely mindful and observant of all details.

Marketing And Sales Coordinator Job Description

Perhaps the hardest question to answer when deciding on a career as a marketing and sales coordinator is "should I become a marketing and sales coordinator?" You might find this info to be helpful. When compared to other jobs, marketing and sales coordinator careers are projected to have a growth rate described as "much faster than average" at 20% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a marketing and sales coordinator by 2028 is 139,200.

A marketing and sales coordinator annual salary averages $44,917, which breaks down to $21.59 an hour. However, marketing and sales coordinators can earn anywhere from upwards of $35,000 to $57,000 a year. This means that the top-earning marketing and sales coordinators make $22,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become a marketing and sales coordinator. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a sales/marketing, sales and marketing internship, marketing executive, and sales and marketing consultant.

Marketing And Sales Coordinator Jobs You Might Like

Marketing And Sales Coordinator Resume Examples

Marketing And Sales Coordinator Skills and Personality Traits

We calculated that 7% of Marketing And Sales Coordinators are proficient in Company Website, Customer Service, and Trade Shows. They’re also known for soft skills such as Analytical skills, Communication skills, and Detail oriented.

We break down the percentage of Marketing And Sales Coordinators that have these skills listed on their resume here:

  • Company Website, 7%

    Contributed content for Company website, product literature, promotional materials including press releases and online/print ads.

  • Customer Service, 6%

    Collaborated with Sales and Customer Service verifying pricing was correctly entered into SAP, confirming accuracy and integrity of data.

  • Trade Shows, 6%

    Coordinated trade shows and company marketing events with full responsibility for logistics, speakers, promotional material and agenda.

  • CRM, 5%

    Compiled a CRM procurement justification proposal and facilitated its evaluation and approval process.

  • Powerpoint, 5%

    Created and developed a marketing and sales training manuscript including PowerPoint presentation for Next Level Marketing for dealership promotion events.

  • Sales Goals, 5%

    Exceeded sales goals while maintaining underwriting profitability in each assigned territory.

"company website," "customer service," and "trade shows" aren't the only skills we found marketing and sales coordinators list on their resumes. In fact, there's a whole list of marketing and sales coordinator responsibilities that we found, including:

  • Analytical skills can be considered to be the most important personality trait for a marketing and sales coordinator to have. According to a marketing and sales coordinator resume, "market research analysts must be able to understand large amounts of data and information." Marketing and sales coordinators are able to use analytical skills in the following example we gathered from a resume: "oversaw/managed vast potential customer database, keeping track of contacts to more effectively organize daily work schedule. "
  • Another commonly found skill for being able to perform marketing and sales coordinator duties is the following: communication skills. According to a marketing and sales coordinator resume, "market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients." Check out this example of how marketing and sales coordinators use communication skills: "utilized delphi and opera to log all communication and traces for current and newly signed contracts. "
  • Marketing and sales coordinators are also known for detail oriented, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a marketing and sales coordinator resume: "market research analysts must be detail oriented because they often do precise data analysis." We also found this resume example that details how this skill is put to the test: "enter all event details and information into delphi; communicating all last minute changes, additions and cancellations to departments. "
  • See the full list of marketing and sales coordinator skills.

    We've found that 77.7% of marketing and sales coordinators have earned a bachelor's degree. Furthermore, 6.9% earned their master's degrees before becoming a marketing and sales coordinator. While it's true that most marketing and sales coordinators have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every eight marketing and sales coordinators did not spend the extra money to attend college.

    Those marketing and sales coordinators who do attend college, typically earn either business degrees or marketing degrees. Less commonly earned degrees for marketing and sales coordinators include communication degrees or psychology degrees.

    Once you've obtained the level of education you're comfortable with, you might start applying to companies to become a marketing and sales coordinator. We've found that most marketing and sales coordinator resumes include experience from Comfort Keepers, Hyatt Hotels, and OpenGov. Of recent, Comfort Keepers had 3 positions open for marketing and sales coordinators. Meanwhile, there are 2 job openings at Hyatt Hotels and 2 at OpenGov.

    If you're interested in companies where marketing and sales coordinators make the most money, you'll want to apply for positions at Fairmont Regional Medical Center, Key Services, and AIS. We found that at Fairmont Regional Medical Center, the average marketing and sales coordinator salary is $49,853. Whereas at Key Services, marketing and sales coordinators earn roughly $49,134. And at AIS, they make an average salary of $45,712.

    View more details on marketing and sales coordinator salaries across the United States.

    Some other companies you might be interested in as a marketing and sales coordinator include Sysco, Sysco Hampton Roads, and The Advisory Board Company. These three companies were found to hire the most marketing and sales coordinators from the top 100 U.S. educational institutions.

    For the most part, marketing and sales coordinators make their living in the hospitality and media industries. Marketing and sales coordinators tend to make the most in the manufacturing industry with an average salary of $43,962. The marketing and sales coordinator annual salary in the media and retail industries generally make $43,948 and $42,814 respectively. Additionally, marketing and sales coordinators who work in the manufacturing industry make 4.9% more than marketing and sales coordinators in the hospitality Industry.

    The three companies that hire the most prestigious marketing and sales coordinators are:

      What Sales/Marketings Do

      Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

      In this section, we compare the average marketing and sales coordinator annual salary with that of a sales/marketing. Typically, sales/marketing earn a $8,181 lower salary than marketing and sales coordinators earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both marketing and sales coordinators and sales/marketing positions are skilled in company website, customer service, and trade shows.

      As far as similarities go, this is where it ends because a marketing and sales coordinator responsibility requires skills such as "crm," "salesforce," "graphic design," and "promotional materials." Whereas a sales/marketing is skilled in "territory," "customer relations," "product knowledge," and "communication." So if you're looking for what truly separates the two careers, you've found it.

      Sales/marketing really shine in the telecommunication industry with an average salary of $41,992. Whereas marketing and sales coordinators tend to make the most money in the manufacturing industry with an average salary of $43,962.

      The education levels that sales/marketing earn is a bit different than that of marketing and sales coordinators. In particular, sales/marketing are 3.7% less likely to graduate with a Master's Degree than a marketing and sales coordinator. Additionally, they're 0.4% more likely to earn a Doctoral Degree.

      What Are The Duties Of a Sales And Marketing Internship?

      In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.

      Now we're going to look at the sales and marketing internship profession. On average, sales and marketing interns earn a $8,751 lower salary than marketing and sales coordinators a year.

      Not everything about these jobs is different. Take their skills, for example. Marketing and sales coordinators and sales and marketing interns both include similar skills like "company website," "customer service," and "trade shows" on their resumes.

      But both careers also use different skills, according to real marketing and sales coordinator resumes. While marketing and sales coordinator responsibilities can utilize skills like "crm," "graphic design," "customer database," and "sales support," some sales and marketing interns use skills like "communication," "phone calls," "sales campaigns," and "sales reports."

      On the topic of education, sales and marketing interns earn lower levels of education than marketing and sales coordinators. In general, they're 7.1% less likely to graduate with a Master's Degree and 0.4% less likely to earn a Doctoral Degree.

      How a Marketing Executive Compares

      A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.

      The third profession we take a look at is marketing executive. On an average scale, these workers bring in higher salaries than marketing and sales coordinators. In fact, they make a $29,104 higher salary per year.

      By looking over several marketing and sales coordinators and marketing executives resumes, we found that both roles utilize similar skills, such as "company website," "trade shows," and "powerpoint." But beyond that the careers look very different.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a marketing and sales coordinator is likely to be skilled in "customer service," "crm," "salesforce," and "graphic design," while a typical marketing executive is skilled in "online," "target audience," "business relationships," and "sem."

      Interestingly enough, marketing executives earn the most pay in the finance industry, where they command an average salary of $94,037. As mentioned previously, marketing and sales coordinators highest annual salary comes from the manufacturing industry with an average salary of $43,962.

      Marketing executives typically study at higher levels compared with marketing and sales coordinators. For example, they're 13.5% more likely to graduate with a Master's Degree, and 0.7% more likely to earn a Doctoral Degree.

      Description Of a Sales And Marketing Consultant

      A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.

      The fourth career we look at typically earns higher pay than marketing and sales coordinators. On average, sales and marketing consultants earn a difference of $20,287 higher per year.

      According to resumes from both marketing and sales coordinators and sales and marketing consultants, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "company website," "customer service," and "trade shows. "

      While some skills are shared by these professions, there are some differences to note. "salesforce," "graphic design," "customer database," and "seo" are skills that have shown up on marketing and sales coordinators resumes. Additionally, sales and marketing consultant uses skills like real estate, project management, email, and customer relationships on their resumes.

      The average resume of sales and marketing consultants showed that they earn similar levels of education to marketing and sales coordinators. So much so that the likelihood of them earning a Master's Degree is 2.0% more. Additionally, they're more likely to earn a Doctoral Degree by 0.4%.