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How to hire a marketing and technology manager

Marketing and technology manager hiring summary. Here are some key points about hiring marketing and technology managers in the United States:

  • HR departments typically spend 15% of their expenses on recruitment.
  • It usually takes about 12 weeks for a new employee to reach full productivity levels.
  • It typically takes 36-42 days to fill a job opening.
  • The median cost to hire a marketing and technology manager is $1,633.
  • Small businesses spend an average of $1,105 per marketing and technology manager on training each year, while large companies spend $658.
  • There are currently 41,983 marketing and technology managers in the US and 188,551 job openings.
  • San Francisco, CA, has the highest demand for marketing and technology managers, with 9 job openings.
  • San Jose, CA has the highest concentration of marketing and technology managers.

How to hire a marketing and technology manager, step by step

To hire a marketing and technology manager, you should create an ideal candidate profile, determine a budget, and post and promote your job. Here's a step-by-step guide on how to hire a marketing and technology manager:

Here's a step-by-step marketing and technology manager hiring guide:

  • Step 1: Identify your hiring needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Write a marketing and technology manager job description
  • Step 5: Post your job
  • Step 6: Interview candidates
  • Step 7: Send a job offer and onboard your new marketing and technology manager
  • Step 8: Go through the hiring process checklist

What does a marketing and technology manager do?

A marketing and technology manager is responsible for developing marketing and technology strategies and implementing marketing efforts. Your duties include overseeing the training of user adoption and marketing software, performing tests for lead user acceptance, and developing and maintaining good relationships with vendors and internal technology users. Additionally, it is your duty to optimize technology investments, work closely with IT staff and developers, and oversee marketing intelligence. As a marketing and technology manager, you are also responsible for empowering clients to improve their reach using social media channels.

Learn more about the specifics of what a marketing and technology manager does
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  1. Identify your hiring needs

    The marketing and technology manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

    Determine employee vs contractor status
    Is the person you're thinking of hiring a US citizen or green card holder?

    Hiring the perfect marketing and technology manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

    Here's a comparison of marketing and technology manager salaries for various roles:

    Type of Marketing And Technology ManagerDescriptionHourly rate
    Marketing And Technology ManagerAdvertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.$40-95
    Manager, Field MarketingA field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more$32-61
    Business Development And Marketing ManagerThe business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more$24-53
  2. Create an ideal candidate profile

    Common skills:
    • Digital Marketing
    • Project Management
    • CRM
    • Marketing Campaigns
    • Business Development
    • Integrated Marketing
    • B Testing
    • Product Management
    • Market Research
    • Email Marketing
    • Marketing Analytics
    • ROI
    • Brand Awareness
    • Sales Tools
    Check all skills
    Responsibilities:
    • Manage and provide open source CMS websites development, support and hosting services.
    • Drive organizational and technical changes to achieve a more retail orient B2C online presence.
    • Manage IP portfolio developing joint ventures and licensing agreements for GlasSolder (TM) and other proprietary processes.
    • Manage three brand websites and one event website, including web development, messaging, creative, SEO and conversion.
    • Leverage current technology to achieve project objectives.
    • Assist in the launch and maintenance and management of the company CRM.
    More marketing and technology manager duties
  3. Make a budget

    Including a salary range in your marketing and technology manager job description is one of the best ways to attract top talent. A marketing and technology manager can vary based on:

    • Location. For example, marketing and technology managers' average salary in hawaii is 49% less than in rhode island.
    • Seniority. Entry-level marketing and technology managers 57% less than senior-level marketing and technology managers.
    • Certifications. A marketing and technology manager with certifications usually earns a higher salary.
    • Company. Working for an established firm or a new start-up company can make a big difference in a marketing and technology manager's salary.

    Average marketing and technology manager salary

    $130,240yearly

    $62.62 hourly rate

    Entry-level marketing and technology manager salary
    $85,000 yearly salary
    Updated December 21, 2025

    Average marketing and technology manager salary by state

    RankStateAvg. salaryHourly rate
    1California$145,689$70
    2Massachusetts$133,132$64
    3Washington$129,530$62
    4Oregon$119,826$58
    5Nevada$115,726$56
    6Pennsylvania$113,337$54
    7New York$112,278$54
    8Maryland$110,437$53
    9Virginia$106,839$51
    10South Carolina$103,439$50
    11Wisconsin$102,449$49
    12Michigan$100,318$48
    13Arizona$100,123$48
    14North Carolina$98,562$47
    15Texas$94,064$45
    16Colorado$94,063$45
    17Indiana$88,352$42
    18Missouri$85,223$41
    19Ohio$84,009$40
    20Illinois$83,303$40

    Average marketing and technology manager salary by company

    RankCompanyAverage salaryHourly rateJob openings
    1Roku$204,958$98.5428
    2Meta$187,300$90.05209
    3NVIDIA$175,777$84.5149
    4Pure Storage$174,874$84.0728
    5Google$170,371$81.91496
    6Uber Technologies$161,056$77.43
    7Zillow Group$149,917$72.086
    8Harmonic$146,980$70.66
    9VMware$145,783$70.091
    10Infinera$145,227$69.82
    11Hewlett Packard Enterprise$143,241$68.8752
    12T and D Communications, Inc.$143,189$68.84
    13Activision Blizzard$142,939$68.724
    14Confirmit$142,044$68.29
    15Samsung Electronics Device Solutions (Semiconductor & Display)$141,239$67.9030
    16Juniper Networks$140,795$67.69
    17Robert Half$140,625$67.61163
    18CBRE Group$140,196$67.40122
    19Prodigy Network$140,080$67.35
    20ThousandEyes$139,893$67.26
  4. Writing a marketing and technology manager job description

    A marketing and technology manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing and technology manager job description:

    Marketing and technology manager job description example

    Samsung Semiconductor Inc. (SSI) is advancing the world's technology. As a leader in Memory, System, LSI and LCD technologies, our US teams contribute to breakthroughs in 5G, SOC, memory and display. With our global perspective and diversity of thought, we proudly serve our customers around the world. We are looking for team members who share our commitment to learning and growth and excel when collaborating within and across teams.

    SSI is headquartered in the heart of Silicon Valley and is a wholly-owned U.S. subsidiary of Samsung Electronics Co., Ltd. - the #1 employer in the world (Forbes, 2020 & 2021) and top patent-holder in the U.S. Want to advance the world's technology with us?
    Job Title: Technical Marketing – Foundry Silicon Technologies, Senior Manager Req. #: 40623 Location: San Diego, CA INSIDE THIS BUSINESS GROUP: Samsung Foundry retains deep expertise in advanced processes, design technologies including an exceptionally long history of proven high-volume manufacturing. Samsung Foundry's leading process technology, operational services, design enablement, and dedicated customer support is a leader in the market. We work very closely with every customer from initial design concept to high-volume manufacturing, with transparency, exceptionally flawless execution while delivering highest quality product. OVERVIEW & IMPACT: The Foundry Technical Marketing Manager position is responsible for understanding, consolidating and driving platform solutions with a focus on Silicon process technologies. You will work closely with IP, packaging, Engineering and ASIC teams etc. to enable customer solutions for various market segments.

    The Foundry Technical Marketing Manager will be lead technical engagements with customers and ASIC partners to define key technology requirements and drive solutions across multiple target segments in conjunction with HQ Marketing, Engineering, Ecosystem and Design Services teams.

    Foundry Technical Marketing Manager will also lead benchmarking activities to understand the target segment Customer and Competitive landscape, set/refine PPA scaling targets, drive necessary recommendations and influence roadmaps to ensure Samsung Foundry continues to stay in leadership position.

    Additionally, Foundry Technical Marketing Manager will support Business Development activities for new customers in this segment with the goal of securing new business and also exploring differentiated solutions through strategic collaboration JOB RESPONSIBILITIES: Develop and build deep trust-based relationships with Foundry/ASIC customers' teams to understand their Si technology needs, application requirements and jointly define the best technology/platform solutions to enable customer's products Work with customer teams to map their requirements to existing foundry offerings, identify potential gaps, and champion their cause by driving internal development teams to address technology needs and deliver technology solutions Work with the internal Silicon development teams to align on upcoming technology/scaling trends and set competitive technology targets and differentiated roadmaps Work with a varied customer based across multiple segments spanning Mobile, HPC, Automotive, IOT and RF customers across multiple technology nodes. Enable platform solutions (Process, IP, advanced packaging, ASIC etc.) with Technology, Marketing, Ecosystem and Design Services teams. This includes any new potential partnerships with both Internal and External teams Attend conferences with the goal of publishing regular analysis and benchmarking reports. Support Foundry technology promotions and outbound activities (conferences, technology articles, interviews etc.) Support the Technology engagement and Business Development activities by working with cross-functional teams across Engineering, Sales and Marketing teams to secure customer engagements QUALIFICATIONS & REQUIRED SKILLS: Knowledge of CMOS fundamentals, Device Physics, Advanced Process technology, circuit design concepts, device-technology interactions, scaling trends and their forthcoming challenges. Over 10 years (for Sr Mgr) or 15 years (for Dir) in Logic Technology development – experience working with Foundries is a plus. Broad understanding of systems and application requirements (eg product architecture, key IPs, packaging, design services, ASIC, key standards etc.) Experience with PPA analysis across libraries, memory compilers and competitive benchmarking Experience in Automotive segments requirements including reliability and functional safety. Experience on RF technologies and key figures of merit is a plus. Team-player with the ability to work across diverse cross-functional teams (Engineering, Sales and Marketing) Proven ability on competitive benchmarking and analysis Excellent oral, written, analytical and strong presentation skills Leadership skills to influence all levels of the organization Excellent communication skills – with both internal and external teams. Ability to work collaboratively in a team environment with both technology- and business-centric teams. Willing to travel - 10% travel expected Additionally, we look for the following universal qualities in all candidates: Resourceful Achiever: self-motivated and proactive, you flex to try new approaches and creatively solve problems Avid Learner: you thrive with challenges, seek continuous growth and improvement, and seek data to prove your hypotheses Devoted Professional: you are diligent and deliberate in your work, leveraging your expertise to deliver results without ego Thoughtful Collaborator: you build relationships across teams, offering help and welcoming ideas from others to drive work forward in an inclusive manner Preferred Education and Skills: Bachelors in Electrical Engineering, Physics, or related Physical Science with 15+ years of experience or Masters in Electrical Engineering, Physics or related Physical Science with 13+ Years of Industry Experience or PhD in Electrical Engineering, Physics, or related Physical Science with 10+ yrs of Industry Experience Preferred. Masters in Business Discipline with Engineering related degree is a PLUS! Previous work experience in Semiconductor Foundry, IDM or Networking/Server/HPC companies preferred COVID-19 POLICIES Successful applicants must comply with company COVID-19 policies, which are subject to change in response to public health, regulatory and business circumstances Current policies are subject only to emergency or legally-required exceptions and include: mandatory reporting of vaccination status; vaccination requirement for office access, external meetings and business travel; mask usage in office; and daily screening procedures at offices #LI-MD1 **************************************************************************************

    Samsung Semiconductor Inc (SSI), an equal opportunity employer, is a world leader in Memory, System LSI, and LCD technologies. Headquartered in San Jose, California, SSI is a wholly-owned U.S. subsidiary of Samsung Electronics Co., Ltd.- one of the largest semiconductor manufacturer in the world and the industry's volume and technology leader in DRAM, NAND Flash, SSDs, mobile DRAM and graphics memory. It is one of the largest providers of system logic, imaging and LED lighting solutions, as well as providing advanced process design and manufacturing for fabless companies. Samsung Semiconductor, Inc. also has a research and innovation center with numerous labs providing product design and research in: logic, memory, image sensors, displays and mobile technologies. In addition, the company supports Samsung Display Company, the largest producer of LCD and OLED displays. SSI is an Equal Opportunity Employer. It is SSI's policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity, and hiring decisions are made accordingly.
    ************************************************************************************** Learn more about Samsung Semiconductor here. A day in the life Samsung Video Samsung Semiconductor Career Page
  5. Post your job

    To find the right marketing and technology manager for your business, consider trying out a few different recruiting strategies:

    • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
    • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with marketing and technology managers they would recommend.
    • Recruit at local colleges. Attend job fairs at local colleges to recruit marketing and technology managers who meet your education requirements.
    • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.
    Post your job online:
    • Post your marketing and technology manager job on Zippia to find and recruit marketing and technology manager candidates who meet your exact specifications.
    • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
    • Post a job on free websites.
  6. Interview candidates

    Your first interview with marketing and technology manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

    It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

    The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

  7. Send a job offer and onboard your new marketing and technology manager

    Once you have selected a candidate for the marketing and technology manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

    You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

    To prepare for the new marketing and technology manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

  8. Go through the hiring process checklist

    • Determine employee type (full-time, part-time, contractor, etc.)
    • Submit a job requisition form to the HR department
    • Define job responsibilities and requirements
    • Establish budget and timeline
    • Determine hiring decision makers for the role
    • Write job description
    • Post job on job boards, company website, etc.
    • Promote the job internally
    • Process applications through applicant tracking system
    • Review resumes and cover letters
    • Shortlist candidates for screening
    • Hold phone/virtual interview screening with first round of candidates
    • Conduct in-person interviews with top candidates from first round
    • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
    • Conduct background checks on top candidates
    • Check references of top candidates
    • Consult with HR and hiring decision makers on job offer specifics
    • Extend offer to top candidate(s)
    • Receive formal job offer acceptance and signed employment contract
    • Inform other candidates that the position has been filled
    • Set and communicate onboarding schedule to new hire(s)
    • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
    Sign up to download full list

How much does it cost to hire a marketing and technology manager?

Hiring a marketing and technology manager comes with both the one-time cost per hire and ongoing costs. The cost of recruiting marketing and technology managers involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of marketing and technology manager recruiting as well the ongoing costs of maintaining the new employee.

You can expect to pay around $130,240 per year for a marketing and technology manager, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing and technology managers in the US typically range between $40 and $95 an hour.

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