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Marketing and technology manager hiring summary. Here are some key points about hiring marketing and technology managers in the United States:
Here's a step-by-step marketing and technology manager hiring guide:
A marketing and technology manager is responsible for developing marketing and technology strategies and implementing marketing efforts. Your duties include overseeing the training of user adoption and marketing software, performing tests for lead user acceptance, and developing and maintaining good relationships with vendors and internal technology users. Additionally, it is your duty to optimize technology investments, work closely with IT staff and developers, and oversee marketing intelligence. As a marketing and technology manager, you are also responsible for empowering clients to improve their reach using social media channels.
The marketing and technology manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.
Hiring the perfect marketing and technology manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.
Here's a comparison of marketing and technology manager salaries for various roles:
| Type of Marketing And Technology Manager | Description | Hourly rate |
|---|---|---|
| Marketing And Technology Manager | Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members. | $40-95 |
| Manager, Field Marketing | A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more | $32-61 |
| Business Development And Marketing Manager | The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations... Show more | $24-53 |
Including a salary range in your marketing and technology manager job description is one of the best ways to attract top talent. A marketing and technology manager can vary based on:
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | California | $145,689 | $70 |
| 2 | Massachusetts | $133,132 | $64 |
| 3 | Washington | $129,530 | $62 |
| 4 | Oregon | $119,826 | $58 |
| 5 | Nevada | $115,726 | $56 |
| 6 | Pennsylvania | $113,337 | $54 |
| 7 | New York | $112,278 | $54 |
| 8 | Maryland | $110,437 | $53 |
| 9 | Virginia | $106,839 | $51 |
| 10 | South Carolina | $103,439 | $50 |
| 11 | Wisconsin | $102,449 | $49 |
| 12 | Michigan | $100,318 | $48 |
| 13 | Arizona | $100,123 | $48 |
| 14 | North Carolina | $98,562 | $47 |
| 15 | Texas | $94,064 | $45 |
| 16 | Colorado | $94,063 | $45 |
| 17 | Indiana | $88,352 | $42 |
| 18 | Missouri | $85,223 | $41 |
| 19 | Ohio | $84,009 | $40 |
| 20 | Illinois | $83,303 | $40 |
| Rank | Company | Average salary | Hourly rate | Job openings |
|---|---|---|---|---|
| 1 | Roku | $204,958 | $98.54 | 28 |
| 2 | Meta | $187,300 | $90.05 | 209 |
| 3 | NVIDIA | $175,777 | $84.51 | 49 |
| 4 | Pure Storage | $174,874 | $84.07 | 28 |
| 5 | $170,371 | $81.91 | 496 | |
| 6 | Uber Technologies | $161,056 | $77.43 | |
| 7 | Zillow Group | $149,917 | $72.08 | 6 |
| 8 | Harmonic | $146,980 | $70.66 | |
| 9 | VMware | $145,783 | $70.09 | 1 |
| 10 | Infinera | $145,227 | $69.82 | |
| 11 | Hewlett Packard Enterprise | $143,241 | $68.87 | 52 |
| 12 | T and D Communications, Inc. | $143,189 | $68.84 | |
| 13 | Activision Blizzard | $142,939 | $68.72 | 4 |
| 14 | Confirmit | $142,044 | $68.29 | |
| 15 | Samsung Electronics Device Solutions (Semiconductor & Display) | $141,239 | $67.90 | 30 |
| 16 | Juniper Networks | $140,795 | $67.69 | |
| 17 | Robert Half | $140,625 | $67.61 | 163 |
| 18 | CBRE Group | $140,196 | $67.40 | 122 |
| 19 | Prodigy Network | $140,080 | $67.35 | |
| 20 | ThousandEyes | $139,893 | $67.26 |
A marketing and technology manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a marketing and technology manager job description:
To find the right marketing and technology manager for your business, consider trying out a few different recruiting strategies:
Your first interview with marketing and technology manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.
It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.
The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.
Once you have selected a candidate for the marketing and technology manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.
You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.
To prepare for the new marketing and technology manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.
Hiring a marketing and technology manager comes with both the one-time cost per hire and ongoing costs. The cost of recruiting marketing and technology managers involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of marketing and technology manager recruiting as well the ongoing costs of maintaining the new employee.
You can expect to pay around $130,240 per year for a marketing and technology manager, as this is the median yearly salary nationally. This can vary depending on what state or city you're hiring in. If you're hiring for contract work or on a per-project basis, hourly rates for marketing and technology managers in the US typically range between $40 and $95 an hour.