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Marketing and technology manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Erin Steffes Ph.D.,

Erin Steffes Ph.D.

Below we've compiled a list of the most critical marketing and technology manager skills. We ranked the top skills for marketing and technology managers based on the percentage of resumes they appeared on. For example, 25.8% of marketing and technology manager resumes contained digital marketing as a skill. Continue reading to find out what skills a marketing and technology manager needs to be successful in the workplace.

15 marketing and technology manager skills for your resume and career

1. Digital Marketing

Here's how marketing and technology managers use digital marketing:

Trained and mentored university faculty on SaaS software, web and digital marketing strategy
Worked with digital marketing to develop keywords for PPC and SEP campaigns.

2. Project Management

Here's how marketing and technology managers use project management:

Progressed from coordinator, to technician, to marketing specialist through productive project management skills.
Implemented project management tool and processes.

3. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how marketing and technology managers use crm:

Implemented CRM and engineered product configuration applications for a global industrial product manufacturer.
Managed deployment of Oracle On Demand CRM product and interfaced with integration subcontractors and acted as company technology liaison.

4. Marketing Campaigns

Here's how marketing and technology managers use marketing campaigns:

Developed content and related material to support online marketing and communication programs and consumer life-cycle marketing campaigns.
Used website, social media, video production, email distribution, and print ad to successfully launch marketing campaigns.

5. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how marketing and technology managers use business development:

Helped business account teams identify, pursue and close strategic business development opportunities while continually driving add-on business within existing accounts.
Work in the area of business development, negotiate customer contracts and gave presentations at the client site to deliver company objectives

6. Integrated Marketing

Here's how marketing and technology managers use integrated marketing:

Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
Develop integrated marketing strategies to support organizational goals and objectives to effectively position the company in front of end the user.

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7. B Testing

Here's how marketing and technology managers use b testing:

Analyzed marketing campaign performance and identified A/B testing opportunities to increase magazine subscriptions for 150+ publishers.
Focus on improving on-site metrics including conversion rate, abandonment rate, and AOV through UX improvements and A/B Testing.

8. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how marketing and technology managers use product management:

Collaborate with Product Management, Engineering and Design on problem resolution and feature specifications for development of new features and products.
Market analysis with product management of network access products.

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing and technology managers use market research:

Conducted international market entry analysis, market research/channel development for the new energy and electronic market.
Leverage market research to define and launch competitive product initiatives.

10. Email Marketing

Here's how marketing and technology managers use email marketing:

Manage all email marketing including data cleansing, list acquisition, response analysis, branding, design, and legal compliance.
Manage all email marketing activities for the firm.

11. Marketing Analytics

Here's how marketing and technology managers use marketing analytics:

Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.
Produced media kit that demonstrated key marketing analytics and demographics for use in sales presentations.

12. ROI

Here's how marketing and technology managers use roi:

Managed the North America annual marketing plan and marketing budget; ensuring maximum ROI.
Led global broadband/multimedia strategy and platform product development across business units, including metrics definition and ROI analysis.

13. Brand Awareness

Here's how marketing and technology managers use brand awareness:

Collaborated with management to improve marketing tactics and develop innovative promotional strategies, increasing brand awareness by 75%.
Coordinated primary and secondary research including an in-depth analysis of Geek Squad customer demographics, market share and brand awareness.

14. Sales Tools

Sales Tools, especially in today's digital day and age, are diverse and many, and one might find that different tools fit them and their companies differently. Much of sales nowadays is about information, statistics, and research, and those are all respective tools and are both a part of larger Sales Tools.

Here's how marketing and technology managers use sales tools:

Prepared and deployed sales tools and collateral such as success stories, white papers, application notes.
Managed worldwide pre-sales software distribution and development and distribution of sales tools.

15. Brand Management

Here's how marketing and technology managers use brand management:

Coordinated brand management, budgeting, and website management.
Directed brand management, reinforcing consistent rebranded corporate image and mission during crucial rebranding transition.

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What skills help Marketing And Technology Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing and technology manager resumes?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Entry-level marketing positions span a wide range of responsibilities, and as such, there are many different skill sets depending on the job itself. For example, many recent grads will pursue a position in digital marketing wherein proficiencies in search engine optimization, online advertising, web design, and data analytics are key skill sets. On the other hand, many recent grads pursue a career in sales wherein proficiencies in business development, networking, personal selling, and data analytics are valued. Someone hiring for a general marketing coordinator position would likely look for a candidate with a solid understanding of marketing theory and excellent critical and creative thinking skills.

What soft skills should all marketing and technology managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for marketing and technology managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What marketing and technology manager skills would you recommend for someone trying to advance their career?

Stephanie Dellande

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young marketing and technology managers need?

Dr. Donald Siegel

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a marketing and technology manager stand out to employers?

Ira Harris Ph.D.

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.

Do you want to know more?

List of marketing and technology manager skills to add to your resume

The most important skills for a marketing and technology manager resume and required skills for a marketing and technology manager to have include:

Digital Marketing
Project Management
CRM
Marketing Campaigns
Business Development
Integrated Marketing
B Testing
Product Management
Market Research
Email Marketing
Marketing Analytics
ROI
Brand Awareness
Sales Tools

Brand Management
SEO
Emerging Technologies
Technical Support
Product Development
Trade Shows
Java
Competitive Analysis
HTML
WordPress
Lead Generation
Brand Positioning
Technical Content
Linkedin

Facebook
Product Line
Marketing Collateral
Saas
Channel Marketing
Leveraged
Market Trends
Email Campaigns
Product Demonstrations
Client Facing
Photoshop
Customer Support
Strategic Plan

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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