What does a marketing and technology manager do?
A marketing and technology manager is responsible for developing marketing and technology strategies and implementing marketing efforts. Your duties include overseeing the training of user adoption and marketing software, performing tests for lead user acceptance, and developing and maintaining good relationships with vendors and internal technology users. Additionally, it is your duty to optimize technology investments, work closely with IT staff and developers, and oversee marketing intelligence. As a marketing and technology manager, you are also responsible for empowering clients to improve their reach using social media channels.
Marketing and technology manager responsibilities
Here are examples of responsibilities from real marketing and technology manager resumes:
- Manage and provide open source CMS websites development, support and hosting services.
- Drive organizational and technical changes to achieve a more retail orient B2C online presence.
- Manage IP portfolio developing joint ventures and licensing agreements for GlasSolder (TM) and other proprietary processes.
- Manage three brand websites and one event website, including web development, messaging, creative, SEO and conversion.
- Leverage current technology to achieve project objectives.
- Assist in the launch and maintenance and management of the company CRM.
- Lead initiatives to entirely rebuild the B2C site s shopping and ecommerce services.
- Work on development team and introduce several new products, updates and IP innovations.
- Create strategic relationships, successfully finding and enlisting the company's cloud video camera partner.
- Create preshow and post show reports for each show outlining ROI and feedback for general reporting and evaluation.
- Advise, produce, and implement online digital content in DNN CMS such as banners, videos, and photos.
- Design, produce and distribute sell sheets, media kits, readership studies, sales presentations, html and print campaigns.
- Monitor and analyze SEO campaigns and provide recommendations/make decisions base on analysis.
- Implement CRM and engineer product configuration applications for a global industrial product manufacturer.
- Supervise multiple technology initiatives including re-launch of business directory website utilizing advance knowledge of Wordpress site configuration and information presentation.
Marketing and technology manager skills and personality traits
We calculated that 26% of Marketing And Technology Managers are proficient in Digital Marketing, Project Management, and CRM. They’re also known for soft skills such as Analytical skills, Communication skills, and Creativity.
We break down the percentage of Marketing And Technology Managers that have these skills listed on their resume here:
- Digital Marketing, 26%
Trained and mentored university faculty on SaaS software, web and digital marketing strategy
- Project Management, 10%
Progressed from coordinator, to technician, to marketing specialist through productive project management skills.
- CRM, 5%
Implemented CRM and engineered product configuration applications for a global industrial product manufacturer.
- Marketing Campaigns, 5%
Developed content and related material to support online marketing and communication programs and consumer life-cycle marketing campaigns.
- Business Development, 4%
Helped business account teams identify, pursue and close strategic business development opportunities while continually driving add-on business within existing accounts.
- Integrated Marketing, 4%
Develop, execute, and manage comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate and grow targeted markets.
Most marketing and technology managers use their skills in "digital marketing," "project management," and "crm" to do their jobs. You can find more detail on essential marketing and technology manager responsibilities here:
Analytical skills. One of the key soft skills for a marketing and technology manager to have is analytical skills. You can see how this relates to what marketing and technology managers do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a marketing and technology manager resume shows how marketing and technology managers use analytical skills: "provided research, analysis, and recommendations to engineering team on broadband product development with an emphasis on video entertainment. "
Communication skills. Another soft skill that's essential for fulfilling marketing and technology manager duties is communication skills. The role rewards competence in this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." According to a marketing and technology manager resume, here's how marketing and technology managers can utilize communication skills in their job responsibilities: "directed cross-functional product development, service & support and marketing communication teams. "
Creativity. Another skill that relates to the job responsibilities of marketing and technology managers is creativity. This skill is critical to many everyday marketing and technology manager duties, as "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This example from a resume shows how this skill is used: "planned and managed integration of oracle crm with fishbowl product inventory tracking platform. "
Organizational skills. For certain marketing and technology manager responsibilities to be completed, the job requires competence in "organizational skills." The day-to-day duties of a marketing and technology manager rely on this skill, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." For example, this snippet was taken directly from a resume about how this skill applies to what marketing and technology managers do: "drive organizational and technical changes to achieve a more retail oriented b2c online presence. "
The three companies that hire the most marketing and technology managers are:
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Compare different marketing and technology managers
Marketing and technology manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
There are some key differences in the responsibilities of each position. For example, marketing and technology manager responsibilities require skills like "technical support," "java," "html css," and "javascript." Meanwhile a typical senior manager of marketing has skills in areas such as "sr," "kpis," "patients," and "b2b marketing." This difference in skills reveals the differences in what each career does.
Senior managers of marketing earn the highest salaries when working in the technology industry, with an average yearly salary of $126,981. On the other hand, marketing and technology managers are paid more in the retail industry with an average salary of $136,112.senior managers of marketing tend to reach similar levels of education than marketing and technology managers. In fact, senior managers of marketing are 2.8% more likely to graduate with a Master's Degree and 1.5% less likely to have a Doctoral Degree.Marketing and technology manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
In addition to the difference in salary, there are some other key differences worth noting. For example, marketing and technology manager responsibilities are more likely to require skills like "product management," "brand management," "visualization," and "emerging technologies." Meanwhile, a manager, field marketing has duties that require skills in areas such as "salesforce," "b2b marketing," "demand generation," and "grass." These differences highlight just how different the day-to-day in each role looks.
On average, managers, field marketing earn a lower salary than marketing and technology managers. Some industries support higher salaries in each profession. Interestingly enough, managers, field marketing earn the most pay in the technology industry with an average salary of $100,565. Whereas marketing and technology managers have higher pay in the retail industry, with an average salary of $136,112.managers, field marketing earn lower levels of education than marketing and technology managers in general. They're 6.9% less likely to graduate with a Master's Degree and 1.5% less likely to earn a Doctoral Degree.Marketing and technology manager vs. Business development and marketing manager
The business development and marketing manager is in charge of overseeing a company's marketing programs and projects. They primarily manage and coordinate teams, set goals and guidelines, organize budgets and timelines, conceptualize plans, and develop strategies to optimize operations. They may also liaise with clients and suppliers, streamline marketing materials, and train staff. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals, all while enforcing the company's policies and regulations.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from marketing and technology manager resumes include skills like "b testing," "product management," "email marketing," and "marketing analytics," whereas a business development and marketing manager is more likely to list skills in "strategic partnerships," "revenue growth," "powerpoint," and "business development efforts. "
Business development and marketing managers make a very good living in the finance industry with an average annual salary of $88,175. On the other hand, marketing and technology managers are paid the highest salary in the retail industry, with average annual pay of $136,112.Most business development and marketing managers achieve a similar degree level compared to marketing and technology managers. For example, they're 0.4% less likely to graduate with a Master's Degree, and 1.0% less likely to earn a Doctoral Degree.Marketing and technology manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of marketing and technology manager
Updated January 8, 2025
