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What is a marketing assistant and how to become one

Updated January 8, 2025
4 min read
Quoted experts
Dr. Gail Hudson Ph.D.,
Michelle R. Eubanks
introduction image

As a marketing assistant, you get to do a lot of the nitty gritty work. One day you'll research trends; the next you'll be collecting financial information. You really never know what your day is going to bring. You may walk into the office thinking you'll work on something, but will have to work on something entirely different due to timeliness. It really keeps you on your toes.

It's important, as a marketing assistant, that you earn your bachelor's degree first. Otherwise you may not be in the running against other candidates. Employers really stress how important that education is. If you don't have a clue as to how to research market trends, then you won't be able to assist your marketing coordinator when it comes to hitting your target audience.

While assistant jobs make some people hit the brakes, this type of assistant job is really great experience and has the potential to lead to many great career opportunities. On top of that, almost every company needs a marketing assistant, so consider the fact that you will have lots of opportunities to become one.

What general advice would you give to a marketing assistant?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
ScoreMarketing AssistantUS Average
Salary
3.1

Avg. Salary $39,442

Avg. Salary $59,228

Stability level
4.9

Growth rate 19%

Growth rate 0.3%

Diversity
3.0
Race

American Indian and Alaska Native 0.13%

Asian 11.82%

Black or African American 5.17%

Hispanic or Latino 12.36%

Unknown 5.00%

White 65.52%

Gender

female 73.01%

male 26.99%

Age - 34
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34
Stress level
4.9

Stress level is manageable

7.1 - high

Complexity level
8.2

Complexity level is challenging

7 - challenging

Work life balance
4.6

Work life balance is fair

6.4 - fair

Marketing assistant career paths

Key steps to become a marketing assistant

  1. Explore marketing assistant education requirements

    Most common marketing assistant degrees

    Bachelor's

    76.6 %

    Associate

    10.9 %

    Master's

    5.5 %
  2. Start to develop specific marketing assistant skills

    SkillsPercentages
    Customer Service10.07%
    Marketing Campaigns8.41%
    Facebook6.00%
    Trade Shows5.38%
    Email Campaigns5.33%
  3. Complete relevant marketing assistant training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing assistants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing assistant based on U.S. Bureau of Labor Statistics data and data from real marketing assistant resumes.
  4. Research marketing assistant duties and responsibilities

    • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
    • Coordinate content development for multiple websites managing HTML formats.
    • Produce promotional and weekly videos and manage YouTube account.
    • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  5. Prepare your marketing assistant resume

    When your background is strong enough, you can start writing your marketing assistant resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing assistant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable marketing assistant resume templates

    Build a professional marketing assistant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing assistant resume.
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    Marketing Assistant Resume
  6. Apply for marketing assistant jobs

    Now it's time to start searching for a marketing assistant job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first marketing assistant job

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Average marketing assistant salary

The average marketing assistant salary in the United States is $39,442 per year or $19 per hour. Marketing assistant salaries range between $28,000 and $55,000 per year.

Average marketing assistant salary
$39,442 Yearly
$18.96 hourly

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How do marketing assistants rate their job?

3/5

Based on 1 ratings

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Marketing assistant reviews

profile
3.0
A zippia user wrote a review on Nov 2019
Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.


profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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