Marketing Assistant Careers

As a marketing assistant, you get to do a lot of the nitty gritty work. One day you'll research trends; the next you'll be collecting financial information. You really never know what your day is going to bring. You may walk into the office thinking you'll work on something, but will have to work on something entirely different due to timeliness. It really keeps you on your toes.

It's important, as a marketing assistant, that you earn your bachelor's degree first. Otherwise you may not be in the running against other candidates. Employers really stress how important that education is. If you don't have a clue as to how to research market trends, then you won't be able to assist your marketing coordinator when it comes to hitting your target audience.

While assistant jobs make some people hit the brakes, this type of assistant job is really great experience and has the potential to lead to many great career opportunities. On top of that, almost every company needs a marketing assistant, so consider the fact that you will have lots of opportunities to become one.

There is more than meets the eye when it comes to being a marketing assistant. For example, did you know that they make an average of $18.63 an hour? That's $38,759 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Assistant Do

There are certain skills that many marketing assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing Assistant does

How To Become a Marketing Assistant

If you're interested in becoming a marketing assistant, one of the first things to consider is how much education you need. We've determined that 76.6% of marketing assistants have a bachelor's degree. In terms of higher education levels, we found that 5.5% of marketing assistants have master's degrees. Even though most marketing assistants have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing assistant. When we researched the most common majors for a marketing assistant, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on marketing assistant resumes include master's degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing assistant. In fact, many marketing assistant jobs require experience in a role such as internship. Meanwhile, many marketing assistants also have previous career experience in roles such as marketing internship or administrative assistant.

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Marketing Assistant Career Paths

Top Careers Before Marketing Assistant

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Average Salary for a Marketing Assistant

Marketing Assistants in America make an average salary of $38,759 per year or $19 per hour. The top 10 percent makes over $49,000 per year, while the bottom 10 percent under $30,000 per year.
Average Salary
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Best Paying Cities For Marketing Assistants

Average Salarydesc
Boston, MA
Salary Range33k - 52k$42k$42,125
New York, NY
Salary Range33k - 52k$42k$41,967
Los Angeles, CA
Salary Range31k - 50k$40k$39,720
Albuquerque, NM
Salary Range31k - 46k$39k$38,526
Austin, TX
Salary Range30k - 46k$38k$37,973
Washington, DC
Salary Range29k - 45k$37k$36,959
Denver, CO
Salary Range29k - 42k$36k$35,820
Minneapolis, MN
Salary Range29k - 42k$35k$35,348
Miami, FL
Salary Range27k - 44k$35k$35,201
Atlanta, GA
Salary Range28k - 42k$35k$34,907
Philadelphia, PA
Salary Range27k - 43k$35k$34,538
Baltimore, MD
Salary Range27k - 42k$34k$34,128
Richmond, VA
Salary Range27k - 41k$34k$34,106
Raleigh, NC
Salary Range27k - 41k$34k$33,685
Madison, WI
Salary Range27k - 40k$33k$33,221
Birmingham, AL
Salary Range27k - 40k$33k$33,199
Oklahoma City, OK
Salary Range27k - 40k$33k$33,193
Las Vegas, NV
Salary Range26k - 40k$33k$32,747
Chicago, IL
Salary Range27k - 39k$33k$32,742
Tucson, AZ
Salary Range25k - 40k$32k$32,186

Recently Added Salaries

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Marketing Assistant Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Assistant. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Assistant Resume

At Zippia, we went through countless Marketing Assistant resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Assistant Resume Examples And Templates

Marketing Assistant Demographics



67.8 %


26.8 %


5.4 %



69.6 %

Hispanic or Latino

11.2 %


10.2 %

Foreign Languages Spoken


42.7 %


13.0 %


8.0 %
Show More Marketing Assistant Demographics

Marketing Assistant Education


22.9 %
17.9 %



76.6 %


10.9 %


5.5 %

Top Colleges for Marketing Assistants

1. University of Georgia

Athens, GA • Private

In-State Tuition

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

4. Stanford University

Stanford, CA • Private

In-State Tuition

5. Northwestern University

Evanston, IL • Private

In-State Tuition

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

8. Ball State University

Muncie, IN • Private

In-State Tuition

9. Purdue University

West Lafayette, IN • Private

In-State Tuition

10. Howard University

Washington, DC • Private

In-State Tuition
Show More Marketing Assistant Education Requirements

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Top Skills For a Marketing Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.7% of marketing assistants listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Assistant

Some places are better than others when it comes to starting a career as a marketing assistant. The best states for people in this position are New Jersey, Rhode Island, Massachusetts, and New York. Marketing assistants make the most in New Jersey with an average salary of $47,788. Whereas in Rhode Island and Massachusetts, they would average $42,757 and $42,109, respectively. While marketing assistants would only make an average of $41,843 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Marketing Assistant Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Maine

Total Marketing Assistant Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Connecticut

Total Marketing Assistant Jobs:
Highest 10% Earn:
Location Quotient:
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Assistants

How Do Marketing Assistant Rate Their Jobs?

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What do you like the most about working as Marketing Assistant?

Being able to help enhance websites for clients. Show More

What do you NOT like?

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it. Show More

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Updated August 18, 2021