What is a Marketing Assistant?

As a marketing assistant, you get to do a lot of the nitty gritty work. One day you'll research trends; the next you'll be collecting financial information. You really never know what your day is going to bring. You may walk into the office thinking you'll work on something, but will have to work on something entirely different due to timeliness. It really keeps you on your toes.

It's important, as a marketing assistant, that you earn your bachelor's degree first. Otherwise you may not be in the running against other candidates. Employers really stress how important that education is. If you don't have a clue as to how to research market trends, then you won't be able to assist your marketing coordinator when it comes to hitting your target audience.

While assistant jobs make some people hit the brakes, this type of assistant job is really great experience and has the potential to lead to many great career opportunities. On top of that, almost every company needs a marketing assistant, so consider the fact that you will have lots of opportunities to become one.

What Does a Marketing Assistant Do

There are certain skills that many marketing assistants have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Marketing Assistant does

How To Become a Marketing Assistant

If you're interested in becoming a marketing assistant, one of the first things to consider is how much education you need. We've determined that 76.6% of marketing assistants have a bachelor's degree. In terms of higher education levels, we found that 5.5% of marketing assistants have master's degrees. Even though most marketing assistants have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Marketing Assistant
Top Marketing Assistant Jobs Near You

Marketing Assistant Career Paths

In addition to switching up your job search, it might prove helpful to look at a career path for your specific job. Now, what's a career path you ask? Well, it's practically a map that shows how you might advance from one job title to another. Our career paths are especially detailed with salary changes. So, for example, if you started out with the role of executive assistant you might progress to a role such as owner eventually. Later on in your career, you could end up with the title senior director of marketing.

Marketing Assistant

Average Salary for a Marketing Assistant

Marketing Assistants in America make an average salary of $39,442 per year or $19 per hour. The top 10 percent makes over $55,000 per year, while the bottom 10 percent under $28,000 per year.
Average Marketing Assistant Salary
$39,442 Yearly
$18.96 hourly
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Roles and Types of Marketing Assistant

The role of a marketing assistant includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general marketing assistant responsibilities:

  • Facilitate and drive corporate marketing initiatives at the branch level. Maintain all corporate branding materials at the branch level. Provide sales support for proposals, mapping
  • Foster positive and productive business relationships across vendors, publishers
  • Calls prospective and existing clients to offer services or invite them to seminars. Sends prospective

There are several types of marketing assistant, including:

Marketing Coordinator

Role:

Marketing coordinators are important for any company. If you don't get word out about your company, how do you expect customers to come around? That's where marketing coordinators come into play. And it's also why their job is so important.

Marketing coordinators have a special skill. They can analyze market trends to determine exactly who their target audience is and how to appeal to them. It's truly a gift, and honestly, they seem a little nonhuman for that skill at times. But all of this helps the company attract more clients and get their name out there. Again, can't stress how important marketing coordinators are.

This job can come with a bit of stress, especially since it's an important position. But also because you have to stay ahead of your competitors. Sometimes you'll have to guess if a promotional product will hit well with your target audience. And most of the times it does. But sometimes a product will flop and that brings on a whole new kind of stress.

  • Average Salary: $48,326
  • Degree: Bachelor's Degree

Marketing Analyst

Role:

Marketing analysts assist businesses and organizations in determining the goods and services to sell, who to sell to, and the price to sell it. They arrive at their findings after researching market dynamics, competitor behavior, and customer behavior. Marketing analysts are also in charge of analyzing the market to forecast product and service revenue.

Their mission is to assist businesses in determining what goods are in demand, who will buy them, and what price they are willing to pay. Tracking sales patterns, collecting customer and competitor data, writing management reports, and using statistical tools for data analysis are a few of their responsibilities.

You must be able to understand huge volumes of data and interpret them if you aspire to be a marketing analyst. You need critical thinking skills to make successful data-driven decisions. You also need strong communication skills and a bachelor's degree in marketing or a similar area. The total payment for the year is $62,877.

  • Average Salary: $59,380
  • Degree: Bachelor's Degree

Marketing And Sales Coordinator

Role:

For a company to be able to sell its products and services, it needs marketing. A great marketing strategy is ultimately what drives sales. If you become a sales and marketing coordinator, you'll be responsible for finding ways to generate consumer interest in order to increase employer profits. In this role, you'll typically work full-time in an office environment, though you may often have the opportunity to travel to attend industry events and trade shows.

One of your main duties as a marketing and sales coordinator will be to attract new clients. You'll also work with management to ensure alignment with the company's overall marketing and development goals. You'll also be expected to coordinate the creation and execution of marketing campaigns and manage sales approaches to reach potential customers.

To succeed in this career field, you'll need excellent organizational and problem-solving skills. Strong salesmanship and creativity are also extremely important for this job. Employers looking to hire marketing and sales coordinators typically look for candidates with degrees in marketing, advertising, or business.

  • Average Salary: $45,306
  • Degree: Bachelor's Degree
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States With The Most Marketing Assistant Jobs

Mouse over a state to see the number of active marketing assistant jobs in each state. The darker areas on the map show where marketing assistants earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Marketing Assistant Jobs By State

RankStateNumber of JobsAverage Salary
1California2,422$44,594
2Texas2,250$41,148
3Florida1,553$37,200
4New York1,381$50,462
5Pennsylvania1,269$40,382
6North Carolina1,082$37,782
7Georgia1,069$39,890
8Virginia1,003$38,538
9Illinois947$39,321
10Ohio875$35,883
11Minnesota795$39,291
12Massachusetts738$45,175
13Colorado675$40,148
14Michigan616$35,217
15Maryland612$39,825
16New Jersey583$56,038
17Arizona540$33,435
18Tennessee517$36,639
19Wisconsin508$34,535
20Washington481$44,102
21Missouri452$36,928
22Connecticut438$44,705
23Indiana428$32,619
24Oregon350$39,705
25Kentucky327$34,751
26Utah324$35,377
27Kansas292$32,862
28Alabama273$34,101
29Arkansas264$36,675
30Iowa242$34,434
31Nebraska242$30,816
32New Hampshire234$40,242
33Louisiana216$31,752
34Nevada205$37,051
35Idaho185$36,840
36Oklahoma181$36,018
37Delaware178$46,700
38Maine175$40,309
39Mississippi173$30,586
40New Mexico156$32,916
41Rhode Island144$43,460
42West Virginia130$41,522
43South Dakota118$33,246
44Montana115$29,868
45Vermont111$39,675
46North Dakota107$27,658
47Hawaii106$35,298
48Alaska95$35,359
49Wyoming91$25,216
50South Carolina0$32,484

Marketing Assistant Education

Marketing Assistant Majors

Business
22.9 %
Marketing
17.9 %
Communication
14.0 %

Marketing Assistant Degrees

Bachelors

76.6 %

Associate

10.9 %

Masters

5.5 %

Top Colleges for Marketing Assistants

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition

$55,584

Enrollment

10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition

$51,354

Enrollment

7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition

$9,896

Enrollment

15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition

$9,992

Enrollment

33,495

10. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

Top Skills For a Marketing Assistant

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 10.1% of marketing assistants listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Marketing Assistant Resume templates

Zippia allows you to choose from different easy-to-use Marketing Assistant templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Assistant resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Assistant diversity

Marketing Assistant Gender Distribution

Female
Female
73%
Male
Male
27%

After extensive research and analysis, Zippia's data science team found that:

  • Among marketing assistants, 73.0% of them are women, while 27.0% are men.

  • The most common race/ethnicity among marketing assistants is White, which makes up 65.5% of all marketing assistants.

  • The most common foreign language among marketing assistants is Spanish at 42.7%.

Online Courses For Marketing Assistant That You May Like

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1. Data Analysis Immersive (Full-time)

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Learn to problem solve, and effectively communicate, like an analyst. This course teaches you to use industry-standard tools to make ethical, data-driven decisions. Experience hands-on training to master SQL, Excel, Tableau, PowerBI, and Python – tools listed in virtually every data analytics job posting across industries...

2. Data Analytics (Part Time)

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Harness Excel, SQL, and Tableau to drive powerful analysis and insights. Build confidence and credibility to apply this versatile skill set to countless jobs. This course is offered in person and live online, in a remote classroom setting...

3. Intro to Statistics

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Statistics is about extracting meaning from data. In this class, we will introduce techniques for visualizing relationships in data and systematic techniques for understanding the relationships using mathematics...

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Best States For a Marketing Assistant

Some places are better than others when it comes to starting a career as a marketing assistant. The best states for people in this position are New Jersey, New York, Delaware, and Massachusetts. Marketing assistants make the most in New Jersey with an average salary of $56,038. Whereas in New York and Delaware, they would average $50,462 and $46,700, respectively. While marketing assistants would only make an average of $45,175 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Assistant Jobs: 178
Highest 10% Earn:
$71,000
Location Quotient:
1.53

$46,700

Avg. Salary

View 178 Marketing Assistant Jobs In DE

2. Connecticut

Total Marketing Assistant Jobs: 438
Highest 10% Earn:
$67,000
Location Quotient:
1.43

$44,705

Avg. Salary

View 438 Marketing Assistant Jobs In CT

3. New York

Total Marketing Assistant Jobs: 1,381
Highest 10% Earn:
$76,000
Location Quotient:
1.16

$50,462

Avg. Salary

View 1,381 Marketing Assistant Jobs In NY
Full List Of Best States For Marketing Assistants

How Do Marketing Assistants Rate Their Jobs?

3/5

5 Stars

4 Stars

3 Stars

2 Stars

1 Star

Marketing Assistant Reviews

3.0
Nov 2019
Pros

Being able to help enhance websites for clients.

Cons

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.

Working as a Marketing Assistant? Share your experience anonymously.
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Career Growth
Work/Life balance
Pay/Salary

Top Marketing Assistant Employers

Most Common Employers For Marketing Assistant

RankCompanyAverage SalaryHourly RateJob Openings
1IBM$81,189$39.0360
2Simon Property Group$54,469$26.1968
3Northwestern Mutual$52,484$25.2383
4Chevron$51,967$24.9834
5Prudential Financial$49,671$23.88159
6MetLife$47,505$22.84202
7State Farm Insurance Agency$43,038$20.6969
8Costco Wholesale$42,122$20.2531
9Liberty Tax$42,010$20.20127
10State Farm$41,915$20.1536
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Becoming a Marketing Assistant FAQs

How Long Does It Take To Become A Marketing Assistant?

It takes 2 years of professional experience to become a marketing assistant. That is the time it takes to learn specific marketing assistant skills, but does not account for time spent in formal education. If you include the normal education requirements to complete a college degree, then it takes 5 to 7 years years to become a marketing assistant.

How Much Do Marketing Assistants Make?

Marketing assistants make an average salary of approximately $40,000 per year. These salaries are impacted greatly by education and industry.

The level of education that a candidate possesses can significantly affect the salary of a marketing assistant. The average salary for a marketing assistant with an associate's degree is $35,000, or approximately 13% less than a candidate with a bachelor's degree.

How Much Does A Marketing Assistant Get Paid?

Marketing assistants get paid around $40,000 per year. These salaries are impacted greatly by industry and education.

Marketing assistants work in many different fields of industry. Several of these fields provide compensation well above the national average.

Is Vector Marketing A Good Job?

Yes, vector marketing is a good job. However, it is really only a good job for people fresh out of high school, college students, or people looking to start out in a career and gain some skills.

If you fall into one of these categories, the compensation at Vector Marketing is pretty good. Most of their roles' wages are at or above the national average for similar positions.

For example, a sales associate at Vector Marketing makes an average wage of $17.16 per hour - 24% above the national average of a similar role.

Similarly, a customer service/sales representative at Vector Marketing earns an average wage of $16.28 per hour - 13% above the national average.

While a retail sales level associate at the company makes an average wage of $16.97 per hour - meets the national average for this role.

Many past employees claim that their entry-level positions at the company are good in terms of pay, experience and skills gained, and work-life balance.

Some employee benefits that previous Vector Marketing workers have cited include:

  • Health insurance

  • Work from home opportunities

  • Flexible schedule

  • Monthly bonus

  • Free meals

  • Employee mentoring program

Is A Marketing Assistant An Entry-level Job?

Yes, a marketing assistant is an entry-level job. While this position involves helping or assisting the marketing department, it provides a wealth of experience necessary to acquire other desired positions.

What Skills Do Marketing Assistants Need?

The skills a marketing assistant needs range from critical thinking to customer service. A successful marketing assistant must have a wide variety of hard and soft job skills.

Hard job skills are those related to specific technical knowledge and skills gained through training. A marketing assistant should possess the hard skills of identifying marketing concepts and emerging trends. These candidates should also possess strong copy-editing skills.

Have more questions? See all answers to common business and financial questions.

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Updated April 6, 2023