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Become A Marketing Assistant

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Working As A Marketing Assistant

  • Communicating with Supervisors, Peers, or Subordinates
  • Performing Administrative Activities
  • Interacting With Computers
  • Getting Information
  • Establishing and Maintaining Interpersonal Relationships
  • Mostly Sitting

  • Repetitive

  • $44,839

    Average Salary

What Does A Marketing Assistant Do

The primary duty of a Marketing Assistant is to help organize marketing campaigns and develop sales strategies. They manage events, order marketing materials, upload marketing material to online libraries, internet groups and social media sites, and write articles and promotional material for the company.

How To Become A Marketing Assistant

High school graduates who have experience using computer software applications, such as word processing and spreadsheets, usually qualify for entry-level positions. Although most secretaries learn their job in several weeks, many legal and medical secretaries require additional training to learn industry-specific terminology. Executive secretaries usually need several years of related work experience.


High school graduates can take courses in word processing and office procedures at technical schools or community colleges. Some temporary placement agencies also provide training in word processing, spreadsheet, and database software.

Some medical and legal secretaries learn industry-specific terminology and practices by attending courses offered at community colleges or technical schools. For executive secretary positions, employers increasingly prefer to hire those who have taken some college courses or have a bachelor’s degree.


Secretaries and administrative assistants typically learn their skills through short-term on-the-job training, usually lasting a few weeks. During this time they learn about administrative procedures, including how to prepare documents. Medical and legal secretaries’ training may last several months as they learn industry-specific terminology and practices.

Work Experience in a Related Occupation

Executive secretaries can gain experience by working in administrative positions that have less challenging responsibilities. Many secretaries and administrative assistants advance to higher level administrative positions.

Licenses, Certifications, and Registrations

Although not required, certification can demonstrate competency to employers.

The International Association of Administrative Professionals offers the Certified Administrative Professional (CAP) certification. Candidates must have a minimum of 2 to 4 years of administrative work experience, depending on their level of education, and pass an examination.

Legal secretaries have several certification options. For example, those with 1 year of general office experience, or who have completed an approved training course, can acquire the Accredited Legal Professional (ALP) certification through a testing process administered by NALS (previously known as National Association of Legal Secretaries). NALS also offers the Professional Legal Secretary (PLS) certification, considered to be an advanced certification for legal support professionals.

The Certified Legal Secretary Specialist (CLSS) certification is conferred by Legal Secretaries International in areas such as intellectual property, criminal law, civil litigation, probate, and business law. Candidates typically need to have 5 years of legal experience and pass an examination to become certified.


Secretaries and administrative assistants generally advance to other administrative positions with more responsibilities, such as office supervisor, office manager, or executive secretary.

With additional training, many legal secretaries become paralegals or legal assistants.

Important Qualities

Integrity. Many secretaries and administrative assistants are trusted to handle sensitive information. For example, medical secretaries collect patient data that is required, by law, to be kept confidential in order to protect patient privacy.

Interpersonal skills. Secretaries and administrative assistants interact with clients, customers, or staff. They should communicate effectively and be courteous when interacting with others to create a positive work environment and client experience.

Organizational skills. Secretaries and administrative assistants keep files, folders, and schedules in proper order so an office can run efficiently.

Writing skills. Secretaries and administrative assistants write memos and emails when communicating with managers, employees, and customers. Therefore, they must have good grammar, ensure accuracy, and maintain a professional tone.

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Marketing Assistant jobs

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Real Marketing Assistant Salaries

Job Title Company Location Start Date Salary
Associate, Marketing Assistant Natixis North America LLC New York, NY Oct 01, 2011 $110,000
Marketing Assistant Halla Visteon Climate Control Alabama Corp. Shorter, AL Oct 01, 2014 $75,000
Marketing Assistant Halla Climate Systems Alabama Corporation Shorter, AL Oct 01, 2011 $65,000
Marketing Assistant Pamli Capital Management, LLC New York, NY Sep 18, 2014 $65,000
Bilingual Marketing Assistant Beauty Plus Trading Co., Inc. Moonachie, NJ Jul 22, 2016 $61,589
Marketing Assistant Trailblaze Music Group Inc. Chicago, IL Jul 14, 2014 $60,000
Marketing Assistant Crowd Surf LLC Los Angeles, CA Apr 20, 2014 $58,000
Marketing Assistant Unilever United States, Inc. Englewood Cliffs, NJ Sep 10, 2013 $56,000
Marketing Assistant EFG Capital International Corporation Miami, FL Jul 29, 2013 $55,000
Marketing Assistant Unilever United States, Inc. Englewood Cliffs, NJ Oct 01, 2012 $55,000

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Top Skills for A Marketing Assistant


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Top Marketing Assistant Skills

  1. Company Website
  2. Client Database
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Managed design process and search engine optimization for company website, identifying opportunities to create and enhance online marketing efforts.
  • Managed event logistics and maintaining client databases.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Created and administered email blasts to keep fans connected with the Chippendale's brand.
  • Developed focused techniques in customer service within the Sales Section.

Top Marketing Assistant Employers