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Become A Marketing Assistant

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Working As A Marketing Assistant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $61,506

    Average Salary

What Does A Marketing Assistant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Assistant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Do you work as a Marketing Assistant?

Marketing Assistant Jobs

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Marketing Assistant Career Paths

Marketing Assistant
Office Manager Account Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Consultant Digital Marketing Consultant
Digital Marketing Strategist
6 Yearsyrs
Graphic Designer Marketing Specialist Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Marketing Manager Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Communications Manager Web Content Manager Web Manager
Ecommerce Manager
7 Yearsyrs
Event Coordinator Event Manager
Events Marketing Manager
5 Yearsyrs
Account Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Inside Sales Representative Sales Coordinator Account Coordinator
Marketing Account Manager
5 Yearsyrs
Account Executive Marketing Manager
Marketing And Operations Manager
6 Yearsyrs
Marketing Communications Specialist Marketing Communications Manager Marketing Program Manager
Marketing Campaign Manager
5 Yearsyrs
Marketing Specialist Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Manager Marketing Communications Manager
Marketing Program Manager
7 Yearsyrs
Marketing Specialist Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Communications Manager Communications Manager Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Account Manager Account Executive Marketing Manager
Online Marketing Manager
5 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Executive Product Manager Brand Manager
Senior Brand Manager
9 Yearsyrs
Marketing Coordinator Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
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Do you work as a Marketing Assistant?

Help others decide if this is a good career for them

Average Length of Employment
Top Employers Before
Internship 13.3%
Volunteer 3.4%
Cashier 3.3%
Server 2.9%
Assistant 2.8%
Teller 2.5%
Manager 2.2%
Top Employers After
Internship 5.6%
Volunteer 2.9%
Manager 2.7%
Owner 2.6%

Do you work as a Marketing Assistant?

Marketing Assistant Demographics

Gender

Female

71.6%

Male

25.4%

Unknown

3.0%
Ethnicity

White

59.3%

Hispanic or Latino

16.2%

Black or African American

10.6%

Asian

10.1%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

42.3%

French

13.0%

Chinese

8.3%

Mandarin

7.6%

German

4.1%

Italian

4.1%

Portuguese

3.2%

Japanese

3.0%

Cantonese

2.9%

Russian

2.3%

Korean

2.3%

Arabic

1.6%

Vietnamese

1.2%

Hindi

0.9%

Greek

0.6%

Polish

0.6%

Swedish

0.6%

Tagalog

0.5%

Turkish

0.4%

Serbian

0.4%
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Marketing Assistant Education

Schools

University of Phoenix

11.3%

New York University

6.3%

Northeastern University

5.8%

University of Central Florida

5.6%

University of Texas at Austin

5.1%

Pennsylvania State University

5.0%

Boston University

4.9%

George Mason University

4.8%

Arizona State University

4.7%

Florida State University

4.5%

Virginia Commonwealth University

4.4%

University of Alabama

4.4%

DePaul University

4.3%

Temple University

4.2%

Florida International University

4.2%

Southern New Hampshire University

4.2%

Towson University

4.2%

San Diego State University

4.1%

Fashion Institute of Technology

4.0%

Drexel University

3.9%
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Majors

Business

24.2%

Marketing

20.1%

Communication

13.2%

Public Relations

4.9%

Management

4.7%

English

3.8%

Graphic Design

3.7%

Psychology

3.6%

Journalism

2.8%

Kinesiology

2.4%

Advertising

2.1%

Accounting

2.1%

Finance

2.0%

Political Science

1.9%

Fine Arts

1.8%

Liberal Arts

1.6%

Writing

1.4%

Health Care Administration

1.4%

Economics

1.3%

Education

1.2%
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Degrees

Bachelors

57.7%

Masters

17.1%

Other

14.6%

Associate

5.9%

Certificate

3.1%

Doctorate

0.8%

Diploma

0.6%

License

0.2%
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Job type you want
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Part Time
Internship
Temporary

Real Marketing Assistant Salaries

Job Title Company Location Start Date Salary
Senior Marketing Assistant El Clasificado Los Angeles, CA Aug 01, 2010 $130,000
Senior Marketing Assistant El Clasificado Norwalk, CA Aug 01, 2009 $120,000
Associate, Marketing Assistant Natixis North America LLC New York, NY Oct 01, 2011 $110,000
Marketing Assistant Halla Visteon Climate Control Alabama Corp. Shorter, AL Oct 01, 2014 $75,000
Marketing Assistant Pamli Capital Management, LLC New York, NY Sep 18, 2014 $65,000
Marketing Assistant Halla Climate Systems Alabama Corporation Shorter, AL Oct 01, 2011 $65,000
Bilingual Marketing Assistant Beauty Plus Trading Co., Inc. Moonachie, NJ Jul 22, 2016 $61,589
Marketing Manager Assistant Del Rey Marketing, Inc. Commerce, CA Oct 01, 2012 $60,878
Marketing Assistant Trailblaze Music Group Inc. Chicago, IL Jul 14, 2014 $60,000
Marketing Assistant Crowd Surf LLC Los Angeles, CA Apr 20, 2014 $58,000
Manager, Marketing & Assistant To President Aegis Communications Group, LLC Irving, TX Oct 01, 2012 $57,600
Manager, Marketing & Assistant To President Aegis USA, Inc. Irving, TX Apr 01, 2013 $57,600
Marketing Assistant Unilever United States, Inc. Englewood Cliffs, NJ Sep 10, 2013 $56,000
Marketing Assistant EFG Capital International Corporation Miami, FL Nov 15, 2010 $45,552
Marketing Assistant By Design LLC New York, NY Feb 23, 2015 $45,448
Marketing Assistant L'orÉAl USA, Inc. New York, NY Oct 01, 2013 $45,448 -
$60,000
Marketing Assistant Iris Trade Inc. Hillsdale, NY Aug 19, 2015 $45,000
Marketing Assistant Omnimax USA, LLC Anna, TX Sep 18, 2015 $45,000
Marketing Assistant TURA Inc. New York, NY Aug 06, 2014 $45,000
Marketing Assistant EFG Capital International Corporation Miami, FL Sep 06, 2014 $45,000
Marketing Assistant Halla Visteon Climate Control Alabama Corp. Shorter, AL Sep 12, 2014 $45,000
Marketing Assistant EFG Capital International Corporation Miami, FL Feb 01, 2012 $39,354 -
$40,000
Sales and Marketing Assistant Davler Media Group, LLC New York, NY Oct 01, 2011 $39,333
Design/Technical Consultant/Marketing Assistant CMJ Holdings New York, NY Aug 27, 2012 $39,131
Design/Technical Consultant/Marketing Assistant CMJ Holdings New York, NY Nov 14, 2012 $39,131
Marketing Assistant American Society of Journalists and Authors New York, NY Nov 01, 2011 $39,030
Marketing Assistant Inter-Continental Trading Group, Inc. Alhambra, CA Oct 01, 2010 $39,000
Marketing Assistant Film Independent, Inc. Los Angeles, CA Sep 10, 2014 $38,568

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Top Skills for A Marketing Assistant

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  1. Company Website
  2. Client Database
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Managed design process and search engine optimization for company website, identifying opportunities to create and enhance online marketing efforts.
  • Centralized comprehensive client database onto brokerage website.
  • Created an official company page on Facebook to facilitate interaction with customers.
  • Coordinate weekly email blasts that advertise promotions, current and upcoming events & remotes, and/or concerts endorsed by each station.
  • Assisted customer service representatives with pager related service problems.

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Top 10 Best States for Marketing Assistants

  1. Rhode Island
  2. New Jersey
  3. Delaware
  4. Massachusetts
  5. Texas
  6. Minnesota
  7. District of Columbia
  8. Washington
  9. New York
  10. Connecticut
  • (62 jobs)
  • (404 jobs)
  • (37 jobs)
  • (524 jobs)
  • (787 jobs)
  • (271 jobs)
  • (136 jobs)
  • (290 jobs)
  • (1,017 jobs)
  • (149 jobs)

Top Marketing Assistant Employers

Jobs From Top Marketing Assistant Employers

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