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Working As A Marketing Assistant

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $35,000

    Average Salary

What Does A Marketing Assistant Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Assistant

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Assistant Career Paths

Marketing Assistant
Executive Assistant Owner Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Marketing Coordinator Marketing Specialist Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Marketing Coordinator Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Executive Assistant Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Account Executive Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Account Executive General Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Editor Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Executive Assistant Event Manager
Director Of Marketing And Events
5 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Consultant Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Specialist Marketing Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Social Media Specialist Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Marketing Consultant Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Graphic Designer Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Marketing Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Writer And Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Average Length of Employment
Top Careers Before Marketing Assistant
Internship 12.5%
Cashier 5.0%
Server 3.3%
Volunteer 3.3%
Assistant 3.1%
Manager 2.1%
Top Careers After Marketing Assistant
Internship 5.8%
Cashier 3.1%
Server 2.9%
Volunteer 2.9%

Do you work as a Marketing Assistant?

Average Yearly Salary
$35,000
Show Salaries
$22,000
Min 10%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$35,000
Median 50%
$55,000
Max 90%
Best Paying Company
Sidley Austin
Highest Paying City
Elizabeth, NJ
Highest Paying State
Hawaii
Avg Experience Level
1.7 years
How much does a Marketing Assistant make at top companies?
The national average salary for a Marketing Assistant in the United States is $35,371 per year or $17 per hour. Those in the bottom 10 percent make under $22,000 a year, and the top 10 percent make over $55,000.

The largest raises come from changing jobs.

See what's out there.

Real Marketing Assistant Salaries

Job Title Company Location Start Date Salary
Associate, Marketing Assistant Natixis North America LLC Oct 01, 2011 $110,000
Marketing and Investor Relations Assistant Silver Lake Technology Management, LLC Feb 01, 2012 $80,000
Marketing Assistant Halla Visteon Climate Control Alabama Corp. Oct 01, 2014 $75,000
Marketing Assistant Pamli Capital Management, LLC Sep 18, 2014 $65,000
Marketing Assistant Halla Climate Systems Alabama Corporation Oct 01, 2011 $65,000
Bilingual Marketing Assistant Beauty Plus Trading Co., Inc. Jul 22, 2016 $61,589
Marketing Manager Assistant Del Rey Marketing, Inc. Oct 01, 2012 $60,878
Marketing Assistant Trailblaze Music Group Inc. Jul 14, 2014 $60,000
Marketing Assistant Crowd Surf LLC Apr 20, 2014 $58,000
Manager, Marketing & Assistant To President Aegis USA, Inc. Apr 01, 2013 $57,600
Manager, Marketing & Assistant To President Aegis Communications Group, LLC Oct 01, 2012 $57,600
Marketing Assistant Unilever United States, Inc. Sep 10, 2013 $56,000
Marketing Assistant Unilever United States, Inc. Oct 01, 2012 $55,000
Marketing Assistant Iris Trade Inc. Aug 19, 2015 $45,000
Marketing Assistant Omnimax USA, LLC Sep 18, 2015 $45,000
Marketing Assistant Wellcaster Inc. Oct 01, 2014 $45,000 -
$50,000
Marketing Assistant Halla Visteon Climate Control Alabama Corp. Sep 12, 2014 $45,000
Marketing Assistant EFG Capital International Corporation Sep 06, 2014 $45,000
Marketing Assistant TURA Inc. Aug 06, 2014 $45,000
Marketing Assistant-Remy Martin Brand Team Remy Cointreau USA, Inc. Feb 17, 2012 $44,616 -
$55,000
Marketing Assistant Sunbeam Products, Inc. Sep 10, 2013 $44,000
Marketing Assistant EFG Capital International Corporation Feb 01, 2012 $39,354 -
$40,000
Sales and Marketing Assistant Davler Media Group, LLC Oct 01, 2011 $39,333
Design/Technical Consultant/Marketing Assistant CMJ Holdings Nov 14, 2012 $39,131
Design/Technical Consultant/Marketing Assistant CMJ Holdings Aug 27, 2012 $39,131
Marketing Asst American Society of Journalists and Authors Oct 07, 2011 $39,030
Marketing Assistant American Society of Journalists and Authors Nov 01, 2011 $39,030
Marketing Assistant Film Independent, Inc. Sep 10, 2014 $38,568
Marketing Assistant San Diego Door and Window Oct 01, 2011 $38,147

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Top Skills for A Marketing Assistant

  1. Company Website
  2. Customer Database
  3. Email
You can check out examples of real life uses of top skills on resumes here:
  • Assisted Marketing & Communications Director with updating marketing content, updating company website, writing newsletters and managing social media accounts.
  • Operated customer relationship management by building customer database, performing satisfaction surveys and developing customer acquisition programs.
  • Provided excellent customer service working with donors and fans in marketing athletic events via email communications for fulfillment of donation requests.
  • Provided customer service, prepared documentation for new customers, prepared calibration quotes and offered services to new potential customers.
  • Created and maintained Facebook business page for company and analyzed Facebook insight data.

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Average Salary:

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Top 10 Best States for Marketing Assistants

  1. Rhode Island
  2. Hawaii
  3. New Jersey
  4. New York
  5. Texas
  6. Massachusetts
  7. Arizona
  8. California
  9. Michigan
  10. Connecticut
  • (62 jobs)
  • (47 jobs)
  • (404 jobs)
  • (1,017 jobs)
  • (787 jobs)
  • (524 jobs)
  • (212 jobs)
  • (1,900 jobs)
  • (258 jobs)
  • (149 jobs)

Marketing Assistant Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 52,183 Marketing Assistant resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Marketing Assistant Resume

View Resume Examples

Marketing Assistant Demographics

Gender

Female

67.8%

Male

26.8%

Unknown

5.4%
Ethnicity

White

58.9%

Hispanic or Latino

16.7%

Black or African American

10.8%

Asian

9.9%

Unknown

3.7%
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Foreign Languages Spoken

Spanish

42.7%

French

13.0%

Chinese

8.0%

Mandarin

7.4%

German

4.3%

Italian

3.8%

Portuguese

3.4%

Japanese

3.2%

Cantonese

2.9%

Russian

2.3%

Korean

2.3%

Arabic

1.7%

Vietnamese

1.1%

Hindi

0.9%

Tagalog

0.6%

Polish

0.6%

Greek

0.6%

Urdu

0.5%

Swedish

0.4%

Turkish

0.4%
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Marketing Assistant Education

Schools

Arizona State University

7.8%

New York University

7.1%

University of Central Florida

6.5%

Florida International University

5.6%

Pennsylvania State University

5.4%

San Diego State University

5.4%

University of Houston

5.1%

University of Texas at Austin

5.1%

Florida State University

5.0%

University of California - Irvine

5.0%

Northeastern University

4.8%

University of California - San Diego

4.6%

Georgia State University

4.4%

University of California - Los Angeles

4.3%

Temple University

4.2%

University of Florida

4.1%

University of South Florida

4.0%

California State University - Fullerton

3.9%

Texas A&M University

3.9%

San Francisco State University

3.8%
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Majors

Business

24.0%

Marketing

19.3%

Communication

12.5%

Management

5.1%

Public Relations

4.6%

Graphic Design

4.2%

English

4.0%

Psychology

3.8%

Journalism

2.5%

Kinesiology

2.3%

Finance

2.2%

Accounting

2.1%

Advertising

2.1%

Political Science

2.0%

Economics

1.8%

Liberal Arts

1.7%

Fine Arts

1.7%

Hospitality Management

1.4%

Specialized Sales And Merchandising

1.4%

Writing

1.4%
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Degrees

Bachelors

66.7%

Masters

12.9%

Associate

8.7%

High School Diploma

5.5%

Certificate

3.9%

Diploma

1.6%

Doctorate

0.4%

License

0.4%
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What Is It Like To Work As A Marketing Assistant

3.0

There are new aspects To marketing

November 21, 2019 on Zippia

What was your job title?

Marketing Assistant.. Show More

What do you like the most about working as Marketing Assistant?

Being able to help enhance websites for clients. .. Show More

What do you NOT like?

There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it... Show More

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Updated May 18, 2020