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Best states for a marketing assistant
Quoted expert
Marlene Kahla Ph.D.
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Do you want to become a marketing assistant at MetLife, and you wonder what that means or entails? We have the full list of best states for marketing assistants that you can check out, before you begin your journey. Our research shows that Delaware is the best state in the country for marketing assistants.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for marketing assistants. Delaware is the best state for marketing assistants, where the median salary is $46,700.If you are currently seeking employment as a marketing assistant, you can find open job positions using Zippia's search tools.
10 best states for marketing assistants in 2026
1. Delaware
Total marketing assistant jobs: 178 Average annual salary: $46,700 Lowest 10 percent earn: $30,000 Highest 10 percent earn: $71,000 Location Quotient: 1.53
2. Connecticut
Total marketing assistant jobs: 438 Average annual salary: $44,705 Lowest 10 percent earn: $29,000 Highest 10 percent earn: $67,000 Location Quotient: 1.43
3. New York
Total marketing assistant jobs: 1,381 Average annual salary: $50,462 Lowest 10 percent earn: $33,000 Highest 10 percent earn: $76,000 Location Quotient: 1.16
4. Rhode Island
Total marketing assistant jobs: 144 Average annual salary: $43,460 Lowest 10 percent earn: $29,000 Highest 10 percent earn: $65,000 Location Quotient: 1.28
5. Maine
Total marketing assistant jobs: 175 Average annual salary: $40,309 Lowest 10 percent earn: $28,000 Highest 10 percent earn: $57,000 Location Quotient: 1.43
6. New Hampshire
Total marketing assistant jobs: 234 Average annual salary: $40,242 Lowest 10 percent earn: $27,000 Highest 10 percent earn: $58,000 Location Quotient: 1.45
7. Texas
Total marketing assistant jobs: 2,250 Average annual salary: $41,148 Lowest 10 percent earn: $28,000 Highest 10 percent earn: $60,000 Location Quotient: 1.2
8. Vermont
Total marketing assistant jobs: 111 Average annual salary: $39,675 Lowest 10 percent earn: $27,000 Highest 10 percent earn: $57,000 Location Quotient: 1.56
9. New Jersey
Total marketing assistant jobs: 583 Average annual salary: $56,038 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $85,000 Location Quotient: 0.79
10. Pennsylvania
Total marketing assistant jobs: 1,269 Average annual salary: $40,382 Lowest 10 percent earn: $26,000 Highest 10 percent earn: $61,000 Location Quotient: 1.18
Marketing assistant jobsNear Columbus, OH
How Zippia determines the best states to be a marketing assistant
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a marketing assistant
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Delaware | $46,700 | $30,000 | 961,939 | 178 |
| 2 | Connecticut | $44,705 | $29,000 | 3,588,184 | 438 |
| 3 | New York | $50,462 | $33,000 | 19,849,399 | 1,381 |
| 4 | Rhode Island | $43,460 | $29,000 | 1,059,639 | 144 |
| 5 | Maine | $40,309 | $28,000 | 1,335,907 | 175 |
| 6 | New Hampshire | $40,242 | $27,000 | 1,342,795 | 234 |
| 7 | Texas | $41,148 | $28,000 | 28,304,596 | 2,250 |
| 8 | Vermont | $39,675 | $27,000 | 623,657 | 111 |
| 9 | New Jersey | $56,038 | $36,000 | 9,005,644 | 583 |
| 10 | Pennsylvania | $40,382 | $26,000 | 12,805,537 | 1,269 |
| 11 | Massachusetts | $45,175 | $30,000 | 6,859,819 | 738 |
| 12 | West Virginia | $41,522 | $27,000 | 1,815,857 | 130 |
| 13 | Minnesota | $39,291 | $27,000 | 5,576,606 | 795 |
| 14 | Georgia | $39,890 | $27,000 | 10,429,379 | 1,069 |
| 15 | District of Columbia | $47,018 | $31,000 | 693,972 | 147 |
| 16 | Colorado | $40,148 | $27,000 | 5,607,154 | 675 |
| 17 | Washington | $44,102 | $30,000 | 7,405,743 | 481 |
| 18 | North Carolina | $37,782 | $25,000 | 10,273,419 | 1,082 |
| 19 | California | $44,594 | $29,000 | 39,536,653 | 2,422 |
| 20 | Idaho | $36,840 | $25,000 | 1,716,943 | 185 |
| 21 | Oregon | $39,705 | $27,000 | 4,142,776 | 350 |
| 22 | Arkansas | $36,675 | $25,000 | 3,004,279 | 264 |
| 23 | Virginia | $38,538 | $25,000 | 8,470,020 | 1,003 |
| 24 | Tennessee | $36,639 | $25,000 | 6,715,984 | 517 |
| 25 | Illinois | $39,321 | $26,000 | 12,802,023 | 947 |
| 26 | Maryland | $39,825 | $26,000 | 6,052,177 | 612 |
| 27 | Nevada | $37,051 | $24,000 | 2,998,039 | 205 |
| 28 | Ohio | $35,883 | $24,000 | 11,658,609 | 875 |
| 29 | Florida | $37,200 | $25,000 | 20,984,400 | 1,553 |
| 30 | Alaska | $35,359 | $27,000 | 739,795 | 95 |
| 31 | Hawaii | $35,298 | $27,000 | 1,427,538 | 106 |
| 32 | Utah | $35,377 | $24,000 | 3,101,833 | 324 |
| 33 | Missouri | $36,928 | $25,000 | 6,113,532 | 452 |
| 34 | Kentucky | $34,751 | $23,000 | 4,454,189 | 327 |
| 35 | South Dakota | $33,246 | $23,000 | 869,666 | 118 |
| 36 | Oklahoma | $36,018 | $25,000 | 3,930,864 | 181 |
| 37 | Michigan | $35,217 | $23,000 | 9,962,311 | 616 |
| 38 | Wisconsin | $34,535 | $23,000 | 5,795,483 | 508 |
| 39 | Kansas | $32,862 | $22,000 | 2,913,123 | 292 |
| 40 | Iowa | $34,434 | $23,000 | 3,145,711 | 242 |
| 41 | Alabama | $34,101 | $23,000 | 4,874,747 | 273 |
| 42 | Arizona | $33,435 | $22,000 | 7,016,270 | 540 |
| 43 | Wyoming | $25,216 | $17,000 | 579,315 | 91 |
| 44 | Nebraska | $30,816 | $21,000 | 1,920,076 | 242 |
| 45 | North Dakota | $27,658 | $19,000 | 755,393 | 107 |
| 46 | New Mexico | $32,916 | $22,000 | 2,088,070 | 156 |
| 47 | Indiana | $32,619 | $22,000 | 6,666,818 | 428 |
| 48 | Montana | $29,868 | $20,000 | 1,050,493 | 115 |
| 49 | South Carolina | $32,484 | $22,000 | 5,024,369 | 0 |
| 50 | Mississippi | $30,586 | $21,000 | 2,984,100 | 173 |
| 51 | Louisiana | $31,752 | $21,000 | 4,684,333 | 216 |
Highest paying states for marketing assistants
| Rank | State | Avg. Marketing Assistant Salary |
|---|---|---|
| 1 | Delaware | $46,700 |
| 2 | Connecticut | $44,705 |
| 3 | New York | $50,462 |
| 4 | Rhode Island | $43,460 |
| 5 | Maine | $40,309 |
| 6 | New Hampshire | $40,242 |
| 7 | Texas | $41,148 |
| 8 | Vermont | $39,675 |
| 9 | New Jersey | $56,038 |
| 10 | Pennsylvania | $40,382 |
| 11 | Massachusetts | $45,175 |
| 12 | West Virginia | $41,522 |
| 13 | Minnesota | $39,291 |
| 14 | Georgia | $39,890 |
| 15 | District of Columbia | $47,018 |
| 16 | Colorado | $40,148 |
| 17 | Washington | $44,102 |
| 18 | North Carolina | $37,782 |
| 19 | California | $44,594 |
| 20 | Idaho | $36,840 |
| 21 | Oregon | $39,705 |
| 22 | Arkansas | $36,675 |
| 23 | Virginia | $38,538 |
| 24 | Tennessee | $36,639 |
| 25 | Illinois | $39,321 |
| 26 | Maryland | $39,825 |
| 27 | Nevada | $37,051 |
| 28 | Ohio | $35,883 |
| 29 | Florida | $37,200 |
| 30 | Alaska | $35,359 |
| 31 | Hawaii | $35,298 |
| 32 | Utah | $35,377 |
| 33 | Missouri | $36,928 |
| 34 | Kentucky | $34,751 |
| 35 | South Dakota | $33,246 |
| 36 | Oklahoma | $36,018 |
| 37 | Michigan | $35,217 |
| 38 | Wisconsin | $34,535 |
| 39 | Kansas | $32,862 |
| 40 | Iowa | $34,434 |
| 41 | Alabama | $34,101 |
| 42 | Arizona | $33,435 |
| 43 | Wyoming | $25,216 |
| 44 | Nebraska | $30,816 |
| 45 | North Dakota | $27,658 |
| 46 | New Mexico | $32,916 |
| 47 | Indiana | $32,619 |
| 48 | Montana | $29,868 |
| 49 | South Carolina | $32,484 |
| 50 | Mississippi | $30,586 |
| 51 | Louisiana | $31,752 |
Expert opinions on the best states for marketing assistants
Are there any particularly good places in the United States for marketing assistants to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Marketing assistant best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025