Marketing assistant demographics and statistics in the US
Marketing assistant demographics research summary. Zippia estimates marketing assistant demographics and statistics in the United States by using a database of 30 million profiles. Our marketing assistant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing assistants after extensive research and analysis:
- There are over 437,222 marketing assistants currently employed in the United States.
- 73.0% of all marketing assistants are women, while 27.0% are men.
- The average marketing assistant age is 36 years old.
- The most common ethnicity of marketing assistants is White (65.5%), followed by Hispanic or Latino (12.4%), Asian (11.8%) and Black or African American (5.2%).
- Marketing assistants are most in-demand in New York, NY.
- Jersey City, NJ pays an annual average wage of $56,227, the highest in the US.
- In 2022, women marketing assistants earned 96% of what men earned.
- Delaware is the best state for marketing assistants to live.
- Marketing assistants are 47% more likely to work at private companies in comparison to public companies.
On this page
Marketing assistant demographics by:
Marketing assistant gender statistics
73.0% of marketing assistants are women and 27.0% of marketing assistants are men.
- Female, 73.0%
- Male, 27.0%
Marketing assistant gender ratio
| Gender | Percentages |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
Marketing assistant gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$38,741
Female income
$37,316
Marketing assistant gender ratio over time
This data breaks down the percentage of men and women in marketing assistant positions over time. Currently, 73.0% of marketing assistants are female.
Marketing assistant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 34.12% | 65.88% |
| 2011 | 31.93% | 68.07% |
| 2012 | 32.15% | 67.85% |
| 2013 | 29.18% | 70.82% |
| 2014 | 29.21% | 70.79% |
| 2015 | 31.05% | 68.95% |
| 2016 | 30.40% | 69.60% |
| 2017 | 30.37% | 69.63% |
| 2018 | 29.55% | 70.45% |
| 2019 | 28.42% | 71.58% |
| 2020 | 26.42% | 73.58% |
| 2021 | 26.99% | 73.01% |
Marketing assistant related jobs gender ratio
We compared marketing assistants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Assistant | 27% | 73% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing assistant demographics by race
The most common ethnicity among marketing assistants is White, which makes up 65.5% of all marketing assistants. Comparatively, 12.4% of marketing assistants are Hispanic or Latino and 11.8% of marketing assistants are Asian.
- White, 65.5%
- Hispanic or Latino, 12.4%
- Asian, 11.8%
- Black or African American, 5.2%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.1%
Marketing assistant race
| Marketing assistant race | Percentages |
|---|---|
| White | 65.5% |
| Hispanic or Latino | 12.4% |
| Asian | 11.8% |
| Black or African American | 5.2% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.1% |
Marketing assistant race and ethnicity over time
See how marketing assistant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing assistant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.46% | 5.36% | 9.57% | 8.79% |
| 2011 | 72.76% | 5.36% | 10.00% | 9.75% |
| 2012 | 72.82% | 5.57% | 9.28% | 9.98% |
| 2013 | 72.57% | 5.78% | 8.74% | 10.00% |
| 2014 | 72.90% | 5.21% | 9.91% | 9.45% |
| 2015 | 71.86% | 4.79% | 10.20% | 10.15% |
| 2016 | 70.08% | 5.96% | 10.43% | 11.05% |
| 2017 | 70.06% | 5.82% | 10.50% | 10.66% |
| 2018 | 69.36% | 5.48% | 10.51% | 11.25% |
| 2019 | 69.70% | 5.37% | 10.72% | 11.31% |
| 2020 | 67.79% | 4.82% | 10.80% | 12.17% |
| 2021 | 65.52% | 5.17% | 11.82% | 12.36% |
Marketing assistant wage gap by race
According to our data, asian marketing assistants have the highest average salary compared to other ethnicities. Black or african american marketing assistants have the lowest average salary at $36,412.
| Ethnicity | Salary |
|---|---|
| Unknown | $37,986 |
| White | $39,157 |
| Black or African American | $36,412 |
| Asian | $41,952 |
| Hispanic or Latino | $38,408 |
Average marketing assistant age
See how the average age of marketing assistants varies based on ethnicity and gender.
Male
Female
Marketing assistant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing assistant age breakdown
The average age of marketing assistants is 30-40 years years old, representing 35% of the marketing assistant population.
Marketing assistant age breakdown
| Marketing Assistant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing assistant educational attainment
The most common degree for marketing assistants is bachelor's degree, with 77% of marketing assistants earning that degree. The second and third most common degree levels are associate degree degree at 11% and associate degree degree at 6%.
- Bachelor's, 77%
- Associate, 11%
- Master's, 6%
- High School Diploma, 4%
- Other Degrees, 2%
Marketing assistants by degree level
| Marketing assistant degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Associate | 11% |
| Master's | 6% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Marketing assistant jobs you might like
Marketing assistant wage gap by degree level
According to the data, marketing assistants with a Doctorate degree earn more than those without, at $45,695 annually. With a Master's degree, marketing assistants earn a median annual income of $45,309 compared to $40,207 for marketing assistants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $45,309 |
| Bachelor's Degree | $40,207 |
| Doctorate Degree | $45,695 |
Marketing assistant employment statistics
Most marketing assistants work for a private in the education industry.
Company size where marketing assistants work
Below, you can see the size of companies where marketing assistants work.
Marketing assistant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 4% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 12% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 31% |
| > 10,000 employees | 37% |
Marketing assistant jobs by company type
Employees with the marketing assistant job title have their preferences when it comes to working for a company. For instance, most marketing assistants prefer to work at private companies over public companies.
Marketing assistant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 18% |
| Public | 33% |
| Private | 47% |
| Government | 1% |
Marketing assistant jobs by industry
The most common industries for marketing assistants are education, finance and media.
Marketing assistant industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 17% |
| Education | 15% |
| Media | 9% |
| Finance | 9% |
| Professional | 7% |
| Manufacturing | 7% |
| Retail | 6% |
| Hospitality | 5% |
| Technology | 4% |
| Insurance | 4% |
| Real Estate | 4% |
| Health Care | 2% |
| Telecommunication | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Automotive | 1% |
| Construction | 1% |
| Energy | 1% |
| Non Profits | 1% |
| Start-up | 1% |
Marketing assistant turnover and employment statistics
Marketing assistant unemployment rate over time
The unemployment rate for marketing assistants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing assistant unemployment rate by year
| Year | Marketing assistant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing assistant tenure
The average marketing assistant stays at their job for 1-2 years, based on the 52,183 marketing assistants resumes in Zippia's database.
Marketing assistant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 34% |
| 1-2 years | 37% |
| 3-4 years | 11% |
| 5-7 years | 11% |
| 8-10 years | 4% |
| 11+ years | 3% |
Marketing assistant LGBT ratio compared to similar jobs
Review the percent of marketing assistants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Job Cost Estimator | 4.41% | 48,835 |
| Reverse Logistics Analyst | 8.65% | 15,090 |
| Staffing Associate | 8.93% | 19,669 |
| Marketing Assistant | 10.00% | - |
| Product Operations Associate | 11.05% | 122,914 |
| Industrial Waste Inspector | 11.64% | 26,047 |
| Fundraising Specialist | 19.25% | 19,019 |
Similar marketing assistant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Job Cost Estimator | 4.41% | 48,835 |
| Reverse Logistics Analyst | 8.65% | 15,090 |
| Staffing Associate | 8.93% | 19,669 |
| Product Operations Associate | 11.05% | 122,914 |
| Industrial Waste Inspector | 11.64% | 26,047 |
| Fundraising Specialist | 19.25% | 19,019 |
Foreign languages spoken by marketing assistants
The most common foreign language among marketing assistants is Spanish at 42.7%. The second-most popular foreign language spoken is French at 13.0% and Chinese is the third-most popular at 8.0%.
- Spanish, 42.7%
- French, 13.0%
- Chinese, 8.0%
- Mandarin, 7.4%
- German, 4.3%
- Other, 24.6%
Marketing assistant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.7% |
| French | 13.0% |
| Chinese | 8.0% |
| Mandarin | 7.4% |
| German | 4.3% |
| Other | 24.6% |
