How to hire a marketing assistant

How to hire a marketing assistant, step by step

Here's a step-by-step marketing assistant hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a marketing assistant job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new marketing assistant
• Step 8: Go through the hiring process checklist

What does a marketing assistant do?

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1. Identify your hiring needs

   First, determine the employments status of the marketing assistant you need to hire. Certain marketing assistant roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A marketing assistant's background is also an important factor in determining whether they'll be a good fit for the position. For example, marketing assistants from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of marketing assistants.

   Type of Marketing Assistant	Description	Hourly rate
   Marketing Assistant	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$13-26
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing & Events Coordinator	A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public... Show more	$14-25

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Customer Service
   • Marketing Campaigns
   • Facebook
   • Trade Shows
   • Email Campaigns
   • PowerPoint
   • Press Releases
   • Twitter
   • Market Research
   • Instagram
   • Customer Database
   • Graphic Design
   • SEO
   • Linkedin

   Check all skills

   Responsibilities:

   • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
   • Coordinate content development for multiple websites managing HTML formats.
   • Produce promotional and weekly videos and manage YouTube account.
   • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
   • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
   • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

   More marketing assistant duties

3. Make a budget

   Including a salary range in the marketing assistant job description is a good way to get more applicants. A marketing assistant salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a marketing assistant in Louisiana may be lower than in New Jersey, and an entry-level engineer typically earns less than a senior-level marketing assistant. Additionally, a marketing assistant with lots of experience in the field may command a higher salary as a result.

   Average marketing assistant salary

   $39,442yearly

   $18.96 hourly rate

   ---

   Entry-level marketing assistant salary

   $28,000 yearly salary

   Updated December 23, 2025

   Average marketing assistant salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New Jersey	$56,227	$27
   2	New York	$50,600	$24
   3	District of Columbia	$47,018	$23
   4	California	$45,274	$22
   5	Massachusetts	$45,032	$22
   6	Washington	$44,281	$21
   7	Texas	$41,288	$20
   8	Pennsylvania	$40,741	$20
   9	Colorado	$40,119	$19
   10	Georgia	$39,862	$19
   11	Maryland	$39,859	$19
   12	Illinois	$39,429	$19
   13	Minnesota	$39,350	$19
   14	Virginia	$38,224	$18
   15	North Carolina	$38,176	$18
   16	Florida	$37,404	$18
   17	Nevada	$36,870	$18
   18	Oklahoma	$36,124	$17
   19	Ohio	$35,432	$17
   20	Utah	$35,213	$17

   Average marketing assistant salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$81,386	$39.13	30
   2	Kent Daniels & Associates	$67,468	$32.44	1
   3	Liberty HomeCare and Hospice	$67,390	$32.40	2
   4	Arup	$66,212	$31.83	4
   5	GCP Applied Technologies	$64,467	$30.99
   6	STV Group	$63,638	$30.60
   7	GPAC	$63,330	$30.45
   8	HDR	$63,287	$30.43	15
   9	David Lerner Associates	$62,598	$30.10
   10	AIG	$61,693	$29.66	1
   11	Kean University	$59,949	$28.82
   12	Global Partners	$59,042	$28.39	1
   13	Neighborly	$58,499	$28.12	6
   14	Cooley	$54,084	$26.00	3
   15	ALDI USA	$53,847	$25.89
   16	Clear Channel Airport	$53,691	$25.81	3
   17	Nelson Mullins Riley & Scarborough	$53,278	$25.61	8
   18	Bering Straits	$53,214	$25.58
   19	Carestream	$52,817	$25.39
   20	UAB Medicine	$52,716	$25.34

4. Writing a marketing assistant job description

   A job description for a marketing assistant role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a marketing assistant job description:

   Marketing assistant job description example

   Nova Management is looking to hire a full-time Marketing Assistant. This position earns $45,000 - $60,000/year and includes paid travel opportunities. You would also have the opportunity for advancing to leadership roles and territory management as well as relocation options.

   About Nova Management:

   As a trusted customer acquisition partner for telecommunications companies nationwide, we’re the missing link to help companies connect with potential buyers. Our value-added approach helps them get a foot into new markets, meet purchase-ready people, and expand their business fast. With resources and expertise tailored to enhance knowledge about market dynamics and consumer engagement, our firm leverages a scalable customer relations model. We train our talented Marketing Assistant to prepare, launch, and optimize their products and service campaigns. We are equally dedicated to our clients’ customers as our own, and our clients thrive as a result of our experience and skill.

   We offer our clients a team that’s professionally trained with deep industry expertise. We can provide this team because we put a premium on long-term learning. In addition to competitive pay and dynamic team-based company culture, we offer our team continuous professional development training and opportunities for advancement.

   A Day in the Life of our Marketing Assistant:

   As a Marketing Assistant, you are the liaison between our clients and their customers. For multiple clients, you schedule appointments to meet face-to-face with their customers and discuss telecommunication services. Your primary focus is to enhance the customer experience and build customer loyalty. Like all of us, our clients’ customers just want someone to listen to them and help solve their problems. You do both. After assisting customers in selecting the products and services that best suit their technology and communications goals, you help to set up their account. Then, with efficiency, you facilitate effective delivery and installation. You also process upgrades, downgrades, and new product purchases.

   As a people person, you thrive in this fast-paced, consumer-facing position. Your professionalism comes through in all of your interactions. Organized and punctual, you keep on top of your work and always arrive for work on time. This has been an amazing opportunity for you to learn the fundamentals of outside sales and territory management. You enjoy attending sales and management training meetings throughout the week and having opportunities to help train other sales representatives. You also get to learn the operations side as well, such as human resources, scheduling, and meeting management. You enjoy traveling for business and are excited about the exciting direction your career is taking!

   Qualifications for our Marketing Assistant:

   • Associates degree OR at least one year of experience in customer service or sales
   • The ability and willingness to travel
   • Show a competitive nature which may include a sports or military background
   • Remarkable problem-solving skills
   • Attentive to detail
   • Exceptional customer service skills
   • Motivated and eager to learn

   Marketing Assistant Work Schedule: This full-time Marketing Assistant position requires some flexibility, including travel and potentially working some evenings and weekends.
   

   Persons with Experience in the following areas should apply: Account Management, Agency Management, Brand Management, Campaign Management, Channel Management, Client Management, Consumer Relationship Management, Customer Relationship Management, Account Sales, Consumer Product Sales, Sales, Consumer Sales, Sales Customer Service, Marketing, Brand Marketing, Marketing Associate, Direct Marketing, Marketing Representative, Market Research, Brand Awareness

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5. Post your job

   To find marketing assistants for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any marketing assistants they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level marketing assistants with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find marketing assistant candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Recruiting marketing assistants requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new marketing assistant

   Once you've found the marketing assistant candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   It's equally important to follow up with applicants who don't get the job with an email letting them know that the position has been filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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