Marketing assistant vs administrative assistant & marketing assistant

The differences between marketing assistants and administrative assistants & marketing assistants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing assistant, becoming an administrative assistant & marketing assistant takes usually requires 1-2 years. Additionally, an administrative assistant & marketing assistant has an average salary of $39,564, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for an administrative assistant & marketing assistant are powerpoint, database management, and travel arrangements.

Marketing assistant vs administrative assistant & marketing assistant overview

	Marketing Assistant	Administrative Assistant & Marketing Assistant
Yearly salary	$39,442	$39,564
Hourly rate	$18.96	$19.02
Growth rate	19%	-8%
Number of jobs	77,611	117,462
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 67%
Average age	37	50
Years of experience	6	2

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

What does an administrative assistant & marketing assistant do?

An administrative assistant/marketing assistant is responsible for performing administrative duties to support the operations of the marketing department. Administrative assistants/marketing assistants join the marketing team in identifying business opportunities that would increase the company's sales and profitability, meeting customers' demands by analyzing the current industry trends. They also prepare partnership contracts, monitor the distribution of marketing materials, negotiate with suppliers and third-party vendors, schedule appointments and promotional events, and respond to customers' inquiries and concerns, escalating a high-level complaint to management for immediate resolution.

Marketing assistant vs administrative assistant & marketing assistant salary

Marketing assistants and administrative assistants & marketing assistants have different pay scales, as shown below.

	Marketing Assistant	Administrative Assistant & Marketing Assistant
Average salary	$39,442	$39,564
Salary range	Between $28,000 And $55,000	Between $30,000 And $50,000
Highest paying City	Jersey City, NJ	Kirkland, WA
Highest paying state	New Jersey	Washington
Best paying company	Google	Vishay
Best paying industry	Finance	Technology

Differences between marketing assistant and administrative assistant & marketing assistant education

There are a few differences between a marketing assistant and an administrative assistant & marketing assistant in terms of educational background:

	Marketing Assistant	Administrative Assistant & Marketing Assistant
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 67%
Most common major	Business	Business
Most common college	University of Georgia	University of Pennsylvania

Marketing assistant vs administrative assistant & marketing assistant demographics

Here are the differences between marketing assistants' and administrative assistants & marketing assistants' demographics:

	Marketing Assistant	Administrative Assistant & Marketing Assistant
Average age	37	50
Gender ratio	Male, 27.0% Female, 73.0%	Male, 11.4% Female, 88.6%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%	Black or African American, 9.3% Unknown, 3.9% Hispanic or Latino, 16.3% Asian, 3.8% White, 66.0% American Indian and Alaska Native, 0.7%
LGBT Percentage	10%	6%

Differences between marketing assistant and administrative assistant & marketing assistant duties and responsibilities

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Administrative assistant & marketing assistant example responsibilities.

Develop and manage companies Facebook page and conduct social media campaigns through Facebook.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Budget and record company payroll.
Create and update PowerPoint presentations for marketing managers increasing efficiency and providing professional support to enhance sales.
Create PowerPoint presentations, organize conferences and special events, maintain databases including mailing lists, organize mailings.
Provide technical and administrative support for all department employees including personnel and corporate policy records and payroll inquiries.

Marketing assistant vs administrative assistant & marketing assistant skills

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

Common administrative assistant & marketing assistant skills

PowerPoint, 10%
Database Management, 8%
Travel Arrangements, 7%
Expense Reports, 5%
Email Blasts, 4%
Administrative Tasks, 4%

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Marketing Assistant
Marketing Assistant vs Administrative Assistant & Marketing Assistant

Updated January 8, 2025

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