Marketing assistant vs digital marketing specialist

Differences between marketing assistant and digital marketing specialist duties and responsibilities

Marketing assistant example responsibilities.

• Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
• Coordinate content development for multiple websites managing HTML formats.
• Produce promotional and weekly videos and manage YouTube account.
• Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
• Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
• Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
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Digital marketing specialist example responsibilities.

• Manage and distribution integrate product promotion campaigns (B2B and B2C).
• Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
• Manage photography department in office and on location in numerous national ad campaign shoots.
• Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
• Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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