Marketing assistant vs marketing administrator

The differences between marketing assistants and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing assistant and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing assistant vs marketing administrator overview

	Marketing Assistant	Marketing Administrator
Yearly salary	$39,442	$68,147
Hourly rate	$18.96	$32.76
Growth rate	19%	19%
Number of jobs	77,611	127,569
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

What does a marketing administrator do?

A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.

Marketing assistant vs marketing administrator salary

Marketing assistants and marketing administrators have different pay scales, as shown below.

	Marketing Assistant	Marketing Administrator
Average salary	$39,442	$68,147
Salary range	Between $28,000 And $55,000	Between $46,000 And $99,000
Highest paying City	Jersey City, NJ	Dover, DE
Highest paying state	New Jersey	Alaska
Best paying company	Google	Fox News
Best paying industry	Finance	Finance

Differences between marketing assistant and marketing administrator education

There are a few differences between a marketing assistant and a marketing administrator in terms of educational background:

	Marketing Assistant	Marketing Administrator
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing assistant vs marketing administrator demographics

Here are the differences between marketing assistants' and marketing administrators' demographics:

	Marketing Assistant	Marketing Administrator
Average age	37	37
Gender ratio	Male, 27.0% Female, 73.0%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing assistant and marketing administrator duties and responsibilities

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing assistant vs marketing administrator skills

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Business and Financial Industry
Marketing Assistant
Marketing Assistant vs Marketing Administrator

Updated January 8, 2025

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