Marketing assistant vs marketing & events coordinator

The differences between marketing assistants and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing assistant and a marketing & events coordinator. Additionally, a marketing & events coordinator has an average salary of $41,447, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing assistant vs marketing & events coordinator overview

	Marketing Assistant	Marketing & Events Coordinator
Yearly salary	$39,442	$41,447
Hourly rate	$18.96	$19.93
Growth rate	19%	19%
Number of jobs	77,611	84,375
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 81%
Average age	37	37
Years of experience	6	6

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

What does a marketing & events coordinator do?

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

Marketing assistant vs marketing & events coordinator salary

Marketing assistants and marketing & events coordinators have different pay scales, as shown below.

	Marketing Assistant	Marketing & Events Coordinator
Average salary	$39,442	$41,447
Salary range	Between $28,000 And $55,000	Between $31,000 And $54,000
Highest paying City	Jersey City, NJ	Jersey City, NJ
Highest paying state	New Jersey	New Jersey
Best paying company	Google	A.T. Kearney
Best paying industry	Finance	Start-up

Differences between marketing assistant and marketing & events coordinator education

There are a few differences between a marketing assistant and a marketing & events coordinator in terms of educational background:

	Marketing Assistant	Marketing & Events Coordinator
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 81%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing assistant vs marketing & events coordinator demographics

Here are the differences between marketing assistants' and marketing & events coordinators' demographics:

	Marketing Assistant	Marketing & Events Coordinator
Average age	37	37
Gender ratio	Male, 27.0% Female, 73.0%	Male, 24.6% Female, 75.4%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing assistant and marketing & events coordinator duties and responsibilities

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Marketing & events coordinator example responsibilities.

Manage SEO data and construct detailed plans for increasing website popularity and Google status.
Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
Design the art work and graphics using Photoshop CS5.
Organize social media schedule, write content for Facebook and examine results.

Marketing assistant vs marketing & events coordinator skills

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

Common marketing & events coordinator skills

Event Planning, 11%
Trade Shows, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Facebook, 5%
Project Management, 4%

Marketing Assistant vs. similar jobs

Marketing Assistant related careers

Marketing Assistant related jobs

Marketing Assistant jobs by location

Zippia Careers
Business and Financial Industry
Marketing Assistant
Marketing Assistant vs Marketing & Events Coordinator

Updated January 8, 2025

Browse business and financial jobs