Marketing assistant vs marketing specialist

The differences between marketing assistants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing assistant and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing assistant vs marketing specialist overview

	Marketing Assistant	Marketing Specialist
Yearly salary	$39,442	$54,942
Hourly rate	$18.96	$26.41
Growth rate	19%	19%
Number of jobs	77,611	87,145
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing assistant vs marketing specialist salary

Marketing assistants and marketing specialists have different pay scales, as shown below.

	Marketing Assistant	Marketing Specialist
Average salary	$39,442	$54,942
Salary range	Between $28,000 And $55,000	Between $36,000 And $82,000
Highest paying City	Jersey City, NJ	Seattle, WA
Highest paying state	New Jersey	Washington
Best paying company	Google	Google
Best paying industry	Finance	Technology

Differences between marketing assistant and marketing specialist education

There are a few differences between a marketing assistant and a marketing specialist in terms of educational background:

	Marketing Assistant	Marketing Specialist
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing assistant vs marketing specialist demographics

Here are the differences between marketing assistants' and marketing specialists' demographics:

	Marketing Assistant	Marketing Specialist
Average age	37	37
Gender ratio	Male, 27.0% Female, 73.0%	Male, 35.5% Female, 64.5%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing assistant and marketing specialist duties and responsibilities

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

Marketing specialist example responsibilities.

Manage company twitter feed, posting new requisitions and articles of interest.
Generate leads, create property postings, social media (Instagram, Facebook, etc . )
Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.

Marketing assistant vs marketing specialist skills

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

Common marketing specialist skills

Digital Marketing, 13%
Marketing Campaigns, 6%
Project Management, 5%
Email Marketing, 4%
PowerPoint, 4%
Customer Service, 4%

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Marketing Assistant
Marketing Assistant vs Marketing Specialist

Updated January 8, 2025

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