Marketing assistant vs sales associate

The differences between marketing assistants and sales associates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a marketing assistant has an average salary of $39,442, which is higher than the $32,167 average annual salary of a sales associate.

The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a sales associate are customer service, sales floor, and cash handling.

Marketing assistant vs sales associate overview

	Marketing Assistant	Sales Associate
Yearly salary	$39,442	$32,167
Hourly rate	$18.96	$15.46
Growth rate	19%	-
Number of jobs	77,611	579,849
Job satisfaction	3	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 38%
Average age	37	41
Years of experience	6	-

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

What does a sales associate do?

Sales associates are responsible for promoting the company's goods or services. They are expected to provide exceptional customer service to prospective buyers. They should be familiar with all features of the company's products or services so that they can answer the customers' inquiries. Sales associates also assist customers in processing their checkouts, refunds, returns, and other needs. They should be customer-oriented, and they should have great communication skills. They should know how to sell their products or services to customers. They are considered the company's representatives on the ground.

Marketing assistant vs sales associate salary

Marketing assistants and sales associates have different pay scales, as shown below.

	Marketing Assistant	Sales Associate
Average salary	$39,442	$32,167
Salary range	Between $28,000 And $55,000	Between $21,000 And $47,000
Highest paying City	Jersey City, NJ	New York, NY
Highest paying state	New Jersey	New York
Best paying company	Google	Barclays
Best paying industry	Finance	Manufacturing

Differences between marketing assistant and sales associate education

There are a few differences between a marketing assistant and a sales associate in terms of educational background:

	Marketing Assistant	Sales Associate
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 38%
Most common major	Business	Business
Most common college	University of Georgia	-

Marketing assistant vs sales associate demographics

Here are the differences between marketing assistants' and sales associates' demographics:

	Marketing Assistant	Sales Associate
Average age	37	41
Gender ratio	Male, 27.0% Female, 73.0%	Male, 38.4% Female, 61.6%
Race ratio	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%	Black or African American, 10.6% Unknown, 5.1% Hispanic or Latino, 21.4% Asian, 6.9% White, 55.4% American Indian and Alaska Native, 0.6%
LGBT Percentage	10%	7%

Differences between marketing assistant and sales associate duties and responsibilities

Marketing assistant example responsibilities.

Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
Coordinate content development for multiple websites managing HTML formats.
Produce promotional and weekly videos and manage YouTube account.
Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.

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Sales associate example responsibilities.

Supervise women's department, manage jewelry department, assist customers on finalizing purchases
Gain experience with credit cards, mathematics, as well as customer service.
Utilize forklift, order picker reach truck, electric ladder, or roll ladders to transfer merchandise to the sales floor.
Create Facebook page for Ohco Import/Export division.
Increase sales by upselling products and follow up sales calls.
Assist customers with the purchase of the perfect piece of jewelry

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Marketing assistant vs sales associate skills

Common marketing assistant skills

Customer Service, 10%
Marketing Campaigns, 8%
Facebook, 6%
Trade Shows, 5%
Email Campaigns, 5%
PowerPoint, 5%

Common sales associate skills

Customer Service, 15%
Sales Floor, 13%
Cash Handling, 9%
Retail Sales, 9%
Loss Prevention, 7%
Basic Math, 5%

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Updated January 8, 2025

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