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Marketing assistant vs social media assistant

The differences between marketing assistants and social media assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing assistant and a social media assistant. Additionally, a social media assistant has an average salary of $44,134, which is higher than the $39,442 average annual salary of a marketing assistant.

The top three skills for a marketing assistant include customer service, marketing campaigns and facebook. The most important skills for a social media assistant are facebook, instagram, and twitter.

Marketing assistant vs social media assistant overview

Marketing AssistantSocial Media Assistant
Yearly salary$39,442$44,134
Hourly rate$18.96$21.22
Growth rate19%19%
Number of jobs77,61147,809
Job satisfaction3-
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing assistant do?

A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.

What does a social media assistant do?

A Social Media Assistant manages a company's social media channels, such as Facebook, LinkedIn, Twitter, and other important platforms. Other duties include adding, editing, and monitoring content on social media platforms.

Marketing assistant vs social media assistant salary

Marketing assistants and social media assistants have different pay scales, as shown below.

Marketing AssistantSocial Media Assistant
Average salary$39,442$44,134
Salary rangeBetween $28,000 And $55,000Between $31,000 And $61,000
Highest paying CityJersey City, NJEgg Harbor, NJ
Highest paying stateNew JerseyWashington
Best paying companyGoogleJacobs Engineering Group
Best paying industryFinanceEducation

Differences between marketing assistant and social media assistant education

There are a few differences between a marketing assistant and a social media assistant in terms of educational background:

Marketing AssistantSocial Media Assistant
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing assistant vs social media assistant demographics

Here are the differences between marketing assistants' and social media assistants' demographics:

Marketing AssistantSocial Media Assistant
Average age3737
Gender ratioMale, 27.0% Female, 73.0%Male, 28.6% Female, 71.4%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.4% White, 66.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing assistant and social media assistant duties and responsibilities

Marketing assistant example responsibilities.

  • Utilize Delphi to input potential sales leads and update client information as managers connect with clients.
  • Coordinate content development for multiple websites managing HTML formats.
  • Produce promotional and weekly videos and manage YouTube account.
  • Organize & manage internal communications for company-wide marketing initiatives and assist with RFP fulfillment.
  • Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Show more

Social media assistant example responsibilities.

  • Manage YouTube channel by moderating comments, videos, and messages.
  • Create and manage the company's Instagram account for their cell phone charging bracelet.
  • Manage Facebook account including fielding inquiries and generating overall positive engagement.
  • Create social media content for PFW using Snapchat and Facebook.
  • Initiate and link own website, instagram, tumble, twitter accounts.
  • Create Pinterest images for new articles
  • Show more

Marketing assistant vs social media assistant skills

Common marketing assistant skills
  • Customer Service, 10%
  • Marketing Campaigns, 8%
  • Facebook, 6%
  • Trade Shows, 5%
  • Email Campaigns, 5%
  • PowerPoint, 5%
Common social media assistant skills
  • Facebook, 18%
  • Instagram, 16%
  • Twitter, 14%
  • Photography, 4%
  • Graphic Design, 3%
  • Video Content, 3%

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