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Marketing assistant skills for your resume and career

Q: What does LTV stand for in marketing?

In marketing, LTV stands for "lifetime value" and is a measure of the total value that a customer will bring to a company over the course of their relationship with that company. In other words, it is an estimate or prediction of the average revenue that a customer will generate throughout their lifespan as a customer.

Q: What is a marketing-qualified lead?

A marketing-qualified lead is a potential customer who has shown enough interest and engagement in a company's services or products to warrant additional attention from the marketing department. They are typically identified through marketing automation software or customer relationship management (CRM) platforms.

Q: What is grassroots marketing?

Grassroots marketing is a type of marketing that focuses on building relationships with potential customers through direct, person-to-person contact. It involves engaging with target audiences on a local level in order to build awareness and loyalty. This can include activities such as word-of-mouth marketing, community events, sponsorships, and influencer marketing.

Q: What is healthcare marketing?

Healthcare marketing is a public health approach where a population's health is promoted through traditional marketing strategies. These can be used to inform a population of new information or to reinforce already known information.

Q: What is international marketing?

International marketing is the practice of marketing products or services across multiple countries and regions, adapting the product or service to the different cultures, markets, and customer needs in those countries. It involves researching the different markets, creating marketing strategies for each region, and developing an international marketing plan that takes into account local laws, regulations, and customs.

Q: What is lead generation in digital marketing?

Lead generation in digital marketing is the practice of targeting and attracting potential customers for a company's products or services. In digital marketing, lead generation is accomplished online, by utilizing a variety of digital channels and methods to gain the interest of potential customers for a company's offerings.

Q: What is marketing PR?

Marketing PR, or marketing public relations, is a communication strategy process that mixes both marketing and public relations to create a positive brand image and promote an organization's products or services. The main goal of marketing PR is to increase the positive public perception of an organization and the things it is selling.

Q: What is partner marketing?

Partner marketing is a joint marketing effort taken on by two or more organizations. Partner marketing sees two or more companies teaming up to promote all of their combined products and services to consumers.

Q: What is technical marketing?

Technical marketing is a highly specific form of marketing which focuses on the technical elements of a particular product or service, and how those technical aspects meet the specific needs of the target consumer market. Technical marketing is used in many different industries, but is most common in ones that participate in:

Q: What is test marketing?

Test marketing is a marketing strategy used by companies to test out a new offering in a limited geographical region, specific market segment, or specific distribution channel to gauge its effectiveness and also to measure its potential for success in a wider launch of the product or service.

Updated January 8, 2025

8 min read

Quoted experts

Lauren Easom M.Ed, GCDF,

Dr. Alexander Rose

Below we've compiled a list of the most critical marketing assistant skills. We ranked the top skills for marketing assistants based on the percentage of resumes they appeared on. For example, 10.1% of marketing assistant resumes contained customer service as a skill. Continue reading to find out what skills a marketing assistant needs to be successful in the workplace.

15 marketing assistant skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how marketing assistants use customer service:

Provided excellent customer service working with donors and fans in marketing athletic events via email communications for fulfillment of donation requests.
Provided customer service, prepared documentation for new customers, prepared calibration quotes and offered services to new potential customers.

2. Marketing Campaigns

Here's how marketing assistants use marketing campaigns:

Developed messaging for local, regional and global marketing campaigns that could be effectively used across departments and by international partners.
Executed artist marketing campaigns by preparing creative advertising and promotional material to boost exposure and recognition of label artists.

3. Facebook

Here's how marketing assistants use facebook:

Created and maintained Facebook business page for company and analyzed Facebook insight data.
Managed shopping center websites and successfully implemented center's Facebook pages.

4. Trade Shows

Here's how marketing assistants use trade shows:

Coordinated networking events including cocktail receptions and trade shows as new client acquisition opportunities for brokers.
Supported promotional initiatives by attending trade shows and writing articles for a nationally distributed newsletter.

5. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how marketing assistants use email campaigns:

Maintained Microsoft Dynamics CRM database; conducted email campaigns, wrote newsletter articles and secured customer testimonials.
Assist Senior Marketing Manager with executing weekly acquisition and retention email campaigns.

6. PowerPoint

Here's how marketing assistants use powerpoint:

Prepared mailing and promotional materials for outside businesses and organizations, designed outstanding PowerPoint presentations for company promotions.
Organized and prepared proposals and presentations utilizing Microsoft Office programs including brochures, PowerPoint slides and profitability/tracking reports.

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7. Press Releases

Here's how marketing assistants use press releases:

Drafted press releases, maintained corporate web pages and procurement-tracking databases, and produced other corporate communication as directed.
Created company literature and press releases in collaboration with company's technical writer.

8. Twitter

Here's how marketing assistants use twitter:

Composed social media campaign and created twitter account to expand company s brand/industry recognition.
Researched social media options and advised on Facebook and Twitter postings and frequency

9. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how marketing assistants use market research:

Provided administrative support to marketing leadership by developing presentations, acquiring and contacting leads, and processing market research data.
Handled post-production performance arrangements Collaborated on development of a dynamic database, questionnaire, and market research.

10. Instagram

Here's how marketing assistants use instagram:

Created and implemented Instagram campaign for marketing department.
Developed and maintained various social media platforms: Facebook, Instagram, and Vine videos in order to showcase baked goods.

11. Customer Database

A customer database is a way of ensuring information and data of customers stay updated. It helps encourage repeat business by building loyalty. The database includes contact information like the client's name, physical address, email address, and phone number.

Here's how marketing assistants use customer database:

Conduct consumer analysis through customer database to determine community s buyer profile enhance effectiveness of prospecting efforts.
Contributed to the development of master after market parts catalog; implemented customer database for catalog distribution.

12. Graphic Design

Graphic design is the art of making visual content to communicate messages. Designers apply different page layout methods and visual hierarchy by using letters and pictures to meet the need of end-users. Most companies use graphic design to sell their product or services and to convey complicated information by using infographics.

Here's how marketing assistants use graphic design:

Created advertising/Marketing/Promotional material using Graphic Design Programs.
Provide administrative assistance to entire Marketing Department which includes the Director of Marketing, two Graphic Designers and two Marketing Coordinators.

13. SEO

Here's how marketing assistants use seo:

Developed the company competitive analysis and processed correlating SEO to maximize the sale.
Bulk of responsibility involved improving online marketing and SEO.

14. Linkedin

Here's how marketing assistants use linkedin:

Assembled a range of potential leads culled from LinkedIn and other social media sites for Marketing Manager to follow up on.
Promoted the game and drove traffic to our customized landing page via social media and paid advertisements on LinkedIn and FBX.

15. Event Planning

Here's how marketing assistants use event planning:

Performed effective campus and community marketing, as well as coordinated event planning and designing of marketing promotional material.
Assisted with the event planning/management of several symposiums, multiple-day educational conferences, receptions, etc.

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What skills help Marketing Assistants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on marketing assistant resumes?

Lauren Easom M.Ed, GCDF

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What type of skills will young marketing assistants need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all marketing assistants possess?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

Strong written and verbal communication skills aid employees in serving both constituents inside and outside the organization. Assessing when action is needed, planning a response, and having a positive attitude go a long way in developing a professional reputation.

What hard/technical skills are most important for marketing assistants?

Stephanie Mangus Ph.D.

Sales Faculty and Coach, Center for Professional Selling, Assistant Professor of Marketing, Baylor University

In any business role, employees that can analyze data and craft strategy are really important. In a coordinator role, those skills may not be as necessary but will certainly make them stand out and gain attention for additional roles and responsibilities.

What marketing assistant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

What technical skills for a marketing assistant stand out to employers?

Dave Baer

Associate Professor, Lynn University

That all depends on the available position. For animation, they want someone with a strong understanding of how to bring an inanimate object to life and how to apply the twelve principles of animation. For VFX, an understanding of physics, how things work, and they would fall apart. And for games, one must know the game engine a company is using. They should have a set of well-rounded skills in the foundations of modeling, texturing, lighting, and effects. And they should be familiar with and be able to adapt to a company's style.

Do you want to know more?

List of marketing assistant skills to add to your resume

The most important skills for a marketing assistant resume and required skills for a marketing assistant to have include:

Customer Service
Marketing Campaigns
Facebook
Trade Shows
Email Campaigns
PowerPoint
Press Releases
Twitter
Market Research
Instagram
Customer Database
Graphic Design
SEO
Linkedin
Event Planning
Promotional Materials
Administrative Tasks

Adobe Photoshop
HTML
YouTube
Business Development
Google Analytics
Travel Arrangements
Real Estate
Adobe Indesign
Web Content
Media Management
Adobe Illustrator
Expense Reports
Blog Posts
Sales Reports
Blogging
Google Adwords
Social Media Sites

Email Blasts
Provides Administrative Support
POS
Promotional Events
Community Events
Photo Shoots
Sales Presentations
Giveaways
Pinterest
Copywriting
Market Trends
Product Development
Cold Calls
Business Cards
ROI

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Marketing Assistant skills FAQs

What does LTV stand for in marketing?

What is a marketing-qualified lead?

What is grassroots marketing?

What is healthcare marketing?

What is international marketing?

What is lead generation in digital marketing?

What is marketing PR?

What is partner marketing?

What is technical marketing?

What is test marketing?

What is the difference between marketing and advertising?

What is video marketing?

Have more questions? See all answers to common business and financial questions.

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Updated January 8, 2025

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