What does a marketing assistant do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

There are some key differences in the responsibilities of each position. For example, marketing assistant responsibilities require skills like "customer service," "customer database," "administrative tasks," and "real estate." Meanwhile a typical marketing communications coordinator has skills in areas such as "project management," "proofreading," "digital marketing," and "crm." This difference in skills reveals the differences in what each career does.

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that marketing assistant responsibilities requires skills like "customer service," "customer database," "administrative tasks," and "adobe photoshop." But a marketing & events coordinator might use other skills in their typical duties, such as, "project management," "event coordination," "event logistics," and "event management."

A business development assistant will support an organization's development team to ensure consistent and timely delivery of core services to investors and clients. As a business development assistant, you will assist in making plans to achieve the company's goals and objectives. In addition, you will be responsible for monitoring business opportunities, conducting research on topics that will advance an organization's business and mission, and supporting routine and ad-hoc business development meetings and reporting. You will also assist in preparing proposal calendars, and monitoring progress to meet deadlines.

The required skills of the two careers differ considerably. For example, marketing assistants are more likely to have skills like "customer service," "marketing campaigns," "instagram," and "graphic design." But a business development assistant is more likely to have skills like "database management," "business proposals," "crm," and "financial statements."

In a sales and marketing internship, one of the primary duties is to assist in marketing-related tasks under a manager's supervision. The responsibilities will vary depending on the orders or directives given. However, they will mostly revolve around conducting research and analysis, preparing reports and presentations, participating in meetings, sharing insights, identifying opportunities, and developing resource materials such as surveys and polls. There are also instances where an intern must manage social media accounts to improve brand awareness and improve client relationships.