What degree do you need to be a marketing associate?

You need a bachelor's degree to be a marketing associate. Marketing associates should pursue a degree in marketing, advertising, or communications. Each of these degree programs teaches valuable skills needed to succeed in marketing. These skills include communications skills, business principles, and marketing tools like SEO and web analytics. Standard courses required in these degree programs include product management, social media management, and copywriting.

What does an entry-level marketing associate do?

An entry-level marketing associate will spend most of their time gathering and analyzing data for the rest of the team. They will also often assist in implementing marketing campaigns and writing copy for various marketing communications.

What skills does a marketing associate need?

A marketing associate needs highly developed communication and organizational skills. This position is about utilizing thorough and detailed research to communicate effective marketing campaigns.

What is a marketing associate and how to become one

Updated January 8, 2025

4 min read

Quoted experts

Linda Goulet,

Michelle R. Eubanks

A marketing associate supports the marketing department in creating and implementing marketing campaigns. They assist in market research, analyzing data, and developing promotional strategies. Marketing associates also help with social media management and advertising efforts. They use excellent communication and organizational skills to collaborate with other departments to ensure that the brand's message is consistent across all channels. Marketing associates must stay up-to-date on industry trends and be able to adapt to changing market conditions.

What general advice would you give to a marketing associate?

Linda Goulet

Interim Associate Dean/Department Chair, Marketing, Davenport University

Stay as updated as you can. If you are looking for a job, join your local AMA chapter to network. Find a mentor who works in marketing and meet regularly (virtual now). There are also dozens of free certifications out there that you may take to hone your skills or create awareness around the content you don't have a lot of knowledge about (Hub Spot and Google both offer many free certification opportunities).

ScoreMarketing AssociateUS Average

Salary

4.2

Avg. Salary $53,158

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 12.29%

Black or African American 4.96%

Hispanic or Latino 11.82%

Unknown 4.95%

White 65.85%

Gender

female 55.77%

male 44.23%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

What are the pros and cons of being a marketing associate?

Pros

Opportunity to learn about diverse industries
Chance to develop creativity and problem-solving skills
Potential for career advancement and growth
Opportunity to build a professional network
Opportunity to work with various marketing tools and software

Cons

Chance of experiencing rejection or failure
Possibility of dealing with ethical dilemmas
Potential for unclear expectations or communication breakdowns
Chance of working in a competitive industry with constantly evolving trends
Possibility of having to work within a limited budget.

Key steps to become a marketing associate

Explore marketing associate education requirements

Most common marketing associate degrees

Bachelor's

76.8 %

Associate

9.2 %

Master's

7.9 %

Start to develop specific marketing associate skills

Skills	Percentages
Customer Service	30.94%
PowerPoint	21.14%
Digital Marketing	4.75%
Marketing Campaigns	3.52%
Email Marketing	2.65%

Complete relevant marketing associate training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New marketing associates learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a marketing associate based on U.S. Bureau of Labor Statistics data and data from real marketing associate resumes.

Research marketing associate duties and responsibilities

Manage LinkedIn marketing campaign (develop lists, contact potential sellers, developed/edite message, etc . )
Conduct and manage different telesales campaigns and document all activity in SalesForce.com.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Create Instagram account that is steadily gaining followers on a daily basis.

Prepare your marketing associate resume

When your background is strong enough, you can start writing your marketing associate resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a marketing associate resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable marketing associate resume templates

Build a professional marketing associate resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your marketing associate resume.