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Become A Marketing Associate

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Working As A Marketing Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $52,000

    Average Salary

What Does A Marketing Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Associate Jobs

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Marketing Associate Career Paths

Marketing Associate
Account Executive Marketing Manager Marketing Director
Senior Director Of Marketing
12 Yearsyrs
Account Executive Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Marketing Program Manager
6 Yearsyrs
Marketing Specialist Account Manager Marketing Director
Brand Director
10 Yearsyrs
Marketing Coordinator Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Specialist Project Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Consultant Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Marketing Specialist Account Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Marketing Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Consultant Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Analyst Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Senior Account Executive Marketing Communications Manager Marketing Program Manager
Manager, Field Marketing
5 Yearsyrs
Marketing Coordinator Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Consultant Senior Project Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Graphic Designer Marketing Coordinator Digital Marketing Specialist
Digital Marketing Strategist
5 Yearsyrs
Senior Account Executive Marketing Communications Manager Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Writer And Editor Writer/Producer Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Marketing Analyst Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Graphic Designer Editor Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Marketing Associate?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Marketing Associate
Internship 11.6%
Cashier 4.3%
Manager 3.4%
Server 2.7%
Volunteer 2.6%
Top Careers After Marketing Associate
Internship 4.9%
Manager 3.4%
Owner 3.1%
Consultant 3.1%

Do you work as a Marketing Associate?

Marketing Associate Demographics

Gender

Female

50.8%

Male

39.4%

Unknown

9.8%
Ethnicity

White

59.2%

Hispanic or Latino

15.2%

Black or African American

11.3%

Asian

10.4%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

39.9%

French

12.0%

Mandarin

9.3%

Chinese

8.1%

German

3.6%

Italian

3.4%

Portuguese

3.2%

Cantonese

3.1%

Japanese

3.1%

Russian

2.7%

Korean

2.3%

Arabic

2.3%

Hindi

1.5%

Vietnamese

1.0%

Tagalog

1.0%

Polish

0.9%

Hebrew

0.8%

Filipino

0.8%

Urdu

0.6%

Gujarati

0.4%
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Marketing Associate Education

Schools

New York University

11.9%

University of Phoenix

7.6%

Northeastern University

6.6%

Temple University

5.9%

Pennsylvania State University

5.4%

University of Texas at Austin

5.0%

University of Southern California

4.8%

DePaul University

4.8%

Florida State University

4.6%

San Jose State University

4.5%

San Diego State University

4.1%

Johnson & Wales University

4.1%

Michigan State University

4.0%

University of Houston

4.0%

University of California - Berkeley

3.9%

Arizona State University

3.9%

Greenville Technical College

3.8%

George Washington University

3.7%

Boston University

3.7%

University of Maryland - College Park

3.6%
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Majors

Business

25.5%

Marketing

21.2%

Communication

10.9%

Management

5.5%

Public Relations

4.1%

Psychology

3.7%

English

3.6%

Finance

3.2%

Graphic Design

2.8%

Political Science

2.8%

Journalism

2.4%

Economics

2.0%

Liberal Arts

1.7%

Accounting

1.6%

Kinesiology

1.6%

Fine Arts

1.5%

Hospitality Management

1.5%

Advertising

1.5%

Health Care Administration

1.4%

Criminal Justice

1.4%
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Degrees

Bachelors

58.0%

Masters

18.0%

Other

13.6%

Associate

5.9%

Certificate

2.8%

Doctorate

1.0%

Diploma

0.5%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary
Average Yearly Salary
$52,000
View Detailed Salary Report
$32,000
Min 10%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$52,000
Median 50%
$85,000
Max 90%
Best Paying Company
Novartis
Highest Paying City
Seattle, WA
Highest Paying State
Alaska
Avg Experience Level
1.9 years
How much does a Marketing Associate make at top companies?
The national average salary for a Marketing Associate in the United States is $53,007 per year or $25 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $85,000.

Real Marketing Associate Salaries

Job Title Company Location Start Date Salary
SMB Marketing Associate (Business Intelligence) Facebook, Inc. Menlo Park, CA Mar 19, 2016 $147,188
Marketing Associate, Email Operations Caivis Investment Company V, LLC New York, NY Sep 21, 2016 $144,123
Associate-Marketing Reporting Jpmorgan Chase & Co. San Francisco, CA Nov 28, 2016 $115,000
Marketing Associate HTS Services Inc. Houston, TX Aug 19, 2015 $114,785
Marketing Associate (Specialist) Becton, Dickinson and Company Franklin Lakes, NJ Jan 08, 2016 $110,000
Marketing Associate Becton, Dickinson and Company Franklin Lakes, NJ May 08, 2016 $110,000
Marketing Associate (Specialist) Becton, Dickinson and Company Franklin Lakes, NJ Aug 10, 2015 $110,000
Retail Segment Marketing Associate NRG Energy, Inc. Houston, TX Apr 09, 2016 $105,000
Channel Marketing Associate, SMB Facebook, Inc. Menlo Park, CA Nov 16, 2015 $105,000
CRM Marketing Associate Yahoo! Inc. Sunnyvale, CA Jan 04, 2016 $100,000 -
$120,000
Marketing Associate Nestle USA, Inc. Glendale, CA Aug 17, 2015 $100,000 -
$120,000
Small Business Segment Marketing Associate NRG Energy, Inc. Houston, TX Feb 11, 2015 $95,000
International Marketing Associate Justanswer LLC San Francisco, CA Jun 28, 2016 $93,512 -
$105,000
Marketing Strategy Associate AIQ, Inc. New York, NY Sep 11, 2015 $64,530
Marketing Associate O.C. Urgent Care Medical Group, Inc. CA Sep 02, 2015 $64,363
Associate Marketing Strategy & Analysis Sapient Corporation Chicago, IL Sep 02, 2015 $63,000
Integrated Marketing Associate WPP Group USA Inc. CA Sep 15, 2016 $61,000
Marketing Associate Gooddolphin Technologies, LLC Milpitas, CA Sep 26, 2016 $61,000
Corporate Marketing Associate Jpmorgan Chase & Co. New York, NY Sep 16, 2016 $60,700
Marketing Associate Trimble Navigation Limited Westminster, CO Aug 21, 2015 $60,486 -
$78,312
Marketing Associate Lenos Software San Francisco, CA Jun 01, 2015 $49,963
Localization Marketing Associate Lenos Software San Francisco, CA Jun 01, 2015 $49,963
International Specialty Marketing Associate Wingfield Capital Corporation New York, NY May 16, 2016 $49,000
Marketing Associate Openstack Foundation Austin, TX Sep 10, 2015 $48,000
Marketing Associate Deal Savings, LLC Pasadena, CA Aug 28, 2015 $47,479 -
$54,512
Marketing Associate Nikkei America, Inc. New York, NY Feb 01, 2015 $47,458
Marketing Associate Tekscape It, LLC New York, NY Mar 08, 2016 $47,000
Marketing Associate Educents, Inc. Oakland, CA Dec 21, 2015 $46,500 -
$52,500

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Top Skills for A Marketing Associate

  1. Company Website
  2. Email
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Managed company website content with regular updates to company news and initiatives.
  • Managed client communications, including email marketing campaigns and monthly newsletters.
  • Cemented high-caliber customer service through relationship-building and responsiveness to client needs and requests while continually expanding professional business network.
  • Coordinated a sharing strategy leveraging relationships with the biggest Facebook fans to continuously share posted events.
  • Improved market share by prospecting and opening new business and penetrating current accounts to exceed company and customer expectations.

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Top 10 Best States for Marketing Associates

  1. Illinois
  2. New Jersey
  3. Delaware
  4. Rhode Island
  5. Washington
  6. Minnesota
  7. Texas
  8. California
  9. New York
  10. Connecticut
  • (916 jobs)
  • (551 jobs)
  • (54 jobs)
  • (76 jobs)
  • (526 jobs)
  • (380 jobs)
  • (1,039 jobs)
  • (3,026 jobs)
  • (1,492 jobs)
  • (194 jobs)

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