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Working as a Marketing Associate

Marketing activities would go amuck without the planning and execution from marketing associates. Can you even imagine a world without them? Well, marketing departments sure can't.

Marketing associates are key to the functionality of the marketing department just from the daily tasks they carry out. Associates generally score a job by earning a bachelor's degree, as well as having previous experience either as a marketing associate or assistant. In addition, you should probably become familiar with SEO content because employers want to make sure their marketing campaigns are being seen by more people than just your mom.

There is more than meets the eye when it comes to being a marketing associate. For example, did you know that they make an average of $23.1 an hour? That's $48,040 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Associate Do

There are certain skills that many marketing associates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be a marketing associate, we found that a lot of resumes listed 31.7% of marketing associates included customer service, while 21.2% of resumes included powerpoint, and 4.3% of resumes included communication. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the marketing associate job title. But what industry to start with? Most marketing associates actually find jobs in the finance and retail industries.

How To Become a Marketing Associate

If you're interested in becoming a marketing associate, one of the first things to consider is how much education you need. We've determined that 63.7% of marketing associates have a bachelor's degree. In terms of higher education levels, we found that 16.6% of marketing associates have master's degrees. Even though most marketing associates have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a marketing associate. When we researched the most common majors for a marketing associate, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on marketing associate resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a marketing associate. In fact, many marketing associate jobs require experience in a role such as marketing internship. Meanwhile, many marketing associates also have previous career experience in roles such as internship or sales associate.

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Average Salary$48,040
Job Growth Rate20%

Marketing Associate Career Paths

Top Careers Before Marketing Associate

Top Careers After Marketing Associate

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Average Salary for a Marketing Associate

Marketing Associates in America make an average salary of $48,040 per year or $23 per hour. The top 10 percent makes over $68,000 per year, while the bottom 10 percent under $33,000 per year.
Average Salary
$48,040

Best Paying Cities

City
Average Salary
Wilmington, DE
Salary Range56k - 99k$75k$75,152
Seattle, WA
Salary Range47k - 88k$65k$64,910
Jersey City, NJ
Salary Range46k - 83k$62k$62,304
San Francisco, CA
Salary Range43k - 78k$58k$58,162
Stamford, CT
Salary Range43k - 78k$58k$58,076
New York, NY
Salary Range42k - 75k$56k$56,392
$25k
$99k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Franchise Marketing Associate
Franchise Marketing Associate
Hand & Stone
Hand & Stone
01/27/2021
01/27/2021
$42,50001/27/2021
$42,500
Marketing Associate
Marketing Associate
Ardent Mills
Ardent Mills
01/21/2021
01/21/2021
$58,82001/21/2021
$58,820
Marketing Associate
Marketing Associate
Tarantino Properties
Tarantino Properties
01/20/2021
01/20/2021
$20,87001/20/2021
$20,870
Marketing Associate
Marketing Associate
Southern Energy Management
Southern Energy Management
01/19/2021
01/19/2021
$35,00001/19/2021
$35,000
Marketing Associate, Outbound Marketing REP
Marketing Associate, Outbound Marketing REP
Kelly Services
Kelly Services
01/16/2021
01/16/2021
$29,21801/16/2021
$29,218
See More Recent Salaries

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Marketing Associate Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Marketing Associate. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Marketing Associate Resume

At Zippia, we went through countless Marketing Associate resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Marketing Associate Demographics

Gender

female

53.1 %

male

41.6 %

unknown

5.3 %

Ethnicity

White

69.4 %

Hispanic or Latino

11.5 %

Asian

10.1 %

Foreign Languages Spoken

Spanish

39.9 %

French

12.0 %

Mandarin

9.3 %
See More Demographics

Marketing Associate Education

Majors

Business
24.6 %
Marketing
21.0 %

Degrees

Bachelors

63.7 %

Masters

16.6 %

Associate

7.8 %

Top Colleges for Marketing Associates

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Marketing Associate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 31.7% of marketing associates listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Best States For a Marketing Associate

Some places are better than others when it comes to starting a career as a marketing associate. The best states for people in this position are Delaware, Washington, Rhode Island, and New Jersey. Marketing associates make the most in Delaware with an average salary of $74,644. Whereas in Washington and Rhode Island, they would average $64,167 and $62,731, respectively. While marketing associates would only make an average of $62,014 in New Jersey, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Marketing Associate Jobs:
76
Highest 10% Earn:
$109,000
Location Quotient:
1.36
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Washington

Total Marketing Associate Jobs:
526
Highest 10% Earn:
$113,000
Location Quotient:
1.14
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Delaware

Total Marketing Associate Jobs:
54
Highest 10% Earn:
$126,000
Location Quotient:
1.05
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Marketing Associate Employers

1. Sysco Minnesota
4.5
Avg. Salary: 
$44,869
Marketing Associates Hired: 
1,157+
2. Sysco
4.9
Avg. Salary: 
$62,621
Marketing Associates Hired: 
954+
3. Staples
4.6
Avg. Salary: 
$63,082
Marketing Associates Hired: 
223+
4. RealPage
4.5
Avg. Salary: 
$73,317
Marketing Associates Hired: 
134+
5. DirectBuy
3.8
Avg. Salary: 
$40,840
Marketing Associates Hired: 
102+
6. Bank of America
4.8
Avg. Salary: 
$66,381
Marketing Associates Hired: 
100+

Marketing Associate Videos

Updated October 2, 2020