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Become A Marketing Associate

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Working As A Marketing Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $43,180

    Average Salary

What Does A Marketing Associate Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Marketing Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Marketing Associate jobs

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Marketing Associate Career Paths

Marketing Associate
District Sales Manager Office Manager Marketing Coordinator
Associate Marketing Manager
5 Yearsyrs
Territory Manager Sales Manager Marketing Director
Brand Director
11 Yearsyrs
Project Manager Program Manager Marketing Manager
Brand Marketing Manager
7 Yearsyrs
Marketing Specialist Account Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Account Manager Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Marketing Manager Marketing Director General Manager
Director Of Sales
10 Yearsyrs
Sales Manager Marketing Consultant
Head Of Marketing
6 Yearsyrs
Sales Manager Office Manager Marketing Coordinator
Marketing Communications Manager
7 Yearsyrs
Marketing Manager General Manager Account Executive
Marketing Director
7 Yearsyrs
District Sales Manager Sales Manager Marketing Consultant
Marketing Lead
6 Yearsyrs
Marketing Coordinator Marketing Specialist
Marketing Manager
6 Yearsyrs
Graphic Designer Marketing Specialist
Marketing Program Manager
7 Yearsyrs
Territory Manager Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Marketing Director General Manager Business Developer
Marketing/Business Development
8 Yearsyrs
Marketing Coordinator Account Executive Regional Sales Manager
National Sales Manager
10 Yearsyrs
Marketing Director Search Engine Optimizer
Online Marketing Manager
5 Yearsyrs
Marketing Specialist Product Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
Account Manager Account Executive Marketing Director
Senior Director Of Marketing
13 Yearsyrs
Account Executive Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Account Executive Product Manager Product Marketing Manager
Senior Product Marketing Manager
10 Yearsyrs
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Average Length of Employment
Sales/Marketing 3.6 years
Marketing Manager 3.1 years
Marketing Designer 2.6 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Marketing Planner 2.2 years
Marketing Liaison 2.1 years
Marketing Analyst 2.1 years
Marketing Writer 2.1 years
Marketing Advisor 2.1 years
Marketing Agent 1.7 years
Media Coordinator 1.6 years
Top Employers Before
Internship 11.4%
Manager 3.5%
Cashier 2.9%
Server 2.5%
Top Employers After
Internship 4.4%
Consultant 3.3%
Manager 3.2%

Marketing Associate Demographics

Gender

Female

55.4%

Male

41.9%

Unknown

2.8%
Ethnicity

White

76.7%

Asian

10.7%

Hispanic or Latino

10.1%

Unknown

1.9%

Black or African American

0.7%
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Languages Spoken

Spanish

39.5%

French

13.1%

Mandarin

8.3%

Chinese

7.5%

Italian

4.0%

German

3.8%

Japanese

3.4%

Portuguese

3.2%

Cantonese

2.5%

Arabic

2.5%

Russian

2.2%

Korean

2.0%

Hindi

1.7%

Hebrew

1.1%

Tagalog

1.1%

Vietnamese

1.0%

Polish

0.9%

Filipino

0.7%

Greek

0.7%

Urdu

0.7%
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Marketing Associate Education

Schools

New York University

8.1%

Northeastern University

7.7%

University of Phoenix

6.8%

University of Southern California

5.9%

Temple University

5.5%

University of Texas at Austin

5.2%

DePaul University

4.8%

Greenville Technical College

4.6%

Pennsylvania State University

4.6%

Michigan State University

4.5%

Towson University

4.4%

Florida State University

4.4%

University of Delaware

4.3%

Southern New Hampshire University

4.3%

Boston University

4.3%

University of Connecticut

4.3%

Fordham University

4.1%

James Madison University

4.1%

George Washington University

3.9%

San Jose State University

3.9%
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Majors

Business

25.0%

Marketing

20.3%

Communication

11.2%

Management

5.6%

Public Relations

4.5%

Psychology

3.9%

English

3.8%

Finance

3.4%

Political Science

2.8%

Journalism

2.7%

Graphic Design

2.4%

Economics

2.3%

Kinesiology

1.7%

Liberal Arts

1.6%

History

1.5%

Accounting

1.5%

Fine Arts

1.5%

Advertising

1.4%

Hospitality Management

1.4%

Sociology

1.4%
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Degrees

Bachelors

57.5%

Masters

18.5%

Other

14.2%

Associate

5.2%

Certificate

2.7%

Doctorate

1.1%

Diploma

0.4%

License

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Marketing Associate Salaries

Job Title Company Location Start Date Salary
SMB Marketing Associate (Business Intelligence) Facebook, Inc. Menlo Park, CA Mar 19, 2016 $147,188
Marketing Associate, Email Operations Caivis Investment Company V, LLC New York, NY Sep 21, 2016 $144,123
Associate-Marketing Reporting Jpmorgan Chase & Co. San Francisco, CA Nov 28, 2016 $115,000
Marketing Associate HTS Services Inc. Houston, TX Aug 19, 2015 $114,785
Marketing Associate (Specialist) Becton, Dickinson and Company Franklin Lakes, NJ Aug 10, 2015 $110,000
Marketing Associate Becton, Dickinson and Company Franklin Lakes, NJ May 08, 2016 $110,000
Marketing Associate (Specialist) Becton, Dickinson and Company Franklin Lakes, NJ Jan 08, 2016 $110,000
Retail Segment Marketing Associate NRG Energy, Inc. Houston, TX Apr 09, 2016 $105,000
Channel Marketing Associate, SMB Facebook, Inc. Menlo Park, CA Nov 16, 2015 $105,000
CRM Marketing Associate Yahoo! Inc. Sunnyvale, CA Jan 04, 2016 $100,000 -
$120,000
Marketing Associate Nestle USA, Inc. Glendale, CA Aug 17, 2015 $100,000 -
$120,000
Small Business Segment Marketing Associate NRG Energy, Inc. Houston, TX Feb 11, 2015 $95,000
International Marketing Associate Justanswer LLC San Francisco, CA Jun 28, 2016 $93,512 -
$105,000
Marketing Strategy Associate AIQ, Inc. New York, NY Sep 11, 2015 $64,530
Marketing Associate O.C. Urgent Care Medical Group, Inc. CA Sep 02, 2015 $64,363
Associate Marketing Strategy & Analysis Sapient Corporation Chicago, IL Sep 02, 2015 $63,000
Integrated Marketing Associate WPP Group USA Inc. CA Sep 15, 2016 $61,000
Marketing Associate Gooddolphin Technologies, LLC Milpitas, CA Sep 26, 2016 $61,000
Corporate Marketing Associate Jpmorgan Chase & Co. New York, NY Sep 16, 2016 $60,700
Marketing Associate Trimble Navigation Limited Westminster, CO Aug 21, 2015 $60,486 -
$78,312
Marketing Associate Lenos Software San Francisco, CA Jun 01, 2015 $49,963
Localization Marketing Associate Lenos Software San Francisco, CA Jun 01, 2015 $49,963
International Specialty Marketing Associate Wingfield Capital Corporation New York, NY May 16, 2016 $49,000
Marketing Associate Openstack Foundation Austin, TX Sep 10, 2015 $48,000
Marketing Associate Deal Savings, LLC Pasadena, CA Aug 28, 2015 $47,479 -
$54,512
Marketing Associate Nikkei America, Inc. New York, NY Feb 01, 2015 $47,458
Marketing Associate Tekscape It, LLC New York, NY Mar 08, 2016 $47,000
Marketing Associate Educents, Inc. Oakland, CA Dec 21, 2015 $46,500 -
$52,500

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Top Skills for A Marketing Associate

CompanyWebsiteOnlinePresenceEmailCampaignsCustomerServiceFacebookTwitterPressReleasesFinancialTradeShowsMarketResearchSEOCRMBusinessDevelopmentNewAccountsLinkedinSalesforcePromotionalMaterialsSyscoInternetProductLines

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Top Marketing Associate Skills

  1. Company Website
  2. Online Presence
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Assisted owner in the creation of company website and social media sites.
  • Ensured the consistent renting of vacant properties by developing an online presence, listing properties online, and placing print advertisements.
  • Experience in working on email campaigns, online marquees, direct mail and printable pieces from creative briefing to launch.
  • Provided follow up customer service by personally delivering products ordered.
  • Targeted Facebook advertising by evaluating markets and creating captivating ads.

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