What is a Marketing Associate

Marketing activities would go amuck without the planning and execution from marketing associates. Can you even imagine a world without them? Well, marketing departments sure can't.

Marketing associates are key to the functionality of the marketing department just from the daily tasks they carry out. Associates generally score a job by earning a bachelor's degree, as well as having previous experience either as a marketing associate or assistant. In addition, you should probably become familiar with SEO content because employers want to make sure their marketing campaigns are being seen by more people than just your mom.

There is more than meets the eye when it comes to being a Marketing Associate. For example, did you know that they make an average of $24.5 an hour? That's $50,961 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does a Marketing Associate Do

There are certain skills that many Marketing Associates have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Analytical skills, Communication skills and Detail oriented.

Learn more about what a Marketing Associate does

How To Become a Marketing Associate

If you're interested in becoming a Marketing Associate, one of the first things to consider is how much education you need. We've determined that 76.8% of Marketing Associates have a bachelor's degree. In terms of higher education levels, we found that 7.9% of Marketing Associates have master's degrees. Even though most Marketing Associates have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Marketing Associate. When we researched the most common majors for a Marketing Associate, we found that they most commonly earn Bachelor's Degree degrees or Associate Degree degrees. Other degrees that we often see on Marketing Associate resumes include Master's Degree degrees or High School Diploma degrees.

You may find that experience in other jobs will help you become a Marketing Associate. In fact, many Marketing Associate jobs require experience in a role such as Marketing Internship. Meanwhile, many Marketing Associates also have previous career experience in roles such as Internship or Sales Associate.

What is the right job for my career path?

Tell us your goals and we'll match you with the right jobs to get there.

And if you’re looking for a job, here are the five top employers hiring now:

  1. Putnam Investments Jobs (25)
  2. Morgan Stanley Jobs (38)
  3. JPMorgan Chase & Co. Jobs (53)
  4. Sunrun Jobs (28)
  5. Bank of America Jobs (101)
Average Salary
$50,961
Average Salary
Job Growth Rate
20%
Job Growth Rate
Job Openings
90,014
Job Openings
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Marketing Associate Career Paths

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Average Salary for a Marketing Associate

Marketing Associates in America make an average salary of $50,961 per year or $25 per hour. The top 10 percent makes over $75,000 per year, while the bottom 10 percent under $34,000 per year.
Average Salary
$50,961
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How much should you be earning as an Marketing Associate? Use Zippia's Salary Calculator to get an estimation of how much you should be earning.
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12 Marketing Associate Resume Examples

Learn How To Write a Marketing Associate Resume

At Zippia, we went through countless Marketing Associate resumes and compiled some information about how to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Marketing Associate Resume Examples And Templates

And if you’re looking for a job, here are the five top employers hiring now:

  1. Putnam Investments Jobs (25)
  2. Morgan Stanley Jobs (38)
  3. JPMorgan Chase & Co. Jobs (53)
  4. Sunrun Jobs (28)
  5. Bank of America Jobs (101)

Choose From 10+ Customizable Marketing Associate Resume templates

Zippia allows you to choose from different easy-to-use Marketing Associate templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Marketing Associate resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Marketing Associate Resume
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Marketing Associate Resume

Marketing Associate Demographics

Marketing Associate Gender Distribution

Male
Male
44%
Female
Female
56%

After extensive research and analysis, Zippia's data science team found that:

  • Among Marketing Associates, 55.8% of them are women, while 44.2% are men.

  • The most common race/ethnicity among Marketing Associates is White, which makes up 70.0% of all Marketing Associates.

  • The most common foreign language among Marketing Associates is Spanish at 39.9%.

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Marketing Associate Education

Marketing Associate Majors

23.4 %
18.4 %

Marketing Associate Degrees

Bachelors

76.8 %

Associate

9.2 %

Masters

7.9 %

Top Colleges for Marketing Associates

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Private

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
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Online Courses For Marketing Associate That You May Like

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Top Skills For a Marketing Associate

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 31.7% of Marketing Associates listed Customer Service on their resume, but soft skills such as Analytical skills and Communication skills are important as well.

Best States For a Marketing Associate

Some places are better than others when it comes to starting a career as a Marketing Associate. The best states for people in this position are Delaware, Washington, New Jersey, and Minnesota. Marketing Associates make the most in Delaware with an average salary of $89,039. Whereas in Washington and New Jersey, they would average $82,636 and $73,427, respectively. While Marketing Associates would only make an average of $72,819 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Marketing Associate Jobs:
200
Highest 10% Earn:
$134,000
Location Quotient:
1.62
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Minnesota

Total Marketing Associate Jobs:
805
Highest 10% Earn:
$103,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Marketing Associate Jobs:
160
Highest 10% Earn:
$97,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Marketing Associates

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Top Marketing Associate Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Marketing Associates and discovered their number of Marketing Associate opportunities and average salary. Through our research, we concluded that Sysco was the best, especially with an average salary of $40,573. Staples follows up with an average salary of $48,565, and then comes RealPage with an average of $47,812. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Marketing Associate. The employers include Mastercard, athenahealth, and Equitable Holdings

Most Common Employers For Marketing Associate

RankCompanyZippia ScoreAverage Marketing Associate SalaryAverage Salary
1$105,245
2$95,166
3$91,874
4$79,809
5$78,403
6$57,051

Marketing Associate Videos

Becoming a Marketing Associate FAQs

What degree do you need to be a marketing associate?

You need a bachelor's degree to be a marketing associate. Marketing associates should pursue a degree in marketing, advertising, or communications.

Each of these degree programs teaches valuable skills needed to succeed in marketing. These skills include communications skills, business principles, and marketing tools like SEO and web analytics. Standard courses required in these degree programs include product management, social media management, and copywriting.

While a marketing associate is enrolled in their degree program, they must pursue an internship in marketing. This internship gives them first-hand experience of what it is like to work in marketing. It also helps them develop critical professional connections that will help them land their first job after graduating.

Upon graduation, most people who enter the marketing field start in lower-level marketing positions. These include marketing assistant, marketing coordinator, and administrative assistant.

As a person grows in their experience and knowledge of their field, they will move into the marketing associate position (usually after one or two years) and then into marketing specialist, marketing manager, and even marketing director positions.

What does an entry-level marketing associate do?

An entry-level marketing associate will spend most of their time gathering and analyzing data for the rest of the team. They will also often assist in implementing marketing campaigns and writing copy for various marketing communications.

A marketing associate is an entry-level marketing professional who supports the efforts of higher-level marketing positions, including marketing managers or directors. They assist marketing teams and related departments with planning and completing marketing campaigns.

Marketing associates carry out the day-to-day activities of the marketing department. These activities may include researching trends, monitoring campaigns, writing or proofreading materials, or assisting with administrative tasks. Marketing associates often collaborate with various departments to oversee creating marketing deliverables.

The main focus of an entry-level marketing associate is to do the background work needed to translate marketing goals into reality.

What skills does a marketing associate need?

A marketing associate needs highly developed communication and organizational skills. This position is about utilizing thorough and detailed research to communicate effective marketing campaigns.

This description means that it is essential that a marketing associate has strong communication skills. They need to be able to speak and write effectively to complete the essential duties of their role.

Marketing associates spend a significant amount of their time copywriting that will be used in marketing campaigns, so they need to know how to effectively and efficiently communicate abstract research into marketable ideas.

In addition, they need to be organized. A well-run marketing campaign involves a lot of moving parts that need to be meticulously organized. A good marketing associate should manage multiple release schedules, from email to social media posting.

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