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Become A Marketing Associate

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Working As A Marketing Associate

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $43,180

    Average Salary

What Does A Marketing Associate Do

A Marketing Associate helps plan and implement the marketing and advertising activities of a company. They manage daily administrative tasks to ensure that marketing departments run smoothly.

How To Become A Marketing Associate

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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1,041 Marketing Associate jobs More

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Real Marketing Associate Salaries

Job Title Company Location Start Date Salary
SMB Marketing Associate (Business Intelligence) Facebook, Inc. Menlo Park, CA Mar 19, 2016 $147,188
Marketing Associate, Email Operations Caivis Investment Company V, LLC New York, NY Sep 21, 2016 $144,123
Associate-Marketing Reporting Jpmorgan Chase & Co. San Francisco, CA Nov 28, 2016 $115,000
Marketing Associate HTS Services Inc. Houston, TX Aug 19, 2015 $114,785
Marketing Associate Becton, Dickinson and Company Franklin Lakes, NJ May 08, 2016 $110,000
Marketing Associate (Specialist) Becton, Dickinson and Company Franklin Lakes, NJ Jan 08, 2016 $110,000
Marketing Associate (Specialist) Becton, Dickinson and Company Franklin Lakes, NJ Aug 10, 2015 $110,000
Channel Marketing Associate, SMB Facebook, Inc. Menlo Park, CA Nov 16, 2015 $105,000
Retail Segment Marketing Associate NRG Energy, Inc. Houston, TX Apr 09, 2016 $105,000
CRM Marketing Associate Yahoo! Inc. Sunnyvale, CA Jan 04, 2016 $100,000 -
$120,000
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Top Skills for A Marketing Associate

CompanyWebsiteOnlinePresenceEmailCampaignsCustomerServiceFacebookTwitterPressReleasesFinancialTradeShowsMarketResearchSEOCRMBusinessDevelopmentNewAccountsLinkedinSalesforcePromotionalMaterialsSyscoInternetProductLines

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Top Marketing Associate Skills

  1. Company Website
  2. Online Presence
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Assisted owner in the creation of company website and social media sites.
  • Ensured the consistent renting of vacant properties by developing an online presence, listing properties online, and placing print advertisements.
  • Experience in working on email campaigns, online marquees, direct mail and printable pieces from creative briefing to launch.
  • Provided follow up customer service by personally delivering products ordered.
  • Targeted Facebook advertising by evaluating markets and creating captivating ads.

Top Marketing Associate Employers

What Kind Of Companies Hire a Marketing Associate

  1. Sysco
  2. Sysco Food Svc-South Florida
  3. RealPage
  4. Level One
  5. The Advisory Board
  6. Bozzuto's Food Show
  7. Power Home Remodeling
  8. Aspen Heights
  9. Liberty Tax
  10. Bank of America
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