Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential.
Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.
Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.
Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research.
Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.
Analytical skills. Market research analysts must be able to understand large amounts of data and information.
Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients.
Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.
Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.
|Job Title||Company||Location||Start Date||Salary|
|SMB Marketing Associate (Business Intelligence)||Facebook, Inc.||Menlo Park, CA||Mar 19, 2016||$147,188|
|Marketing Associate, Email Operations||Caivis Investment Company V, LLC||New York, NY||Sep 21, 2016||$144,123|
|Associate-Marketing Reporting||Jpmorgan Chase & Co.||San Francisco, CA||Nov 28, 2016||$115,000|
|Marketing Associate||HTS Services Inc.||Houston, TX||Aug 19, 2015||$114,785|
|Marketing Associate||Becton, Dickinson and Company||Franklin Lakes, NJ||May 08, 2016||$110,000|
|Marketing Associate (Specialist)||Becton, Dickinson and Company||Franklin Lakes, NJ||Jan 08, 2016||$110,000|
|Marketing Associate (Specialist)||Becton, Dickinson and Company||Franklin Lakes, NJ||Aug 10, 2015||$110,000|
|Channel Marketing Associate, SMB||Facebook, Inc.||Menlo Park, CA||Nov 16, 2015||$105,000|
|Retail Segment Marketing Associate||NRG Energy, Inc.||Houston, TX||Apr 09, 2016||$105,000|
|CRM Marketing Associate||Yahoo! Inc.||Sunnyvale, CA||Jan 04, 2016||$100,000 -
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