Marketing associate demographics and statistics in the US
Marketing associate demographics research summary. Zippia estimates marketing associate demographics and statistics in the United States by using a database of 30 million profiles. Our marketing associate estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about marketing associates after extensive research and analysis:
- There are over 405,109 marketing associates currently employed in the United States.
- 55.8% of all marketing associates are women, while 44.2% are men.
- The average marketing associate age is 36 years old.
- The most common ethnicity of marketing associates is White (65.8%), followed by Asian (12.3%), Hispanic or Latino (11.8%) and Black or African American (5.0%).
- Marketing associates are most in-demand in New York, NY.
- The finance industry is the highest-paying for marketing associates.
- Wilmington, DE pays an annual average wage of $87,252, the highest in the US.
- In 2022, women marketing associates earned 96% of what men earned.
- 10% of all marketing associates are LGBT.
- Delaware is the best state for marketing associates to live.
- Marketing associates are 51% more likely to work at private companies in comparison to public companies.
On this page
Marketing associate demographics by:
Marketing associate gender statistics
55.8% of marketing associates are women and 44.2% of marketing associates are men.
- Female, 55.8%
- Male, 44.2%
Marketing associate gender ratio
| Gender | Percentages |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
Marketing associate gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$52,058
Female income
$49,832
Marketing associate gender ratio over time
This data breaks down the percentage of men and women in marketing associate positions over time. Currently, 55.8% of marketing associates are female.
Marketing associate gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.63% | 47.37% |
| 2011 | 50.16% | 49.84% |
| 2012 | 50.40% | 49.60% |
| 2013 | 46.92% | 53.08% |
| 2014 | 46.96% | 53.04% |
| 2015 | 49.13% | 50.87% |
| 2016 | 48.37% | 51.63% |
| 2017 | 48.33% | 51.67% |
| 2018 | 47.37% | 52.63% |
| 2019 | 46.00% | 54.00% |
| 2020 | 43.51% | 56.49% |
| 2021 | 44.23% | 55.77% |
Marketing associate related jobs gender ratio
We compared marketing associates with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Associate | 44% | 56% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Marketing associate demographics by race
The most common ethnicity among marketing associates is White, which makes up 65.8% of all marketing associates. Comparatively, 12.3% of marketing associates are Asian and 11.8% of marketing associates are Hispanic or Latino.
- White, 65.8%
- Asian, 12.3%
- Hispanic or Latino, 11.8%
- Black or African American, 5.0%
- Unknown, 4.9%
- American Indian and Alaska Native, 0.2%
Marketing associate race
| Marketing associate race | Percentages |
|---|---|
| White | 65.8% |
| Asian | 12.3% |
| Hispanic or Latino | 11.8% |
| Black or African American | 5.0% |
| Unknown | 4.9% |
| American Indian and Alaska Native | 0.2% |
Marketing associate race and ethnicity over time
See how marketing associate racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Marketing associate race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.79% | 5.15% | 10.05% | 8.25% |
| 2011 | 73.09% | 5.15% | 10.48% | 9.22% |
| 2012 | 73.15% | 5.35% | 9.76% | 9.44% |
| 2013 | 72.90% | 5.57% | 9.21% | 9.47% |
| 2014 | 73.23% | 4.99% | 10.38% | 8.91% |
| 2015 | 72.19% | 4.58% | 10.68% | 9.61% |
| 2016 | 70.41% | 5.75% | 10.90% | 10.51% |
| 2017 | 70.39% | 5.60% | 10.97% | 10.13% |
| 2018 | 69.69% | 5.26% | 10.99% | 10.71% |
| 2019 | 70.03% | 5.16% | 11.20% | 10.77% |
| 2020 | 68.12% | 4.61% | 11.27% | 11.64% |
| 2021 | 65.85% | 4.96% | 12.29% | 11.82% |
Marketing associate wage gap by race
According to our data, asian marketing associates have the highest average salary compared to other ethnicities. Black or african american marketing associates have the lowest average salary at $48,427.
| Ethnicity | Salary |
|---|---|
| Unknown | $50,877 |
| White | $52,710 |
| Black or African American | $48,427 |
| Asian | $57,124 |
| Hispanic or Latino | $51,537 |
Average marketing associate age
See how the average age of marketing associates varies based on ethnicity and gender.
Male
Female
Marketing associate age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing associate age breakdown
The average age of marketing associates is 30-40 years years old, representing 35% of the marketing associate population.
Marketing associate age breakdown
| Marketing Associate Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Marketing associate educational attainment
The most common degree for marketing associates is bachelor's degree, with 77% of marketing associates earning that degree. The second and third most common degree levels are associate degree degree at 9% and associate degree degree at 8%.
- Bachelor's, 77%
- Associate, 9%
- Master's, 8%
- High School Diploma, 4%
- Other Degrees, 2%
Marketing associates by degree level
| Marketing associate degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Associate | 9% |
| Master's | 8% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Marketing associate jobs you might like
Marketing associate wage gap by degree level
According to the data, marketing associates with a Doctorate degree earn more than those without, at $63,111 annually. With a Master's degree, marketing associates earn a median annual income of $62,490 compared to $54,362 for marketing associates with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $62,490 |
| Bachelor's Degree | $54,362 |
| Doctorate Degree | $63,111 |
Marketing associate employment statistics
Most marketing associates work for a private in the finance industry.
Company size where marketing associates work
Below, you can see the size of companies where marketing associates work.
Marketing associate jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 37% |
Marketing associate jobs by company type
Employees with the marketing associate job title have their preferences when it comes to working for a company. For instance, most marketing associates prefer to work at private companies over public companies.
Marketing associate jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 44% |
| Private | 51% |
| Government | 1% |
Marketing associate jobs by industry
The most common industries for marketing associates are finance, media and retail.
Marketing associate industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Finance | 13% |
| Media | 9% |
| Retail | 8% |
| Professional | 7% |
| Manufacturing | 6% |
| Technology | 6% |
| Health Care | 4% |
| Hospitality | 4% |
| Education | 4% |
| Internet | 3% |
| Insurance | 3% |
| Real Estate | 3% |
| Non Profits | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Energy | 1% |
Marketing associate turnover and employment statistics
Marketing associate unemployment rate over time
The unemployment rate for marketing associates between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Marketing associate unemployment rate by year
| Year | Marketing associate unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average marketing associate tenure
The average marketing associate stays at their job for 1-2 years, based on the 20,649 marketing associates resumes in Zippia's database.
Marketing associate tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 38% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 5% |
| 11+ years | 4% |
Marketing associate LGBT ratio compared to similar jobs
Review the percent of marketing associates that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Logistics Engineer | 8.65% | 17,228 |
| Rare/Endangered Species Specialist | 8.93% | 4,424 |
| Marketing Associate | 10.00% | - |
| Compliance Representative Dealer | 11.05% | 22,257 |
| Equal Employment Opportunity Officer | 11.64% | 57,776 |
| Raiser | 19.25% | 236 |
Similar marketing associate jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Logistics Engineer | 8.65% | 17,228 |
| Rare/Endangered Species Specialist | 8.93% | 4,424 |
| Compliance Representative Dealer | 11.05% | 22,257 |
| Equal Employment Opportunity Officer | 11.64% | 57,776 |
| Raiser | 19.25% | 236 |
Foreign languages spoken by marketing associates
The most common foreign language among marketing associates is Spanish at 39.9%. The second-most popular foreign language spoken is French at 12.0% and Mandarin is the third-most popular at 9.3%.
- Spanish, 39.9%
- French, 12.0%
- Mandarin, 9.3%
- Chinese, 8.1%
- German, 3.6%
- Other, 27.1%
Marketing associate languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 39.9% |
| French | 12.0% |
| Mandarin | 9.3% |
| Chinese | 8.1% |
| German | 3.6% |
| Other | 27.1% |
