Marketing Associate Demographics and Statistics In The US
Research Summary. Using a database of 30 million profiles, Zippia estimates demographics and statistics for marketing associates in the United States. Our estimates are verified against BLS, Census, and current job openings data for accuracy. After extensive research and analysis, Zippia's data science team found that:
- There are over 405,109 marketing associates currently employed in the United States.
- 55.8% of all marketing associates are women, while 44.2% are men.
- The average age of an employed marketing associate is 36 years old.
- The most common ethnicity of marketing associates is White (65.8%), followed by Asian (12.3%), Hispanic or Latino (11.8%) and Black or African American (5.0%).
- Marketing associates are most in-demand in New York, NY.
- The finance industry is the highest-paying for marketing associates.
- Wilmington, DE pays an annual average wage of $87,252, the highest in the US.
- In 2021, women earned 96% of what men earned.
- 10% of all marketing associates are LGBT.
- Delaware is the best state for marketing associates to live.
- Marketing associates are 51% more likely to work at private companies in comparison to public companies.
Marketing Associate Statistics By Gender
55.8% of marketing associates are women and 44.2% of marketing associates are men.
- Female, 55.8%
- Male, 44.2%
Marketing Associates By Gender
| Gender | Percentages |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
Gender Pay Gap For Marketing Associate
Women Earn 96ยข For Every $1 Earned By Men
Marketing Associate Gender Over Time
This data shows how men and women predominate in the marketing associate position over time.
Marketing Associate Gender By Year
| Year | Male | Female |
|---|---|---|
| 2010 | 52.63% | 47.37% |
| 2011 | 50.16% | 49.84% |
| 2012 | 50.40% | 49.60% |
| 2013 | 46.92% | 53.08% |
| 2014 | 46.96% | 53.04% |
| 2015 | 49.13% | 50.87% |
| 2016 | 48.37% | 51.63% |
| 2017 | 48.33% | 51.67% |
| 2018 | 47.37% | 52.63% |
| 2019 | 46.00% | 54.00% |
| 2020 | 43.51% | 56.49% |
| 2021 | 44.23% | 55.77% |
Marketing Associate Male to Female Ratio
We compared this job title with other job titles to see how gender percentages varied. As you can see, timber buyer and chief estimator have the biggest difference in gender.
| Job Title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Marketing Associate | 44% | 56% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Marketing Associate Statistics By Race
The most common ethnicity among marketing associates is White, which makes up 65.8% of all marketing associates. Comparatively, there are 12.3% of the Asian ethnicity and 11.8% of the Hispanic or Latino ethnicity.
- White, 65.8%
- Asian, 12.3%
- Hispanic or Latino, 11.8%
- Black or African American, 5.0%
- Unknown, 4.9%
- American Indian and Alaska Native, 0.2%
Marketing Associate Race
| Marketing Associate Race | Percentages |
|---|---|
| White | 65.8% |
| Asian | 12.3% |
| Hispanic or Latino | 11.8% |
| Black or African American | 5.0% |
| Unknown | 4.9% |
| American Indian and Alaska Native | 0.2% |
Marketing Associate Race And Ethnicity Over Time
Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2010-2019 among marketing associates.
- White
- Asian
- Hispanic or Latino
- Black or African American
Marketing Associate Race By Year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.79% | 5.15% | 10.05% | 8.25% |
| 2011 | 73.09% | 5.15% | 10.48% | 9.22% |
| 2012 | 73.15% | 5.35% | 9.76% | 9.44% |
| 2013 | 72.90% | 5.57% | 9.21% | 9.47% |
| 2014 | 73.23% | 4.99% | 10.38% | 8.91% |
| 2015 | 72.19% | 4.58% | 10.68% | 9.61% |
| 2016 | 70.41% | 5.75% | 10.90% | 10.51% |
| 2017 | 70.39% | 5.60% | 10.97% | 10.13% |
| 2018 | 69.69% | 5.26% | 10.99% | 10.71% |
| 2019 | 70.03% | 5.16% | 11.20% | 10.77% |
| 2020 | 68.12% | 4.61% | 11.27% | 11.64% |
| 2021 | 65.85% | 4.96% | 12.29% | 11.82% |
Marketing Associate Wage Gap By Race
| Ethnicity | Salary |
|---|---|
| Unknown | $50,877 |
| White | $52,710 |
| Black or African American | $48,427 |
| Asian | $57,124 |
| Hispanic or Latino | $51,537 |
Marketing Associate JOBS
Average Age of a Marketing Associate
We determined the average age of marketing associates based on ethnicity and gender.
Marketing Associate Age By Race
| Race | Male Age | Female Age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Marketing Associate Age Breakdown
This chart breaks down the ages of marketing associate employees. Interestingly enough, the average age of marketing associates is 30-40 years old, which represents 35% of the population.
Marketing Associate Age
| Marketing Associate Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Types of Marketing Associate Degree Levels
The most common degree for marketing associates is bachelor's degree 77% of marketing associates earn that degree. A close second is associate degree with 9% and rounding it off is master's degree with 8%.
- Bachelors, 77%
- Associate, 9%
- Masters, 8%
- High School Diploma, 4%
- Other Degrees, 2%
Marketing Associates By Education
| Marketing Associate Degree | Percentages |
|---|---|
| Bachelors | 77% |
| Associate | 9% |
| Masters | 8% |
| High School Diploma | 4% |
| Other Degrees | 2% |
Marketing Associate Jobs You Might Like
Marketing Associate Wage Gap By Education
| Education | Salary |
|---|---|
| Master's Degree | $62,490 |
| Bachelor's Degree | $54,362 |
| Doctorate Degree | $63,111 |
Marketing Associate Employment Statistics
This section highlights information about where marketing associates work. We found most marketing associates work for a private company. In addition, the industry that employs the most marketing associates is the finance industry.
Company Size
We created this chart to show you the average size of companies that typically hire marketing associates.
Marketing Associate Jobs By Employer Size
| Company Size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 14% |
| 500 - 1,000 employees | 7% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 37% |
The Types Of Companies Marketing Associate Work In
Employees with the marketing associate job title have their preferences when it comes to working for a company. For instance, most marketing associates prefer to work at private companies over public companies.
Marketing Associate Jobs By Sector
| Company Type | Percentages |
|---|---|
| Education | 4% |
| Public | 44% |
| Private | 51% |
| Government | 1% |
Top Industries Hiring Marketing Associates
Just based on the number of employees within each industry, we were able to determine the most common industries that employ marketing associates. Those industries include finance, media and retail.
Marketing Associate Industry Statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 19% |
| Finance | 13% |
| Media | 9% |
| Retail | 8% |
| Professional | 7% |
| Manufacturing | 6% |
| Technology | 6% |
| Health Care | 4% |
| Hospitality | 4% |
| Education | 4% |
| Internet | 3% |
| Insurance | 3% |
| Real Estate | 3% |
| Non Profits | 2% |
| Start-up | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Government | 1% |
| Automotive | 1% |
| Utilities | 1% |
| Construction | 1% |
| Telecommunication | 1% |
| Energy | 1% |
Marketing Associate Turnover And Employment Statistics
Marketing Associate Unemployment Rate Over Time
The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of marketing associates changed.
- Unemployment rate
Marketing Associate Unemployment Rate By Year
| Year | Marketing Associate Unemployment Rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
The Average Number of Years That Marketing Associate Stay in a Job
By looking over 20,649 marketing associates resumes, we figured out that the average marketing associate enjoys staying at their job for 1-2 years for a percentage of 38%.
Marketing Associate Tenure
| Number or Years | Percentages |
|---|---|
| Less than 1 year | 30% |
| 1-2 years | 38% |
| 3-4 years | 12% |
| 5-7 years | 12% |
| 8-10 years | 5% |
| 11+ years | 4% |
Comparing The LGBT Ratio of Marketing Associates with Other Job Titles
After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to marketing associates.
| Job Title | LGBT | Job Openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Logistics Engineer | 8.65% | 17,228 |
| Rare/Endangered Species Specialist | 8.93% | 4,424 |
| Marketing Associate | 10.00% | - |
| Compliance Representative Dealer | 11.05% | 22,257 |
| Equal Employment Opportunity Officer | 11.64% | 57,776 |
| Raiser | 19.25% | 236 |
Marketing Associate LGBT Demographics
| Profession | Percentages of LGBT | Job Openings |
|---|---|---|
| Electrical Estimator | 4.41% | 36,760 |
| Logistics Engineer | 8.65% | 17,228 |
| Rare/Endangered Species Specialist | 8.93% | 4,424 |
| Compliance Representative Dealer | 11.05% | 22,257 |
| Equal Employment Opportunity Officer | 11.64% | 57,776 |
| Raiser | 19.25% | 236 |
Foreign Languages Spoken By Marketing Associates
The most common foreign language among marketing associates is Spanish at 39.9%. The second-most popular foreign language spoken is French at 12.0% and Mandarin is the third-most popular at 9.3%.
- Spanish, 39.9%
- French, 12.0%
- Mandarin, 9.3%
- Chinese, 8.1%
- German, 3.6%
- Other, 27.1%
Marketing Associate Languages Spoken
| Foreign Language | Percentages |
|---|---|
| Spanish | 39.9% |
| French | 12.0% |
| Mandarin | 9.3% |
| Chinese | 8.1% |
| German | 3.6% |
| Other | 27.1% |
Marketing Associate Jobs
Recently Added Marketing Associate Jobs
Marketing Associate Heatmaps
The amount you can make as a marketing associate can depend on where you live. For example, the highest salary of marketing associates is $92,253. Use our chart to find out where that salary is located.
Where Do Marketing Associates Earn The Most?
Marketing associates earn the most in Delaware, where the average marketing associate salary is $87,082. The map here shows where marketing associates earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.
Which State Has The Most Marketing Associates?
By looking through more than 20,649 resumes, we found that the most popular places for marketing associates are New York, NY and Chicago, IL.
Number Of Marketing Associate Jobs By State
Where Are Marketing Associates In High Demand?
Marketing associates are in high demand in New York, NY. There are currently 73 job openings for marketing associates here. We looked over job openings to determine where in the country marketing associates are in the most demand.
